Fusionary Formulas

What Fusionary Formulas does

Fusionary Formulas is a privately held, Deerfield Beach, Florida-based dietary supplement company founded in 2015 by Dr. Shivani Gupta. The firm formulates and sells all-natural, Ayurvedic-inspired supplements and functional teas centered on turmeric and adjacent adaptogenic herbs (Boswellia, Guduchi, Ashwagandha, Brahmi, Shatavari, Tulsi) combined with Western-scientifically-validated ingredients such as 95% curcumin extract, Bioperine, melatonin, GABA, L-theanine, D3, and K2. Products are manufactured in GMP-certified U.S. facilities under an FDA-disclaimer-compliant packaging regime, and the catalog spans 19 SKUs organized into core supplements (Turmeric Gold, Inflammation Relief, Sweet Dreams Gummies, Energy Boost B12, D3+K2 Complex), functional teas (Deep Sleep, Detox, Menopause Support, Unwind), and curated bundles (The Fusionary Box, Daily Protocol, Pain Solution, Sweet Dreams, EmpowerHer, Joint Repair, Women's Health Box, Travel Wellness, Radiant Life, The Tea Solution) priced from $29 to $195.

Revenue is generated through a direct-to-consumer, product-led e-commerce motion via the company's owned Shopify storefront, with optional subscription pricing at a 15% discount and bulk incentives (5% off 2 SKUs, 10% off 3+ SKUs). Distribution is widened by a wholesale program for retailers/practitioners, an UpPromote-powered affiliate channel, toll-free phone ordering (844-643-8746), and HSA/FSA eligibility via Truemed. Operations are powered by Recharge Payments for subscription management and Stamped.io for verified reviews on product pages.

Customer acquisition is content-driven and persona-targeted, with primary segments including women over 35 with joint/inflammation concerns, women in menopause/perimenopause, adults with sleep difficulties, health-conscious preventive users, and athletes. Supporting infrastructure includes a 50+ article educational blog, a weekly Fusionary Health Podcast hosted by the founder, an interactive health-assessment quiz funnel, and an email newsletter. The company is featured across HuffPost, Psychology Today, Thrive Magazine, Palm Beach Woman, Mantra Wellness, and A4M, operates with 1–10 employees, and shows no disclosed funding, institutional investors, M&A, or geographic expansion beyond the United States.

Name

Fusionary Formulas

Legal name

Fusionary Formulas

Website

https://fusionaryformulas.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fusionary Formulas is a U.S.-based DTC supplement company founded in 2015 by Dr. Shivani Gupta that formulates and sells GMP-certified Ayurvedic-inspired turmeric supplements, functional teas, and wellness bundles via its Shopify storefront and subscription channel.

Ownership category

akta.pro rank

Product category

Herbal Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Coffee and Tea Manufacturing (311920), Spice and Extract Manufacturing (311942)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Tea Blending & Flavoring (AFAFADAG)

Keywords

• Ayurvedic supplements
• Turmeric supplements
• Functional herbal teas
• Wellness bundles
• Joint inflammation support

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for individual products including supplements (capsules, gummies) and functional teas. Products sold at varying price points from $29 to over $200 for bundled protocols.
2. Subscription/Recurring Revenue: 15% discount on subscription orders driving recurring revenue. Automatic monthly delivery with ability to modify or cancel anytime. Buy 2 save 5%, Buy 3+ save 10% bulk discounts on subscriptions.
3. Bundled Protocol Sales: Pre-configured wellness bundles and protocol kits (The Fusionary Box, Daily Protocol, Pain Solution Bundle) sold as comprehensive 30-day solutions at premium price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fusionary Formulas manufactures and sells all-natural Ayurvedic-inspired dietary supplements and functional herbal teas, with a flagship 95%-curcumin Turmeric Gold capsule and complementary Inflammation Relief formula targeting inflammation, joint, sleep, hormonal, and metabolic wellness. The product range spans capsule/gummy supplements, loose-leaf functional teas, and pre-configured wellness bundles/protocol kits. All products are manufactured in GMP-certified U.S. facilities and sold direct-to-consumer through an owned e-commerce storefront with subscription, one-time, and wholesale purchasing options.

Product overview

Fusionary Formulas is a dietary supplement company offering a portfolio of Ayurvedic-inspired wellness products organized into three main categories: capsules/supplements, functional teas, and curated bundles. The core supplement line centers on Turmeric Gold (95% curcumin flagship product) and Inflammation Relief, supplemented by specialty products like Energy Boost B12 and D3+K2 Complex Gummies. The functional tea collection includes Deep Sleep Tea, Detox Tea (metabolism support), Menopause Support Tea, and Unwind Tea. The company also offers value bundles including The Fusionary Box (comprehensive 30-day anti-inflammatory protocol), The Fusionary Daily Protocol, targeted wellness bundles (Joint Repair, Pain Solution, Sweet Dreams, EmpowerHer, Women's Health), and the Travel Wellness Bundle. All products are manufactured in GMP-certified U.S. facilities with medical-grade ingredients, combining Ayurvedic herbs with Western scientific formulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Turmeric Gold Flagship turmeric supplement featuring 500mg of 95% curcumin extract plus Bioperine for bioavailability, designed to support healthy inflammatory response, joint function, immune health, and cognitive function for individual consumers.
• Inflammation Relief Capsule supplement combining 95% curcumin extract with Ayurvedic herbs Guduchi and Boswellia plus immune-boosting Amla for individuals targeting joint pain, inflammation, and muscle fatigue.
• Deep Sleep Tea Adaptogenic herbal tea blend featuring Ashwagandha and Brahmi designed to promote relaxation and restorative sleep for adult consumers with sleep difficulties.
• Detox Tea Metabolic support tea featuring Ceremonial Grade Matcha, Triphala, and Ayurvedic herbs to boost metabolism, support weight management, and natural detoxification for health-conscious adults.
• Menopause Support Tea Hormone rebalancing tea combining green tea with adaptogens Shatavari, Tulsi, and fennel seeds to support hormonal balance and ease menopausal symptoms for women in menopause/perimenopause.
• Sweet Dreams Gummies Sugar-free sleep support gummies with Melatonin, GABA, and L-Theanine for circadian rhythm regulation and natural relaxation without habit formation for adults with sleep difficulties.
• Energy Boost B12 Gummies B12 gummy supplement formulated to support peak performance and mental clarity for individual consumers seeking energy support.
• D3+K2 Complex Gummies Vitamin D3 and K2 gummy supplement supporting bone health and muscular function for individual consumers.
• The Fusionary Box: Anti-Inflammatory Protocol Comprehensive 30-day anti-inflammatory protocol kit combining Turmeric Gold, Inflammation Relief, Deep Sleep Tea, dry brush, and tongue scraper for holistic wellness routines.
• The Fusionary Daily Protocol Daily ritual kit combining top-rated supplements for simplified inflammation support as a comprehensive wellness routine at a $166 price point.
• Pain Solution Bundle Targeted inflammation and pain management bundle combining complementary supplements at a $130 price point for individuals with chronic pain.
• Sweet Dreams Bundle Enhanced sleep quality bundle featuring non-habit-forming sleep support products at a $78 price point for adults with sleep issues.
• EmpowerHer Wellness Bundle Women's wellness bundle supporting hormonal equilibrium and bone strength at a $70 price point for women navigating hormonal changes.
• Joint Repair Bundle Enhanced mobility bundle designed for active lifestyles supporting joint health and function for active individuals and athletes.
• Fusionary Women's Health Box Women's wellness bundle providing tailored natural and effective pain support products for female consumers.
• The Tea Solution Comprehensive wellness bundle featuring natural Ayurvedic ingredients in tea form for holistic wellness consumers.
• Travel Wellness Bundle On-the-go wellness kit designed to keep travelers energized, rested, and resilient with compact supplement and tea portions.
• Radiant Life Bundle Vitality support bundle providing sustained energy levels and natural wellness boost for health-conscious adults.
• Unwind Tea Adaptogenic tea blend formulated for cognitive function enhancement and stress management support for individual consumers.

Quantifiable outcome

• 4.9/5 average customer rating across key products
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• UpPromoteminorGTM or Marketing PartnerAffiliate marketing partnership via UpPromote platform enabling third-party affiliates to promote Fusionary Formulas products and earn commissions on sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Golde: Golde is a smaller DTC brand centered on turmeric and adaptogenic blends, comparable to Fusionary in single-ingredient-anchored positioning and social-media-led marketing, but with a narrower product line.
• Seed: Seed is a venture-backed DTC microbiome and supplement brand. Comparable in premium DTC positioning, subscription-first model and clinical-scientific storytelling, though its anchor category (probiotics) differs from Fusionary's turmeric core.
• OPositiv: OPositiv is a women's wellness supplement DTC brand with menopause and hormonal-balance SKUs. Comparable to Fusionary in female-skewing wellness audience and menopause-category positioning, with a larger paid-media footprint.

Direct peers

• Organifi: Organifi sells DTC green juice and adaptogen blends including a flagship turmeric/curcumin product — directly comparable to Fusionary Formulas in product category (turmeric + adaptogen), distribution (DTC e-commerce + subscription bundles) and target buyer (wellness-focused adults seeking natural anti-inflammation support).
• Gaia Herbs: Gaia Herbs manufactures premium botanical/herbal supplements including turmeric and adaptogenic formulations. Highly comparable to Fusionary in herbal-supplement category, GMP manufacturing, and emphasis on single-origin and standardized extracts.
• Pure Encapsulations: Pure Encapsulations is a practitioner-grade hypoallergenic supplement brand with strong turmeric and inflammation SKUs. Comparable in formulation purity, GMP manufacturing and clinical positioning, though distribution skews practitioner channel.
• Moon Juice: Moon Juice sells adaptogenic and beauty-from-within wellness powders and supplements with a strong DTC and subscription motion. Comparable in premium adaptogenic positioning, female-skewing wellness audience, and bundled protocol marketing.
• Thorne: Thorne is a premium DTC supplement brand offering practitioner-grade formulations including turmeric and inflammation support. Directly comparable in premium positioning, subscription model and clinically-oriented brand messaging.
• Cymbiotika: Cymbiotika markets premium liposomal and adaptogenic supplements through a DTC storefront with subscription and bundle pricing. Comparable premium positioning, similar ingredient philosophy (turmeric, adaptogens, glutathione) and direct-to-consumer gtm.

Broad incumbents

• AG1 (Athletic Greens): AG1 is a broad incumbent in the daily-wellness supplement category with a large subscription base and aggressive paid acquisition. Comparable in DTC supplements with subscription, but operates at materially larger scale and broader category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubepodcasts.apple.com/us/podcast/the-inflammation-code/id1680587836
• Xx.com/FusionaryF

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fusionary Formulas