SuperWellness

What SuperWellness does

SuperWellness Ltd. is a UK-based workplace wellbeing consultancy founded in 2011 by Angela Steel, operating as a private limited company without external funding. The company sells a modular, integrated platform organised around three pillars — Shape (strategy, audits, expert consultancy, the Catalyst System, and Level 5 Diploma), Embed (training for wellbeing leads, line managers, champions and Mental Health First Aiders), and Reach (over 60 webinar/workshop topics, onsite services such as body-composition testing, and monthly content subscriptions) — underpinned by its proprietary IGLOO framework that maps wellbeing across Individual, Group, Leader, Organisation, and Outside Context levels.

Name

SuperWellness

Legal name

SuperWellness Ltd.

Website

https://superwellness.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SuperWellness is a UK-based workplace wellbeing consultancy that sells an integrated Shape–Embed–Reach platform — strategy, accredited training (including a first-of-kind SOM-recognised Level 5 Diploma), and engagement content — to 1,500+ organisations, underpinned by its proprietary IGLOO whole-system framework.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Consulting

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Stress Management & Well-Being at Work (EDABAMAN), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Workplace wellbeing consultancy
• Employee wellbeing training
• Wellbeing strategy services
• Corporate wellness programmes
• Mental health training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Training Programmes: Accredited and CPD training programmes including Level 5 Diploma (strategic qualification) and various CPD-accredited courses for wellbeing leads, line managers, and champions. Delivered through live online sessions with recordings.
2. Consultancy Services: Have Your Own Wellbeing Expert programme providing 6 hours of expert consultant access, plus Wellbeing Audit services with gap analysis, employee surveys, and focus groups.
3. Webinars and Workshops: Over 60 expert-led webinar and workshop topics delivered live (online or face-to-face) with promotional support, resources, and recordings. Priced per session or bundled.
4. Onsite Wellbeing Activities: In-person wellbeing services including body composition testing, food demonstrations, zinc taste testing, and wellbeing talks. Delivered at client workplace for half or full day.
5. Monthly Content Subscription: Done-for-you monthly workplace wellbeing content packages including infographic posters, seasonal recipes, articles, recorded webinars, and QR-coded resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SuperWellness is a UK-based workplace wellbeing consultancy delivering a fully integrated, modular solution across three pillars: Shape (strategy, consultancy, audit, and the Catalyst culture and wellbeing platform), Embed (accredited training such as the Level 5 Diploma, Wellbeing Lead, Line Manager, Champions, Menopause, and Mental Health programmes), and Reach (60+ live webinars, workshops, onsite wellbeing activities, and monthly content subscriptions). It targets senior leaders, wellbeing leads, line managers, and wellbeing champions across organisations from SMEs to global blue-chips.

Product overview

SuperWellness is a workplace wellbeing consultancy offering a modular, integrated platform built around three pillars: Shape (consultancy, training, dashboards), Embed (training and peer networks), and Reach (content, education, live experiences). The core product portfolio includes the Catalyst System (culture and wellbeing platform), the NCFE-accredited Level 5 Diploma, the Workplace Wellbeing Expert Programme, Wellbeing Lead Training, Line Manager Training, Wellbeing Champions & MHFA Programme, Menopause and Mental Health Awareness Training, over 60 Webinars & Workshops, Onsite Wellbeing Services (including Body Composition Testing), Monthly Wellbeing Content, Wellbeing Audit, and Bespoke Training options. The offering operates as a platform-plus-modules architecture, enabling organisations to select building blocks tailored to their needs.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst: The System for Culture & Wellbeing - a culture and wellbeing platform that empowers leaders, engages employees, and unlocks organisational potential through monthly live development sessions and platform access.
• Wellbeing Insiders Platform
• Wellbeing Champions Programme

Products and services

• Catalyst: The System for Culture & Wellbeing A culture and wellbeing platform that empowers leaders, engages employees, and unlocks organisational potential through monthly live development sessions, platform access with toolkits, and conversation logging with real-time insights dashboards. Designed for organisational leaders, wellbeing leads, and champions across UK enterprises.
• Level 5 Diploma in Leading Strategic Workplace Wellbeing NCFE-accredited Level 5 qualification recognised by the Society of Occupational Medicine (SOM) globally and approved by IIRSM, designed for experienced wellbeing leads to develop strategic workplace wellbeing capabilities across six units. Priced at £3,950+VAT per learner with limited 16 places per intake.
• Workplace Wellbeing Expert Programme A bespoke consultancy programme providing 6 hours of expert knowledge, skills, and experience tailored to specific organisational wellbeing challenges, with dedicated Workplace Wellbeing Consultant support and a free initial taster session. Targets senior leaders and wellbeing leads seeking strategic guidance.
• Wellbeing in Practice Training (Wellbeing Lead Training) CPD-accredited 1-day training course that delivers essential skills and confidence for Wellbeing Leads, including workbook, CPD accreditation, 30-day recording access, and 12-month access to the Workplace Wellbeing Professional Community Hub. Priced at £550+VAT.
• Line Manager Training Training programmes for line managers covering Great Line Management, Menopause Awareness, Psychological Safety, Sensitive Conversations, Mental Health, Leading Through Uncertainty, and Neurodiversity. Aimed at first-line managers who influence employee engagement and team wellbeing.
• Wellbeing Champions & Mental Health First Aiders Programme Wellbeing Champions Programme and two-day Mental Health First Aider (MHFA) training course, complemented by the Wellbeing Insiders Platform for ongoing support and resource access. Designed for volunteer workplace advocates and peer supporters.
• Menopause Awareness Training CPD-accredited training designed for managers to build awareness, deepen understanding, and apply practical steps to support colleagues experiencing the menopause.
• Mental Health Awareness Training Training covering mental health awareness, sensitive conversations, supporting teams through change, neurodiversity, and work-related stress and psychosocial risk assessment. Targeted at managers and wellbeing leads.
• Wellbeing Webinars & Workshops Over 60 expert-led interactive webinars and workshops across 10 wellbeing themes including nutrition, mental wellbeing, sleep, fitness, men's and women's health, and stages of life. Available online or face-to-face, from £750 per 1-hour live session with bundle discounts.
• Onsite Wellbeing Services Face-to-face wellbeing activities delivered at the client workplace, including Body Composition Testing, Healthy Food Demonstrations, Zinc Taste Tests, and Wellbeing Talks for engaging offline or hybrid teams. Priced per half-day or full-day.
• Body Composition Testing Onsite health testing service measuring fat percentage, muscle mass, weight, BMI, visceral fat, basal metabolic rate, and metabolic age, combined with nutritional and lifestyle advice from qualified nutritionists. From £1,575 per half-day (up to 36 participants) or full-day (up to 72 participants).
• Monthly Wellbeing Content Monthly done-for-you package of high-quality content including infographic posters, seasonal recipes, wellbeing articles, recorded webinars, and QR code summary posters aligned with health awareness campaigns. Delivered as a subscription with quote-based pricing dependent on organisation size.
• Wellbeing Audit Comprehensive assessment process including gap analysis, employee survey with validated questions, focus group sessions, and detailed wellbeing audit report with recommendations. Targeted at organisations establishing or refreshing a wellbeing strategy.
• Introductory Wellbeing Training Bite-sized 1-hour sessions that raise awareness and spark important conversations on wellbeing topics, accessible and practical for all employees across an organisation.
• Bespoke Training Custom-designed training programmes built around an organisation's specific culture, challenges, and wellbeing priorities, delivered in-person or online.

Quantifiable outcome

• 4.6/5 average satisfaction score from Catalyst session participants
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellable: Corporate wellness platform offering content, challenges, and wellbeing resources. Comparable to SuperWellness Catalyst on the employee engagement and content delivery side.
• Peppy: UK-based digital wellbeing platform providing employer benefits across mental health, menopause, fertility, and family care. Directly comparable to SuperWellness as a workplace wellbeing vendor competing for the same UK enterprise and SME buyers.
• Vita Health Group: UK provider of workplace mental health, EAP, and physiotherapy services. Competes with SuperWellness in the same UK enterprise mental health and wellbeing RFP space.
• YuLife: UK-based workplace wellbeing platform combining gamified lifestyle benefits with life insurance. Directly comparable to SuperWellness in targeting UK employers for wellbeing-led engagement and culture initiatives.

Broad incumbents

• Virgin Pulse: Global enterprise wellbeing platform covering engagement, mental health, and culture. Broad incumbent competing with SuperWellness for multinational employer RFPs, with deeper technology and data capabilities.
• Limeade: Global employee wellbeing, engagement, and inclusion platform. Comparable to SuperWellness Catalyst at the platform-plus-content level, with a significantly larger enterprise customer base.
• HealthHero: European digital health platform spanning primary care, mental health, and EAP. Broad incumbent in the UK that competes with SuperWellness for enterprise wellbeing and mental health budgets.
• VitalityHealth: UK health and life insurer with a strong workplace wellbeing proposition. Already a SuperWellness customer and a significant competitor in the wellbeing strategy/RFP market.
• Headspace for Business: Wellness app's B2B arm offering employer mental health and wellbeing subscriptions. Larger incumbent competing with SuperWellness in the same enterprise buyer category, with globally recognised brand and scaled content library.

Emerging players

• Calm Business: Mental wellness app's B2B channel offering employer subscriptions. Comparable to SuperWellness's mental health and mindfulness content offering, particularly as a digitally delivered alternative to webinars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SocioWellBeing

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperWellness