What Brandlight does

Brandlight operates an AI-native platform that monitors, analyzes, and optimizes how brands appear in responses from large language model-powered search and answer engines. The platform runs a proprietary library of more than 4,000 prompts across major AI engines, measures brand citation frequency, sentiment, and share-of-answer, and surfaces optimization recommendations for marketing, SEO, and communications teams. Customers can track time-series visibility, benchmark against competitors, and — with the recently launched AI Ads module — extend into paid placement on AI surfaces, with an Attribution module in development to close the loop from AI mention to revenue outcome.

The company's go-to-market is enterprise SaaS sold on a quote-based pricing model to large marketing and communications organizations. The customer base spans more than 100 Fortune 500 enterprises across insurance, healthcare, consumer goods, technology, telecom, automotive, and entertainment, including named accounts such as The Hartford, Aetna, Kimberly-Clark, Estée Lauder, LG, Humana, Microchip Technology, Charter Communications, Volkswagen Group, Caesars Entertainment, McCormick, TD Bank, and Prudential. Distribution leverages direct sales supplemented by an Agency Partner Program with major holding companies such as Publicis and Stagwell, plus data and demand-generation partnerships with Data Axle and Demand Spring.

Brandlight was founded in October 2024, is headquartered in New York with research and development in Tel Aviv and a planned Madrid office, and employs approximately 35 people as of February 2026. The company has raised approximately $36 million in total funding, comprising a $5.75M pre-seed in April 2025 and a $30M Series A led by Pelion Venture Partners in February 2026. Compliance posture includes SOC 2 Type 2 and GDPR certifications, and the company has been ranked #1 in AEO (Answer Engine Optimization) by CB Insights.

Name

Brandlight

Legal name

Brandlight Inc.

Website

https://brandlight.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Brandlight is an AI-native platform that monitors and optimizes brand visibility across AI answer engines for 100-plus Fortune 500 enterprises across insurance, healthcare, CPG, technology, telecom, automotive, and entertainment sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS subscriptions: Recurring SaaS subscriptions contracted via Order forms that specify products, quantities, usage limits, fees, and term. The Terms of Use (Section 1.6, 2.1) define Products as proprietary software-as-a-service and grant Customers a non-exclusive, non-transferable license to access and use the Products for internal business purposes during the Term. Pricing is quote-based and tiered across modules (Visibility & Insights, Technical Health, Content, Agentic Commerce, Partnerships, AI Ads, Attribution).
2. Agency Partner Program revenue (co-sell / co-pitch): Agencies deliver Brandlight-powered AI Visibility services to their enterprise clients, executing and billing the implementation work; Brandlight supports with co-pitch, custom data insights, and co-selling opportunities. Drives indirect subscription revenue and partner-led expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Brandlight is an enterprise AI Visibility / Generative Engine Optimization (AEO) SaaS platform that monitors, analyzes, and optimizes how brands appear inside answers from major generative-AI engines (ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, Claude, Grok). The platform is delivered as a unified suite of modules — Visibility & Insights, Technical Health, Content, Partnerships, Agentic Commerce, and AI Ads (with Attribution coming soon) — licensed via annual enterprise subscriptions to Fortune 500 brands and global agencies.

Product overview

Brandlight is a single unified AI-search-visibility platform delivered as a core analytics product (Visibility & Insights) extended by several modules that fit together around one workflow: measure how a brand appears in generative-AI answers, audit the brand site for technical readiness, optimize content, and ultimately measure and attribute AI-driven outcomes. The platform is anchored by the Visibility & Insights module and the Technical Health / Technical Analysis Module, with the Content module driving optimization, Agentic Commerce covering AI-mediated shopping journeys, the newly launched Ads module extending measurement into AI ads, and the Attribution module (coming soon) planned to close the loop on downstream attribution. Distribution is supported by a Partnerships program and an Agencies solution that package the same modules for channel partners and marketing agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Visibility & Insights Core analytics module of the Brandlight platform that monitors and measures how brands appear inside answers from generative-AI engines (ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, Grok, Claude), surfacing brandlight score, visibility score, AI traffic, sentiment, citation sources, query intent, and competitive positioning across geographies, categories, and personas.
• Technical Health Technical Analysis module that audits brand websites and underlying content/markup for the structural, semantic, and machine-readability factors that influence how generative-AI engines retrieve, parse, and cite brand sources. Identifies AI crawlers, search bots, and agents accessing the site, surfaces blocked domains, crawl frequency, server log analysis, and priority fixes to make content discoverable to AI engines.
• Content Content module that analyzes every piece of content for structure, tone, and metadata, recommends new content topics, and helps teams understand which competitor content formats are winning in AI answers across monitored generative-AI engines.
• Agentic Commerce Module that tracks where and how AI agents decide on products, supporting brands in winning placements within agent-driven purchase flows and optimizing product discovery and conversion inside AI-mediated shopping journeys.
• Partnerships Module that maps publisher performance intelligence across media & news, social media, review sites, partners, and financial services, identifying which third-party publishers and formats maximize AI visibility and engagement for the brand.
• Ads (AI Ads) Newly launched module that allows brands and agencies to measure, analyze, and optimize advertising placements and performance across AI / generative-AI surfaces, including ad share of voice, category visibility, and competitor ad spend.

Quantifiable outcome

• 60% Perplexity brand mention rate vs 35% Google AIO in healthcare insurance across 4,000+ analyzed queries
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered flagship agency partner (co-marketed ai search visibility solution), flagship data partner (joint ai search dominance initiative), flagship global agency partner and core agency partner.

• Demand Springflagship agency partner (co-marketed ai search visibility solution)GTM or Marketing Partner · 10 December 2025Announced a joint AI Search Visibility solution on December 10, 2025, combining Demand Spring's marketing services with Brandlight's platform for monitoring and optimizing brand presence in AI-driven search. The collaboration targets visibility, sentiment, and content strategy improvements across AI platforms.
• Data Axleflagship data partner (joint ai search dominance initiative)Strategic or Co-development Partner · 4 November 2025Announced a strategic partnership on November 4, 2025, to help brands optimize their visibility in AI-driven search environments. Combines Data Axle's data assets with Brandlight.ai's platform to deliver insights and tools that enhance brand presence and authority in AI search results amid shifting consumer search behavior.
• Publicis Groupeflagship global agency partnerChannel Partner/ Reseller/ DistributorListed as a Brandlight agency partner on the /agencies page, supporting win-new-business, enterprise-focused AI Visibility co-sell and co-pitch motions; named in the homepage 'Featured in' and customer logo sets as well.
• Stagwellflagship global agency partnerChannel Partner/ Reseller/ DistributorListed as a Brandlight agency partner on the /agencies page; participates in co-pitch, co-sell, white-glove partnership support, and shared thought-leadership initiatives.
• Kinessocore agency partnerChannel Partner/ Reseller/ DistributorAgency partner offering Brandlight-powered AI visibility services to enterprise clients via the Agency Partner Program.
• Teneocore agency partnerChannel Partner/ Reseller/ DistributorAgency partner offering Brandlight-powered AI visibility services to enterprise clients via the Agency Partner Program.
• LLYCcore agency partnerChannel Partner/ Reseller/ DistributorAgency partner offering Brandlight-powered AI visibility services to enterprise clients via the Agency Partner Program.
• Sloane & Companycore agency partnerChannel Partner/ Reseller/ DistributorAgency partner offering Brandlight-powered AI visibility services to enterprise clients via the Agency Partner Program.
• iQuanticore agency partnerChannel Partner/ Reseller/ DistributorAgency partner offering Brandlight-powered AI visibility services to enterprise clients via the Agency Partner Program.
• Keywordcore agency partnerChannel Partner/ Reseller/ DistributorAgency partner offering Brandlight-powered AI visibility services to enterprise clients via the Agency Partner Program.
• Skywordcore agency partnerChannel Partner/ Reseller/ DistributorAgency partner offering Brandlight-powered AI visibility services to enterprise clients via the Agency Partner Program.
• Social Soupcore agency partnerChannel Partner/ Reseller/ DistributorAgency partner offering Brandlight-powered AI visibility services to enterprise clients via the Agency Partner Program.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BrightEdge: BrightEdge is an enterprise SEO and content performance platform that has been adding AI search visibility and content optimization features. It competes with Brandlight as a broader incumbent serving large enterprise marketing teams with overlapping visibility and content workflows.
• Yext: Yext is a digital presence platform that has expanded into AI search and answer-engine visibility features for enterprise brands. It competes with Brandlight as a broader incumbent offering AI-driven brand visibility as part of a wider listings, reputation, and search stack.
• Ahrefs: Ahrefs is a major incumbent SEO and content intelligence platform that is layering AI search and brand visibility features on top of its backlink and keyword data. It competes with Brandlight indirectly by extending into the AEO category from a broader SEO foundation.
• Similarweb: Similarweb is an established digital intelligence and web analytics incumbent that has introduced Generative AI traffic and visibility tracking. It competes with Brandlight at the analytics layer by offering AI-driven discovery data to enterprise marketing and strategy teams as part of a broader data platform.
• SEMrush: SEMrush is a leading incumbent SEO and digital marketing platform with a large enterprise customer base, expanding into AI search visibility and content optimization features. It competes with Brandlight as a broad incumbent adding AEO capabilities to its existing SEO suite rather than a pure-play AEO vendor.

Direct peers

• Goodie AI: Goodie AI is an emerging AEO platform focused on optimizing brand presence and citations in AI answer engines. It competes directly with Brandlight on the visibility, content optimization, and citation-source intelligence layer for enterprise and agency customers.
• Profound: Profound is an early-stage AI search visibility (AEO) platform that tracks how brands appear across AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It is the closest direct competitor to Brandlight in the dedicated AEO category, serving enterprise marketing teams with comparable visibility and citation analytics.
• Peec AI: Peec AI is an AI search analytics platform that measures brand visibility and share of voice across AI engines such as ChatGPT and Perplexity. It is a direct, Europe-based competitor to Brandlight focused on the same AEO/GEO workflow.
• Otterly.AI: Otterly.AI is a direct AEO/GEO competitor that monitors brand presence, sentiment, and prompts across AI search engines such as ChatGPT, Perplexity, and Google AI Overviews. Like Brandlight, it is a pure-play AI visibility tool targeting marketers and agencies.
• Scrunch AI: Scrunch AI is an AI search analytics and AEO platform that helps brands understand and influence how they appear in generative AI results. It competes directly with Brandlight on AI visibility tracking, prompt analysis, and content recommendations for enterprise marketing teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brandlightai
• Facebookfacebook.com/brandlightai
• LinkedInlinkedin.com/company/brandlightai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandlight