Helmet Tracker

What Helmet Tracker does

Helmet Tracker LLC is a privately held sports equipment software company headquartered in Lenexa, Kansas, founded in 2012 by Rich Hardt and Rick Perkins. The company provides cloud-based inventory management software for athletic departments, equipment managers, coaches, and the broader sports equipment lifecycle value chain, including manufacturers and reconditioners. Its signature capability is the NOCSAE Helmet Tracking database, established under a 2015 partnership with the National Operating Committee on Standards for Athletic Equipment, which tracks each helmet from manufacturing through distribution, reconditioning, recertification, and retirement across an approximately ten-year useful life.

The company's product surface centers on two applications: EquipmentOps, a horizontal inventory management SaaS for athletic directors, equipment managers, and coaches with order automation, roster and size management, equipment issuance and returns, and mobile app access (offered in tiers from Essentials to Unlimited); and the HelmetTracker App, an ERP-style system purpose-built for helmet and shoulder pad reconditioners and manufacturers, covering order management, parts inventory, warehouse management, and shipment tracking. Per the company, the platform tracks more than 3 million helmets and serves customers ranging from youth leagues and high schools to universities such as the University of Utah, Kansas State University, and Illinois State University, plus professional sports teams including the Kansas City Chiefs. The company also delivers custom-built solutions for enterprise customers.

Helmet Tracker generates revenue through recurring SaaS subscriptions, with pricing kept private and gated behind a sales-led demo motion combining enterprise field sales and inside sales; there is no public pricing, no channel partner or reseller motion, and no usage of external capital (no funding rounds, no PE/VC backing, no M&A). The company operates exclusively in the United States, sells directly with cloud-based delivery, and pursues thought leadership through content marketing, an industry blog, and industry events (including the Helmet Bowl football championship, created and sponsored by the company in 2017).

Name

Helmet Tracker

Legal name

Helmet Tracker LLC

Website

https://helmettracker.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Helmet Tracker LLC provides cloud-based sports equipment inventory and lifecycle management SaaS, anchored by the NOCSAE Helmet Tracking database covering over 3 million helmets, serving youth leagues, schools, colleges, and professional sports teams in the United States.

Ownership category

akta.pro rank

Product category

Sports Equipment Management Software

NAICS

Sporting Goods Retailers (45911), Spectator Sports (71121)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

akta.pro secondary industry

Sports & Recreation Gear Organization (Bikes, Skis, Camping) (HSAFADAE)

Keywords

• Sports equipment software
• Inventory management platform
• Helmet tracking system
• Athletic equipment ERP
• Sports lifecycle management

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. EquipmentOps Subscription: Cloud-based SaaS subscription model with multiple tier options ranging from Essentials to Unlimited versions. The software is accessible via web and mobile app with no local installation required.
2. Custom Enterprise Solutions: Custom software solutions designed and built for enterprise customers and innovative equipment managers with specific requirements for athlete safety improvement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Helmet Tracker provides cloud-based sports equipment inventory and lifecycle management software for athletic departments, schools, colleges, youth leagues, and professional sports teams. Its Equipment Ops platform streamlines inventory tracking, order automation, personnel rostering, size management, and equipment returns, while the HelmetTracker application delivers ERP functionality (order, parts, warehouse, shipment, and operation tracking) to equipment reconditioners and manufacturers. The company also designs custom enterprise solutions and operates the NOCSAE Helmet Tracking database covering over 3 million helmets.

Product overview

Helmet Tracker offers two primary equipment software applications for sports inventory and equipment management: Equipment Ops (with an Essentials tier) is designed for athletic directors, equipment managers, and coaches to manage inventory, rosters, and operations across all sports and equipment types. The HelmetTracker App is specifically built for athletic equipment reconditioning and manufacturing companies, providing ERP capabilities for order management, parts inventory, warehouse management, and shipment tracking. The company also offers custom solutions for enterprise customers. Both applications are cloud-based with mobile app access, and the company works closely with manufacturers and reconditioners to ensure accurate equipment information.

Differentiator

Problem solved

Functional benefit

Brands

• Equipment Ops: Cloud-based inventory management system built to help equipment managers, coaches, and athletic directors with daily operations. Includes order automation, inventory tracking, personnel profiles, size updates, and equipment return capabilities. Mobile app included.
• HelmetTracker

Products and services

• Equipment Ops Cloud-based inventory management system for athletic directors, equipment managers, and coaches that handles inventory tracking, order automation, personnel and roster profiles, size updates, equipment issuance and returns, and customizable reporting, with included mobile app access.
• EquipmentOps Essentials A lower-tier version of Equipment Ops offering essential inventory management features for equipment rooms with basic needs and constrained budgets.
• HelmetTracker App ERP application for athletic equipment reconditioning and manufacturing companies providing order management, parts inventory, warehouse management, shipment tracking, and operation tracking for helmet and shoulder pad reconditioning and recertification.
• Custom Solutions Bespoke software solutions designed and built for enterprise customers and equipment managers seeking tailored functionality to improve athlete safety and program operations.
• NOCSAE Helmet Tracking Database Database built and operated with NOCSAE that records each football helmet's full lifecycle from manufacturing date through reconditioning to retirement over a ten-year window; currently tracking over 3 million helmets used by manufacturers, reconditioners, leagues, schools, colleges, and professional teams.

Quantifiable outcome

• Track over 3 million helmets

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• NOCSAE (National Operating Committee on Standards for Athletic Equipment)coreStrategic or Co-development Partner · 1 January 2012Formal partnership to build and operate the NOCSAE Helmet Tracking database as a three-year pilot project. The database tracks full life-cycle and recertification history of each helmet from manufacturing date to retirement date ten years later. This partnership established the company's foundational technology and industry credibility.
• AEMA (Athletic Equipment Managers Association)coreStrategic or Co-development PartnerProvides tracking services for AEMA's continuing education efforts. Company maintains close relationship with the professional organization for equipment managers.
• Equipment Manufacturers and ReconditionerscoreTechnology or IntegrationWorks closely with manufacturers and reconditioners to ensure accurate equipment information in the tracking system. These partnerships enable proper data flow throughout the equipment lifecycle.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• FinalForms: FinalForms is an athletic paperwork, compliance, and parent communication platform for K-12 schools and districts. It addresses athletic department administration workflows (forms, physicals, eligibility) that overlap with Helmet Tracker's roster and personnel management.
• PlayMetrics: PlayMetrics is a youth sports club management platform handling registrations, payments, scheduling, and communication. It targets the youth league and club administrator buyer that overlaps with Helmet Tracker's youth league customer segment.
• Rank One Sport: Rank One Sport provides athletic department management software for schools, including scheduling, eligibility, and records. It competes for the same athletic director buyer as Helmet Tracker but focuses on administrative workflows rather than physical equipment tracking.

Broad incumbents

• TeamSnap: TeamSnap is a leading team management platform used by millions of coaches, parents, and admins for rosters, schedules, payments, and communication. It serves a similar athletic program customer base as Helmet Tracker but at much broader scale, with overlapping roster and personnel management features.
• SportsEngine (NBC Sports): SportsEngine is a comprehensive youth and amateur sports management platform (owned by NBC Sports) offering registration, websites, communication, and tournament tools. It serves the same athletic department and league administrator buyer as Helmet Tracker with significantly broader resources.
• ACTIVE Network: ACTIVE Network is a large-scale sports and activity management platform serving event organizers, leagues, and programs with registration, payments, and membership tools. While broader than Helmet Tracker, it competes for the same athletic director and league administrator buyer.

Direct peers

• SquadLocker: SquadLocker is a team gear and apparel management platform that handles custom uniforms, spirit wear, and team equipment ordering for schools and youth leagues—directly competing with Helmet Tracker's equipment ordering, sizing, and inventory workflows for athletic programs.

Others

• Hudl: Hudl is the dominant sports video and analytics platform used by teams from high school through professional levels. While focused on video, it shares the same athletic program buyer and could plausibly expand into equipment and operations management adjacent to its current offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/helmettracker
• LinkedInlinkedin.com/company/helmet-tracker

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helmet Tracker