DinnerBooking
DinnerBooking, founded in 2005 in Copenhagen, operates the largest online restaurant reservation platform in the Nordics, serving over 25 million annual guests across 1,400+ restaurants in 11 European countries via a consumer website, iPhone app, and B2B booking system.
- Company typePrivate
- Founded2005
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What DinnerBooking does
DinnerBooking is a dual-sided restaurant reservation platform founded in 2005 and headquartered in Copenhagen, Denmark, operated by co-founders Peter and Christian Thygesen. The company operates DinnerBooking.com, a consumer-facing website (along with an iPhone mobile app) where diners can search 1,400+ restaurants across 11 European countries, read reviews, discover curated dining events, and book tables 24/7 via email and SMS confirmation. The platform processes over 25 million guest bookings annually and is described as the largest online restaurant booking site in the Nordics, with localized interfaces in 20+ languages spanning Denmark, Norway, Sweden, Finland, Austria, Estonia, France, Germany, Hungary, Latvia, and Poland.
The product portfolio spans a consumer reservation engine, the DinnerPoints loyalty program (1,000 points per app booking), a digital gift card system (DKK 100–3,000 denominations, 2-year validity), a curated restaurant events ticketing marketplace (e.g., wine seminars, premium brunches at d'Angleterre at 1,095 DKK/person), and DinnerBooking 911, a backup reservation-access system that delivers the next 7 days of bookings if primary IT fails. On the B2B side, the biz.dinnerbooking.com platform provides restaurants with configurable booking management packages, with pricing quoted by direct sales. The technical stack is a web-based reservation platform backed by email/SMS notifications, mobile delivery via iOS, and internal APIs for booking and CDN operations, though no public developer API or SDK is offered.
The business model rests primarily on recurring subscription fees from restaurant partners for the B2B booking system, supplemented by transaction-related revenue from the consumer side — most notably event ticketing commissions and gift card transactions. Consumer booking is free, and customer acquisition is product-led via the website, mobile app, word-of-mouth, SEO through the restaurant directory, blog content, and email newsletters. The company is privately held, bootstrapped, and reports no external institutional funding; ownership and operations remain concentrated with the founding Thygesen brothers.
DinnerBooking firmographics
Firmographics- Name
- DinnerBooking
- Legal name
- DinnerBooking
- Website
- https://dinnerbooking.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DinnerBooking, founded in 2005 in Copenhagen, operates the largest online restaurant reservation platform in the Nordics, serving over 25 million annual guests across 1,400+ restaurants in 11 European countries via a consumer website, iPhone app, and B2B booking system.
- Ownership category
- akta.pro rank
DinnerBooking industry classification
Industry- Product category
- Online Restaurant Reservation Platform
- NAICS
- Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Restaurant/Table Reservation & Booking Engines (THALADAH), Dining Reservations & Restaurant Booking (HSACALAF), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where DinnerBooking is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
DinnerBooking business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Restaurant Booking System Subscription/Fees: DinnerBooking provides booking system packages for restaurants and cafes at various price points. Multiple packages are available to suit different restaurant needs. Restaurants contact sales (Peter Thygesen at [email protected]) for pricing.
- Consumer Booking Commission (implied): While consumer booking is free, DinnerBooking likely earns revenue through commissions or fees from restaurant partners who use the platform's booking system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Restaurant Event Tickets |
| Freemium | Monthly | Consumer Booking |
| Subscription | Monthly | Restaurant Booking System |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
DinnerBooking product offering
Product offeringCore offering
DinnerBooking operates an online restaurant reservation platform that connects diners with 1,400+ partner restaurants across 11 European countries. Through its consumer website (DinnerBooking.com) and iPhone app, guests can search restaurants, read reviews, view real-time table availability, and book tables 24/7 for free. The company also sells a B2B restaurant booking management system to restaurant operators via direct sales, complemented by the DinnerPoints loyalty program, digital gift cards for restaurant events, and the DinnerBooking 911 backup booking access system.
Product overview
DinnerBooking operates a dual-sided restaurant reservation platform consisting of a consumer-facing website and iPhone application where diners can search and book tables at over 1400 partner restaurants, earn DinnerPoints loyalty rewards, purchase gift cards for restaurant events, and discover curated dining experiences. The portfolio includes the consumer DinnerBooking.com platform and mobile app, the DinnerPoints loyalty program (earning 1000 points per app booking), gift card products for restaurant events, a restaurant events ticketing marketplace, the DinnerBooking 911 backup booking system for restaurant operators, and a B2B booking management system for restaurant partners. The company was founded in 2005 and is operated by brothers Peter and Christian Thygesen.
Differentiator
Problem solved
Functional benefit
Brands
- DinnerPoints: Loyalty points program where users earn points for restaurant bookings and can redeem them for unique restaurant events.
- DinnerBooking 911
Products and services
- DinnerBooking.com Consumer Platform Consumer-facing online reservation platform enabling diners to search and book tables at 1,400+ partner restaurants, read reviews, discover events, and manage dining experiences across 11 European countries, available 24/7 with email and SMS confirmation.
- DinnerBooking iPhone App Native iOS application allowing users to search restaurants, book tables on the go, discover new eateries, and earn DinnerPoints loyalty rewards redeemable on restaurant events.
- DinnerPoints Loyalty Program Rewards program awarding 1,000 points per booking made through the DinnerBooking app, redeemable for exclusive restaurant events and unique dining experiences.
- DinnerBooking Gift Cards Digital gift cards redeemable for restaurant events, available in denominations from DKK 100 to DKK 3,000, valid for 2 years from issue date, delivered via email and printable.
- Restaurant Events Platform Curated marketplace for unique dining experiences offered by partner restaurants, including wine seminars, brunches, pop-ups, and chef's dinners, bookable as priced event tickets.
- DinnerBooking 911 Backup Booking System Backup booking management system providing restaurant operators access to the next 7 days of reservations, designed to maintain reservation operations if primary IT infrastructure becomes unavailable.
- DinnerBooking Restaurant Booking System (B2B) Business-facing booking management system for restaurant and café operators, offering configurable packages and pricing tiers to manage reservations, table availability, and guest communications.
Quantifiable outcome
- 25 million+ guests served annually
- +1 more outcomes
Companies that use DinnerBooking
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
DinnerBooking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DinnerBooking partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
DinnerBooking competitors and assessment
Company assessmentDirect peers
- Tock: Reservation and experiential dining platform (owned by Block). Strong overlap with DinnerBooking's events ticketing and gift card monetization for premium and chef's-table style experiences.
- SevenRooms: Restaurant CRM and reservation management platform. Competes on the B2B side for restaurant operators' booking system spend, with deeper CRM, marketing, and guest data tooling.
- Resy: Restaurant reservation platform owned by American Express, focused on premium dining experiences. Comparable in offering curated restaurant events and loyalty mechanics similar to DinnerBooking's events marketplace.
- Quandoo: European restaurant reservation platform (now under Recruit Holdings). Operates a similar diner + restaurant SaaS model across multiple European markets, directly competing for cross-border restaurant accounts.
- OpenTable: Global restaurant reservation leader (owned by Booking Holdings). Offers the same dual-sided marketplace — diner discovery/booking plus restaurant reservation management — and represents the category benchmark DinnerBooking competes against.
- ResDiary: Restaurant reservation and table management system used across the UK, Europe, and Asia. Directly comparable B2B booking system with consumer-facing discovery functionality.
- TheFork: Restaurant reservation platform owned by Tripadvisor, operating across Europe with a comparable consumer booking + restaurant SaaS model. Most direct head-to-head competitor in European markets where DinnerBooking is present.
Emerging players
- Tablein: Nordic restaurant reservation platform with comparable local-market focus. Closest emerging rival within DinnerBooking's home geography, where it competes for the same SMB restaurant accounts.
Broad incumbents
- Google Maps (Reserve with Google): Google's integrated restaurant reservation feature embedded in Maps and Search. Represents a structural threat by routing booking intent directly through Google's dominant discovery surface, bypassing specialist platforms.
- Yelp Reservations: Reservation module bundled into Yelp's broader local discovery platform. Competes indirectly by combining restaurant discovery with booking as part of a much wider reviews/directory business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DinnerBooking social profiles
Digital presenceDinnerBooking financial estimates
Financial estimateRevenue estimate
Valuation estimate
DinnerBooking leadership team
Management profileNumber of profiles
Profiles2 records
DinnerBooking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DinnerBooking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DinnerBooking
What does DinnerBooking do?
DinnerBooking operates an online restaurant reservation platform that connects diners with 1,400+ partner restaurants across 11 European countries. Through its consumer website (DinnerBooking.com) and iPhone app, guests can search restaurants, read reviews, view real-time table availability, and book tables 24/7 for free. The company also sells a B2B restaurant booking management system to restaurant operators via direct sales, complemented by the DinnerPoints loyalty program, digital gift cards for restaurant events, and the DinnerBooking 911 backup booking access system.
Is DinnerBooking a public or private company?
DinnerBooking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DinnerBooking founded?
DinnerBooking was founded in 2005. It employs 11 to 50 people.
Where is DinnerBooking based?
DinnerBooking is headquartered in Copenhagen, Denmark, in the Europe region.
How does DinnerBooking make money?
Two revenue lines are on record. Restaurant Booking System Subscription/Fees are the primary driver. The others are consumer Booking Commission (implied).
Who are DinnerBooking's main competitors?
Direct peers on record are Tock, SevenRooms, Resy, Quandoo, OpenTable, ResDiary and TheFork. Tablein is listed as an emerging player. Broad incumbents are Google Maps (Reserve with Google) and Yelp Reservations.
Does DinnerBooking have an API?
No public API is recorded for DinnerBooking.
What industry is DinnerBooking in?
DinnerBooking's product category is Online Restaurant Reservation Platform. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines. Its NAICS code is 72251 and its SIC code is 5810.