SoftChalk
SoftChalk provides cloud and desktop content authoring software that enables educators to create interactive, WCAG 2.1-compliant eLearning lessons integrated via LTI with major LMS platforms for higher education, K-12, government, and commercial training buyers.
- Company typePrivate
- Founded2002
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SoftChalk does
SoftChalk LLC is a U.S.-based (San Antonio, Texas) SaaS company that provides interactive eLearning content authoring software to education and training organizations. Its core products are SoftChalk Cloud, a cloud-based authoring and hosting platform, and SoftChalk Create, a desktop authoring application for Windows and macOS; together they enable educators to build lessons with 30+ interactive activity types, multimedia embedding, quizzes, and customizable themes without coding. The platform integrates natively via Learning Tools Interoperability (LTI) with major learning management systems, including Blackboard, Canvas, Brightspace, Moodle, Schoology, Sakai, Jenzabar, and Buzz, and provides a standalone ScoreCenter gradebook for use without an LMS. Additional products include SoftChalk INSPIRE, SoftChalk Share (an Open Educational Resources repository), and SoftChalk ThemeBuilder for custom branding.
SoftChalk firmographics
Firmographics- Name
- SoftChalk
- Legal name
- SoftChalk LLC
- Website
- https://softchalk.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoftChalk provides cloud and desktop content authoring software that enables educators to create interactive, WCAG 2.1-compliant eLearning lessons integrated via LTI with major LMS platforms for higher education, K-12, government, and commercial training buyers.
- Ownership category
- akta.pro rank
SoftChalk industry classification
Industry- Product category
- eLearning Content Authoring Software
- NAICS
- Software Publishers (5132), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)
- akta.pro secondary industry
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)
Keywords
Where SoftChalk is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoftChalk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Licenses: Annual subscription model for SaaS platform access. Tiers include Individual (1 unique user), Teams (5+ users), and Enterprise (custom branded instance). Pricing varies by sector: Academic, Government/Non-Profit, and Commercial.
- Premium Support Add-on: Optional add-on for Individual licenses providing unlimited priority email support, help desk portal access, and virtual meeting support with customer service team.
- Professional Services: Instructional design consulting, course authoring services, and training delivery including webinars, remote workshops, and on-site training events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Academic - 1 user, 0-250 learners, $662 first year |
| Subscription | Annual | Individual Government/Non-Profit - 1 user, 0-250 learners, $844 first year |
| Subscription | Annual | Individual Commercial - 1 user, 0-250 learners, $1,265 first year |
| Subscription | Annual | Teams - 5+ users, 0-1,500 learners per author |
| Subscription | Annual | Enterprise - Custom branded instance, 5+ users, 0-1,500 learners per author |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
SoftChalk product offering
Product offeringCore offering
SoftChalk provides cloud-based and desktop content authoring software that enables educators to create interactive eLearning lessons, quizzes, and activities without coding. The platform offers 30+ interactive activity types, integrates with major Learning Management Systems via Learning Tools Interoperability (LTI), and tracks learner outcomes through its ScoreCenter gradebook or directly into the host LMS gradebook.
Product overview
SoftChalk is a content authoring software company offering a portfolio of tools for creating interactive eLearning content. The core offering consists of SoftChalk Cloud (cloud-based authoring platform) and SoftChalk Create (desktop authoring application), which work together or independently to help educators build lessons with interactive activities and quizzes. SoftChalk INSPIRE provides a dedicated OER repository for sharing open educational resources. ScoreCenter tracks learner outcomes with or without an LMS, while ThemeBuilder enables custom branding. The platform integrates natively with major Learning Management Systems (Blackboard, Canvas, Moodle, Schoology, Brightspace, Buzz, Jenzabar, Sakai) via LTI. Professional Services and Premium Support are available as add-ons. SoftChalk serves education administrators, college educators, K-12 teachers, and instructional designers across academic, government/non-profit, and commercial sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- SoftChalk Cloud Cloud-based content authoring SaaS platform where educators create, manage, and deliver interactive eLearning content. Hosts lessons, manages user accounts, provides LTI integration for LMS connectivity, and includes the ScoreCenter for tracking learner outcomes with or without an LMS.
- SoftChalk Create Desktop content authoring application available for Windows 10/11 and Mac OS X. Creates interactive lessons with quizzes, 30+ activities, multimedia embedding, and customizable themes. Can be used standalone or alongside SoftChalk Cloud.
- SoftChalk INSPIRE A specialized instance of SoftChalk Cloud designed for showcasing educator-created content as part of the SoftChalk Share Open Educational Resources (OER) repository.
- SoftChalk Share (OER Repository) Open Educational Resources repository where educators share and discover lessons created by the SoftChalk community for reusable learning objects.
- SoftChalk ThemeBuilder Desktop application for creating personal content themes with custom graphics, logos, sidebar designs, text colors, and overall lesson styling.
- Premium Support Add-on support service available to individual subscribers or included with Team and Enterprise licenses. Includes unlimited priority email support, help desk portal, ticket tracking, and virtual meeting scheduling with customer service team.
- Professional Services Tailored professional services including instructional design consultation, training services (short courses, remote workshops, on-site workshops), and course authoring services.
Quantifiable outcome
- Over 386,000 content items created by 51,000+ authors impacting over 5 million learners
- +1 more outcomes
Companies that use SoftChalk
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
SoftChalk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature6 records
SoftChalk partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- BlackboardcoreDeep LTI integration enabling seamless content delivery and gradebook synchronization. SoftChalk lessons can be linked or embedded into Blackboard, with scores automatically reported to Blackboard's gradebook including time spent and performance details.
- Canvas by InstructurecoreLTI integration for lesson delivery and gradebook synchronization. Student scores, time spent on task, and performance details can be tracked directly in Canvas gradebook.
- Brightspace by D2LcoreLTI-based integration allowing lesson embedding and gradebook synchronization for Brightspace users.
- MoodlecoreOpen source LMS integration via LTI for embedding lessons and tracking scores in Moodle's gradebook.
- SchoologycoreLTI integration enabling lesson delivery and performance tracking within Schoology's learning environment.
- SakaicoreLTI integration for Sakai open source LMS users to deliver SoftChalk content and track learner outcomes.
- JenzabarcoreIntegration with Jenzabar LMS for lesson delivery and gradebook synchronization.
- Buzz by AgilixcoreLTI integration for Buzz LMS enabling content delivery and outcome tracking.
- Volaris GroupcoreSoftChalk is proudly a Volaris Company. Volaris acquires software companies and makes them stronger through operational support and strategic growth initiatives.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
SoftChalk competitors and assessment
Company assessmentDirect peers
- Articulate: Articulate (Storyline, Rise, Storyline 360) is the leading eLearning content authoring suite used widely in corporate and higher-ed L&D. It directly competes with SoftChalk for individual and institutional authoring customers, with a comparable interactive activities and quiz feature set.
- iSpring Solutions: iSpring Suite is a PowerPoint-based authoring toolkit targeting instructional designers and corporate L&D. It is a direct competitor to SoftChalk's ease-of-use positioning, with overlapping quiz, simulation, and LMS integration capabilities.
- Elucidat: Elucidat is a cloud-based collaborative eLearning authoring platform focused on enterprise L&D teams. It overlaps directly with SoftChalk's Teams/Enterprise tier on multi-author collaboration, branding, and LMS integration.
- DominKnow: DominKnow | ONE is a cloud-based content authoring and learning content management platform serving corporate training and higher-ed buyers. It competes head-to-head with SoftChalk in LMS-integrated authoring and responsive course design.
- Lectora (ELB Learning): Lectora is a long-standing desktop and cloud eLearning authoring tool (now part of ELB Learning) that competes with SoftChalk in higher education and corporate training, with a comparable focus on interactivity, accessibility, and LMS integration.
Broad incumbents
- Adobe (Captivate): Adobe Captivate is an established interactive eLearning authoring tool bundled into the broader Adobe creative and document ecosystem. It competes with SoftChalk across higher-ed and corporate training, but with a much wider portfolio and larger engineering footprint.
- Instructure (Canvas): Instructure, the maker of Canvas LMS, bundles native Canvas authoring and rich-content tools and operates the Canvas ecosystem in which SoftChalk integrates. It is a broad incumbent that competes for institutional content-creation workflows while also serving as a key distribution channel for SoftChalk.
Emerging players
- H5P: H5P is an open-source, free interactive content framework widely adopted in higher education. It competes with SoftChalk on interactive activities and quizzes, particularly in cost-sensitive academic buyers, and is often available as a plugin within Canvas, Moodle, and Drupal LMSs.
- Kahoot!: Kahoot! offers a creation tool for interactive learning content (questions, quizzes, presentations) used heavily in K-12 and corporate training. It overlaps with SoftChalk on interactive learning design and K-12 engagement, but is positioned as a more consumer/teacher-friendly, lower-friction product.
Others
- Coursera: Coursera is a leading online learning platform that increasingly offers course-authoring and instructional design tooling to enterprise customers and partners. It is thematically adjacent to SoftChalk as an education content/authoring ecosystem rather than a direct authoring competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SoftChalk social profiles
Digital presenceSoftChalk compliance and trust
Trust signalCompliance3 records
SoftChalk financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftChalk leadership team
Management profileNumber of profiles
SoftChalk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftChalk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftChalk
What does SoftChalk do?
SoftChalk provides cloud-based and desktop content authoring software that enables educators to create interactive eLearning lessons, quizzes, and activities without coding. The platform offers 30+ interactive activity types, integrates with major Learning Management Systems via Learning Tools Interoperability (LTI), and tracks learner outcomes through its ScoreCenter gradebook or directly into the host LMS gradebook.
Is SoftChalk a public or private company?
SoftChalk is a private company. It is classified as corporate owned and is currently operating.
When was SoftChalk founded?
SoftChalk was founded in 2002. It employs 11 to 50 people.
Where is SoftChalk based?
SoftChalk is headquartered in Richmond, United States, in the North America region.
How does SoftChalk make money?
Three revenue lines are on record. Subscription Licenses are the primary driver. The others are premium Support Add-on and professional Services.
Who are SoftChalk's main competitors?
Direct peers on record are Articulate, iSpring Solutions, Elucidat, DominKnow and Lectora (ELB Learning). Broad incumbents are Adobe (Captivate) and Instructure (Canvas). Emerging players are H5P and Kahoot!. Coursera is listed as an others.
Does SoftChalk have an API?
No public API is recorded for SoftChalk.
What industry is SoftChalk in?
SoftChalk's product category is eLearning Content Authoring Software. Its primary akta.pro industry code is EDAFAHAG, Assessment & Quiz Item Authoring Tools (within course builders), with a secondary code of EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI). Its NAICS code is 5132 and its SIC code is 7372.