Singing Serpent
Singing Serpent is a privately-held boutique music and sound design studio, founded in 2000 and operating from San Diego and Brooklyn, that provides custom original music, sound design, and music licensing to enterprise brand and advertising clients across multiple verticals.
- Company typePrivate
- Founded2000
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Singing Serpent does
Singing Serpent is a privately-held, for-profit music and sound design studio founded in 2000 and headquartered in San Diego, California, with a second facility in Brooklyn, New York. The firm provides custom original music composition, sound design, final mix for broadcast, and music supervision and licensing services to enterprise clients across the United States. Its named customer base spans multiple verticals including quick-service restaurants (Domino's, Chili's), consumer electronics (Samsung), beverage/alcohol (Truly), convenience retail (7-Eleven), cruise lines (Norwegian Cruise Line), software/technology (Atlassian), sleep products (Sleep Number), restaurant technology (TOAST), government/lottery (NY Lottery), and entertainment/music (Generation Wild).
The studio operates as a boutique professional services firm with a small team of creative partners — Grace Hyland, Dennis Culver, Jon Spencer, and Glen Galloway — who function as both production talent and client-facing contacts for creative partnerships. Revenue is generated primarily through project-based engagements for advertising campaigns and branded content, supplemented by studio rental sessions available for booking by bands, artists, and commercial clients at either location. The business has not disclosed external investors, parent companies, funding rounds, or M&A activity, and remains independently owned and operated across more than two decades.
Distribution is direct: client relationships are managed through the studio website portfolio, Instagram social presence, and direct outreach to brand and agency creative teams. No pricing is publicly disclosed; engagements are quote-based. The firm has no disclosed app, API, proprietary software platform, patents, certifications, regulatory actions, or formal partnerships beyond its creative team, indicating a deliberately lean operating model centered on human-driven creative output rather than technology-led scale.
Singing Serpent firmographics
Firmographics- Name
- Singing Serpent
- Legal name
- Singing Serpent
- Website
- https://singingserpent.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Singing Serpent is a privately-held boutique music and sound design studio, founded in 2000 and operating from San Diego and Brooklyn, that provides custom original music, sound design, and music licensing to enterprise brand and advertising clients across multiple verticals.
- Ownership category
- akta.pro rank
Singing Serpent industry classification
Industry- Product category
- Music and Sound Design Services
- NAICS
- Sound Recording Studios (51224)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)
- akta.pro secondary industry
- Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)
Keywords
Where Singing Serpent is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Singing Serpent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Music and Sound Design Production: Custom music composition and sound design services for commercial projects including advertising, brand videos, and branded content. Revenue is project-based with custom compositions tailored to client briefs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Singing Serpent product offering
Product offeringCore offering
Singing Serpent provides original music composition and sound design services for commercial advertising, brand videos, and branded content, along with final mix for broadcast and music supervision and licensing. The studio produces custom audio tailored to client briefs, serving major brands across QSR, consumer electronics, beverage, entertainment, technology, and government/lottery sectors.
Product overview
Singing Serpent is a music and sound design studio offering custom audio production services for commercial and creative projects. Their core offerings consist of music composition and sound design for brands and advertising, complemented by professional studio recording sessions available at their San Diego and Brooklyn facilities. The company serves both business clients (brands, agencies) and individual artists/bands through their booking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Music and Sound Design Services
- Studio Recording Sessions
Companies that use Singing Serpent
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Singing Serpent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Singing Serpent partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights3 records
Singing Serpent competitors and assessment
Company assessmentDirect peers
- MassiveMusic: Global music and sound design agency that creates custom music, sonic branding, and sound design for major brands like Nike, Google, and Adidas. The most directly comparable peer in terms of service mix (composition + sound design + brand audio identity) and enterprise client base.
- JSM Music: Long-running commercial music and sound design firm serving Fortune 500 advertisers with original scores, jingles, and broadcast-ready mixes. Closely matches Singing Serpent's model of boutique, project-based creative services for major brand campaigns.
- Butter Music and Sound: Boutique NYC-based music and sound design studio working with agencies and brands on commercial campaigns. Comparable in size, positioning, and high-end client roster across consumer brands.
- Squeak E. Clean Studios: Independent music and sound design studio producing custom audio for advertising, film, TV, and interactive media. Direct competitor offering the same end-to-end composition + sound design + mix stack for brand clients.
- Elias Arts: Premier advertising music and sound design company credited with iconic jingles and sonic identities for major CPG and brand advertisers. One of the longest-established boutique competitors in commercial music production.
- HumanWorld: Independent music and sound design firm building sonic branding and scoring for ad campaigns, experiential, and digital content. Comparable scale and boutique-creative positioning; overlaps on enterprise client work.
- Antfood: Music and sound design studio producing original audio for advertising, gaming, and brand content. Direct competitor with similar boutique creative model and emphasis on custom scoring for tech and consumer brands.
- Sound Lounge: NYC-based audio post-production facility offering sound design, mixing, and music supervision for advertising, broadcast, and film. Comparable as a multi-service studio serving brand and agency clients in the same New York ecosystem as the Brooklyn facility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Singing Serpent social profiles
Digital presenceSinging Serpent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singing Serpent leadership team
Management profileNumber of profiles
Profiles4 records
Singing Serpent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singing Serpent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singing Serpent
What does Singing Serpent do?
Singing Serpent provides original music composition and sound design services for commercial advertising, brand videos, and branded content, along with final mix for broadcast and music supervision and licensing. The studio produces custom audio tailored to client briefs, serving major brands across QSR, consumer electronics, beverage, entertainment, technology, and government/lottery sectors.
Is Singing Serpent a public or private company?
Singing Serpent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Singing Serpent founded?
Singing Serpent was founded in 2000. It employs 11 to 50 people.
Where is Singing Serpent based?
Singing Serpent is headquartered in San Diego, United States, in the North America region.
How does Singing Serpent make money?
One revenue line is on record: music and Sound Design Production.
Who are Singing Serpent's main competitors?
Direct peers on record are MassiveMusic, JSM Music, Butter Music and Sound, Squeak E. Clean Studios, Elias Arts, HumanWorld, Antfood and Sound Lounge.
Does Singing Serpent have an API?
No public API is recorded for Singing Serpent.
What industry is Singing Serpent in?
Singing Serpent's product category is Music and Sound Design Services. Its primary akta.pro industry code is MPAIAHAA, Recording Studios (Commercial, Project, Mobile), with a secondary code of MPAHAEAK, Voiceover Recording & Production (Narration, Promo, Commercial VO). Its NAICS code is 51224 and its SIC code is 7812.