MHS Conveyor
MHS Conveyor (dba FORTNA Conveyor) manufactures automated conveyor and sortation equipment, including IntelliROL motorized roller, CRUZbelt, and NBS narrow belt sorters, for distribution and logistics operations across the Americas via an authorized distributor network.
- Company typePrivate
- Founded1999
- HeadquartersNorton, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What MHS Conveyor does
MHS Conveyor, operating commercially as FORTNA Conveyor, is a US-based manufacturer of automated conveyor and sortation equipment serving distribution and logistics operations. Founded in 1999 and headquartered in Norton Shores, Michigan, with primary manufacturing in Mount Washington, Kentucky, the company produces a portfolio of proprietary conveyor technologies including the IntelliROL motorized roller conveyor (with independent zone-based motor control using line shaft technology), the CRUZbelt high-performance belt conveyor, the NBC belt driven live roller conveyor, and the NBS narrow belt sorter family (NBS30, NBS90, and NBS Wave 200). These products are integrated through the CoreTech 600 software platform, which provides application control and account management functionality.
The company's revenue model is anchored in hardware sales of conveyor and sortation equipment, supplemented by spare parts and long-term service (LTS) maintenance offerings. Pricing is quote-based through a B2B industrial sales process rather than publicly disclosed. MHS Conveyor sells exclusively through a network of authorized Distributors throughout the Americas, supported by Regional Sales Managers who manage enterprise-level relationships and a CoreTech online portal for account requests. The primary customer segment is distribution centers and logistics operations requiring automated material handling for product transport, sorting, induction, and accumulation. The company positions itself as a worldwide leading supplier, with registered trademarks for its IntelliROL, CRUZbelt, NBC, and NBS product lines and an active patents and trademarks portfolio. Revenue figures, ownership structure, and customer concentration data are not disclosed in publicly available source material.
MHS Conveyor firmographics
Firmographics- Name
- MHS Conveyor
- Legal name
- FORTNA Conveyor
- Website
- https://mhs-conveyor.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MHS Conveyor (dba FORTNA Conveyor) manufactures automated conveyor and sortation equipment, including IntelliROL motorized roller, CRUZbelt, and NBS narrow belt sorters, for distribution and logistics operations across the Americas via an authorized distributor network.
- Ownership category
- akta.pro rank
MHS Conveyor industry classification
Industry- Product category
- Industrial Conveyor and Sortation Equipment
- NAICS
- Conveyor and Conveying Equipment Manufacturing (333922)
- SIC
- General Industrial Machinery & Equipment (3560), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)
- akta.pro secondary industry
- Retail Distribution Centers (Store Replenishment DCs) (TLALAEAA)
Keywords
Where MHS Conveyor is headquartered
LocationHeadquarters
- HQ city
- Norton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MHS Conveyor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Conveyor Equipment Sales: Sale of automated conveyor and sortation equipment including motorized roller conveyors, belt conveyors, and sorting systems. Equipment is sold through a distributor channel with Regional Sales Manager support for enterprise accounts.
- Spare Parts: Replacement parts and components for conveyor systems sold through a dedicated spare parts team.
- Service/Maintenance: Long-term service (LTS) offerings for ongoing maintenance and support of conveyor equipment.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
MHS Conveyor product offering
Product offeringCore offering
MHS Conveyor, doing business as FORTNA Conveyor, manufactures and distributes dynamic automated conveyor and sortation equipment used to transport, accumulate, and sort products in distribution and material handling operations. Its product portfolio centers on the IntelliROL® motorized roller conveyor, CRUZ®belt conveyor, NBC belt driven roller conveyor, and the NBS® family of narrow belt sorters (NBS30, NBS90, NBS Wave 200), supported by the CoreTech 600 software platform for application control. Equipment is sold and serviced through a network of authorized distributors throughout the Americas and manufactured in Mount Washington, KY.
Product overview
FORTNA Conveyor is a worldwide leading supplier of highly dynamic automated equipment used to transport a wide variety of products. The product portfolio centers on motorized roller conveyor (IntelliROL®) for zone-based product control, belt conveyor solutions (CRUZ®belt), and belt driven roller conveyor (NBC). The sortation line includes NBS®30, NBS®90, and NBS® Wave 200 narrow belt sorters for high-speed divert applications. These products work together as an integrated conveying ecosystem with the CoreTech 600 software platform providing application control capabilities. The company operates through a network of authorized distributors throughout the Americas, with manufacturing facilities in Mount Washington, KY.
Differentiator
Problem solved
Functional benefit
Brands
- IntelliROL®: Motorized Roller Conveyor - a modular conveyor with its own motor to power each zone independently for supreme product control
- CRUZ®belt
- NBS®
Products and services
- IntelliROL® Motorized Roller Conveyor A modular conveyor with its own motor to power each zone independently for supreme product control, using line shaft technology. Sold to distribution centers and material handling operations needing zone-based dynamic product control.
- CRUZ®belt Conveyor High performance belt conveyor equipment designed for maximum product throughput, including induction and incline/decline conveying solutions. Sold to distribution and logistics operations.
- NBC – Belt Driven Roller Conveyor A versatile belt driven live roller conveyor for both transportation and accumulation applications. Sold to material handling operations needing combined transport and accumulation.
- NBS®30 Narrow Belt Sorter Narrow belt sorter technology for sortation conveyor operations, designed for high-speed sortation. Sold to distribution and logistics operations.
- NBS®90 Narrow Belt Sorter High-capacity narrow belt sorter for demanding sortation conveyor operations requiring scale and reliability. Sold to distribution and logistics operations.
- NBS® Wave 200 Divert Sortation Conveyor
Companies that use MHS Conveyor
Customer profileSegments1 record
Ideal customer profiles1 record
MHS Conveyor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
MHS Conveyor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized Distributor NetworkcoreFORTNA Conveyor operates through a network of authorized Distributors throughout the Americas. These distributors provide local sales, installation, and support services for conveyor and sortation equipment. The company supports this channel with Regional Sales Managers and guaranteed product performance commitments.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
MHS Conveyor competitors and assessment
Company assessmentDirect peers
- Dematic: Global supplier of integrated automated material handling systems including conveyors, sorters, and AS/RS. Directly comparable to MHS Conveyor in product category (conveyors/sortation) and end customers (DCs, parcel, retail).
- Honeywell Intelligrated: Designs, manufactures, and integrates warehouse automation including conveyor, sortation, and order-fulfillment systems. Closely overlaps with MHS Conveyor's conveyor and NBS sorter offering for the same DC and parcel customers.
- Vanderlande: Specializes in integrated material handling and warehouse automation, including sortation and conveyor systems, with strong presence in parcel, e-commerce, and airports. Competes head-to-head with MHS Conveyor in sortation RFPs.
- Swisslog: Supplies automated warehouse and distribution center solutions, including conveyor and light-goods handling systems, with a global footprint. Direct overlap with MHS Conveyor in conveyor-based distribution automation.
- TGW Systems: Provider of highly dynamic warehouse and distribution center solutions including conveyor, sortation, and pick modules. Closely aligned with MHS Conveyor's 'highly dynamic automated equipment' positioning and DC customer base.
- Beumer Group: Global manufacturer of intralogistics systems including conveying and sortation technology for parcel, e-commerce, and bulk handling. Direct competitor in sortation and conveyor equipment for distribution centers.
- Hytrol Conveyor: One of the largest North American manufacturers of conveyors and sortation equipment, selling largely through an integrator and distributor network. Closely matches MHS Conveyor's product categories and channel-led Americas GTM.
- Interroll Group: Global manufacturer of key conveyor and sortation components, including motorized roller technology that directly overlaps with MHS Conveyor's IntelliROL® line. Competes on a component and integrated-system basis in DCs.
Emerging players
- OPEX Corporation: Provider of automated warehouse and document handling solutions including warehouse automation and sortation. Adjacent in sorter technology and DC customer base, with a growing but more focused footprint than MHS Conveyor's.
- Bastian Solutions: US-based material handling integrator and equipment supplier (now part of Toyota Industries) offering conveyor, sortation, and robotics for distribution centers. Comparable to MHS Conveyor on conveyor/sortation scope with a heavier integration tilt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MHS Conveyor social profiles
Digital presenceMHS Conveyor financial estimates
Financial estimateRevenue estimate
Valuation estimate
MHS Conveyor leadership team
Management profileNumber of profiles
MHS Conveyor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MHS Conveyor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MHS Conveyor
What does MHS Conveyor do?
MHS Conveyor, doing business as FORTNA Conveyor, manufactures and distributes dynamic automated conveyor and sortation equipment used to transport, accumulate, and sort products in distribution and material handling operations. Its product portfolio centers on the IntelliROL® motorized roller conveyor, CRUZ®belt conveyor, NBC belt driven roller conveyor, and the NBS® family of narrow belt sorters (NBS30, NBS90, NBS Wave 200), supported by the CoreTech 600 software platform for application control. Equipment is sold and serviced through a network of authorized distributors throughout the Americas and manufactured in Mount Washington, KY.
Is MHS Conveyor a public or private company?
MHS Conveyor is a private company. It is classified as unknown and is currently operating.
When was MHS Conveyor founded?
MHS Conveyor was founded in 1999. It employs 1,001 to 5,000 people.
Where is MHS Conveyor based?
MHS Conveyor is headquartered in Norton, United States, in the North America region.
How does MHS Conveyor make money?
Three revenue lines are on record. Conveyor Equipment Sales are the primary driver. The others are spare Parts and service/Maintenance.
Who are MHS Conveyor's main competitors?
Direct peers on record are Dematic, Honeywell Intelligrated, Vanderlande, Swisslog, TGW Systems, Beumer Group, Hytrol Conveyor and Interroll Group. Emerging players are OPEX Corporation and Bastian Solutions.
Does MHS Conveyor have an API?
No public API is recorded for MHS Conveyor.
What industry is MHS Conveyor in?
MHS Conveyor's product category is Industrial Conveyor and Sortation Equipment. Its primary akta.pro industry code is IMAHABAC, Conveyors & Sortation Systems (Warehouse & Parcel), with a secondary code of TLALAEAA, Retail Distribution Centers (Store Replenishment DCs). Its NAICS code is 333922 and its SIC code is 3560.