What Laundromat does

Laundromat Brasil operates a franchise chain of 100% automated self-service laundromats across Brazil, founded in 1987 in Rio de Janeiro. The company deploys commercial-grade Speed Queen washing and drying machines in stores located in high-traffic anchors such as supermarkets, shopping centers, and gas stations, with customers operating machines via on-site totems or the Laundromat mobile app (iOS and Android). The app enables real-time machine availability checks, cycle tracking, Pix and card payments, and a cashback program, while machines automatically dispense professional-grade soap and fabric softener. Laundromat also operates a separate condominium vertical, installing shared laundry facilities within residential buildings that residents access through the same application.

The business model rests on three revenue streams: per-cycle transaction fees paid by end consumers (R$17-R$40 per wash or dry), upfront franchise fees plus ongoing royalties from franchisees (entry investments from R$78,000 for standard units and R$120,000 for larger formats), and condominium partnership deployments where the company installs and manages shared equipment in residential buildings. Laundromat targets three distinct segments: urban residents in apartments or homes lacking personal laundry equipment, residential condominiums seeking on-site shared laundry solutions, and franchise entrepreneurs seeking a turnkey self-service laundry business with claimed 18-24 month payback and 50% margins. The company has expanded to 400+ stores nationwide across all major Brazilian regions, with an active franchise pipeline, content marketing via blog and Instagram, and franchise success stories as a core acquisition channel.

Name

Laundromat

Legal name

Laundromat Brasil

Website

https://laundromat.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Laundromat Brasil is a Brazilian franchise chain operating 400+ automated self-service laundromats since 1987. It serves urban residents, residential condominiums, and franchisees using Speed Queen equipment and a mobile app with Pix payments and cashback.

Ownership category

akta.pro rank

Product category

Self-Service Laundry Services

NAICS

Coin-Operated Laundries and Drycleaners (81231), Personal and Laundry Services (812)

akta.pro primary industry

24/7 & Unattended (Automated) Laundromats (HSAJAAAD)

akta.pro secondary industries

Card/App-Based Self-Service Laundromats (HSAJAAAB), Student / Apartment Community Laundromats (Public-Access) (HSAJAAAG)

Keywords

• Self-service laundry
• Commercial laundry services
• Laundry franchise network
• Automated laundromat operations
• Condominium laundry services

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Self-Service Laundry Transactions: Customers pay per wash and dry cycle at self-service machines. Transaction-based revenue model where customers pay for each individual use of washing or drying machines. Cycle prices vary by location and machine type.
2. Franchise Fees: Revenue from franchisees who pay to open and operate Laundromat locations. Investment starts from R$78,000 for standard units and R$120,000 for larger format. Franchisees pay royalties and receive brand, training, and operational support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Laundromat runs a nationwide chain of 100% automated self-service laundries where customers operate commercial Speed Queen washing and drying machines, with automatic soap and softener dispensing, paying per cycle via Pix, card, or app. Stores are unstaffed and open 24/7 in high-traffic locations such as supermarkets, shopping centers, and gas stations, supported by a mobile app offering real-time machine availability, cashback, and cycle tracking. The business extends through a franchise program for entrepreneurs and shared laundry facilities installed inside residential condominiums across Brazil.

Product overview

Laundromat operates a chain of 100% automated self-service laundry stores across Brazil, with over 400 units. The core offering is the self-service laundry service where customers use Speed Queen washing and drying machines via a totem or the Laundromat mobile app. The mobile app complements the physical stores by enabling real-time machine availability checks, cycle tracking, and Pix/card payments with cashback. The company also offers condominium-based shared laundry facilities and a franchise program for entrepreneurs seeking to open their own Laundromat units.

Differentiator

Problem solved

Functional benefit

Products and services

• Laundromat Self-Service Laundry Automated self-service laundry service using commercial Speed Queen washing and drying machines with automatic soap and softener dispensing. Stores are 100% automated, unstaffed, and operate 24/7 in supermarkets, shopping centers, and gas stations across Brazil. Customers pay per cycle via the physical totem or mobile app. The service targets urban residents without in-unit laundry and has expanded to more than 400 locations nationwide.
• Laundromat Mobile App Native Android and iOS application enabling Laundromat customers to check real-time machine availability remotely, follow wash cycle progress, pay via Pix or card, and earn cashback rewards on transactions. The app is offered as a standalone download via the Google Play Store and Apple App Store for use at any Laundromat location in Brazil.
• Shared Laundry in Condominiums Automated laundry facilities installed and operated within residential condominiums, providing on-demand washing and drying to residents who do not have personal machines. The shared facilities are managed via the Laundromat mobile app for cycle monitoring and machine availability checks and are sold/offered to building administrators (síndicos) as an amenity for residents.
• Laundromat Franchise Program Turnkey franchise offering for entrepreneurs to operate their own Laundromat self-service laundry unit. Investment starts from R$78,000 for standard units and R$120,000 for larger formats, with a minimum 15 m² footprint. The package includes Speed Queen equipment, branded signage, training, marketing support, and 24-hour customer support, targeting an estimated 50% profit margin and 18-24 month ROI.

Quantifiable outcome

• Clothes washed, dried, and ready in approximately 1 hour
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 5àsec (Lavanderia 5àsec): Global dry-cleaning and laundry franchise network founded in France, with significant Latin American presence. Directly comparable to Laundromat as a multi-country franchise-laundry operator with a similar mix of self-service and full-service offerings, though broader in scope and older.
• Tide Cleaners: P&G-backed dry cleaning and laundry franchise with retail locations in the US and select international markets. Comparable as a brand-anchored, professionally-operated laundry franchise model, though oriented toward full-service drop-off rather than self-service.
• Martinizing Dry Cleaning: Long-established US dry cleaning and laundry franchise network. Comparable to Laundromat as a multi-unit franchised laundry operator with strong brand recognition, though focused on dry-clean full-service rather than self-service.

Emerging players

• Mr. Jeff: Spain-founded, LATAM-headquartered laundry and dry-cleaning franchise leveraging an app-driven subscription model. Comparable to Laundromat as a tech-enabled, multi-country laundry brand competing for the same urban Brazilian consumer with a more modern digital experience.
• Rinse: US-based tech-enabled on-demand dry cleaning and laundry service. Comparable to Laundromat in addressing urban consumers without in-unit laundry, but using a pickup/delivery model rather than physical self-service stores.
• Wash.com: US-based digital laundry platform offering on-demand wash-and-fold via a mobile app. Comparable as a mobile-first laundry experience targeting the same urban, time-constrained customer segment that Laundromat serves in Brazil.
• Laundryheap: UK-headquartered on-demand laundry and dry-cleaning service operating across Europe, the Middle East, and Asia. Comparable to Laundromat in serving urban consumers seeking outsourced laundry, though via pickup/delivery rather than self-service locations.
• Jeeves: Asia-headquartered on-demand laundry and dry-cleaning startup with operations across multiple Asian markets. Comparable as a digital-first laundry service competing for the same urban convenience-seeking demographic that anchors Laundromat's customer base.
• Cleanly: US-based on-demand laundry and dry-cleaning service with a mobile-first UX. Comparable to Laundromat as an app-driven laundry brand targeting urban professionals, though operating a pickup/delivery model rather than physical self-service stores.

Others

• Speed Queen: Global commercial laundry equipment manufacturer and Laundromat's exclusive hardware supplier. Highly relevant as a counterparty and ecosystem participant; Speed Queen also operates branded retail laundry locations in some markets, giving it a partly overlapping go-to-market position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/laundromat
• Facebookfacebook.com/laundromatlavanderia
• LinkedInlinkedin.com/company/laundromat-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laundromat