Owen Tree Service

What Owen Tree Service does

Owen Tree Service, Inc. is a privately held, employee-owned tree care and landscape services company founded in 1985 and headquartered in Attica, Michigan. The company delivers a multi-service platform spanning six revenue streams: Tree Services (pruning, removal, hazardous tree management, stump grinding, risk assessment, inventory, and consulting), Plant Health Care (recurring spraying, fertilization, integrated pest management, mosquito/flea/tick/perimeter pest control), Lawn Services (fertilization, weed control, mole control), Landscape Services (design, installation, mulching, certified playground mulch), Commercial Services (for architects, contractors, school systems, and HOAs), and a dedicated Herbicide Division (OTSHD) providing vegetation management on public rights-of-way, commercial properties, utilities, and government agencies. Service delivery is performed by ISA Certified Arborists across a service area covering eight Michigan counties (Oakland, Macomb, Genesee, Lapeer, St. Clair, Wayne, Sanilac, Huron) and more than 100 cities in the Detroit Metro and Great Lakes Region.

The company's underlying technology stack is modest and operational rather than productized: it relies on an Arborgold-based web customer portal for account management, Google Analytics for web traffic analysis, and SMS marketing infrastructure for customer communications. There are no proprietary software products, AI/ML systems, APIs, or mobile applications disclosed. Service work is performed by certified arborists using standard industry equipment, with the company emphasizing science-based tree care methods rather than technology differentiation.

The business model is predominantly professional services with a mix of one-time project work and recurring care contracts. Pricing is quote-based with no publicly disclosed rates; customers initiate engagement via phone, website contact forms, or the customer portal and receive free estimates. Revenue is split across three primary customer segments — residential homeowners, commercial properties (including institutional buyers such as schools and HOAs), and government/municipal agencies — with the herbicide division providing a contract-based stream into the public sector. The company was the first tree care firm in the U.S. to earn TCIA Accreditation (held for 20+ years) and operates without external institutional investors, parent company, or public listing.

Name

Owen Tree Service

Legal name

Owen Tree Service, Inc.

Website

https://owentree.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Owen Tree Service is an employee-owned, Michigan-based tree care and landscape services company founded in 1985, delivering pruning, removal, plant health care, lawn, landscape, commercial, and herbicide vegetation management across eight southeast Michigan counties for residential, commercial, and government customers.

Ownership category

akta.pro rank

Product category

Tree Care and Landscape Services

NAICS

Landscaping Services (561730), Support Activities for Forestry (11531)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Care & Arborist Services (BPABADAD)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Tree Removal & Dismantling (HSAIADAB), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Utility Line Clearance & Vegetation Management (HSAIADAK), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

Keywords

• Tree care services
• Plant health care
• Landscape maintenance
• Vegetation management
• Lawn care services

Headquarters

HQ city

Attica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tree Services: One-time and recurring services including tree pruning, tree removal, hazardous tree management, stump grinding, tree risk assessment, tree inventory, and tree consulting services. Revenue generated per service/job.
2. Plant Health Care Services: Recurring preventive care including tree and shrub spraying, tree and shrub fertilization, perimeter pest control, mosquito control, flea and tick control, and integrated pest management.
3. Lawn Services: Lawn fertilization and weed control, mole control services for residential and commercial properties.
4. Landscape Services: Landscaping and mulching services including certified playground mulch.
5. Commercial Services: Comprehensive commercial tree and landscaping services for architects, contractors, school systems, and HOAs.
6. Herbicide Division: Vegetation management and herbicide application services for public rights-of-way, commercial properties, utilities, and government agencies. Performed herbicide applications for vegetation management for over a decade.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Owen Tree Service delivers professional tree care, plant health care, lawn care, and landscaping services to residential and commercial customers across southeast Michigan. Its dedicated Herbicide Division provides vegetation management and herbicide application for public rights-of-way, utilities, and government agencies. All work is performed by ISA Certified Arborists under TCIA-accredited standards.

Product overview

Owen Tree Service operates as a comprehensive tree care and landscape maintenance company offering a multi-service platform structure. The core offering consists of Plant Health Care services (including spraying, fertilization, pest control, and mulching), Tree Services (pruning, removal, stump grinding, risk assessment, and consulting), Lawn Services (fertilization, weed control, and mole control), and Landscape Services (landscaping design and mulching). The company also maintains a dedicated Herbicide Division for commercial vegetation management. All services are delivered by ISA Certified Arborists throughout southeast Michigan including Oakland, Macomb, Genesee, Lapeer, and St. Clair Counties. The company also provides Commercial Services for architects, contractors, school systems, and HOAs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Services

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Tree Care Industry Association (TCIA)coreOthersMembership and accreditation. Randy Owen, company leader, is a former chairman of the board for TCIA. Company was first tree care company in the nation to earn TCIA Accreditation.
• International Society of Arboriculture (ISA)coreOthersProfessional membership organization. Staff includes ISA Certified Arborists.
• Arboriculture Society of MichigancoreOthersProfessional membership. Scott Ouellette (retired ISA Certified Arborist) was a former president of the organization.
• Michigan Forestry and Park AssociationminorOthersProfessional affiliation supporting forestry and park industry in Michigan.
• American Society of Consulting Arborists (ASCA)minorOthersProfessional affiliation for consulting arborists.
• Michigan Green Industry AssociationminorOthersProfessional affiliation supporting the green industry in Michigan.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TruGreen: TruGreen is the largest U.S. residential lawn care company offering fertilization, weed control, and pest services. It is a broad incumbent directly comparable to Owen's Lawn Services and Plant Health Care lines, but at national scale.
• Bartlett Tree Experts: Bartlett is one of the largest U.S. tree care companies, offering pruning, removal, plant health care, and consulting arborist services nationally. It is a broad incumbent peer — same core services, but with far broader geographic coverage and a much larger employee base than Owen Tree Service.
• SavATree: SavATree is a large, multi-region tree, lawn, and plant health care provider. It directly overlaps Owen Tree Service's combined tree care, PHC, and lawn care offering, but at significantly greater scale and geographic reach, making it a broad incumbent comparable.
• Asplundh Tree Expert: Asplundh is a major utility vegetation management contractor providing herbicide application and right-of-way clearing services — directly comparable to Owen's Herbicide Division and broader utility-side tree work, but at a national, much larger scale.
• Davey Tree Expert Company: Davey Tree is a national leader in residential, commercial, and utility tree care, including vegetation management similar to Owen's Herbicide Division. It is a broad incumbent — same service categories and customer types, with substantially larger scale.
• Ruppert Landscape: Ruppert is a multi-region commercial landscaping and tree care provider serving HOAs, commercial properties, and municipalities. It is comparable to Owen's Commercial Services and Landscape Services lines, but at much larger scale and broader geography.

Emerging players

• Monster Tree Service: Monster Tree Service is a rapidly growing tree care franchise offering residential and commercial tree removal, pruning, and related services. It is an emerging peer competing for the same residential and commercial tree care customers as Owen Tree Service, but via a franchise model.
• Arborilogical Services: Arborilogical Services is a Texas-based residential and commercial tree care and plant health care company. It is an emerging peer with a similar multi-service tree, lawn, and PHC platform to Owen Tree Service, but in a different regional market.

Regional players

• Ryan Lawn & Tree: Ryan Lawn & Tree is a Midwest-based lawn and tree care company offering fertilization, weed control, and tree services. It is comparable to Owen as a similar-sized Midwest regional provider, though headquartered in a different state.
• Spring-Green Lawn Care: Spring-Green is a regional/Midwest-leaning lawn and tree care franchise offering fertilization, weed control, and tree/shrub services. It overlaps Owen's residential lawn and tree services, but is more concentrated in other Midwest markets than in Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OwenTreeService
• LinkedInlinkedin.com/company/owen-tree-service-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owen Tree Service