Serving You Home Care

What Serving You Home Care does

Serving You Home Care, LLC is a privately held, founder-owned non-medical home care agency headquartered in Upper Marlboro, Maryland, operating continuously since its 2016 founding by Jacque Hustead, a former CPA at the Maryland Judiciary Internal Audit Department. The company delivers in-home personal care, companionship, medication reminders, and condition-specific support to seniors and individuals recovering from illness across Prince George's, Montgomery, and Anne Arundel counties. Services are performed by trained, licensed, and experienced caregivers available 24 hours a day, 365 days a year, with RN oversight on call.

The company operates five core service lines — Hourly Home Care, Daily Home Care, Hospital-to-Home Care, Respite Home Care, and Specialized Home Care (covering dementia, Alzheimer's, Parkinson's, stroke recovery, cancer, COPD, diabetes, and hospice) — and accepts Medicaid waiver reimbursement, long-term care insurance, credit card, and ACH payments. Pricing is usage-based, with hourly rates of $30-$40 in Prince George's County and live-in daily rates of $350-$600. The company holds Residential Service Agency license R4289 from the Maryland Department of Health and Office of Health Care Quality, and maintains a sister-company referral relationship with Asinza Assisted Living House.

Distribution is direct-to-consumer via phone, website contact forms, and free in-home assessments, supplemented by referrals from assisted living facilities, hospitals, and rehabilitation centers. Demand generation centers on an educational blog covering senior safety, fall prevention, medication adherence, and care-cost topics, with 5-star Google reviews serving as the primary trust signal. The company claims a caregiver base roughly double that of competing local agencies, frames itself around a 'care over profit' philosophy rooted in the founder's personal caregiving experience, and operates without disclosed outside funding.

Name

Serving You Home Care

Legal name

Serving You Home Care, LLC

Website

https://servingyouhomecare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Serving You Home Care is a Maryland-based, non-medical home care agency founded in 2016 that delivers hourly, daily, respite, post-hospitalization, and condition-specific in-home care to seniors and families across Prince George's, Montgomery, and Anne Arundel counties.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), In-Home Personal Hygiene Support (Non-Medical) (HSABABAI), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Post-Operative Personal Care Support (Non-Clinical) (HSABABAK), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Non-medical home care
• Senior caregiving services
• Hourly in-home care
• Live-in daily care
• Respite care services

Headquarters

HQ city

Upper Marlboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Hourly Home Care: Billable hourly care services where clients pay per hour of care provided. Flexible scheduling from a few hours to extensive support. Rate range $30-$40 per hour in Prince George's County.
2. Daily/Live-in Care: Round-the-clock care services where caregivers reside in client's home. Priced at $350-$600 per day for live-in care, offering more cost-effective alternative to 24-hour hourly care.
3. Medicaid Waiver Services: Medicaid waiver-approved agency providing covered services to eligible individuals with low income and limited assets through state HCBS programs.
4. Long-term Care Insurance Billing: Agency submits invoices directly to long-term care insurance providers for reimbursement on behalf of clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Serving You Home Care delivers non-medical in-home care services to seniors and individuals with chronic or post-acute conditions across Prince George's, Montgomery, and Anne Arundel counties in Maryland. Caregivers provide assistance with daily living activities, personal care, medication reminders, companionship, post-hospitalization support, and respite for family caregivers on flexible hourly, daily, or live-in schedules. The agency is Medicaid waiver approved and bills long-term care insurance on behalf of clients.

Product overview

Serving You Home Care operates as a non-medical home care service agency offering a portfolio of five interconnected care services. The core offerings include Hourly Home Care (flexible as-needed assistance) and Daily Home Care (24/7 round-the-clock support), which serve as the foundation for specialized care delivery. Hospital to Home Care provides transitional support following hospitalization, while Respite Home Care offers temporary relief for family caregivers. Specialized Home Care addresses complex medical conditions requiring tailored care plans. All services are delivered by trained, licensed, and experienced caregivers available 24x7x365, with services customizable to individual client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hourly Home Care Flexible in-home caregiver service for families and individuals needing a few hours of assistance or as-needed support with daily activities, enabling clients to maintain their routines and independence at home. Caregivers help with daily living tasks and personal care on a pay-as-you-go basis at $30-$40 per hour in Prince George's County.
• Daily Home Care 24/7 around-the-clock in-home care service providing constant support for older adults, ensuring daily tasks and personal needs are met with reliable, compassionate caregivers. Live-in arrangements are priced at $350-$600 per day, offering a cost-effective alternative to 24-hour hourly care for clients requiring round-the-clock support.
• Hospital to Home Care Post-hospitalization transitional support service ensuring smooth, safe recovery from hospital or rehabilitation facility to home, including medication reminders, transportation to follow-up appointments, physical therapy coordination, and fall prevention to reduce readmission risk.
• Respite Home Care Temporary caregiver relief service that gives family caregivers a break from full-time caregiving responsibilities while ensuring their loved ones continue receiving quality in-home care.
• Specialized Home Care Expert in-home care tailored to individuals with complex or chronic health conditions including stroke, Alzheimer's, dementia, Parkinson's, COPD, heart disease, diabetes, cancer, arthritis, and post-surgical or hospice recovery, delivered by specially trained caregivers with RN oversight.

Quantifiable outcome

• Falls are the leading cause of injury among seniors. One in four adults over 65 falls each year, and many never fully recover. Home care prevents falls by assisting with transfers, supervising mobility, keeping pathways clear, monitoring dizziness, and encouraging strength exercises.
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Asinza Assisted Living HouseminorStrategic or Co-development PartnerSister company providing assisted living services. The companies cross-refer and collaborate on senior care needs. As mentioned in blog content about psychiatric evaluations: 'As Asinza continues to champion the home care needs of seniors in our community...' and in winter preparedness article: 'please do not hesitate to contact us or our sister company, Asinza Assisted Living House.'

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Asbury Home Services: Maryland-based senior services arm of Asbury Communities, providing home care, hospice, and wellness services to residents in the Mid-Atlantic. Operates in a similar geography to Serving You Home Care with comparable senior care offerings but is anchored to Asbury's residential communities.

Direct peers

• Visiting Angels: National non-medical home care franchise with a strong footprint in the Mid-Atlantic including Maryland. Comparable service portfolio (hourly, live-in, respite, dementia care) and comparable family-decision-maker target customer.
• Right at Home: Non-medical home care franchise offering companionship, personal care, and specialized senior care services. Direct overlap with Serving You Home Care's hourly, daily, and specialized care lines, with franchise locations throughout the U.S. including the Mid-Atlantic.
• Home Instead: The largest global non-medical home care franchise, offering companion and personal care services to seniors. Direct overlap with Serving You Home Care's hourly, daily, and specialized care service lines and similar target customers (aging-in-place seniors and family decision-makers).
• BrightStar Care: Home care franchise offering both non-medical personal care and skilled medical services. Directly competes with Serving You Home Care's non-medical offerings and similarly serves the senior aging-in-place market through franchise-owned local agencies.
• Synergy HomeCare: National non-medical home care franchise providing personal care, companion care, and memory care services. Direct competitor to Serving You Home Care in the family-funded senior care segment with comparable service offerings.
• Comfort Keepers: International non-medical home care franchise providing personal care, companionship, and specialized dementia care. Comparable service model and customer base, with active franchise presence across Maryland.

Broad incumbents

• Bayada Home Health Care: Large, established home health provider offering skilled nursing, therapy, and personal care services across the U.S. including Maryland. Provides overlapping personal care services as part of a broader clinical portfolio — competes for hospital discharge referrals in the same geography.
• Addus HomeCare: Public home and community-based services provider specializing in personal care and hospice services under Medicaid waiver and managed care contracts. Competes for the same Medicaid-funded non-medical clients in Maryland but at significantly greater scale.
• Amedisys: Public home health and hospice provider with significant Maryland presence. While primarily skilled/clinical, its personal care branch competes directly with Serving You Home Care for hospital-to-home and chronic-condition patient referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/servingyouhomecare
• LinkedInlinkedin.com/company/servingyouhomecare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serving You Home Care