Homeriver Group Holdings

What Homeriver Group Holdings does

HomeRiver Group Holdings (legal entity HomeRiver Group LLC, headquartered in Parsippany, NJ) is a national residential property management platform founded in 2016 that buys, sells, rents, and leases single-family and small multifamily homes on behalf of property owners and investors. The company operates a fully integrated service stack covering acquisition brokerage, renovation and rehab, leasing and renewals, day-to-day property management, maintenance, and disposition brokerage, and positions itself as the largest third-party property management company in the United States, managing over 20,000 homes across 60+ local markets in nearly 30 states through a hub-and-spoke model that pairs centralized operations with 45+ local offices.

The technology backbone is built on third-party SaaS platforms rather than proprietary AI: PropertyWare powers owner and tenant portals, rent collection, and financial reporting; PropertyMeld tracks maintenance requests; TransUnion provides credit and background screening; Pinwheel verifies income; and Aura, Second Nature, and Pinata deliver the optional Resident Benefits Package (insurance, identity protection, rewards, credit building, high-speed internet). Marketing and lead generation rely on a 647-article content blog, SEO-optimized local market pages, social media, a free rental analysis tool, an ROI calculator, and a $750-per-referral agent program, with the eXp Realty preferred-provider partnership (Nov 2023) extending the agent channel nationally.

Revenue is generated from a mix of recurring management fees (subscription), transaction-based leasing and renewal fees, real estate brokerage commissions on buy- and sell-side investor deals, renovation and rehab services, portfolio/company acquisitions, and ancillary fees (rental verification, applications). The business has scaled primarily through acquisitions — including Weichert Property Management, Schneider, Sentinel, Piedmont, a 900+ unit Roofstock portfolio, and the 2023 PURE Property Management merger — funded by approximately $140M in disclosed capital across a 2021 Whitehorse Capital round and the PURE merger growth capital.

Name

Homeriver Group Holdings

Legal name

HomeRiver Group LLC

Website

https://homeriver.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HomeRiver Group Holdings is a national third-party residential property management platform managing over 20,000 single-family and small multifamily homes across 60+ U.S. markets for property owners, investors, and institutional clients.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate (6500), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Residential property management
• Single family rentals
• Real estate brokerage
• Tenant screening services
• Property maintenance services

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices48 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Fees: Ongoing management fees charged to property owners for full-service property management including marketing, tenant screening, rent collection, maintenance, and financial reporting
2. Leasing Fees: Fees charged for tenant placement and lease renewals when new tenants are placed in properties
3. Brokerage Services: Real estate brokerage services for buying and selling investment properties, including acquisition (buy-side) and disposition (sell-side) brokerage
4. Renovation and Rehab Services: Construction and renovation services for properties including remodeling, capital improvements, and property stabilization
5. Acquisition Services: Portfolio acquisition services acquiring management contracts and companies in new and existing markets
6. Rental History Verification: $35 fee for rental history verification services provided to landlords and financial institutions

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

HomeRiver Group Holdings is a national residential property management company that buys, sells, rents, and leases residential properties on behalf of property owners and investors. It provides full-service property management covering tenant placement, rent collection, maintenance coordination, financial reporting, and eviction protection across 60+ US markets, complemented by in-house brokerage, renovation and rehab, leasing, maintenance, and resident benefit services.

Product overview

HomeRiver Group Holdings operates a fully integrated national residential property management platform formed in 2016, offering acquisition, renovation, leasing, management, maintenance, and brokerage services under one roof. The core Property Management platform is built on PropertyWare and manages over 20,000 homes across 60+ markets, supported by Brokerage Services (buy-side and sell-side), Renovation & Rehab Services (leveraging national contractor access), Leasing & Renewals, and Maintenance Services (with 24-hour availability and PropertyMeld-powered request tracking). The Resident Benefits Package (RBP) is an optional add-on that bundles renters insurance (via Second Nature), identity protection (via Aura), credit building, and resident rewards. Additional offerings include an Agent Referral Program, a Company & Portfolio Acquisitions service for buying management companies or management contracts, an ROI Calculator for investors, a Homes for Rent Listings platform for prospective tenants, and a Rental History Verification service. The company employs a hub-and-spoke model combining centralized national operations with local market expertise across its geographic footprint.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Full-service residential property management for single-family and small multifamily rental properties covering marketing, tenant screening, rent collection, maintenance coordination, financial reporting, eviction protection, and annual inspections. Manages over 20,000 homes across 60+ markets as the largest third-party property management company in the United States.
• Brokerage Services Full-service real estate brokerage for investors and owners covering buy-side acquisition, sell-side disposition, and investment advisory services, leveraging management portfolio data across markets.
• Renovation & Rehab Services
• Leasing & Renewals
• Maintenance Services
• Resident Benefits Package
• Tenant Screening
• Homes for Rent Listings
• Company & Portfolio Acquisitions
• Rental History Verification

Quantifiable outcome

• Nearly 29,000 residents established credit with an average 60-point increase in 13 months through rent payment reporting
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• eXp RealtycoreGTM or Marketing Partner · 7 November 2023HomeRiver Group partnered with eXp Realty, making HomeRiver Group a preferred property management provider for eXp Realty agents and their clients. This partnership provides eXp agents with a reliable property management solution to refer their clients needing property management services.
• PURE Property ManagementcoreStrategic or Co-development PartnerPURE Property Management and HomeRiver Group merged, with PURE securing $80 million in growth capital. This merger combines two major property management platforms to create a stronger national presence.

Scale indicators9 records

Recent moves8 records

Expansion highlights7 records

Peers

• Buildium:

Others

• AppFolio: AppFolio is a leading SaaS property management software provider serving residential and commercial managers. It is a direct competitor/alternative to HomeRiver's PropertyWare stack and competes for the same SMB and mid-market property manager customers.

Emerging players

• Roofstock: Roofstock is a marketplace and services platform for single-family rental investing that previously sold a 900+ unit management portfolio to HomeRiver. Both companies serve SFR investors, with Roofstock focused on acquisition/transactional services and HomeRiver on ongoing management.
• Invitation Homes: Invitation Homes is the largest SFR REIT, owning and operating more than 80,000 single-family rental homes. While it manages its own portfolio, it increasingly uses third-party PM providers like HomeRiver and represents a key institutional customer segment.

Direct peers

• RPM Living: RPM Living is a national property management firm providing services for single-family, multifamily, and student housing portfolios. Directly comparable business model and customer base to HomeRiver's full-service management offering.
• Mynd Management: Mynd is a tech-enabled property management company focused on single-family and small multifamily rentals across the US. Direct competitor to HomeRiver in serving individual investors and institutional SFR owners with full-service management, leasing, and maintenance.

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest global apartment and student housing property manager, also offering investment management. While primarily multifamily, its scale and national operating model are the closest analog to HomeRiver's ambitions in residential PM.
• Asset Living: Asset Living is one of the largest third-party property managers in the US, with a broad portfolio spanning multifamily, student, senior, and single-family housing. Overlaps with HomeRiver on residential PM but at a much larger multifamily-weighted scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomeRiverGroup
• YouTubeyoutube.com/channel/UC6prg5qp9DNXYFVAXU7DgcA
• Facebookfacebook.com/HomeRiverGroupCorp
• LinkedInlinkedin.com/company/homeriver-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeriver Group Holdings