Fulton Grace Realty
Fulton Grace Realty is a Chicago-based residential real estate brokerage and property management firm founded in 2009, serving 80+ neighborhoods across the Chicago metro with 1,200+ managed rental units, brokerage, leasing, and tenant-facing digital services.
- Company typePrivate
- Founded2009
- HeadquartersChicago, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Fulton Grace Realty does
Fulton Grace Realty is a Chicago-based residential real estate brokerage and property management company founded in 2009 by T.J. Rubin, operating across 80+ neighborhoods in the Chicago metropolitan area and surrounding suburbs. The firm operates a dual-engine business: a licensed real estate brokerage providing buying, selling, and investor services through a team of 30+ brokers (licensed in Illinois, Florida, and Michigan), and a property management operation overseeing 1,200+ rental units, which the company claims is the largest single-office rental portfolio in Chicago by MLS statistics. Core service lines include home buying, home selling, rental search, leasing, full-service property management, and investment property acquisition.
The company's technology layer is built on third-party platforms rather than proprietary AI: AppFolio powers the tenant portal for maintenance requests, document access, and online rent payments; Zego (formerly PayLease) handles digital rent collection; and a custom online rental application system processes $75 application fees, credit and background checks, and applicant data. Marketing and listing operations rely on in-house professional photography, virtual tours, e-blasts, direct mail, social media, SEO-optimized neighborhood landing pages, and broad listing syndication across third-party rental sites. The firm also offers a $40/month Resident Benefit Package that bundles renters insurance, HVAC filter delivery, utility concierge, credit-building, identity protection, and 24/7 maintenance reporting into a recurring tenant fee.
Revenue is generated across five streams: brokerage commissions on buy/sell transactions, leasing fees equal to one month's rent per successful tenant placement (charged to landlords under non-exclusive agreements), percentage-based monthly property management fees on collected rent, the recurring Resident Benefit Package, and $75 per-application tenant screening fees. Customer segments are horizontally distributed across individual home buyers, home sellers, renters, small-scale landlords, and property investors, with no disclosed enterprise anchors. Strategic extensions include a partnership with Renovation Sells for pre-listing renovation services and a Fulton Grace Franchise program for geographic expansion beyond Chicago.
Fulton Grace Realty firmographics
Firmographics- Name
- Fulton Grace Realty
- Legal name
- Fulton Grace Realty
- Website
- https://fultongrace.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fulton Grace Realty is a Chicago-based residential real estate brokerage and property management firm founded in 2009, serving 80+ neighborhoods across the Chicago metro with 1,200+ managed rental units, brokerage, leasing, and tenant-facing digital services.
- Ownership category
- akta.pro rank
Fulton Grace Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Fulton Grace Realty is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fulton Grace Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage Commissions: Traditional real estate brokerage commissions from buying and selling properties. Agents represent buyers and sellers in real estate transactions, earning commission based on transaction value.
- Leasing Fees: One month's rent charged to landlords upon successfully locating qualified tenants for their property. This is the primary revenue from landlord/landlady services.
- Property Management Fees: Percentage-based fees on monthly rental income for single unit condos. Multi-unit building fees depend on size, location, and unit count. Month-to-month contracts with no hidden fees.
- Resident Benefit Package: $40 per month per apartment, providing renters insurance, HVAC filter delivery, utility concierge, credit building, identity protection, maintenance reporting, and online portal access.
- Application Fees: $75 non-refundable application fee for rental applicants, covering credit checks, employment verification, and screening services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Leasing fee of one month's rent |
| Subscription | Monthly | Property management fee - percentage of monthly rent |
| Subscription | Monthly | Resident Benefit Package |
| Other | Pay-as-you-go | Rental Application Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Fulton Grace Realty product offering
Product offeringCore offering
Fulton Grace Realty is a Chicago-based full-service real estate brokerage and property management firm serving the Chicago metropolitan area. The company provides residential brokerage (home buying and selling), rental search and leasing, and full-service property management for landlords, supported by an in-house digital platform for online rental applications, rent payments, and listing syndication.
Product overview
Fulton Grace Realty operates as a Chicago-based real estate brokerage and property management company offering a comprehensive suite of real estate services organized into three main categories: residential sales (home buying and selling), rentals and leasing (for both tenants and landlords), and property management. The company provides an integrated service model where its core offerings include Home Buying Services, Home Selling Services, Rental Services, Property Management, and Leasing Services. Supporting these core services are digital products including an Online Rental Application system, Online Rent Payment portal (via Zego/Paylease), and a Tenant Resources Portal. The company also offers specialized Investment Property Services for real estate investors. Service delivery is enhanced through professional photography included with all listings and a network of neighborhood-specific web pages for Chicago neighborhoods and Illinois suburbs. Property management operations are facilitated through the AppFolio platform for maintenance requests and tenant communications.
Differentiator
Problem solved
Functional benefit
Brands
- Fulton Grace Franchise: A franchise opportunity offered by Fulton Grace Realty for those looking to open their own Fulton Grace real estate office.
Products and services
- Home Buying Services Full-service buyer representation for individuals purchasing homes, condos, and investment properties in the Chicago area, including market education, financing overview, property search, negotiations, and transition management through closing.
- Home Selling Services Listing and sales representation for homeowners selling residential properties, including strategic pricing, expert recommendations, in-house marketing, top agent representation, and exposure across multiple channels (photography, brochures, e-blasts, social media, direct mail).
- Rental Services Rental property search assistance, tenant screening, lease signing, and ongoing renter support for tenants seeking housing in the Chicago metropolitan area.
- Property Management Full-service residential property management for landlords covering 1,200+ properties, including 24/7 tenant support, rent collection and distribution, maintenance coordination, move-in/move-out inspections, and detailed financial reporting on percentage-based monthly fees.
- Leasing Services Tenant placement service for landlords, including property listing, professional photography, tenant screening, lease preparation, and showing management, with a leasing fee equal to one month's rent charged only upon successful placement.
- Investment Property Services Specialized services for property investors including acquisitions, landlord support, property management, tenant selection, and investment analysis for Chicago-area investment properties.
- Online Rental Application Digital rental application system allowing prospective tenants to apply online, submit required documentation, and pay the $75 non-refundable application fee electronically, with applicant details, employment verification, emergency contacts, pet information, and pre-screening criteria tracking.
- Online Rent Payment Digital rent payment system enabling tenants to pay rent online through the Zego/PayLease payment portal.
Quantifiable outcome
- Manages 1,200+ properties
- +1 more outcomes
Companies that use Fulton Grace Realty
Customer profileSegments5 records
Ideal customer profiles4 records
Fulton Grace Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Fulton Grace Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Renovation SellsminorFulton Grace partners with Renovation Sells to offer sellers renovation services before listing. This partnership helps sellers unlock 15-20% more equity from their homes by providing design, construction, and financing under one roof. The goal is to help sellers get more money for their properties faster.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Fulton Grace Realty competitors and assessment
Company assessmentDirect peers
- HomeRiver Group: HomeRiver Group is a national residential property management franchise with strong Chicago-area presence. It is a direct peer on the property management and leasing side, competing for the same landlord clients.
- @properties: @properties is a Chicago-based real estate company offering brokerage, leasing, and property management services across Chicagoland. It is the most direct comparable given shared geography, integrated brokerage-plus-management model, and large agent footprint.
- Dream Town Realty: Dream Town is a Chicago-focused residential brokerage with comparable agent count and neighborhood coverage. It competes directly with Fulton Grace on listings, buyer representation, and rental services in the same submarkets.
- Baird & Warner: Baird & Warner is one of the largest Chicago-area independent residential brokerages, founded in the Chicago market with full-service sales, leasing, and title operations. It is a direct competitor for agents, listings, and management clients.
- Berkshire Hathaway HomeServices Chicago: BHHS Chicago operates a large residential brokerage franchise network across the Chicago metro. It is a direct local peer for listings, buyer representation, and luxury segment, sitting under a national brand with shared Chicago roots.
Broad incumbents
- Redfin: Redfin is a tech-enabled national brokerage and portal with active Chicago operations. It overlaps with Fulton Grace on buyer and seller services, especially for online-led consumer segments in Chicago.
- eXp Realty: eXp Realty is a cloud-based national brokerage with a growing Chicago agent roster. Its high commission split and virtual model make it a meaningful competitor for Fulton Grace's agent recruitment and retention.
- Keller Williams Realty: Keller Williams operates multiple market centers across Chicago and the suburbs. While national in scope, it competes directly for agents, listings, and buyer clients in the same neighborhoods Fulton Grace serves.
- Compass: Compass is a national tech-enabled brokerage with a sizable Chicago agent base. While broader in geography, it overlaps head-on with Fulton Grace on Chicago listings, buyer rep, and agent recruiting.
- Coldwell Banker Realty: Coldwell Banker is a national brokerage brand with a substantial Chicago agent count. While broader than Fulton Grace, it competes on the same listings and the same agent recruitment pool in the Chicago metro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fulton Grace Realty social profiles
Digital presenceFulton Grace Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fulton Grace Realty leadership team
Management profileNumber of profiles
Profiles3 records
Fulton Grace Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fulton Grace Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fulton Grace Realty
What does Fulton Grace Realty do?
Fulton Grace Realty is a Chicago-based full-service real estate brokerage and property management firm serving the Chicago metropolitan area. The company provides residential brokerage (home buying and selling), rental search and leasing, and full-service property management for landlords, supported by an in-house digital platform for online rental applications, rent payments, and listing syndication.
Is Fulton Grace Realty a public or private company?
Fulton Grace Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fulton Grace Realty founded?
Fulton Grace Realty was founded in 2009. It employs 251 to 500 people.
Where is Fulton Grace Realty based?
Fulton Grace Realty is headquartered in Chicago, United States, in the North America region.
How does Fulton Grace Realty make money?
Five revenue lines are on record. Real Estate Brokerage Commissions are the primary driver. The others are leasing Fees, property Management Fees, resident Benefit Package and application Fees.
Who are Fulton Grace Realty's main competitors?
Direct peers on record are HomeRiver Group, @properties, Dream Town Realty, Baird & Warner and Berkshire Hathaway HomeServices Chicago. Broad incumbents are Redfin, eXp Realty, Keller Williams Realty, Compass and Coldwell Banker Realty.
Does Fulton Grace Realty have an API?
No public API is recorded for Fulton Grace Realty.
What industry is Fulton Grace Realty in?
Fulton Grace Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 531210 and its SIC code is 6531.