Wrappz
Wrappz is a UK-based direct-to-consumer e-commerce company, founded in 2007, that sells personalised phone cases, device skins, wall art, and customisable gifts via an in-browser design tool on wrappz.com, with all products manufactured in-house in the UK.
- Company typePrivate
- Founded2007
- HeadquartersBromley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wrappz does
Wrappz is a UK-based direct-to-consumer e-commerce company, founded in 2007, that sells personalised phone cases, laptop and tablet cases, device skins, wall art, and a broad range of customisable gifts. The company operates entirely through its own online storefront at wrappz.com, where customers use an in-browser design application to upload images from their device, Facebook, or Instagram, add text with custom fonts and colours, and apply them to a selected product. Manufacturing is performed in the UK using UV inkjet printing, which the company cites for its durable, fade-resistant colour reproduction, and UK orders are fulfilled within 2-3 working days.
The product catalogue spans seven phone case types (hard polycarbonate, tough dual-layer, clear TPU, faux leather wallet, genuine leather monogram, glitter, and biodegradable eco), accessories for Apple, Samsung, Google, Huawei, Nokia, OnePlus, Sony, and LG devices, laptop/MacBook/iPad cases and skins, gaming console skins (Xbox, PlayStation), Kindle skins, wall art (posters, canvas, framed prints, photo tiles), and personalised gifts (mugs, cushions, notebooks, bags, beach towels, mouse mats, aprons, keyrings, water bottles, face masks, snoods, fridge magnets, and phone grips). Revenue is generated through one-time unit sales priced roughly between £14.95 and £24.95 for cases, with no subscription or recurring component, and the company is a private limited entity registered in England and Wales (headquarters: Suite L, KBF House, 55 Victoria Road, Burgess Hill RH15 9LH).
The business model is product-led growth: a self-serve design tool drives conversion on the e-commerce site, with organic channels (SEO, blog, social, email newsletter) and third-party review platforms (Trustpilot, Google Reviews, Reviews.co.uk) as the primary marketing mix. The primary customer segment is individual consumers purchasing personalised items as gifts or for self-expression; a secondary business segment supports bulk orders for corporate branding, events, and employee gifting. The company is bootstrapped (no funding rounds, M&A, or disclosed investors), has no mobile app, and ships internationally with tracking. No revenue, headcount, ownership, or management data is publicly disclosed in the source material.
Wrappz firmographics
Firmographics- Name
- Wrappz
- Legal name
- Wrappz
- Website
- https://wrappz.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wrappz is a UK-based direct-to-consumer e-commerce company, founded in 2007, that sells personalised phone cases, device skins, wall art, and customisable gifts via an in-browser design tool on wrappz.com, with all products manufactured in-house in the UK.
- Ownership category
- akta.pro rank
Wrappz industry classification
Industry- Product category
- Custom Phone Cases
- NAICS
- Plastics Bag and Pouch Manufacturing (326111), Apparel Accessories and Other Apparel Manufacturing (3159), Commercial Screen Printing (323113)
- SIC
- Plastics, Foil & Coated Paper Bags (2673), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Premium & Luxury Wrapping Services (HSACANAG)
- akta.pro secondary industry
- Packaging & Product Brand Design (BPAFAEAG)
Keywords
Where Wrappz is headquartered
LocationHeadquarters
- HQ city
- Bromley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wrappz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Phone Case Sales: Direct-to-consumer one-time purchase of personalised phone cases. Customers design and order custom cases for various phone brands and models at specified price points. No subscription or recurring revenue.
- Accessory and Gift Product Sales: Sale of personalised gifts including laptop cases, tablet cases, phone skins, wall art (posters, canvas prints, framed prints, photo tiles), mugs, cushions, notebooks, bags, beach towels, mouse mats, aprons, keyrings, water bottles, and other customisable items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hard Phone Case - Basic protection |
| Unit Pricing | Pay-as-you-go | Tough Phone Case - Heavy duty protection |
| Unit Pricing | Pay-as-you-go | Clear Phone Case - Show off device |
| Unit Pricing | Pay-as-you-go | Premium Wallet Phone Case - Faux leather flip case |
| Unit Pricing | Pay-as-you-go | Monogram Leather Case - Genuine leather premium |
| Unit Pricing | Pay-as-you-go | iPhone 17 Pro Max Hard Case |
| Unit Pricing | Pay-as-you-go | iPhone 17 Pro Max Tough Case |
| Unit Pricing | Pay-as-you-go | iPhone 16 Pro Max Clear Soft Silicone Case |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wrappz product offering
Product offeringCore offering
Wrappz designs, manufactures, and retails personalised phone cases and related custom-printed accessories (laptop/tablet cases, device skins, wall art, and personalised gifts) through its own e-commerce site. Customers use an in-browser design tool to upload photos or pick templates, personalise with text, and order custom-printed physical products produced in the UK.
Product overview
Wrappz is a UK-based personalised product company offering a custom design platform where customers create unique items using an in-browser design tool. The core offering centres on personalised phone cases in multiple materials (hard polycarbonate, tough/shockproof, clear TPU silicone, faux leather wallet, genuine leather monogram, glitter, and biodegradable eco), supplemented by laptop/tablet cases and skins, wall art (posters, canvas prints, framed prints, photo tiles), device skins (phones, laptops, gaming consoles, Kindles), and a wide range of personalised gifts (mugs, cushions, notebooks, bags, towels, and more). All products are manufactured in the UK with fast 2-3 day delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Hard Phone Cases Personalised phone cases made from toughened polycarbonate providing a slim, ultra-light protective layer with vibrant UV inkjet printing that does not fade. Available across a wide range of phone brands and models.
- Tough Phone Cases Heavy-duty, shockproof protective phone cases with a rubber inner liner and protective outer shell, fully printed with custom designs for impact protection.
- Clear Phone Cases Clear silicone phone cases made of high-quality flexible TPU with shock absorption, or clear tough cases in thermoplastic polyurethane, with surface UV inkjet printing.
- Premium Wallet Phone Cases Faux leather folio-style phone cases with grey elastic fastening, card/ID/cash slots, satin finish, stand feature, and full outer cover print capability.
- Monogram Leather Cases Genuine pebble-grained leather phone cases with chrome buttons, soft velvet inner liner, choice of leather colours, and gold or silver foil embossed monogram personalisation.
- Glitter Phone Cases Protective phone cases made of toughened polycarbonate and TPU gel with glitter particles suspended in gel on the back surface for a sparkle effect.
- Eco Phone Cases Biodegradable phone cases made from 100% biodegradable bioplastic and bamboo fibre mix, 5-feet drop tested, scratch resistant, free of phthalates/BPA/cadmium, and fully compostable in approximately six months.
- Laptop Cases Protective cases for laptops in various sizes, customisable with personal photos and designs.
- MacBook Cases Customisable cases specifically designed for MacBook devices.
- iPad Cases Protective cases for iPad tablets with customisation options.
- Fine Art Posters High-quality art poster prints that can be personalised with custom designs.
- Canvas Prints Custom canvas prints for wall art decoration.
- Classic Framed Prints Custom framed prints for wall art display.
- Photo Tiles Photo tile wall art products for custom decoration.
- Phone Skins Slim adhesive skins for phones that wrap devices with custom designs.
- Gaming Skins Custom skins for gaming consoles and controllers including Xbox and PlayStation.
- Personalised Mugs Custom printed mugs and drinkware for gifting occasions.
- Personalised Cushions Custom photo cushions for personalised home décor and gifts.
- Personalised Notebooks Custom notebooks with personalisation options for names and photos.
- Personalised Bags Customisable bags for personalised gifts.
- Beach Towels Custom printed beach towels for personalised gifts.
- Wrappz Gift Voucher Digital gift vouchers available for purchase on the Wrappz storefront.
Quantifiable outcome
- 2-3 day delivery within UK
Companies that use Wrappz
Customer profileSegments2 records
Ideal customer profiles1 record
Wrappz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wrappz partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Wrappz competitors and assessment
Company assessmentDirect peers
- Shutterfly: Shutterfly is a large personalised photo-products retailer offering custom phone cases, prints, canvases and gifts using uploaded imagery — comparable to Wrappz's photo-driven custom wall art, case and gift offering.
- SkinIt: SkinIt specialises in custom vinyl skins and cases for phones, laptops, tablets and gaming devices, sold direct to consumers — closely mirroring Wrappz's custom skins and case catalogue.
- Zazzle: Zazzle operates a marketplace and design tool for fully personalised products including phone cases, gifts and home decor — a direct peer in custom-product e-commerce breadth and self-serve personalisation model.
- Casetify: Casetify is the leading global direct-to-consumer custom phone case brand, offering personalised cases, tech accessories and collab designs via an in-browser design tool — the closest scaled analogue to Wrappz's core proposition.
- dbrand: dbrand sells custom device skins, wraps and cases for phones, laptops and consoles with a strong customisation configurator and direct e-commerce model, directly comparable to Wrappz's skins and case business.
Regional players
- Getting Personal: Getting Personal is a UK retailer of personalised gifts including phone cases, mugs and homewares — comparable to Wrappz's personalised-gifts catalogue within the same UK consumer segment.
- Personalised Mates: Personalised Mates is a UK-focused online retailer of personalised phone cases and gifts using a similar self-serve design workflow — a direct UK competitor operating in Wrappz's home market.
- Not On The High Street: Not On The High Street is a UK marketplace curating personalised gifts and homewares from small makers — a regional distribution channel for personalised goods comparable to Wrappz's gifting assortment.
Broad incumbents
- OtterBox: OtterBox is a leading global phone-case brand offering protective cases across major device lines — a broad incumbent that competes with Wrappz in the underlying case category though it lacks custom personalisation.
- Vistaprint: Vistaprint is a large-scale custom-print e-commerce platform for business and consumer personalised products including signage, apparel and gifts — an incumbent parallel in custom printing, design tools and on-demand production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Wrappz social profiles
Digital presenceWrappz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrappz leadership team
Management profileNumber of profiles
Profiles1 record
Wrappz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrappz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrappz
What does Wrappz do?
Wrappz designs, manufactures, and retails personalised phone cases and related custom-printed accessories (laptop/tablet cases, device skins, wall art, and personalised gifts) through its own e-commerce site. Customers use an in-browser design tool to upload photos or pick templates, personalise with text, and order custom-printed physical products produced in the UK.
Is Wrappz a public or private company?
Wrappz is a private company. It is classified as unknown and is currently operating.
When was Wrappz founded?
Wrappz was founded in 2007. It employs 11 to 50 people.
Where is Wrappz based?
Wrappz is headquartered in Bromley, United Kingdom, in the Europe region.
How does Wrappz make money?
Two revenue lines are on record. Phone Case Sales are the primary driver. The others are accessory and Gift Product Sales.
Who are Wrappz's main competitors?
Direct peers on record are Shutterfly, SkinIt, Zazzle, Casetify and dbrand. Regional players are Getting Personal, Personalised Mates and Not On The High Street. Broad incumbents are OtterBox and Vistaprint.
Does Wrappz have an API?
No public API is recorded for Wrappz.
What industry is Wrappz in?
Wrappz's product category is Custom Phone Cases. Its primary akta.pro industry code is HSACANAG, Premium & Luxury Wrapping Services, with a secondary code of BPAFAEAG, Packaging & Product Brand Design. Its NAICS code is 326111 and its SIC code is 2673.