Pool CP
Pool CP is a 30-year-old Madrid-based advertising agency specializing in retail and trade marketing, serving 80+ enterprise clients across beverage, retail, telecom, banking, and government with integrated creative, digital, and activation services.
- Company typePrivate
- Founded1995
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pool CP does
Pool CP operates a B2B professional services revenue model, billing enterprise clients on a project or retainer basis for integrated advertising and trade marketing engagements. Pricing is quote-based and not publicly disclosed, with revenue streams organized around agency services, trade marketing campaigns, and digital marketing engagements. Go-to-market is primarily direct enterprise field sales supplemented by event-driven demand generation (e.g., HIP hospitality trade fair). The company received a funding round from Espiga Equity Partners in 2007 and remains privately held with no disclosed parent company, public listing, or follow-on institutional investment, suggesting mature, likely management-owned ownership.
Pool CP firmographics
Firmographics- Name
- Pool CP
- Legal name
- Pool De Creaciones Publicitarias, S.L.
- Website
- https://poolcp.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pool CP is a 30-year-old Madrid-based advertising agency specializing in retail and trade marketing, serving 80+ enterprise clients across beverage, retail, telecom, banking, and government with integrated creative, digital, and activation services.
- Ownership category
- akta.pro rank
Where Pool CP is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Pool CP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Agency Services Revenue: Professional services revenue from providing integrated advertising, trade marketing, retail activation, digital campaigns, creative design, and communication strategy services to enterprise clients
- Trade Marketing Services: Point-of-sale promotions, brand activations, event management, and retail marketing services billed per campaign or project
- Digital Marketing Campaigns: Social media campaigns, SEM/SEO, email marketing, display advertising, remarketing, and video marketing services for digital presence optimization
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Pool CP product offering
Product offeringCore offering
Pool CP is a Madrid-based advertising and trade marketing agency that provides integrated communication, creative design, digital campaigns, retail activation, point-of-sale promotions, event management, and shopper marketing services to enterprise brand owners and retailers. Its offering is built around three pillars — Strategy, Creativity, and Efficiency — and is delivered through a multidisciplinary team of over 100 professionals serving approximately 80 clients across beverage, retail, telecommunications, banking, food, cultural, and public-sector segments.
Product overview
Pool CP is a 30-year-old Spanish advertising agency specializing in retail and trade marketing services. The company operates as a single integrated service offering built on three pillars: Strategy, Creativity & Efficiency. Their portfolio includes core advertising services (communication, creative & design, digital & tech, retail, trade marketing, events, graphic design, social media, video, insights & trends) supplemented by specialized modules: the Trend Observatory for market research, Hospitality Management tools for asset and invitation management, gamified loyalty programs, point-of-sale promotions, digital magazines, and strategic consultancy. A new sub-brand, Pool with Crowdland, represents a partnership for digital production systems.
Differentiator
Problem solved
Functional benefit
Brands
- PoolWithCrowdland: A revolutionary digital production system that redefines efficiency and creativity of brands.
Products and services
- Retail and Trade Marketing Services Integrated advertising, communication strategy, creative design, digital and tech, retail, shopper, trade marketing, social media, video, experience and events, insights and trends, planning, and management services for enterprise brand owners and retailers.
- Observatorio de Tendencias (Trends Observatory)
Quantifiable outcome
- 70% conversion rate on brand activations (Aperol)
- +6 more outcomes
Companies that use Pool CP
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Pool CP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Pool CP partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AECOCcoreCollaboration with AECOC (Spanish Association of Manufacturers and Distributors) for the NEOM project - developing strategic consulting for Personalized Nutrition Concept Store. Pool led the international market research across 20+ markets in collaboration with AECOC to identify technologies and experiences for the future retail wellness concept.
- LOOP SERVICIOS DE MARKETING, S.L.minorGroup company within the corporate structure of Pool De Creaciones Publicitarias, S.L. Data may be shared within the corporate group for service provision.
- THE FRIENDLY COMPANY, S.L.minorGroup company within the corporate structure of Pool De Creaciones Publicitarias, S.L. Part of the corporate group structure.
- WILL RETAIL Y TENCNOLOGIA, S.L.minorGroup company within the corporate structure of Pool De Creaciones Publicitarias, S.L. Specializing in retail and technology services within the group.
- CrowdlandminorPartnership for a new digital production system product - a revolutionary digital production system that redefines efficiency and creativity for brands. Pool CP has developed this new offering in collaboration with Crowdland.
Scale indicators22 records
Recent moves6 records
Expansion highlights5 records
Pool CP competitors and assessment
Company assessmentDirect peers
- Lola MullenLowe: Madrid-based creative agency within the MullenLowe global network, delivering integrated advertising, digital, and brand activation work for major Spanish and multinational brands; directly comparable to Pool CP's full-service agency model and Spanish clientele.
- Shackleton: Independently owned Spanish creative agency headquartered in Madrid, offering integrated brand communication and advertising services to large enterprise clients, including campaigns like Mahou San Miguel's 150th anniversary—directly comparable in scope, geography, and customer profile to Pool CP.
- Contrapunto BBDO: Madrid-headquartered creative agency within the BBDO Worldwide network, providing advertising and brand communication services to large enterprise clients in Spain; overlaps with Pool CP on integrated advertising and creative execution for major brands.
- VCCP Spain: Spanish branch of the VCCP global agency network providing creative advertising and brand strategy services; comparable to Pool CP in integrated agency model serving major brands, though headquartered in London and operating with global network support.
- PS21: Madrid-based independent creative shop focused on integrated brand activation, shopper marketing, and digital campaigns for major Spanish brands; directly comparable to Pool CP in retail/trade marketing specialization and Spanish enterprise client roster.
Broad incumbents
- Publicis Spain: Spanish operations of Publicis Groupe, one of the largest global advertising and communication networks; comparable in serving similar enterprise clients but with significantly greater scale, cross-market reach, and media/integrated communications capabilities.
- DDB Madrid: Spanish operations of DDB Worldwide (Omnicom), one of the largest global creative networks with a Madrid presence serving major advertisers; comparable to Pool CP as a competitor for the same enterprise clients, but with significantly greater network scale and broader portfolio.
- McCann Madrid: Madrid office of McCann Worldgroup (Interpublic Group), a global advertising and marketing services network serving multinational brands in Spain; comparable to Pool CP on full-service advertising and brand activation, but operates at much larger scale as part of a global holding company.
- Havas Spain: Spanish arm of the Havas Creative Network providing integrated advertising and communications services to major brands; competes for the same enterprise client budget pool as Pool CP but with the backing of a global holding company and broader service portfolio.
Emerging players
- Arena Media (Havas Media): Media-focused agency within the Havas network with strong Madrid operations, specializing in data-driven media planning and digital campaigns; partial overlap with Pool CP on digital marketing services and similar client base of Spanish enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pool CP social profiles
Digital presencePool CP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pool CP leadership team
Management profileNumber of profiles
Profiles1 record
Pool CP funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pool CP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pool CP
What does Pool CP do?
Pool CP is a Madrid-based advertising and trade marketing agency that provides integrated communication, creative design, digital campaigns, retail activation, point-of-sale promotions, event management, and shopper marketing services to enterprise brand owners and retailers. Its offering is built around three pillars — Strategy, Creativity, and Efficiency — and is delivered through a multidisciplinary team of over 100 professionals serving approximately 80 clients across beverage, retail, telecommunications, banking, food, cultural, and public-sector segments.
Is Pool CP a public or private company?
Pool CP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pool CP founded?
Pool CP was founded in 1995. It employs 101 to 250 people.
Where is Pool CP based?
Pool CP is headquartered in Madrid, Spain, in the Europe region.
How does Pool CP make money?
Three revenue lines are on record. Agency Services Revenue is the primary driver. The others are trade Marketing Services and digital Marketing Campaigns.
Who are Pool CP's main competitors?
Direct peers on record are Lola MullenLowe, Shackleton, Contrapunto BBDO, VCCP Spain and PS21. Broad incumbents are Publicis Spain, DDB Madrid, McCann Madrid and Havas Spain. Arena Media (Havas Media) is listed as an emerging player.
Does Pool CP have an API?
No public API is recorded for Pool CP.