What Go2Digital does

Go2Digital d.o.o. is a Croatian digital out-of-home (DOOH) advertising company founded in 2014 and headquartered in Zagreb. It operates a national network of more than 500 premium digital advertising surfaces across 52 cities and all counties in Croatia, including 28 shopping centers and dense urban coverage in Zagreb (240+ locations), Split, Rijeka, and Zadar. The network reaches approximately 3 million people — described as nearly the entire Croatian urban population — and includes roadside digital billboards, pedestrian citylights, transit hubs, and shopping mall placements.

The company's core offering combines physical screen infrastructure with a technology stack that includes a real-time content management system (CMS), smart triggers activated via touch, motion sensors, or QR codes, and AI/computer-vision-driven campaign features such as the AI Anxiety Meter (real-time visual anxiety assessment on screens) and posture-scanning technology analyzing spinal curvature through eight anatomical key points. Go2Digital complements its DOOH network with rentable premium hardware — The Cube (dual-sided LED, 5000 nits, 4.5m × 2.5m) and an Interactive Screen (3840×2160 touch-enabled portable unit) — plus a creative innovation sub-brand, Go2Labs, that develops bespoke interactive campaigns. A Smart City Kiosk line, modernized phone booths with air purifiers, Wi-Fi, and wireless charging, extends the platform into civic infrastructure under the company's ESG framework.

Go2Digital runs a sales-led, direct-to-brand commercial model. Pricing is fully quote-based with no public tiers; campaigns are custom-developed with multi-year contract cadences. The customer base is dominated by brand advertisers across healthcare, insurance, retail, and FMCG (named examples include Croatian Institute of Transfusion Medicine, Croatia Poliklinika, Croatia osiguranje, JYSK Hrvatska, and Pedigree). The company has received 30+ domestic and international awards, including Red Dot Design Award, WOO Creatives Award, and recognition as Best Outdoor Campaign in the World, positioning it as an award-leading innovator within the Croatian and regional DOOH category.

Name

Go2Digital

Legal name

Go2Digital

Website

https://go2digital.hr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Go2Digital d.o.o. is a Croatian digital out-of-home (DOOH) advertising company operating 500+ premium digital screens across 52 cities, serving enterprise brand advertisers with AI-enhanced interactive campaigns, rentable LED hardware, and Smart City kiosks.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

Keywords

• Digital out-of-home advertising
• DOOH network
• Interactive digital signage
• Programmatic outdoor advertising
• Advertising campaign analytics

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. DOOH Advertising: Revenue generated from displaying branded content on premium digital screens across their national network. Campaigns are managed and displayed on digital billboards and citylights at premium locations, reaching millions of people in the right moment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Go2Digital sells digital out-of-home (DOOH) advertising campaigns on a national network of 500+ premium digital screens across 52 cities in Croatia, reaching nearly 3 million people. Offerings include location-targeted campaign management, interactive activations via touch/motion/QR triggers, AI-powered and computer-vision-enabled creative executions, and measurable analytics (impressions, demographics, viewing time, interactions). It also rents premium LED display hardware (The Cube, Interactive Screen) and operates Smart City digital kiosks under its ESG program.

Product overview

Go2Digital is a leading Croatian DOOH (Digital Out-of-Home) advertising company operating a national network of 500+ premium digital screens across 52 cities. The offering is a platform-plus-products architecture comprising the core DOOH Network for advertising campaigns, complemented by physical rental products (The Cube and Interactive Screen), and Go2Labs for innovative creative projects. The company also provides Smart City Kiosks as part of its ESG initiatives. The network offers various capabilities including sound campaigns, location targeting, triggers, 3D/anamorphic illusions, NFC, scent marketing, and dynamic content. Campaign measurement includes impressions, interactions, passerby analytics, demographics, and viewing time metrics.

Differentiator

Problem solved

Functional benefit

Brands

• Go2Labs: The creative team that develops innovative ideas for Go2Digital's digital screen network. They create technological solutions that transform spaces into wow-effect experiences, connecting brands with audiences in entirely new ways.

Products and services

• DOOH Advertising Network National digital out-of-home (DOOH) advertising service running on 500+ premium digital screens across 52 Croatian cities, reaching ~3 million people. Campaigns can be targeted by location, time of day, and audience, and are delivered with measurable analytics (impressions, demographics, viewing time, interactions).
• The Cube Premium LED rental display with two synchronized dual-sided screens (4.5m height x 2.5m width per side), 1920x1080 resolution, 5000 nits brightness, and integrated audio, designed to create immersive brand experiences in public spaces.
• Interactive Screen Portable, touch-enabled LED display (3840x2160 resolution, 3500 nits brightness) with smart triggers activated by touch, motion sensors, or QR codes. Supports real-time content updates via CMS and creates interactive brand experiences indoors or outdoors.
• Smart City Kiosks Modernized phone booths converted into digital citylight and info kiosks equipped with integrated air purifiers, Wi-Fi, and wireless chargers. Connected to local tourist boards to deliver relevant information to citizens.

Quantifiable outcome

• Blood donor rate increased from 4% to 7% through targeted DOOH campaigns
• +6 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Ernst & Young (EY)coreStrategic or Co-development Partner · 1 January 2023Partnered with EY to develop an application enabling the Croatian Institute of Transfusion Medicine to independently activate blood donation campaigns on digital citylight screens nationwide with real-time targeting capabilities.
• SalveosupportingStrategic or Co-development Partner · 1 January 2023Project partner in the 'Krv = život' (Blood = Life) blood donation awareness campaign, contributing to social responsibility initiatives.
• JYSK HrvatskasupportingStrategic or Co-development Partner · 1 January 2023Project partner in the 'Krv = život' blood donation campaign supporting the initiative with resources and visibility.
• Croatia PoliklinikacoreStrategic or Co-development PartnerHealthcare partner for the 'Ispravite se' (Straighten Up) campaign that used computer vision technology to scan passersby's posture and offer specialist appointments, winning multiple international awards.
• Bruketa&Žinić&GreycoreStrategic or Co-development PartnerCreative agency partner in the award-winning 'Ispravite se' campaign, contributing to the innovative DOOH activation design.
• Millenium promocijesupportingStrategic or Co-development PartnerAgency partner in the 'Ispravite se' campaign contributing to campaign execution and promotion.
• Croatia osiguranjecoreStrategic or Co-development PartnerInsurance partner for AI Anxiety Meter campaign, providing free preventive health examinations to those with elevated anxiety levels and promoting health insurance options.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talon Outdoor: Independent, award-winning OOH agency specialist operating in the UK and US. Comparable to Go2Digital as a creatively driven OOH/DOOH specialist that competes on campaign innovation and measurement rather than pure inventory volume.
• Piksel Group: Regional out-of-home advertising operator active across Southeast Europe including Croatia and the Adriatic. Directly comparable to Go2Digital in product (OOH/DOOH inventory), customer base (regional brands and municipalities), and geographic footprint within overlapping SEE markets.
• Stroeer SE & Co. KGaA: Major German digital-out-of-home operator combining national DOOH inventory with content/data-driven campaign capabilities. Comparable to Go2Digital as a mid-to-large European DOOH specialist with strong digital-screen coverage and measurable, tech-enabled advertising products.

Broad incumbents

• OUTFRONT Media: US-listed outdoor advertising company with a growing digital billboard footprint. Comparable business model (DOOH ad sales + measurement) and serves similar brand-advertiser customer base, but at significantly greater scale and geographic scope.
• Clear Channel Outdoor: One of the largest global OOH/DOOH operators with extensive international inventory. Comparable as a broad incumbent in the same product category (digital billboards, street furniture, transit) but with much wider geographic scope than Go2Digital.
• Lamar Advertising Company: US-listed outdoor advertising operator with a large digital-billboard portfolio. Comparable product category and revenue model (programmatic + traditional OOH sales) but operates at materially larger scale and across North America rather than Croatia/CEE.
• JCDecaux: Global #1 outdoor advertising company with broad OOH/DOOH inventory across multiple continents. Comparable as a broad incumbent offering overlapping DOOH and street-furniture formats; not Croatia-focused, but represents the consolidator/competitor benchmark for DOOH networks at scale.

Others

• Broadsign: DOOH content-management and programmatic platform powering many of the world's DOOH networks. Adjacent/ecosystem peer — Go2Digital runs its own CMS for real-time content management, so Broadsign represents both an enabling technology and a potential platform competitor.
• Hivestack: Programmatic digital-out-of-home advertising platform and SSP. Comparable ecosystem player that enables automated, data-driven DOOH buying — relevant to Go2Digital as a potential integration partner or as a route by which global advertisers bypass local sales teams.
• Vistar Media: Programmatic DOOH ad-server and SSP enabling automated buying of digital-out-of-home inventory. Adjacent peer that could either partner with Go2Digital (to monetize remnant inventory) or compete by routing global ad budgets into Croatian screens via third-party integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsbdtVvbIDtUdSA5mM5zFaA
• Facebookfacebook.com/go2digital.hr
• LinkedInlinkedin.com/company/go2digital-d-o-o-
• Instagraminstagram.com/go2digital.hr
• Xx.com/go2digital_hr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go2Digital