CAMFT

What CAMFT does

CAMFT (California Association of Marriage and Family Therapists), founded in 1959 and headquartered in San Diego, is an independent nonprofit professional membership association representing approximately 39,000 licensed marriage and family therapists across California. The organization operates as the de facto statewide professional body for the LMFT profession, providing advocacy with the California Board of Behavioral Sciences and the state legislature, a Code of Ethics with complaint infrastructure, and a Political Action Committee. It is explicitly unaffiliated with the national AAMFT and is governed by member volunteers and a small paid staff of 1-10 employees.

Its core offering is membership, which bundles free unlimited legal consultations, continuing education access, professional liability insurance partnerships, classified advertising, a job board, and practice resources. Adjacent products include an On-Demand Learning Library, a Certified Supervisor Program, a Student Liability Insurance Program (in partnership with CPH and Associates), a Crisis Response Education and Resources Program, and self-care resources for therapists. Distribution is delivered through 28 chartered local chapters across California, an annual conference and fall symposium, monthly e-newsletters, and an Instagram presence.

The business model relies on annual membership dues (recurring subscription) and educational offerings including CE programs, webinars, conferences, and certification. Incremental revenue is generated through affinity partner referral arrangements (Heard, ADP, CPH, Delta Dental, VSP, TherapySites, EBSCOhost, TrackYourHours, Upheal), advertising on the job board and in The Therapist magazine, and contributions to its Educational Foundation. Membership pricing is not publicly disclosed. CAMFT serves three persona segments: licensed LMFTs (primary), pre-licensed interns and trainees, and adjacent mental health professionals who join for member benefits.

Name

CAMFT

Legal name

California Association of Marriage and Family Therapists

Website

https://camft.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

CAMFT is a nonprofit professional membership association founded in 1959, representing approximately 39,000 licensed marriage and family therapists in California. It delivers advocacy, continuing education, legal consultations, liability insurance partnerships, and practice resources through 28 chartered chapters statewide.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Convention and Trade Show Organizers (561920), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Professional association services
• Marriage and family therapy
• Continuing education
• Therapist advocacy
• Professional licensure support

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: CAMFT operates as a professional membership association with approximately 39,000 members paying annual dues for access to member benefits, legal consultations, CE opportunities, and advocacy services.
2. Educational Offerings: Revenue generated from continuing education (CE) programs, on-demand learning library, certification programs, and educational events including Annual Conference and Fall Symposium.

Distribution channels3 records

Marketing channels5 records

Core offering

CAMFT is a professional membership association representing approximately 39,000 licensed marriage and family therapists in California. Its core offering is paid membership that delivers advocacy with regulatory bodies, free legal consultations, continuing education programs, an on-demand learning library, ethics guidance, networking through 28 chapters, and discounted partner services. It is governed and member-supported as a nonprofit founded in 1959.

Product overview

CAMFT is a professional membership organization offering a suite of services for California marriage and family therapists. The core offering is membership providing advocacy, ethical standards, and professional advancement. Related offerings include a Legal Team Consultation Service for legal/ethical guidance, an On-Demand Learning Library for continuing education, a Job Board and Classified Ads for career and practice needs, a Student Liability Insurance Program, a Crisis Response Education and Resources Program for disaster mental health training, and Self-Care Resources for therapist well-being.

Differentiator

Problem solved

Functional benefit

Products and services

• CAMFT Membership Annual professional membership representing approximately 39,000 licensed marriage and family therapists in California, providing advocacy with regulators, ethics guidance, free legal consultations, networking through 28 chapters, CE access, and discounted partner benefits.
• Legal Team Consultation Service Free unlimited legal consultation service for CAMFT members covering legal and ethical issues in clinical practice, including scope of practice, managed care, supervision, and compliance.
• On-Demand Learning Library Online platform offering pre-recorded clinical, legal, and ethical workshops for continuing education credit, including self-study courses, suicide prevention training, individual supervision courses, and the Professional Private Practice Series.
• CAMFT Job Board Online job posting platform connecting CAMFT members with employment and internship opportunities throughout California.
• CAMFT Classified Ads Public classified advertising section where CAMFT members can post and find groups, office space, services, or workshops.
• Student Liability Insurance Program (Pre-Licensed Membership) Pre-licensed membership tier that bundles free professional liability insurance (through CPH and Associates) with limits up to $1,000,000 per claim and $3,000,000 annual aggregate, targeting graduate student members.
• Crisis Response Education and Resources Program Comprehensive program supporting professional development in crisis response and disaster mental health, including history, foundational concepts, professional development steps, and volunteer deployment opportunities (e.g., American Red Cross partnership).
• CAMFT Self-Care Resources Compiled member resources for therapist well-being covering mindfulness, movement, burnout, Zoom fatigue, with focus on BIPOC therapists and those working from home.
• Certified Supervisor Program Certification program for LMFT supervisors that includes a supervision workshop, eligibility requirements, and inclusion in a public CAMFT Certified Supervisor directory for pre-licensed therapists seeking supervisors.
• CAMFT Annual Conference and Fall Symposium In-person educational events offering CE hours, networking opportunities, and member discounts, sponsored in 2026 by Upheal as Grand Sponsor.
• CAMFT Law and Ethics Webinars Webinar series on law and ethics for licensed therapists, offered through the CAMFT Education events channel for BBS-compliant CE credit.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• HeardcoreGTM or Marketing Partner · 5 June 2026CAMFT partnered with Heard to provide therapist-specific financial support services including bookkeeping, taxes, and financial management. CAMFT members receive exclusive discounts of 15% off Heard annual plans and 50% off catch-up bookkeeping services.
• CPH InsurancecoreGTM or Marketing PartnerProvides professional liability insurance with competitive rates and superior customer service. Graduate student members receive free professional liability insurance.
• ADPminorGTM or Marketing PartnerLeading provider of payroll, HR and benefits offering special negotiated discounts for CAMFT members on RUN Powered by ADP payroll services.
• Delta DentalminorGTM or Marketing PartnerPartnership offering comprehensive dental coverage at competitive rates for CAMFT members.
• Vision Service Plan (VSP)minorGTM or Marketing PartnerIndividual vision plans with savings on eyewear and eye care through a network of doctors.
• TherapySitesminorGTM or Marketing PartnerWebsite building service for therapists with HIPAA and ADA compliant websites, offering client-attracting websites and marketing services.
• EBSCOhostminorGTM or Marketing PartnerProvides unlimited 24/7 access to Psychology and Behavioral Sciences Collection database with nearly 600 journals for research purposes.
• TrackYourHoursminorGTM or Marketing PartnerSupervision tracking platform used by over 11,000 trainees and interns. CAMFT members receive 4 months free with new 12-month subscription.
• American Red CrossminorStrategic or Co-development PartnerCAMFT members volunteer for disaster mental health services through Red Cross, providing crisis response training and deployment opportunities.
• California Disaster Mental Health CoalitionminorStrategic or Co-development PartnerCAMFT is founding member since 2003, working to improve disaster mental health services across disciplines.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• TherapyNotes: Practice management software for behavioral health practitioners. Competes indirectly with CAMFT's job board and practice resources by offering integrated practice management that reduces reliance on association-provided tools.
• NetCE: Digital continuing education provider for healthcare professionals including LMFTs. Competes with CAMFT's On-Demand Learning Library by offering CE on-demand at competitive prices without requiring association membership.
• SimplePractice: Practice management and CE platform for therapists. Adjacent competitor that bundles CE, scheduling, billing, and telehealth — features that overlap with several CAMFT member benefit categories.

Broad incumbents

• National Association of Social Workers (NASW): National professional association for social workers. Comparable association model — membership dues, CE, advocacy, chapters, legal resources — serving an adjacent mental health profession with overlapping member needs.
• American Counseling Association (ACA): National professional association for counselors. Directly comparable membership model, CE program, and advocacy structure; CAMFT explicitly serves Professional Clinical Counselors as a secondary member segment.
• American Psychological Association (APA): National professional membership association for psychologists. Comparable as a mental health professional association offering CE, advocacy, publications, and member benefits, but at larger scale and broader scope than CAMFT.
• California Board of Behavioral Sciences (BBS): California state regulatory body overseeing LMFT licensure. Not a commercial peer but the regulatory counterparty with whom CAMFT engages in advocacy; shapes the compliance framework CAMFT members operate within.

Others

• BetterHelp: Largest online therapy platform employing many LMFTs. Not a direct competitor to CAMFT but a major employer shaping LMFT compensation, benefits, and continuing education consumption patterns.

Direct peers

• American Association for Marriage and Family Therapy (AAMFT): National professional membership association for marriage and family therapists. Directly comparable to CAMFT but operating at the national level; CAMFT is explicitly unaffiliated with AAMFT but serves the same professional constituency.

Regional players

• California Association of Professional Psychologists (CALAPPP): California state-level professional association for psychologists. Closest structural analog to CAMFT at the state level — both are nonprofit California-focused professional associations offering CE, advocacy, and member benefits to licensed mental health practitioners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/camft_mentalhealthmatters
• Xx.com/camftteam
• Facebookfacebook.com/camft
• LinkedInlinkedin.com/company/california-association-of-marriage-and-family-therapists

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMFT