True Life Center for Wellbeing

What True Life Center for Wellbeing does

True Life Center for Wellbeing is a clinician-owned, private-pay outpatient mental health treatment center based in San Diego's UTC neighborhood, founded in 2014 by psychiatrist Dr. Krista Roybal, MD. The center offers Intensive Outpatient (IOP, up to 15 hours/week) and Partial Hospitalization Programs (PHP, up to 20 hours/week) targeted at adults with anxiety, mood disorders, trauma/PTSD, neurodivergence, chronic pain, and complex family dynamics who require structured care without stepping away from daily responsibilities. Treatment is delivered under a proprietary Neurobiological Integration Model that addresses psychological, physiological, and relational domains, and is sequenced through a triphasic framework (Ground, Cultivate, Flourish).

The core technology is clinical rather than software-based: a codified integrative care architecture combining Western clinical practices (CBT, EMDR, DBT, EFT, psychiatric medication management, ketamine therapy) with Eastern healing modalities (Chinese medicine, acupuncture, breathwork, mindful movement, bodywork). The center uses biometric tracking, biofeedback, and HRV-based outcome measurement to quantify patient progress, reporting aggregate outcomes such as a two-thirds reduction in depression symptoms, 55% reduction in anxiety symptoms, and 2x improvement in overall psychological wellbeing across its patient population. The facility occupies two large suites in a medical office building with private therapy rooms, group rooms, and a fitness center.

Revenue is generated through private-pay patient fees with partial PPO insurance reimbursement, supported by an in-house concierge billing specialist. The go-to-market is a hybrid of direct-to-consumer admissions (phone, online forms) and provider referral networks, amplified by earned media coverage in outlets including NPR, The Washington Post, and Psychology Today. No mobile app, software platform, or AI-driven capability is disclosed. The company has guided thousands of patients over more than a decade and operates exclusively from its single San Diego facility.

Name

True Life Center for Wellbeing

Legal name

True Life Center

Website

https://truelifewellbeing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

True Life Center for Wellbeing is a clinician-owned, private-pay outpatient mental health treatment center in San Diego offering IOP and PHP programs through a proprietary Neurobiological Integration Model that integrates Western psychotherapy with Eastern healing modalities for adults with complex mental health needs.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Treatment

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health Partial Hospitalization & Intensive Outpatient Programs (PHP/IOP) (HLAFACAJ)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Outpatient mental health
• Integrative mental health
• Intensive outpatient program
• Partial hospitalization program
• Mental health treatment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outpatient Mental Health Treatment Services: True Life operates as a private pay treatment provider offering Intensive Outpatient Program (IOP up to 15 hours/week) and Partial Hospitalization Program (PHP up to 20 hours/week). Patients pay directly for services and many receive partial reimbursement through PPO insurance plans. A concierge billing specialist handles claims submission, superbills, documentation for out-of-network claims, and advocates for maximum reimbursement on behalf of patients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

True Life Center for Wellbeing delivers Integrative Outpatient Mental Health Treatment through an Intensive Outpatient Program (IOP) offering up to 15 hours per week and a Partial Hospitalization Program (PHP) offering up to 20 hours per week of structured, expert-led care, supported by a wide catalog of Interventions (CBT, DBT, EMDR, EFT, expressive therapies, acupuncture, breathwork, bodywork, ketamine therapy, integrative psychiatry) and specialized Treatment Specialties (anxiety, mood, trauma, neurodivergence, grief, chronic pain, life transitions, emerging adulthood, complex family dynamics). All care is coordinated under the proprietary Neurobiological Integration Model developed by founder Dr. Krista Roybal, addressing psychological, physiological, and relational wellbeing simultaneously.

Product overview

True Life Center for Wellbeing is a San Diego-based integrative mental health treatment center offering a unified outpatient treatment program. The core offerings include an Intensive Outpatient Program (IOP) providing up to 15 hours weekly and a Partial Hospitalization Program (PHP) offering up to 20 hours weekly of structured, comprehensive care. These programs are supplemented by specialized Interventions encompassing evidence-based psychotherapies (CBT, DBT, EMDR, EFT), integrative wellness modalities (Chinese medicine, acupuncture, mindful movement, breathwork, bodywork), and advanced treatments (ketamine therapy, functional health, psychiatric services). Treatment Specialties cover anxiety, mood disorders, trauma, neurodivergence, grief, chronic pain, life transitions, emerging adulthood, and complex family systems. All services are coordinated under one roof through a proprietary Neurobiological Integration Model developed by founder Dr. Krista Roybal.

Differentiator

Problem solved

Functional benefit

Products and services

• Intensive Outpatient Program (IOP)

Quantifiable outcome

• 2/3 reduction in depression symptoms
• +8 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Newport Institute: Specialty outpatient and residential mental health programs for young adults with anxiety, depression, and trauma. Comparable integrative, family-inclusive treatment model and emerging-adulthood patient focus.
• Akua Mind & Body: California-based integrative outpatient mental health and addiction treatment provider offering IOP/PHP with a similar blend of Western clinical care and holistic modalities (yoga, acupuncture, nutrition). Most directly comparable boutique competitor in True Life's geography and care model.
• Center for Discovery: Outpatient mental health and eating disorder treatment programs across multiple states offering IOP/PHP levels of care. Comparable specialty outpatient structure, concierge positioning, and family systems approach.
• APN Behavioral Health (All Points North): Integrative outpatient mental health and addiction treatment provider offering IOP/PHP with concierge and holistic modalities. Comparable boutique clinical model blending Western and alternative therapies.

Emerging players

• Lyra Health: Employer-sponsored mental health benefits platform offering therapy, coaching, and medication management. Comparable in delivering premium outpatient mental health care but through a digital, B2B-payor model rather than a single boutique site.
• Brightside Health: Online psychiatry and therapy platform focused on anxiety and depression with measurable outcomes. Comparable in rigorous outcome measurement and integrative care positioning but delivered virtually at scale.
• Charlie Health: Virtual intensive outpatient program (IOP) for teens and young adults with mental health and substance use conditions. Comparable in IOP/PHP service delivery, virtual-first delivery model, and clinical focus on complex adolescent/young-adult presentations.

Regional players

• Simple Recovery: California-based outpatient mental health and substance use treatment provider offering IOP/PHP. Comparable in regional California footprint and outpatient level of care.

Broad incumbents

• McLean Hospital: Harvard-affiliated psychiatric hospital offering inpatient, residential, and outpatient mental health programs. Comparable in clinical reputation and integrative treatment philosophy, but much broader and larger-scale.
• Hazelden Betty Ford Foundation: Large national nonprofit addiction and mental health treatment provider. Comparable in mental health and addiction treatment mission and clinical rigor but operates at significantly greater scale across residential, outpatient, and digital channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TrueLifeCA
• Facebookfacebook.com/truelifecenterforwellbeing
• LinkedInlinkedin.com/company/3564308

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Life Center for Wellbeing