What PosGuys does

POSGuys is a privately held, US-based point-of-sale and data-capture hardware distributor and solution provider founded in 2002 and operating from a US headquarters reachable at 800-903-6571. The company resells barcode scanners, receipt printers, POS computers, mobile computers, cash drawers, touch screen monitors, RFID hardware, mobile printers, magnetic card readers, and payment terminals sourced from leading manufacturers including Zebra, Honeywell, Datalogic, Elo TouchSystems, Custom America, Star Micronics, and Epson, alongside retail and restaurant POS systems, inventory software, and barcode label software. Beyond hardware distribution, POSGuys operates an in-house enterprise-application platform called Cascade, hosted on Microsoft Azure with a stated 99.95% uptime SLA, which supports subscription-based custom web and mobile application development starting at $30 per month for assets, inventory, work orders, barcode scanning, and label printing use cases.

The company monetizes through four primary streams: hardware sales across an e-commerce storefront and direct phone sales, Cascade SaaS subscriptions, professional services including custom programming, on-site installation, and hourly hardware or software support for non-POSGuys products, and equipment financing starting at $55 per month for complete POS systems. Its go-to-market combines direct sales-led motion with expert phone guidance, an e-commerce site with free shipping over $100, and an ISV Partner Program that enables hundreds of software vendors to direct end-customers to custom-branded microsites while POSGuys handles warehousing and shipping. Customer segments are organized vertically across nine industries with retail and restaurant/hospitality designated as primary, and additional exposure in healthcare, warehouse/logistics, manufacturing, government, education, field mobility, and salon/spa.

Marketing reaches buyers through a content blog, SEO-optimized product catalog, email newsletter, affiliate program, and dedicated direct sales staff, supported by a stated 4.7-star service rating across thousands of customer reviews and over twenty years of industry presence. Named end customers are limited to Total Control Software and Plastic Printers, with broader reference to Fortune 500 corporations and hundreds of small businesses and non-profits. The company is independently owned with no disclosed venture or private equity backing, no parent company, and no public revenue, headcount, or financial reporting available.

Name

PosGuys

Legal name

POSGuys

Website

https://posguys.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

POSGuys is a US-based, privately held hardware distributor and custom software provider founded in 2002, reselling point-of-sale, barcode, and data-capture equipment from Zebra, Honeywell, Datalogic, Elo, and others while offering its Cascade SaaS platform for custom application development to retail, restaurant, healthcare, warehouse, and SMB customers.

Ownership category

akta.pro rank

Product category

Point of Sale Equipment and Solutions

NAICS

Office Equipment Merchant Wholesalers (42342), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industries

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), POS Installation, Maintenance & Field Services (FSAMADAJ), POS Hardware Leasing, Financing & Rental (FSAMADAI), Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

Keywords

• POS hardware distribution
• Barcode scanning equipment
• Custom software development
• Retail POS systems
• Field mobility solutions

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of POS hardware including barcode scanners, receipt printers, POS computers, mobile computers, cash drawers, and related peripherals. Products sourced from manufacturers like Zebra, Honeywell, Datalogic, Elo TouchSystems, Star Micronics, Epson, and Custom America.
2. Cascade Software Platform: SaaS-based custom application development platform with monthly subscription pricing starting at $30/month. Enables organizations to build and maintain custom web and mobile applications without hiring full-time developers.
3. Professional Services: Custom programming services, hardware support (including for non-POSGuys products at hourly rates), on-site installation services, and software consulting.
4. Equipment Financing: System financing options starting as low as $55/month for complete POS systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

POSGuys sells point-of-sale and data-capture hardware (barcode scanners, receipt printers, POS computers, mobile computers, cash drawers, RFID solutions, payment terminals) sourced from manufacturers like Zebra, Honeywell, Datalogic, Epson, and Elo, paired with bundled retail and restaurant POS systems. The company also develops custom web and mobile applications through its proprietary Cascade platform and provides professional services including programming, installation, and lifetime hardware support.

Product overview

PosGuys is a hardware distributor and solution provider specializing in point of sale (POS), data capture, and field mobility solutions since 2002. Their portfolio is organized around a core hardware distribution model with associated software and services. The main product categories include Retail POS Systems and Restaurant POS Systems (including tablet-based iPad Restaurant System), complemented by a comprehensive hardware lineup: Barcode Scanners (Zebra, Honeywell, Datalogic), Receipt Printers (Epson, Star, Citizen), Barcode Printers, Mobile Computers, POS Computers (touch screen and kiosk), Cash Drawers, Touch Screen Monitors, RFID Solutions, Mobile Printers, Magnetic Card Readers, Payment Terminals, and Kitchen Display Systems. Supporting software includes POS Software, Inventory Software, and Barcode Label Software. The company also offers proprietary custom application development through their Cascade platform for building web and mobile applications, along with free tools like the Label Print mobile app and Online Barcode Generator. They maintain an ISV Partner Program for software developers.

Differentiator

Problem solved

Functional benefit

Brands

• Cascade: In-house enterprise-application platform used for building custom web and mobile applications for assets, inventory, work orders, barcode scanning, and printing.

Products and services

• Retail POS Systems Complete retail point-of-sale systems including stationary and tablet-based options, covering desktop retail systems, iPad POS kits, and tablet retail systems. Comes with 1-year warranty and POSGuys lifetime hardware support.
• Restaurant POS Systems Complete restaurant point-of-sale systems for full service and quick service restaurants, including stationary and tablet hardware options. Available for one-time purchase or monthly payment.
• iPad Restaurant System Tablet-based restaurant management software bundled with time-tested hardware to build a complete restaurant kit. Starting at $459.09.
• Barcode Scanners Handheld barcode scanners from Zebra, Honeywell, Datalogic, Unitech, Star Micronics, Custom America, and CipherLab, including industrial, healthcare, presentation, and mobile variants.
• Receipt Printers Receipt printers from Epson, Star Micronics, Custom America, and Citizen, including thermal, impact, kiosk, and sticky receipt printer models.
• Barcode Printers Desktop, industrial, RFID, wristband, healthcare, and ink jet barcode printers, including bundled kits, printheads, and labels.
• Mobile Computers Enterprise smartphones, ruggedized mobile computers, heavy industrial mobile computers, wearable mobile computers, and enterprise cellular plans from Zebra, Honeywell, Datalogic, and others.
• POS Computers Touch screen computers, kiosk computers, and POS computers with integrated printers from Elo TouchSystems, Custom America, MicroTouch, Touch Dynamic, and PosiFlex.
• RFID Solutions Complete RFID solutions including RFID kits, software, readers, tags, and RFID printers from Zebra, Datalogic, HID, Seuic, TagMatiks, Unitech, and Xemelgo.
• Payment Terminals Credit card processing terminals including countertop and mobile payment terminals for retail and restaurant payment processing.
• Kitchen Display Systems Kitchen display system (KDS) software, complete kits, and bump bars/controllers for restaurant kitchen order management.
• Cascade Custom Application Development Platform Proprietary in-house enterprise application platform used to build flexible custom web and mobile applications for assets, inventory, work orders, barcode scanning, and barcode printing. Integrates with ERP, accounting, and label software. Monthly SaaS fees start at $30/month.
• POS Software Retail and restaurant point-of-sale software solutions for checkout, payment processing, and store operations.
• Inventory Software Inventory software with and without mobile device support for stock management and tracking.
• Label Print by POSGuys Free Android and iOS mobile application for label printing and barcode scanning, designed for high-pace organizations and custom workflows.
• Free Online Barcode Generator Free online scannable barcode generator supporting Code 128, Code 39, EAN-13, UPC-A, and QR Code formats. Barcodes can be downloaded in JPEG, PNG, or SVG formats.
• Inventory and Asset Control Systems Bundled inventory and asset tracking kits available in fixed-terminal and mobile configurations for warehouse and field operations.

Quantifiable outcome

• Monthly platform fees starting as low as $30/month
• +2 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• ZebracoreTechnology or IntegrationMajor hardware manufacturer partner supplying barcode scanners, mobile computers, RFID readers, and barcode printers. Products include Zebra DS2208, DS4608 scanners, TC22/TC27 mobile computers, and ZD411 barcode printers.
• HoneywellcoreTechnology or IntegrationHardware manufacturer partner supplying barcode scanners, mobile computers, and receipt printers including Voyager scanners, Dolphin mobile computers, and RP Series mobile printers.
• DatalogiccoreTechnology or IntegrationHardware manufacturer partner supplying barcode scanners and mobile computers including memor series devices.
• Custom AmericacoreTechnology or IntegrationHardware manufacturer partner supplying POS computers, barcode scanners, and receipt printers.
• Elo TouchSystemscoreTechnology or IntegrationHardware manufacturer partner supplying touchscreen monitors, POS computers, and all-in-one POS systems including I-Series and E-Series touch computers.
• Star MicronicscoreTechnology or IntegrationHardware manufacturer partner supplying receipt printers including TSP100IV and CD4 cash drawers.
• EpsoncoreTechnology or IntegrationHardware manufacturer partner supplying receipt printers including TM-M30III, TM-U220II, and TM-T88VII, as well as Mobilink mobile printers.
• ISV Partner Program MemberscoreChannel Partner/ Reseller/ DistributorSoftware developer partners who integrate with POSGuys hardware. Partners receive custom microsites, dedicated account managers, and POSGuys handles all warehousing and shipping. Includes companies like Total Control Software.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ScanSource: Publicly-traded value-added distributor of POS, barcode, mobility and networking solutions from the same manufacturer set (Zebra, Honeywell, Datalogic, Elo). The closest scaled analog to POSGuys' hybrid reseller/channel model.
• BlueStar: Specialty distributor focused on POS, Auto-ID and mobility hardware with ISV/OEM partner programs. Comparable manufacturer portfolio, vertical coverage and reseller-plus-services positioning to POSGuys.
• Barcoding Inc. AIDC/barcode and mobility solutions provider offering hardware, software and professional services across similar verticals (warehouse, manufacturing, retail). Comparable mix of distribution plus custom software/services.
• POS Market: Online POS hardware reseller serving SMB retail and restaurant buyers with a comparable catalog of scanners, printers, terminals and tablets from overlapping manufacturer brands.
• POS Central: Independent POS hardware specialist selling scanners, printers, terminals and POS systems to small and mid-market buyers; directly overlaps POSGuys' SMB-facing catalog and vertical use cases.

Broad incumbents

• CDW: Large diversified IT hardware reseller serving enterprise and mid-market with a POS/peripherals category. Competes for the same buyer wallet from a broader catalog perspective rather than vertical specialization.
• Insight Enterprises: Global IT solutions and hardware distributor with a POS/peripherals line sold to enterprise and SMB. Broader scope than POSGuys but competes for the same hardware procurement budgets.
• Square (Block): Payments and POS ecosystem that sells its own hardware and integrates with third-party peripherals. Competes for the SMB checkout buyer relationship end-to-end, partially disintermediating independent resellers.
• Shopify: Commerce platform with Shopify POS hardware line targeting retail SMBs. POSGuys lists Shopify as a compatible integration, illustrating how platform players both partner with and compete against independent resellers.

Emerging players

• Toast: Restaurant-focused POS software platform that increasingly bundles certified hardware into its offering. Represents the software-led ecosystem threat to independent POS hardware resellers serving the restaurant vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/POSGuys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PosGuys