RE/MAX Equity Group
RE/MAX Equity Group is a privately held, Beaverton-based RE/MAX franchise brokerage serving home buyers, sellers, investors, and relocation clients across the Portland metro and Southern Washington through a 501–1,000-person agent network and a BoldTrail-powered property search platform with beta AI search.
- Company typePrivate
- Founded1984
- HeadquartersBeaverton, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What RE/MAX Equity Group does
RE/MAX Equity Group is a full-service residential and commercial real estate brokerage operating as an independently owned franchise of the RE/MAX network, headquartered at 9790 SW Nimbus Ave in Beaverton, Oregon. The company serves buyers, sellers, investors, and relocation clients across the Portland metropolitan area and Southern Washington — spanning Washington, Multnomah, Clackamas, and Yamhill counties in Oregon and Clark County in Washington — through a sales-led agent network of 501–1,000 employees and licensed brokers.
Its core product is a BoldTrail-powered property search platform offering residential, condo, townhouse, commercial, multi-family, manufactured, and land listings with saved searches, favorites, listing alerts, and a home valuation tool; the platform now exposes an AI-assisted "SEARCH WITH AI" mode currently in beta, alongside free market reports and a downloadable mobile app. Customer-facing service lines include buyer representation, seller representation (strategic pricing, staging, professional media, digital marketing, broker outreach), relocation coordination, and investment property advisory.
Revenue is generated almost entirely through real estate commissions on closed transactions, with agents working on commission splits. The brokerage complements transaction revenue with an ecosystem of service partners — mortgage lenders (Home Mortgage Advisors, Lifetime Home Loans), home warranty (Fidelity National), insurance (Evertree), and referral/financial partners (Equity Referral Services, Gold Capital Partners) — that bundle ancillary services into the transaction experience.
RE/MAX Equity Group firmographics
Firmographics- Name
- RE/MAX Equity Group
- Legal name
- REMAX Equity Group
- Website
- https://equitygroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RE/MAX Equity Group is a privately held, Beaverton-based RE/MAX franchise brokerage serving home buyers, sellers, investors, and relocation clients across the Portland metro and Southern Washington through a 501–1,000-person agent network and a BoldTrail-powered property search platform with beta AI search.
- Ownership category
- akta.pro rank
Where RE/MAX Equity Group is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RE/MAX Equity Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: The company earns commissions on real estate transactions for both buyers and sellers. Agents work on commission basis, sharing transaction fees from completed property sales and purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
RE/MAX Equity Group product offering
Product offeringCore offering
RE/MAX Equity Group operates as a full-service real estate brokerage in the Pacific Northwest, serving buyers, sellers, investors, and relocation clients across the Portland metro area and southern Washington. The company provides buyer representation, seller representation, relocation services, and investment advisory, complemented by a property search platform, home valuation tool, listing alerts, and market reports. Revenue is generated through commissions on completed real estate transactions.
Product overview
RE/MAX Equity Group is a full-service Oregon real estate brokerage serving buyers, sellers, investors, and relocation clients throughout the Pacific Northwest, particularly the Portland metro area and southern Washington. The company operates a property search platform (their primary digital product) with AI-powered search capabilities (currently in beta), complemented by home valuation tools, instant listing alerts, and market report services. The product portfolio centers on their proprietary property search platform which enables users to search and filter listings across residential, commercial, and land categories, with additional services including buyer representation, seller representation, relocation services, and investment advisory. The platform is powered by BoldTrail technology and incorporates AI search functionality in beta testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Search Platform
Companies that use RE/MAX Equity Group
Customer profileSegments4 records
Ideal customer profiles4 records
RE/MAX Equity Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RE/MAX Equity Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Children's Miracle NetworkminorCharitable partnership supporting children's hospitals through donations and community involvement. Part of REMAX brand's charitable initiatives.
- Home Mortgage AdvisorscoreMortgage financing partner providing home loan services to buyers. Enables comprehensive buyer representation including financing guidance.
- Fidelity National Home WarrantycoreHome warranty provider offering protection plans for home buyers and sellers. Integrated into transaction services for property protection.
- Evertree InsuranceminorInsurance partner providing coverage options for homeowners and buyers in western regions.
- Lifetime Home LoanscoreHome lending partner offering mortgage products and financing solutions to buyers and sellers completing real estate transactions.
- Equity Referral ServicescoreReferral network partner connecting clients within the equity and real estate ecosystem. Provides lead flow and client referrals.
- Gold Capital PartnersminorFinancial services partner offering one-stop-shop financial solutions related to real estate transactions.
- REMAX Equity Group FoundationminorCompany foundation focused on community giving and charitable initiatives. Supports local community causes and organizations.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
RE/MAX Equity Group competitors and assessment
Company assessmentDirect peers
- John L. Scott Real Estate: Pacific Northwest regional brokerage with extensive offices in Oregon and Washington. Directly comparable as a full-service residential brokerage serving the same buyer/seller/investor segments across overlapping Portland-metro geography.
- Compass: Tech-forward national brokerage actively expanding in Portland metro. Directly comparable as a competing full-service buyer/seller brokerage, with Compass differentiating via proprietary technology platform and agent equity model.
- Windermere Real Estate: Pacific Northwest-headquartered regional brokerage headquartered in Seattle with deep market share across Oregon and Washington. Closest geographic competitor with a comparable full-service brokerage model and similar client segments.
Broad incumbents
- Sotheby's International Realty: Luxury-positioned international real estate brand with Pacific Northwest affiliates. Comparable as a premium full-service brokerage serving high-end buyers and sellers in the same metros.
- Coldwell Banker: National real estate franchise with strong presence in the Pacific Northwest. Comparable as a full-service brokerage serving buyers and sellers across residential segments with similar commission-based revenue model.
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S., competing directly for buyers, sellers, and agents in the Pacific Northwest with a similar full-service, commission-based brokerage model and collaborative agent culture.
- RE/MAX, LLC: The franchisor of the RE/MAX brand under which RE/MAX Equity Group operates. Directly comparable as the parent network with shared branding, technology, and agent network spillovers, though it operates at a national/global rather than regional franchisee level.
- Better Homes and Gardens Real Estate: National real estate franchise with Pacific Northwest offices. Comparable as a full-service buyer/seller brokerage competing for the same agent and client pool with similar commission-based revenue model.
- Century 21 Real Estate: Global real estate franchise with offices in the Pacific Northwest. Comparable as a buyer/seller brokerage with similar transaction-commission economics and brand-driven lead generation approach.
- Berkshire Hathaway HomeServices: National real estate franchise backed by Berkshire Hathaway. Comparable as a premium-positioned full-service brokerage competing in the same Pacific Northwest metros for buyers, sellers, and high-end listings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX Equity Group social profiles
Digital presenceRE/MAX Equity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Equity Group leadership team
Management profileNumber of profiles
Profiles3 records
RE/MAX Equity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Equity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Equity Group
What does RE/MAX Equity Group do?
RE/MAX Equity Group operates as a full-service real estate brokerage in the Pacific Northwest, serving buyers, sellers, investors, and relocation clients across the Portland metro area and southern Washington. The company provides buyer representation, seller representation, relocation services, and investment advisory, complemented by a property search platform, home valuation tool, listing alerts, and market reports. Revenue is generated through commissions on completed real estate transactions.
Is RE/MAX Equity Group a public or private company?
RE/MAX Equity Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE/MAX Equity Group founded?
RE/MAX Equity Group was founded in 1984. It employs 501 to 1,000 people.
Where is RE/MAX Equity Group based?
RE/MAX Equity Group is headquartered in Beaverton, United States, in the North America region.
How does RE/MAX Equity Group make money?
One revenue line is on record: real Estate Commission.
Who are RE/MAX Equity Group's main competitors?
Direct peers on record are John L. Scott Real Estate, Compass and Windermere Real Estate. Broad incumbents are Sotheby's International Realty, Coldwell Banker, Keller Williams Realty, RE/MAX, LLC, Better Homes and Gardens Real Estate, Century 21 Real Estate and Berkshire Hathaway HomeServices.
Does RE/MAX Equity Group have an API?
No public API is recorded for RE/MAX Equity Group.