Take1

What Take1 does

Take1, operating under the Polish private limited company Lumer Sp. z o.o. and headquartered in Gdansk, is a programmatic advertising platform that connects brands/advertisers on the demand side with publishers/developers on the supply side for video, connected TV (CTV/OTT), and audio inventory. The company's core product is a unified programmatic stack that combines automated media trading, DMP-based intent data targeting, and ML-driven real-time campaign optimization, with ad formats spanning linear ads (pre-roll, mid-roll, post-roll), outstream units, interstitials, audio ads, custom floaters, and CTV/OTT placements across Samsung TV, LG, VIZIO, Amazon Fire TV, Apple TV, Roku, Xbox, PlayStation, and Chromecast. Anti-fraud and viewability are provided through integrations with WhiteOps, DoubleVerify, and Pixalate, and the company holds an exclusive content partnership with Waywire for curated video content.

The business model is a two-sided CPM marketplace: Take1 monetizes publisher video inventory on a cost-per-thousand-impressions basis and delivers paid video, CTV, and audio campaigns to advertisers through direct sales and self-serve tooling. Go-to-market is sales-led with dedicated account managers for both advertiser and publisher clients, supported by dual signup flows on the platform. The company claims a global footprint working with thousands of publishers and supply sources across verticals, with no disclosed pricing tiers, revenue figures, funding rounds, or named management team in the available sources.

Operationally, Take1 positions itself as a horizontal full-stack programmatic partner for advertisers (brand awareness, audience engagement, cross-platform video buying) and publishers (eCPM optimization, fill-rate maximization, cross-screen demand), with an ecosystem of integrations spanning major SSPs and DSPs including PubMatic, OpenX, Xandr, Verve Group, Smartyads, Beachfront, AdTonos, LimeLight, instreamatic, and ex.co.

Name

Take1

Legal name

Lumer Sp. z o.o.

Website

https://take1ads.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Take1 is a Polish programmatic advertising platform connecting advertisers and publishers across video, connected TV, and audio inventory. It operates a two-sided CPM marketplace with ML-driven campaign optimization, anti-fraud integrations, and global reach through thousands of publisher and supply source partnerships.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Attribution, Measurement, Analytics & Incrementality (BPAMALAF), Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Programmatic advertising
• Video advertising platform
• CTV advertising
• Audio advertising
• Publisher monetization

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Programmatic Video Advertising: Revenue generated from programmatic video ad campaigns where advertisers buy video inventory through automated media trading. Take1 connects brands with target audiences across desktop, mobile, web, apps, CTV, and audio platforms.
2. CTV & OTT Advertising: Revenue from connected TV advertising campaigns delivered programmatically to streaming audiences on smart TVs and OTT devices including Samsung TV, LG, VIZIO, Amazon Fire TV, Apple TV, Roku, Xbox, PlayStation, and Chromecast.
3. Audio Advertising: Revenue from programmatic audio advertising solutions providing personalized advertising through high-quality audio inventory from publishers.
4. Publisher Monetization (CPM): Take1 monetizes publisher inventory on a CPM (cost per thousand impressions) basis, bridging the gap between publishers seeking traffic monetization and advertisers seeking quality traffic.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Take1 operates a unified programmatic advertising platform that enables advertisers to plan, buy, and measure online video, CTV, and audio ad campaigns using DMP intent data for audience targeting. The company also provides a publisher monetization solution that connects publishers and developers with demand partners across all screens and verticals, monetizing video inventory on a CPM basis through automated media trading and real-time machine-learning optimization.

Product overview

Take1 is a global programmatic advertising company offering a unified platform for video and audio advertising across multiple channels and devices. The core product portfolio consists of the Programmatic Solution for automated media trading, CTV & OTT Advertising for connected TV audiences, and Audio Advertising for programmatic audio campaigns. For brands, Take1 provides a cross-platform video solution with worldwide publisher reach, real-time machine-learning optimization, and dedicated account management. For publishers, the monetization solution offers access to demand partners with competitive CPM pricing and smart optimization. Ad formats include linear ads (pre-roll, mid-roll, post-roll), outstream units, interstitials, audio ads, floaters, and CTV/OTT placements across Samsung TV, LG, and VIZIO platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Solution

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• WaywirecoreTechnology or IntegrationWaywire is Take1's exclusive partner for video content. Their video content curation platform provides aggregation of paid and owned content into a single CMS, community-uploaded content, and content collected from across the web to fill out a rich and flexible library. Waywire's clients can monetize their video content using existent ads or integrate their own.
• WhiteOpscoreTechnology or IntegrationLeading anti-fraud detection platform partnership ensuring traffic quality and data transparency. Take1 uses WhiteOps for viewability opportunities and transparency of advertising practices.
• DoubleVerifycoreTechnology or IntegrationLeading anti-fraud detection platform partnership ensuring traffic quality and data transparency. Take1 uses DoubleVerify for viewability opportunities and transparency of advertising practices.
• PixalatecoreTechnology or IntegrationLeading anti-fraud detection platform partnership ensuring traffic quality and data transparency. Take1 uses Pixalate for viewability opportunities and transparency of advertising practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PubMatic: Public programmatic ad technology company operating a sell-side platform and programmatic video/CTV monetization tools — directly comparable to Take1's publisher monetization and programmatic video stack, and already listed as a Take1 partner.
• OpenX: Global programmatic SSP with video and CTV supply. Comparable to Take1 as both a publisher monetization platform and a programmatic exchange partner.
• Magnite: Largest independent SSP for CTV and video, formed from the Rubicon Project–Telaria merger. Competes head-on with Take1 in programmatic CTV/OTT and video header bidding.
• Beachfront: Programmatic CTV and video SSP with strong direct publisher integrations. Comparable to Take1's CTV/OTT focus and listed as a Take1 technology partner.
• Smartyads: Programmatic advertising platform offering DSP, SSP, and white-label solutions across video, CTV, and mobile. Comparable to Take1 in offering breadth and channel mix, and an existing partner.
• Verve Group: European-headquartered programmatic ad platform focused on omnichannel including CTV and audio — closely comparable to Take1 by geography and channel mix, and an existing partner.
• The Trade Desk: Leading independent demand-side programmatic platform with deep CTV and audio capabilities. Competes directly with Take1 on the advertiser/buyer side across video, CTV, and audio.
• AdTonos: Programmatic audio advertising platform headquartered in Europe. Directly comparable to Take1's audio offering, and already a Take1 partner in the audio supply stack.
• Azerion: European digital entertainment and programmatic advertising platform operating across video, CTV, and gaming inventory — closely comparable to Take1 by geography, vertical mix, and channel offering.

Broad incumbents

• Xandr (Microsoft): Large programmatic ad platform owned by Microsoft, offering a buy-side platform, SSP, and CTV capabilities. Competes with Take1 across multiple channels and is an existing integration partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Take1company
• Facebookfacebook.com/Take1company
• LinkedInlinkedin.com/company/take1company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take1