OBEO
OBEO is a US real estate photography and media technology platform that connects agents and brokerages with a national network of 3,500+ certified photographers, delivering AI-edited HDR photos, 3D tours, aerial drone imagery, and marketing automation across 40+ states.
- Company typePrivate
- Founded1999
- HeadquartersSandy, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What OBEO does
OBEO, Inc. is a privately held US real estate photography and media technology company headquartered in Sandy, Utah, founded in 1999. The company operates a national on-demand platform that connects real estate agents, brokerages, and property managers with a network of more than 3,500 certified, background-checked photographers and editors across 40+ US states, using automated work-order assignment, Salesforce CRM, and an AWS Lambda serverless microservices architecture to deliver edited HDR photos, aerial drone imagery, 3D tours, 360 images, and AI-enhanced add-ons (virtual staging, virtual twilight, item removal, AI-generated property descriptions) with a stated 11.1-hour average turnaround, 98.7% quality delivery, and 97.2% on-time delivery.
Revenue is generated primarily through transactional per-shoot fees (e.g., standard HDR starting at $150, aerial starting at $110, virtual twilight at $20), recurring subscription plans, pre-purchased Bulk Packs (5-pack at 10% off, 10-pack at 20% off with 12-month shareable credits), and enterprise contracts with API integrations and weekly invoicing. The platform also produces a marketing suite (property websites, brochures, social media posts, YouTube videos) and integrates with MLS providers, Facebook, Instagram, Pinterest, and Matterport to distribute listing content.
The customer base spans individual agents and SMB brokerages (self-serve PLG funnel via app.obeo.com), mid-market teams with listing coordinators, commercial and OOH (billboard/transit) properties, vacation rental operators, and enterprise accounts. The company has remained largely self-funded, with only a single disclosed capital event of approximately $691K in February 2014, and has expanded adjacent service lines via the 2022 merger with T&T Serving You (signs and lockboxes). Since inception OBEO states it has captured more than 30 million photos.
OBEO firmographics
Firmographics- Name
- OBEO
- Legal name
- OBEO, Inc.
- Website
- https://obeo.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OBEO is a US real estate photography and media technology platform that connects agents and brokerages with a national network of 3,500+ certified photographers, delivering AI-edited HDR photos, 3D tours, aerial drone imagery, and marketing automation across 40+ states.
- Ownership category
- akta.pro rank
OBEO industry classification
Industry- Product category
- Real Estate Photography Services
- NAICS
- All Other Consumer Goods Rental (532289), Office Machinery and Equipment Rental and Leasing (53242)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
- akta.pro secondary industries
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Account-Based Marketing (ABM) for Events (THAHAGAF)
Keywords
Where OBEO is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OBEO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Photography Services: One-time transaction for photography shoots including HDR photos, aerial photos, videos, and 3D tours. Price varies by property type and package selected.
- Editing Services: Additional photo edits including object removal, virtual staging, virtual twilight, and image enhancement sold as add-ons to base photography services.
- Subscription Plans: Monthly or annual subscription plans for frequent users with free trial periods. Non-refundable for partial periods with automatic billing.
- Bulk Packs: Pre-purchased packs of 5 or 10 photography shoots with 10-20% discount. Credits valid for 12 months and shareable with colleagues.
- Enterprise Services: API integrations, geographic complexity management, financial terms, and bulk volume services for large enterprise accounts billed weekly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aerial Photography starting at $110 |
| Unit Pricing | Pay-as-you-go | Virtual Twilight at $20 each |
| Unit Pricing | Pay-as-you-go | Standard Photography starting at $150 |
| Unit Pricing | Pay-as-you-go | Enterprise HDR pricing comparison |
| Unit Pricing | Pay-as-you-go | 5-Pack saves 10%, 10-Pack saves 20% |
| Freemium | Monthly | Free Trial Available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
OBEO product offering
Product offeringCore offering
OBEO is a real estate photography and media technology platform that delivers HDR photos, aerial drone photos and videos, 3D virtual tours, and AI-powered editing services (virtual staging, virtual twilight, item removal) to real estate professionals. The company operates a self-serve 24/7 ordering platform backed by a nationwide network of 3,500+ certified photographers, with automated assignment, AI editing, quality assurance, and a built-in marketing suite that generates property websites, brochures, and social media content.
Product overview
OBEO is a real estate photography and media technology platform offering a comprehensive suite of services for property listings. The core offering includes Premium HDR Photos, Aerial/Drone Photography, 3D Tours, and 360 Images, with AI-powered editing services including Virtual Staging and Virtual Twilight. The platform integrates a Marketing Suite that automatically creates property websites, brochures, and social media posts. OBEO operates a nationwide network of 3,500+ certified photographers and uses proprietary technology for automated work order assignment, quality assurance, and vendor management. The company pioneered 3D Tours in 1999 and developed integrated on-demand technology in 2015.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 98.7% quality delivery rate and 97.2% on-time delivery rate
- +7 more outcomes
Companies that use OBEO
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
OBEO technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature7 records
OBEO partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- T&T Serving YoucoreT&T Serving You joined OBEO in January 2022 to provide new listing services including signs and lockboxes under one roof. Partnership enables OBEO to expand services beyond photography to full listing service offering. Both companies share similar cultural foundation of 'premium quality and service, on time, every time.' Merger allows bundling of services and pass-through savings to customers.
- RicohcoreRicoh 3D cameras (particularly the Ricoh Z1) identified as the industry-leading cost-effective, high-quality 3D camera equipment. OBEO powers their network with Ricoh devices to meet customer demands across 3D software platforms. Waiting list for Ricoh Z1 often several weeks.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
OBEO competitors and assessment
Company assessmentDirect peers
- EyeSpy360: Virtual tour and 3D platform explicitly named by OBEO as a competitor in the 3D space. Offers interactive 3D tours, floor plans, and virtual staging for real estate, overlapping directly with OBEO's 3D and staging product lines.
- Virtuance: Real estate photography company offering HDR photos, aerial, virtual staging, and marketing assets. Direct competitor in the professional listing photography category with overlapping product set and target customers.
- Matterport: Pioneer and dominant provider of 3D capture and virtual tour software for real estate. Directly overlaps with OBEO's 3D Tours product, which OBEO explicitly cites as the industry-leading 3D platform it does not use but competes against.
- HouseLens: National real estate photography, video, drone, and 3D tour provider with a network model similar to OBEO. Competes head-to-head for the same agent and brokerage customer base using a distributed photographer network.
- CloudPano: Virtual tour software platform for real estate and other verticals. Competes in the 3D/360 tour category where OBEO also operates, with self-serve software rather than a managed photographer network.
- VHT Studios: Large national real estate photography and visual marketing provider. Closely comparable to OBEO in offering professional photography, video, aerial, 3D tours, and virtual staging to agents and brokerages across the US.
- Spotless (formerly iGUIDE / RTV): Provider of real estate photography, floor plans, and 3D tours (formerly RTV). Competes with OBEO in professional listing media, including virtual tours and floor plans, using a similar distributed photographer network model.
Broad incumbents
- Zillow (3D Home): Major US real estate portal that built its own 3D Home tour product. Explicitly cited by OBEO as a competitor in 3D tours; broader scope as a portal gives it incumbency advantages but its media product overlaps with OBEO's listing offerings.
Emerging players
- Luxury Presence: Real estate marketing platform offering websites, photo/video, and AI-driven listing tools to agents and brokerages. Adjacent to OBEO's Marketing Suite (websites, brochures, social media) and increasingly overlaps on listing media services.
Others
- Ricoh (THETA cameras): Hardware provider whose Ricoh Z1 360/3D cameras power OBEO's 3D capture network. Named by OBEO as the industry-leading cost-effective 3D camera; an enabling ecosystem partner rather than a competitor, but central to OBEO's 3D offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OBEO social profiles
Digital presenceOBEO compliance and trust
Trust signalCompliance1 record
OBEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
OBEO leadership team
Management profileNumber of profiles
Profiles3 records
OBEO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OBEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OBEO
What does OBEO do?
OBEO is a real estate photography and media technology platform that delivers HDR photos, aerial drone photos and videos, 3D virtual tours, and AI-powered editing services (virtual staging, virtual twilight, item removal) to real estate professionals. The company operates a self-serve 24/7 ordering platform backed by a nationwide network of 3,500+ certified photographers, with automated assignment, AI editing, quality assurance, and a built-in marketing suite that generates property websites, brochures, and social media content.
Is OBEO a public or private company?
OBEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OBEO founded?
OBEO was founded in 1999. It employs 51 to 100 people.
Where is OBEO based?
OBEO is headquartered in Sandy, United States, in the North America region.
How does OBEO make money?
Five revenue lines are on record. Photography Services are the primary driver. The others are editing Services, subscription Plans, bulk Packs and enterprise Services.
Who are OBEO's main competitors?
Direct peers on record are EyeSpy360, Virtuance, Matterport, HouseLens, CloudPano, VHT Studios and Spotless (formerly iGUIDE / RTV). Zillow (3D Home) is listed as a broad incumbent. Luxury Presence is listed as an emerging player. Ricoh (THETA cameras) is listed as an others.
Does OBEO have an API?
Yes. OBEO offers API integrations for enterprise customers with geographic complexity, financial terms, and API integrations. The platform integrates with third parties such as MLSs, technology providers, websites, and other fulfillment services. Enterprise customers can request specific integrations by contacting OBEO Support.
What industry is OBEO in?
OBEO's product category is Real Estate Photography Services. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor), with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 532289 and its SIC code is 7330.