Garden Design

What Garden Design does

Garden Design (legally SUPERSTORE FEK S.L.) is a family- or owner-operated specialty retailer of outdoor furniture, barbecues, shade structures, and outdoor-living accessories, founded in 1985 and headquartered in Tenerife, Canary Islands, Spain. It operates two physical showrooms — tienda Norte in Santa Úrsula and tienda Sur in Las Chafiras — alongside a multilingual (Spanish/English), multi-currency (EUR/GBP) e-commerce storefront at garden-design.es that ships across all four populated Canary Islands. The core technology is a standard e-commerce retail platform with catalog, account, payment, and order-management functions including Redsys card processing and CETELEM installment financing; no proprietary software or AI/ML capabilities are disclosed.

The company monetizes through one-time retail hardware sales across a broad price ladder: chairs from approximately €64, dining tables from €105, compact barbecues from €99, mid-range dining sets at €180–600, and premium lounge sets and high-end umbrellas reaching €1,900–€1,980. It distributes 30+ premium brands — including Weber (barbecues), Vondom, 4 Seasons Outdoor/Taste 4SO, Siesta Exclusive, Terrazza Collection, Hartman, Glatz, Platinum Sun & Shade, Sunbrella, and Lafuma — across categorized inventory: garden seating and tables, relax/sun-lounger furniture, outdoor kitchens, modular bioclimatic pergolas and shade sails, decoration, and care/maintenance products. Curated merchandising includes 'Espacios' collections targeted at small terraces, large gardens, urban balconies, and pool areas.

Garden Design serves two primary segments: residential consumers across the Canary Islands seeking weather-resistant outdoor furniture suited to the local climate, and a hospitality/professional segment (hotels, restaurants, vacation rentals, beach clubs) addressed via a dedicated 'Profesionales' sales channel. Go-to-market is hybrid — direct physical showroom sales, direct-to-consumer e-commerce, and B2B field sales — supported by email newsletter, social media, and an inspiration/blog content section. The legal entity is a private Spanish sociedad limitada with no disclosed institutional investors, funding rounds, or parent company; ownership and management team details are not publicly listed.

Name

Garden Design

Legal name

SUPERSTORE FEK S.L.

Website

https://garden-design.es

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Garden Design is a Tenerife-based specialty retailer (founded 1985) selling outdoor furniture, Weber barbecues, shade structures, and outdoor-living accessories to residential consumers and hospitality buyers across the Canary Islands via two showrooms and a multilingual e-commerce site.

Ownership category

akta.pro rank

Product category

Outdoor Furniture Retail

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industries

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Outdoor furniture
• Garden furniture
• Barbecue equipment
• Shade solutions
• Outdoor living products

Headquarters

HQ city

Santa Úrsula

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outdoor Furniture Sales: One-time retail sales of outdoor furniture including garden furniture sets, lounge collections, dining sets, chairs, tables, and outdoor décor items. Revenue generated through direct consumer purchases via e-commerce and physical retail stores.
2. Barbecue and Outdoor Cooking Equipment Sales: Sale of barbecues (gas, charcoal, electric, pellet), outdoor kitchens, and cooking accessories. Includes premium brands like Weber. Revenue from one-time product sales.
3. Shade Solutions Sales: Sale of umbrellas, parasols, pergolas, and shade structures for outdoor spaces.
4. Maintenance and Care Products: Sale of furniture care products, protective covers, storage solutions, and maintenance accessories for outdoor furniture.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Garden Design retails outdoor furniture, barbecues, shade solutions, and outdoor decor in the Canary Islands. The assortment spans seating (sofas, lounge sets, dining chairs), tables, relaxation furniture (sun loungers, hammocks, daybeds), Weber and other-brand barbecues, modular outdoor kitchens, umbrellas and bioclimatic pergolas, plus maintenance and decorative accessories. The company serves customers through two physical stores in Tenerife (north and south) and a multi-language e-commerce site delivering across the Canary Islands.

Product overview

Garden Design is an outdoor furniture and barbecue e-commerce retailer based in the Canary Islands (Tenerife), operating since 1985. The company offers a comprehensive portfolio of outdoor living products organized into several core categories: Garden Furniture (including seating like sofas, lounge sets, armchairs, benches, dining chairs; tables including dining tables, coffee tables, side tables, high/bar tables; and relax furniture such as sun loungers, hammocks, hanging chairs, daybeds), Outdoor Kitchen (featuring Weber barbacoas in gas, charcoal, pellet, and electric variants; plus modular outdoor kitchens with refrigeration modules and work surfaces), Shade Solutions (including sombrillas/umbrellas from Platinum brand, umbrella bases, bioclimatic pergolas, and shade sails), Outdoor Decor (textiles, outdoor rugs, lighting, planters), Maintenance and Care Products, and Space Collections for specific outdoor areas. The company carries multiple premium brands including Weber (barbecues), Vondom, Terrazza Collection, Siesta Exclusive, 4 Seasons Outdoor/Taste 4SO, Hartman, Glatz, and Platinum Sun & Shade. They operate physical stores in Santa Úrsula (North) and Las Chafiras (South) in Tenerife, serving the Canary Islands market.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Furniture — Seating (Asientos) Outdoor seating furniture including outdoor sofas, lounge sets, armchairs, benches, and dining chairs, offered for residential outdoor living in the Canary Islands.
• Garden Furniture — Tables (Mesas) Outdoor tables including dining tables, coffee tables, side tables, and high/bar tables for gardens, terraces, and pool areas.
• Relax Furniture Relaxation outdoor furniture including sun loungers (tumbonas), hammocks (hamacas), hanging chairs (sillas colgantes), and daybeds for pool and garden areas.
• Barbecues (Barbacoas) Outdoor barbecues in gas, charcoal, electric, and pellet variants, including premium Weber lines (Spirit, Q series, SmokeFire, Performer, Kettle, Summit Kamado) and compact models for small terraces and balconies.
• Outdoor Kitchens (Cocinas Exteriores) Modular outdoor kitchens including barbecue modules, modular kitchen units, refrigeration modules, and work surfaces for residential and hospitality outdoor cooking installations.
• Shade Solutions (Sombras) Sun protection and shade structures including sombrillas (umbrellas), umbrella bases, bioclimatic pergolas, and shade sails from brands such as Glatz and Platinum Sun & Shade.
• Outdoor Decor (Decoración) Outdoor decorative items including textiles, outdoor rugs, outdoor lighting, planters, and general decoration accessories for gardens and terraces.
• Maintenance and Care Products (Mantenimiento y Cuidado) Furniture care products, maintenance products, storage solutions (including chests/trunks), and protective covers for outdoor furniture.
• Outdoor Kitchen Accessories Accessories for outdoor cooking including utensils, protective covers (fundas protectoras), and complementary items for barbecues and outdoor kitchens.
• Outdoor Climate Control (Climatización Exterior) Outdoor air conditioning and climate control solutions designed to extend outdoor comfort across varying weather conditions.
• Profesionales — Hospitality and Commercial Outdoor Solutions Dedicated sales and consultation service for hotels, restaurants, vacation rentals, and other hospitality businesses in the Canary Islands requiring commercial-grade outdoor furniture, barbecues, and shade solutions, including bulk purchasing and project coordination.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• WebercoreChannel Partner/ Reseller/ DistributorWeber is a key brand partner for barbecues and outdoor cooking equipment. Garden Design is an authorized reseller of Weber products including gas, charcoal, pellet, and electric barbecues. Products range from compact models like Q1200N to premium Summit Kamado units.
• VondomcoreChannel Partner/ Reseller/ DistributorVondom is a premium outdoor furniture brand carried by Garden Design, known for contemporary design outdoor chairs, loungers, and furniture pieces designed by prestigious international designers.
• 4 Seasons Outdoor / Taste 4SOcoreChannel Partner/ Reseller/ Distributor4 Seasons Outdoor (Taste 4SO) is a key brand partner for premium outdoor furniture. Garden Design carries their lounge sets, dining sets, and exclusive collections designed for demanding outdoor environments.
• Siesta ExclusivecoreChannel Partner/ Reseller/ DistributorSiesta Exclusive is a major supplier of outdoor furniture including chairs, tables, and bar furniture. Their products are known for durability and professional quality suitable for both residential and hospitality use.
• Terrazza CollectioncoreChannel Partner/ Reseller/ DistributorTerrazza Collection provides outdoor furniture with natural materials like acacia wood and ceramic finishes. Their products are FSC certified and designed for outdoor durability.
• Platinum (Sun & Shade)coreChannel Partner/ Reseller/ DistributorPlatinum Sun & Shade is a key partner for shade solutions including umbrellas, parasols, and cantilever umbrellas with LED lighting options.
• HartmancoreChannel Partner/ Reseller/ DistributorHartman is a premium outdoor furniture brand specializing in teak furniture and weather-resistant designs suitable for demanding outdoor environments.
• GlatzcoreChannel Partner/ Reseller/ DistributorGlatz is a Swiss premium brand for professional shade solutions including parasols and shade structures, with products designed for both residential and commercial use.
• SunbrellaminorChannel Partner/ Reseller/ DistributorSunbrella is a premium fabric brand known for outdoor textiles used in cushions, upholstery, and outdoor fabrics with UV and water resistance.
• LafumaminorChannel Partner/ Reseller/ DistributorLafuma is a French outdoor furniture and camping brand known for comfortable outdoor loungers and relaxation furniture.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Leroy Merlin: Major home-improvement retailer operating in Spain with significant outdoor furniture, barbecue, and garden categories. Competes with Garden Design for residential outdoor buyers across price points and channels, including online.
• IKEA: Global furniture retailer with a dedicated outdoor furniture range and an established store in Tenerife. Direct competitor in low-to-mid-priced patio seating, dining, and shade, with strong e-commerce fulfillment to the islands.
• Conforama: Spain-focused home furniture and outdoor retailer carrying garden furniture sets, loungers, and barbecues. Comparable mid-market positioning and physical-plus-online presence to Garden Design in the Spanish market.
• AKI (AKI Bricolaje): Spanish home-improvement and garden retailer with established outdoor furniture, BBQ, and shade assortments. Competes for both DIY residential and small hospitality buyers in Spain, with overlapping omnichannel infrastructure.
• Maisons du Monde: French-rooted premium home and outdoor furniture retailer with strong e-commerce across Europe. Comparable mid-to-premium positioning, lifestyle merchandising, and appeal to design-conscious residential buyers.
• Keter: Global specialist in resin-based outdoor furniture, storage, and garden products with strong retail distribution in Europe. Direct overlap with Garden Design's resin-category sets and BBQ-adjacent offerings.
• Vondom: Spanish premium contemporary outdoor furniture brand that is itself both a Garden Design brand partner and a direct-to-customer seller. Closely comparable in curated designer outdoor seating, tables, and loungers.

Regional players

• Bauhaus: European home-improvement chain with a substantial garden and outdoor assortment. Stronger in continental Europe but increasingly accessible to Spanish customers via cross-border e-commerce and selective physical expansion.

Broad incumbents

• El Corte Inglés: Spanish department store group with garden, terrace, and BBQ assortments across price tiers. As a broad incumbent, it competes with Garden Design in residential outdoor but does not specialize in the premium outdoor furniture niche.

Emerging players

• Sklum: Spanish online-first premium furniture brand that has expanded into outdoor furniture. Comparable style-led positioning and digital-first go-to-market, overlapping with Garden Design's mid-premium residential segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden Design