Trilogy Golf Club

What Trilogy Golf Club does

Trilogy Golf Club is the signature golf amenity within Trilogy Resort Communities, a network of 19+ 55+ active-adult resort and boutique communities developed by Shea Homes and operated by BlueStar Resort & Golf, Trilogy's in-house hospitality management company headquartered in Scottsdale, Arizona. Founded in 2004, the platform serves 28,000+ Members across at least eight U.S. states (Arizona, California, Nevada, Virginia, North Carolina, Florida, Idaho, Washington) with championship golf clubs including Encanterra (Tom Lehman-designed), Trilogy Golf Club at La Quinta, Trilogy Golf Club at Vistancia, and Verde River Golf & Social Club, complemented by full-service Alvea Spas, multi-concept dining, fitness programming, and an expanding set of wellness-and-social club concepts for newer boutique-format communities.

The platform is built around a tech-enabled member engagement layer: Club Connect™ integrates Lifesize™ video infrastructure to deliver real-time shared programming across communities; MyTrilogyLife.com (MTL) functions as the digital member portal and public marketing surface; and MTL Kiosks, MTL Magazine (eight volumes since 2017), and the Explore 360 / Barrel Masters / Afturburn / Reciprocal Access / Home Swap national programs constitute the engagement backbone. The Master Plan integration with Shea Homes links every new home sale to a club social membership, with optional golf-membership upgrades.

Revenue is generated from six primary streams: subscription membership dues (initiation fees plus annual dues with no assessments or food minimums), on-site food and beverage at member and public-access venues, full-service spa transactions, weddings and private events (venues open to non-members), real estate via Shea Homes new-home sales in Trilogy communities, and managed-services fees through BlueStar Resort & Golf. Distribution is direct-to-consumer, anchored by Shea Homes sales channels with public-facing dining, spa, and select golf access as a secondary awareness channel. Member demographic data — 74% with a Bachelor's degree or higher, 84% reporting greater happiness after moving in, 98% wanting to travel with other Members — positions Trilogy as a high-touch, education-and-income-skewed segment within the 55+ active-adult category.

Name

Trilogy Golf Club

Legal name

BlueStar Resort & Golf

Website

https://mytrilogylife.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Trilogy Golf Club operates private 55+ active-adult golf and resort communities developed by Shea Homes and managed by BlueStar Resort & Golf, serving 28,000+ members across 19+ communities in AZ, CA, NV, VA, NC, FL, ID, and WA with championship golf, Alvea Spas, branded dining, and the MyTrilogyLife member platform.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf clubs
• Country club memberships
• Resort lifestyle amenities
• Active adult communities
• Golf and dining services

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Club Memberships: Private club memberships with initiation fees (partially refundable) and ongoing dues. Membership includes access to all club amenities including golf (for golf memberships). No member assessments, no food minimums, and reasonable locker fees.
2. Food & Beverage: On-site restaurants and dining venues including fine dining, casual dining, poolside dining, grab-and-go, and private event spaces. Some venues open to public.
3. Spa Services: Full-service Alvea Spa offering treatments, nail salon, relaxation rooms. Spas at some locations (including Encanterra) are open to the public.
4. Events & Weddings: Wedding ceremonies, receptions, private meetings, and group celebrations. Venues available for Members and non-members. Ballrooms, outdoor spaces, and garden ceremony areas.
5. Real Estate / Home Sales: New homes sold through Shea Homes in Trilogy communities. Trilogy lifestyle serves as the amenity and community component driving real estate value.
6. BlueStar Resort & Golf Hospitality: Hospitality management services including events, activities, dining venues, wellness environments operated by BlueStar Resort & Golf, Trilogy's own hospitality management company.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Trilogy Golf Club operates private golf and country club facilities within Trilogy Resort Communities — a network of 55+ active adult master-planned developments owned by Shea Homes and managed by BlueStar Resort & Golf. Core offerings include championship golf courses, full-service Alvea Spa, multiple dining venues, fitness and wellness programs (Afturburn), and member-led social clubs, all bundled into annual memberships with reciprocal access across 19+ U.S. communities.

Product overview

Trilogy Golf Club operates a portfolio of 55+ resort lifestyle communities developed by Shea Homes, each centered on private golf clubs and comprehensive resort amenities. The portfolio includes multiple distinct golf club brands (Encanterra Country Club, Trilogy Golf Club at La Quinta, Trilogy Golf Club at Vistancia, Verde River Golf & Social Club) offering championship golf courses, full-service Alvea Spa facilities, diverse dining venues (Palma Kitchen + Tap, Region's 117, River Six), proprietary fitness programming (Afturburn), and member clubs. Beyond golf, Trilogy provides wellness and social clubs, travel programs (Explore 360), wine programming (Barrel Masters), and the MyTrilogyLife digital member portal connecting over 28,000 Members across communities nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• MyTrilogyLife: The member portal and community platform connecting Trilogy members across all communities nationwide
• BlueStar Resort & Golf
• Alvea Spa
• Afturburn
• Barrel Masters
• Explore 360
• Reciprocal Access
• Club Connect
• MTL Magazine
• Dr. Amy

Products and services

• Encanterra Country Club Private 18-hole Tom Lehman-designed championship golf course in Queen Creek, AZ, with resort pools, dining, tennis, pickleball, and Alvea Spa. Has hosted US Open Sectional Qualifying, The Gateway Tour Championship, and Thunderbirds Classic. All Trilogy homeowners in the community are Social Members with option to upgrade to Golf Membership.
• Trilogy Golf Club at La Quinta Golf club within Trilogy at La Quinta (CA) including Santa Rosa Club, Coral Mountain Club, and the Trilogy Golf Club course; welcomes public guests in addition to Members.
• Trilogy Golf Club at Vistancia Golf club at Trilogy at Vistancia in Peoria, AZ, part of a three-club community alongside Kiva Club and Mita Club; on-site Alvea Spa and V's Taproom.
• Verde River Golf & Social Club Tom Lehman-designed golf course with tennis/pickleball, poolside bar and grill, resort pool, and The Outfitter; located in Rio Verde, AZ adjacent to Tonto National Forest.
• Alvea Spa Full-service spa brand available at multiple Trilogy communities offering treatments, nail salon, relaxation rooms, and full menu of services. Named Best Clubhouse Spa by Arizona Foothills magazine for 10 consecutive years at Encanterra. Some spa locations are open to the public.
• Wedding & Event Venue Hosting Wedding ceremonies, receptions, private meetings, and group celebrations at ballrooms (e.g., Mallorca Events Center, capacity 250), outdoor spaces, and garden ceremony areas; available to Members and non-members. WeddingWire Couples' Choice Award recipient multiple years.
• Palma Kitchen + Tap Mediterranean-inspired private dining at Encanterra Country Club; recipient of 2025 OpenTable Diners' Choice Award for Best Contemporary American Cuisine in Phoenix area.
• Shenandoah Lodge & Athletic Club 36,000+ square-foot resort club at Trilogy at Lake Frederick, VA, overlooking 117-acre Lake Frederick in the Blue Ridge Mountains; includes Region's 117 restaurant and Shenandoah Events Center, both open to the public.
• Treasure Valley Social Club Social club at Trilogy Valor in Kuna, ID (16 miles SW of Boise); features River Six restaurant (open to the public Wed-Sun with happy hour), resort and lap pools, and wellness/fitness facilities.
• Seven Summits Lodge Members-only resort club at Trilogy at Tehaleh in Bonney Lake, WA, with The Mantel restaurant, Culinary Ascent, and event space; set against protected forest preserves with Mount Rainier views.
• The Ridge Wellness Social Club Trilogy Bickford's wellness and social club near Sacramento, CA, featuring fitness center with panoramic views, resort pool, 1876 full-service restaurant, and Special Events Center at Ridgebloom.
• Open™ Wellness + Social Club Newest Trilogy lifestyle innovation featured at Boutique Communities (Nevina in Paso Robles CA, Ridgecrest in Peoria AZ, ThreeOaks in Culpeper VA, Verterra in Bonney Lake WA); daily destination for social connection, relaxation, fitness, and discovery.
• Afturburn Fitness Program Trilogy's branded functional fitness program combining constantly varied functional movements with HIIT elements, expert instruction, personal training, and group fitness classes at communities nationwide.
• Explore 360 Travel Program Inter-community travel program organizing bucket-list trips to Europe, Mexico, Caribbean, and U.S. destinations; 98% of Members want to travel with other Members.
• Barrel Masters Wine Program Wine enthusiast program including tastings, private wine lockers, preferred wine pricing, winemaker dinners, and access to special wine events across Trilogy communities.
• Club Connect™ Integrated multi-community technology platform using Lifesize Technology enabling shared video and audio content among Trilogy communities nationwide; powers culinary classes, guest speakers, book authors, and educational programs in real time.
• Private Club Memberships (Social and Golf tiers) Annual club memberships with partially refundable initiation fees and ongoing dues. All Trilogy community owners are Social Members; Golf Membership is an upgrade. Includes access to dining, fitness, pools, social spaces, and (for Golf) course access. No member assessments, no food minimums, reasonable locker fees.
• The Club at Ocala Preserve Private, non-equity club in Ocala, FL featuring 18 holes of golf, dining, wellness, and event venues; located in Marion County just over an hour north of Orlando.
• Cabochon Club Contemporary desert club at Trilogy Sunstone in Las Vegas, NV; basecamp for celebrations, outdoor activities, and community connection with Cooper's Kitchen & Tap, Kindred & Main restaurant, resort pool, and wellness facilities.
• The Polo Club 25,000+ square-foot clubhouse within Trilogy at The Polo Club in Indio, CA; features June Hill's Table (open to the public) and 2 Palms Event Center.

Quantifiable outcome

• 84% of Members say they are happier today than when they first moved to Trilogy
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BlueStar Resort & GolfcoreStrategic or Co-development PartnerBlueStar Resort & Golf is Trilogy's own hospitality management company, staffed with veterans from Starwood, Westin, Hyatt, Intrawest, and other major travel brands. BlueStar handles events, activities, dining venues, wellness environments, and everything that brings Trilogy Clubs and communities to life. Founded and headquartered in Scottsdale, Arizona.
• Shea HomescoreStrategic or Co-development PartnerShea Homes is the developer and homebuilder behind Trilogy communities. Trilogy serves as the amenity and lifestyle component within Shea Homes master-planned communities. Shea Homes handles new home sales while Trilogy provides club operations, hospitality services, and community lifestyle.
• Tom LehmanminorStrategic or Co-development PartnerPGA Tour legend Tom Lehman designed the championship golf course at Encanterra, which has hosted US Open Sectional Qualifying and other premier golf events.
• Dr. Amy Whittington (Dr. Amy)minorStrategic or Co-development PartnerDr. Amy is Trilogy's Naturopath in Residence, based at Trilogy at Vistancia. Since 2009, she has provided wellness consultations, published monthly Wellness Journals on MyTrilogyLife.com, and delivered group presentations across Trilogy communities nationwide.
• Hampton Inn & SuitesminorStrategic or Co-development PartnerEncanterra has an excellent partnership with Hampton Inn & Suites in Queen Creek and Gilbert, AZ. They offer great group rates and allow booking blocks of rooms for out-of-town wedding guests with shuttle service to the venue.
• Sheraton Four Points (Gilbert)minorStrategic or Co-development PartnerEncanterra partnership with Sheraton Four Points in Gilbert, AZ for wedding guest accommodations with group rates and shuttle services.
• Forstar Community (Ocala Preserve)minorStrategic or Co-development PartnerOcala Preserve is operated as a Forstar Community. Trilogy operates the club amenities while Forstar handles the master-planned community development.
• OpenTableminorGTM or Marketing PartnerOpenTable platform used for restaurant reservations at Trilogy venues including Shenandoah Lodge at Lake Frederick.
• Freedom Boat ClubminorGTM or Marketing PartnerFreedom Boat Club partnership at Trilogy Lake Norman provides Members access to a fleet of boats at nearby Lake Norman.
• OpenTableminorGTM or Marketing PartnerPalma Kitchen + Tap at Encanterra received OpenTable Diners' Choice Award 2025 for Best Contemporary American Cuisine in Phoenix area.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Del Webb (PulteGroup): Del Webb, owned by PulteGroup, is the largest and most established 55+ active adult community brand in the US. It directly competes with Trilogy for retiring boomers seeking golf-centric resort-style communities, with overlapping target customer, real estate-led GTM, and amenity bundles.
• Toll Brothers Active Adult: Toll Brothers operates active adult communities through its Toll Brothers Active Adult brand and previously through various subsidiaries. Competes with Trilogy in the luxury 55+ segment with master-planned communities and resort-style amenities.
• ClubCorp (Invited): Invited (formerly ClubCorp) operates a large portfolio of private golf and country clubs across the US. Comparable in the membership-driven golf club business model and offers a national network of reciprocal club access — overlapping with Trilogy's Reciprocal Access program concept.
• Omni Hotels & Resorts: Omni Hotels & Resorts operates luxury resort properties with golf, spa, and dining amenities. Comparable in the luxury golf-and-resort hospitality segment, particularly relevant to Trilogy's resort-club model at Encanterra, Verde River, and La Quinta.

Direct peers

• Robson Communities: Robson Communities develops and operates luxury active adult resort communities in Arizona and Texas with private golf clubs, dining, fitness, and social amenities. Closely mirrors Trilogy's resort-community, membership-driven model with championship golf as a core amenity.
• Troon Golf: Troon is the world's largest golf management company, operating championship golf courses and managing golf operations, F&B, and hospitality at private and resort clubs. Comparable as a golf-centric hospitality management operator in the same private club/resort category.
• K. Hovnanian's Four Seasons: K. Hovnanian's Four Seasons brand operates 55+ active adult communities with extensive amenity packages including clubhouses, pools, and lifestyle programming. Directly competes for the same retirement-relocation buyer.
• Sun City (Various Operators): Sun City communities (originally Del Webb-developed) are the founding model for 55+ active adult resort living in the US. Multiple Sun City-branded communities remain in operation and compete with Trilogy's Arizona and Sun Belt communities for relocating retirees.

Others

• Shea Homes: Shea Homes is Trilogy's parent homebuilder and development partner. Highly relevant as the upstream supplier of new Members and communities, sharing the same 55+ resort community thesis and master-planned community DNA.

Emerging players

• Eagle Golf / Arcis Golf: Arcis Golf (which acquired Eagle Golf) is one of the largest US golf club operators and managers, comparable to BlueStar Resort & Golf in providing golf operations and hospitality management. Overlaps with Trilogy's private club/resort management layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trilogygolfclubatvistancia
• LinkedInlinkedin.com/company/trilogy-at-vistancia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trilogy Golf Club