What Demand Spring does

Demand Spring is a privately held, founder-led B2B marketing consultancy headquartered in Ottawa, Ontario with a secondary office in Boston, Massachusetts. Founded in 2013 by Mark Emond, the firm serves enterprise and mid-market clients — including Akamai, BNY Mellon, Canon, Fidelity, BCG, and Diligent — through four core service pillars: Strategic AI Advisory for Revenue Acceleration, AI Activation & Growth Services, Training & Enablement for AI-First Mindset Teams, and Marketing Automation & AI Workflow Agents. The firm has repositioned from a marketing-automation-only consultancy to an AI-first marketing transformation practice, anchored by its proprietary SCALE with AI Framework (Strategize, Customize, Automate, Launch, Evaluate) and supported by community programming such as The AI Exchange monthly roundtables and the Marketing Unplugged podcast.

The technology approach is tool-agnostic: Demand Spring implements AI capabilities and automation workflows within clients' existing MarTech stacks, primarily Marketo, Salesforce Marketing Cloud, HubSpot, and Oracle Eloqua. The firm integrates a curated ecosystem of third-party AI tools — Tiga AI, Clay, Make, Humanlinker, Gong/Chorus, Zapier, Mind Studio, Browse AI, Apify, Octoparse, and Brandlight — to deliver offerings such as AI-Enabled SDR Performance Services, AI-MarTech Adoption Strategy workshops, and platform migration services. No proprietary AI models, patents, or published research datasets are disclosed; AI capability is delivered through consulting expertise, certified platform practitioners, and workflow orchestration across partner technologies.

Demand Spring operates a professional services revenue model with project-based and multi-year retainer engagements. Pricing is not publicly disclosed; a free initial consultation serves as the top-of-funnel entry point, and all engagements are quoted on a custom basis. The firm is bootstrapped with no disclosed institutional funding, has 11-50 employees, and is governed by a leadership team consisting of Founder & CEO Mark Emond, CMO Erin Forsyth, Managing Director Andrea Drown, and approximately six additional named consultants and specialists. Distribution is exclusively direct enterprise sales supplemented by content marketing, SEO, gated whitepapers, the AI Exchange community, and an active podcast and social media presence.

Name

Demand Spring

Legal name

Demand Spring

Website

https://demandspring.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Demand Spring is a privately held B2B marketing consultancy that helps enterprise and mid-market CMOs apply AI and marketing automation platforms (Marketo, Salesforce Marketing Cloud, HubSpot, Eloqua) to drive revenue acceleration, team upskilling, and workflow automation across the customer journey.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

akta.pro secondary industries

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Marketing Automation & Campaign Management CRM (HDAEAFAB), Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ)

Keywords

• Marketing automation consulting
• AI marketing strategy
• B2B marketing services
• Revenue marketing consultancy
• AI workflow implementation

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Consulting: Demand Spring generates revenue through professional consulting services, including strategic AI advisory, AI activation and implementation, training and enablement programs, and marketing automation services. The company operates on a project-based and retainer engagement model, charging fees for advisory, implementation, and training services. No subscription, freemium, or self-serve product pricing is publicly disclosed.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Demand Spring is a B2B marketing consultancy that helps mid-market and enterprise marketing organizations apply AI and marketing automation platforms (Marketo, Salesforce Marketing Cloud, HubSpot, Oracle Eloqua) to transform operations, increase productivity, and create personalized customer engagement. It delivers strategic advisory, hands-on implementation, training/enablement, and AI workflow automation services unified by its proprietary SCALE with AI Framework methodology.

Product overview

Demand Spring is a B2B marketing consultancy specializing in AI-driven growth strategies, revenue acceleration, and marketing automation. Its offering is organized around four core AI service pillars: Strategic AI Advisory for Revenue Acceleration, AI Activation & Growth Services, Training & Enablement for AI-First Mindset Teams, and Marketing Automation & AI Workflow Agents. These are supported by specialized platform-specific consulting practices (Marketo, Salesforce Marketing Cloud, HubSpot, Eloqua), platform migration services, and community programs such as The AI Exchange monthly roundtable. Key sub-products and modules include AI-Enabled SDR Performance Services, the AI-MarTech Adoption Strategy Workshop, and the Marketo Learning Hub. The portfolio spans strategic advisory, hands-on implementation, training/enablement, and community knowledge-sharing, unified by a SCALE with AI Framework methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic AI Advisory for Revenue Acceleration

Quantifiable outcome

• AI saves marketers 5+ hours weekly, with 83% of marketers citing time savings from AI use
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature5 records

Partnerships

One partnership is on record.

• BrandlightcoreGTM or Marketing Partner · 10 December 2025Demand Spring and Brandlight announced a partnership to offer a joint AI Search Visibility solution, leveraging Brandlight's platform for monitoring and optimizing brand presence in AI-driven search. The collaboration aims to help companies improve their visibility, sentiment, and content strategies across AI platforms amidst the rapid evolution of generative AI search landscape. This is a strategic GTM partnership combining Demand Spring's B2B marketing AI expertise with Brandlight's AI search monitoring capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Pedowitz Group (Pedowitz): The Pedowitz Group is a B2B revenue marketing consultancy specializing in MarTech strategy, marketing operations, and demand generation - directly comparable to Demand Spring's automation and RevOps advisory offering.
• Heinz Marketing: Heinz Marketing is a B2B marketing consultancy focused on sales and marketing alignment, demand generation, and revenue operations - closely aligned with Demand Spring's CMO advisory and AI strategy services.
• LeadMD: LeadMD is a marketing operations consultancy focused on MarTech strategy, platform implementations, and revenue marketing enablement, overlapping closely with Demand Spring's AI Activation and platform consulting services.
• DemandGen: DemandGen is a B2B revenue marketing agency delivering content, technology, and demand-gen services to enterprise CMOs, directly comparable to Demand Spring's enterprise field-sales motion and demand-gen advisory work.
• Digital Pi: Digital Pi is a Marketo-specialized consultancy delivering marketing automation strategy and implementation services, directly comparable to Demand Spring's Marketo consulting and platform migration practice.
• TopRank Marketing: TopRank Marketing is a B2B marketing agency focused on content, SEO, and AI-driven marketing strategy for enterprise B2B brands, overlapping with Demand Spring's content engine and AI advisory services.
• Perkuto: Perkuto is a marketing operations and MarTech consultancy specializing in Marketo, Salesforce Marketing Cloud, and Eloqua implementations - directly comparable to Demand Spring's platform-specific consulting practice.

Broad incumbents

• Accenture Song: Accenture Song is the global consulting giant's creative and marketing services arm, competing for enterprise AI-driven marketing transformation engagements that Demand Spring targets.
• Walker Sands: Walker Sands is a larger full-service B2B marketing agency with integrated PR, demand gen, and creative capabilities - a broader incumbent offering overlapping services around Demand Spring's enterprise demand-gen advisory.
• Deloitte Digital: Deloitte Digital is a global consultancy delivering large-scale marketing transformation, MarTech, and AI advisory services - a broad incumbent that competes for the same enterprise CMO advisory engagements as Demand Spring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/demandspring
• YouTubeyoutube.com/@DemandSpring
• Facebookfacebook.com/DemandSpring
• LinkedInlinkedin.com/company/demand-spring

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demand Spring