What MOTEA does

MOTEA (legal entity: Motea GmbH) is a German direct-to-consumer e-commerce retailer specializing in motorcycle and scooter parts and accessories. The company operates an online storefront at motea.com with localized country domains for Switzerland, USA, UK, Australia, and Norway, supporting 15 language markets across DACH, broader Europe, North America, and Oceania. Its catalog of over 450,000 SKUs spans motorcycle luggage, workshop equipment, crash protection, lighting, ergonomics, and styling components, with coverage for major motorcycle brands including BMW, Honda, Yamaha, Kawasaki, KTM, Suzuki, Harley-Davidson, Ducati, and Triumph. The company also operates a portfolio of proprietary sub-brands such as Bagtecs, Craftride, ConStands, V-Trec, Tourtecs, Motoguard, and Zaddox that address specific motorcycle accessory verticals.

The underlying technology is a standard multi-language, multi-currency e-commerce platform with localized checkout flows; no proprietary AI/ML, API, or SDK capabilities are disclosed. Products are shipped via Blitzversand (express shipping) from a German warehouse. The business has extended horizontally into adjacent consumer categories including Home & Living, Camping & Outdoor, Fitness, and Pet Supplies, broadening its addressable market beyond the motorcycle enthusiast cohort. ABE-certified parts are emphasized as a value proposition, enabling DIY installation without separate vehicle registration.

MOTEA generates revenue through one-time transactional e-commerce sales with no subscription component. Pricing ranges from approximately €50 to over €500 depending on category and brand, with an active 20% promotional discount via code TOP20 and multi-buy incentives (€10 off 2 items, €20 off 3+ items). Customer acquisition is driven primarily through organic SEO across multi-language sites, email newsletter marketing, and Trustpilot-driven social proof (4.3 score, 28,000+ reviews). The company claims 2 million satisfied customers and reports a headcount of 51-100 employees; no funding rounds, M&A activity, or parent company relationships are disclosed, suggesting founder- or family-owned private ownership.

Name

MOTEA

Legal name

Motea GmbH

Website

https://motea.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MOTEA (Motea GmbH) is a German direct-to-consumer e-commerce retailer selling over 450,000 motorcycle parts and accessories across 15 language markets, operating proprietary sub-brands and shipping from Germany to motorcycle enthusiasts and service shops globally.

Ownership category

akta.pro rank

Product category

Motorcycle Aftermarket Parts & Accessories

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Parts Dealers (441)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Adventure & Dual-Sport Motorcycle Rentals (THADAHAC), Sportbike Motorcycle Rentals (THADAHAD), Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL), Moped & E-Moped Rentals (THADAGAF)

Keywords

• Motorcycle parts e-commerce
• Motorcycle accessories retail
• Aftermarket motorcycle parts
• Workshop equipment supplies
• Motorcycle luggage systems

Headquarters

HQ city

Wiehl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: MOTEA generates revenue through direct online sales of motorcycle parts, accessories, and related products. Products are sold at varying price points (€50-500+ range) with promotional discounts (20% code TOP20) and bulk purchase incentives (€10 off for 2 items, €20 off for 3+ items). The business model is purely transactional with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MOTEA is a German online retailer operating motea.com and country-specific storefronts to sell over 450,000 motorcycle parts, accessories, workshop equipment, luggage, and protective gear directly to consumers. The platform extends into adjacent categories including camping, home & living, fitness, and pet supplies, with Blitzversand (express shipping) from Germany and ABE-certified parts that require no separate registration for legal road use.

Product overview

MOTEA operates a multi-category e-commerce platform centered on its online shop (MOTEA Onlineshop) offering over 450,000 motorcycle parts and accessories. The product portfolio is organized around several sub-brands and product categories: Bagtecs provides aluminum hard-case luggage systems (side cases, top cases, dry bags); Craftride offers custom bike luggage and accessories; ConStands supplies workshop equipment (center stands, hydraulic lifts, paddock stands); V-Trec manufactures adjustable brake and clutch levers; and Tourtecs/Motoguard/Zaddox provide various aftermarket accessories. The core motorcycle accessory categories include Gepäck (luggage), Werkstatt & Garage (workshop equipment), Schutz & Sicherheit (crash protection), Technik & Licht (technical/lighting), and Ergonomie & Styling (ergonomics/styling). MOTEA also extends into adjacent categories including camping, home & living, and pet supplies. All products ship with Blitzversand (express shipping) from Germany, with ABE-certified parts requiring no separate registration.

Differentiator

Problem solved

Functional benefit

Products and services

• MOTEA Onlineshop Primary e-commerce platform providing motorcycle parts and accessories with multi-language (15 languages) and multi-currency support, ABE-certified parts, and express shipping from Germany.
• Bagtecs Gepäcksysteme Aluminum hard-case luggage systems including side cases, top cases (XB45, XB55, XB65), dry bags, and mounting hardware designed for motorcycles.
• Craftride Custom bike luggage and accessories brand offering side cases (Nevada, Delaware), sissybar bags, top cases (Razor), saddlebags, and motorcycle covers.
• ConStands Motorcycle workshop equipment including center stands (Power-Evo, Power-Classic, Power Flex), paddock stands, hydraulic lifts (up to 680 kg), and transport dollies (Smart Mover up to 450 kg).
• V-Trec Brake and Clutch Levers Adjustable brake and clutch levers including Vario 3 models (foldable and length-adjustable) with ABE certification for various motorcycle models.
• Tourtecs Accessories brand offering universal side stands, gel seat cushions, and action cameras (4K waterproof).
• Motoguard Protection products including engine case guards, side stand foot extensions, and crash bar sets with integrated bags.
• Zaddox Aftermarket parts including handlebar end mirrors (SP6) with E-approval and tank caps.
• Camping & Outdoor Equipment Camping equipment including camping furniture, tents, and camping accessories for outdoor enthusiasts.
• Home & Living Home furnishing products including furniture (garden, bathroom, office, children's room, kitchen, bedroom, living/dining), storage solutions, and pet supplies.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Detlev Louis (Louis Motorrad): Germany's largest motorcycle apparel, parts, and accessories retailer with both online and ~80-store footprint. Directly comparable to MOTEA on product breadth, German D2C positioning, and target motorcycle enthusiast customer.
• Polo Motorrad: Major German motorcycle apparel and accessories retailer with strong e-commerce presence and multiple physical stores. Comparable to MOTEA in product mix (gear, parts, accessories), customer base, and German-market D2C motion.
• FC-Moto: German online retailer specializing in motorcycle gear, parts, and accessories. Closely comparable to MOTEA in catalog breadth, German-language D2C focus, and international shipping model.
• RevZilla: US-based motorcycle gear and accessories e-commerce retailer (owned by Comoto Holdings). Comparable online specialist model, customer base of motorcycle enthusiasts, and content-driven / community-oriented D2C approach.
• Wunderlich: German specialist in BMW motorcycle parts, accessories, and ergonomics. Comparable to MOTEA's German manufacturing heritage, parts/accessories focus, and ABE-certified product positioning, though narrower on BMW-specific fitments.
• Touratech: German manufacturer and retailer specializing in adventure and touring motorcycle accessories. Comparable premium positioning, German manufacturing, and D2C + dealer distribution model to MOTEA's higher-end accessory lines.
• BikeBandit: US-based online motorcycle and ATV parts, accessories, and gear retailer with extensive OEM and aftermarket SKU coverage. Comparable to MOTEA in catalog scale and online-only D2C model serving enthusiast riders.
• J&P Cycles (JP Cycles): Large US retailer of motorcycle parts, accessories, and gear for cruiser/V-twin riders. Comparable online specialist model and broad SKU strategy, with a more US-centric (especially Harley-Davidson) customer focus than MOTEA.

Broad incumbents

• Amazon: Global marketplace that lists massive third-party motorcycle parts and accessory inventories with Prime fulfillment. Competes with MOTEA on price, selection, and shipping speed across most of its 15 markets, but as a horizontal marketplace rather than specialist.
• eBay: Global marketplace with deep used and aftermarket motorcycle parts supply, including hard-to-find legacy components. Overlaps with MOTEA in the parts-discovery and price-compare journey, especially for older motorcycles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/motea_shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTEA