BookTix

What BookTix does

BookTix, legally BookTixNow LLC, is a cloud-based SaaS ticketing platform that sells online and in-person event ticketing, fundraising, and patron engagement tools to K-12 schools, school athletics programs, dance studios, community theatres, and a long tail of other small event organizers. The platform is built around a single integrated stack that includes the core ticketing engine with reserved seating and custom seating charts, a Point of Sale (POS) tool, an integrated CRM and email marketing suite, a fundraising and sponsorship module, a scanner app for QR check-in, and BookTix Live for livestreamed events. Departments within a single organization (for example, Athletics, Music, and Drama) can be segmented under one account with separate events, finances, and admin access. The architecture runs on standard cloud infrastructure with Stripe Connect handling payment processing and direct deposit payouts, and Bill.com handling ACH payouts. PCI DSS, CCPA/CPRA, and GDPR compliance are maintained.

The business model is transaction-based and freemium-friendly. BookTix charges 3.75% plus $0.90 per ticket sold, with package, donation, and small-ticket tiers structured around the same take rate. Through its Flex Fees feature, organizations can pass all fees to buyers, making the platform effectively free to the organization while preserving BookTix's revenue. There are no setup fees, monthly fees, annual fees, or contracts. The go-to-market is self-serve PLG supported by live and recorded demos, content marketing through BookTix University webinars and a ticketing blog, organic social, and association partnerships with Educational Theatre Association, AACT, NFHS, and NIAAA. Distribution is almost entirely digital across the US and Canada, with no physical retail or reseller presence. The company is privately held, appears bootstrapped with no disclosed external funding, and operates with 11-50 employees under a team of co-founders and department leads many of whom come from theatre and performing arts backgrounds.

Name

BookTix

Legal name

BookTixNow LLC

Website

https://booktix.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BookTix is a cloud-based SaaS ticketing platform that serves K-12 school theatre, school athletics, dance studios, and community theatres with integrated ticketing, CRM, email marketing, fundraising, and POS tools, operating on a transaction-based fee model in the US and Canada.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Spectator Sports (71121), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing, Box Office & Access Control (MPAGAAAD)

Keywords

• Event ticketing software
• Online ticket sales
• School theatre management
• Dance studio ticketing
• Community theatre platform

Headquarters

HQ city

Lathrop

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction Fees (Per Ticket): BookTix charges 3.75% + 90 cents per ticket sold. This is the primary revenue stream. Cash and comp tickets are free. The platform can be 100% free to organizations if they use Flex Fees to pass costs to customers.
2. Package Sales Fees: 3.75% plus $0.90 for packages with up to 3 items, with $0.25 additional charge for each extra item.
3. Donation Processing: 3.5% plus $0.50 per donation transaction, discounted from standard ticket fees.
4. Small Transaction Fees: Flat $0.50 rate for tickets, items, and donations under $3.00 with 50 cent Flex Fee.
5. Email Marketing Credits: Provides 3 free email credits per verified contact every 6 months. Additional credits available for purchase at $5 per 2,000 credits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

BookTix is a cloud-based SaaS event ticketing platform that enables K-12 schools, dance studios, community theatres, and athletic departments to sell tickets online and in-person. The platform includes reserved seating, a browser/mobile point-of-sale, real-time sales reporting, an integrated CRM, email marketing, donation/fundraising tools, sponsorship management, and a Flex Fee structure that can make the platform free to the organization by passing transaction costs to ticket buyers.

Product overview

BookTix is a unified event ticketing platform designed for K-12 schools, dance studios, community theatres, and athletics departments. The core BookTix Platform provides online and in-person ticket sales with reserved seating, a Point of Sale (POS) tool, real-time reporting, and payout options. The platform integrates a BookTix CRM Suite for patron management, a built-in Email Marketing Tool for customer engagement, and a Fundraising Platform with donation tracking and sponsor benefit management. Additional capabilities include BookTix Departments for account segmentation, BookTix Flex Fees for flexible pricing, a Scanner App for QR code entry, and BookTix Live for virtual event streaming. BookTix University provides webinar-based training and education. All features are included in the standard pricing with no additional fees for advanced tools.

Differentiator

Problem solved

Functional benefit

Products and services

• BookTix Core Platform Cloud-based event ticketing platform enabling online and in-person ticket sales with reserved seating, custom seating charts, real-time reporting, integrated CRM, email marketing, POS, fundraising/donations, sponsorship management, and Flex Fee configuration for K-12 schools, dance studios, community theatres, and athletic departments.
• BookTix Live Livestreaming service that allows event organizers to stream performances and events to virtual audiences, with StreamPass tickets used for access.
• BookTix University Educational webinar and training platform offering live tutorials, recorded sessions, and resources covering ticketing, email marketing, upsells, season ticket strategies, and platform best practices for arts and athletics organizations.
• BookTix Scanner App Mobile application that scans QR-coded tickets at event entry to verify ticket purchases and monitor real-time attendance and capacity.
• BookTix Point of Sale (POS) Web browser and mobile-based point-of-sale tool for in-person ticket and merchandise sales, accepting cash, check, and credit cards at the door during events.

Quantifiable outcome

• One organization raised close to $10,000 through online donations using BookTix

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe provides payment processing infrastructure for BookTix. Stripe Connect enables direct deposit payouts to clients. Credit card equipment is purchased from Stripe and shipped directly to client organizations.
• Bill.comcoreTechnology or IntegrationBill.com provides ACH electronic payment processing for BookTix client payouts. Client bank account information is shared with Bill.com to process deposits.
• Educational Theatre Association (ETA)minorGTM or Marketing PartnerPartner association with logo displayed on BookTix website. BookTix is designed to support educational theatre programs and shares alignment with ETA's mission.
• American Association of Community Theatre (AACT)minorGTM or Marketing PartnerPartner association with logo displayed on BookTix website. BookTix serves community theatres and aligns with AACT's community theatre mission.
• Concord TheatricalsminorGTM or Marketing PartnerTheatrical licensing and production company with logo displayed on BookTix website as a partner/association relationship.
• NFHS (National Federation of State High School Associations)minorGTM or Marketing PartnerNFHS logo displayed on BookTix athletics page, indicating partnership/association relationship for high school athletics ticketing.
• NIAAA (National Interscholastic Athletic Administrators Association)minorGTM or Marketing PartnerNIAAA logo displayed on BookTix athletics page, indicating partnership/association relationship for athletic administrators.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TicketLeap: SMB-focused online ticketing platform supporting venues, festivals, schools, and community organizations with reserved seating and box office features. Overlaps with BookTix's small-organization ticketing and event management use cases.
• Ludus: Box office and audience management platform for the performing arts, including schools and community theatres. Overlaps directly with BookTix's school and community theatre ticketing, CRM, and patron management workflows.
• Hometown Ticketing: K-12 athletic and event ticketing platform used by high schools across the US for gate sales, online ticketing, and athletic department management. BookTix targets the same school athletic directors that Hometown serves.
• Dance Recital Ticketing: Recital-focused ticketing service for dance studios offering online ticket sales and recital-day tools. BookTix lists this platform as a direct alternative to its dance studio solution.
• Arts People: All-in-one management and ticketing software for arts organizations, schools, and community theatres with CRM and fundraising features. BookTix lists Arts People as a direct comparator on its comparison pages.
• Cur8: Event ticketing and management platform aimed at schools and small arts organizations with reserved seating and box office features. BookTix names Cur8 explicitly as a competitor on its comparison pages.
• GoFan: Leading K-12 high school athletics ticketing and digital fan engagement platform (now part of Genius Sports). BookTix directly competes with GoFan for school athletics ticketing, including gate/POS and season pass workflows.
• On The Stage: Ticketing and audience engagement platform for performing arts organizations including schools and community theatres. BookTix directly compares against On The Stage for ticketing, CRM, and marketing workflows.
• Tututix: Dance recital ticketing platform focused on dance studios, with parent presales, recital-specific seating, and event-day tools. BookTix positions against Tututix on its dance vertical and lists Tututix as a direct competitor on its comparison pages.

Broad incumbents

• Eventbrite: Large general-purpose event ticketing and registration platform. While not specialized in K-12 arts, Eventbrite serves a portion of BookTix's addressable market for community events, galas, and festivals with broader, less domain-specific tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/booktix
• LinkedInlinkedin.com/company/booktix
• Instagraminstagram.com/booktix

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BookTix