Ktronix
Ktronix is a Colombian omnichannel technology and appliance retailer operated by Colombiana de Comercio S.A., selling smartphones, computers, TVs, home appliances, gaming, smart home devices, and motorcycles via its e-commerce platform, physical stores, telesales, and WhatsApp to consumers nationwide.
- Company typePrivate
- Founded-
- HeadquartersVillavicencio, Colombia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ktronix does
Ktronix is an omnichannel technology and electrical appliance retailer in Colombia, operated as a commercial brand of Colombiana de Comercio S.A. (NIT 890.900.943-1), with headquarters in Bogotá and an active e-commerce platform at ktronix.com. The company sells a broad multi-category assortment spanning smartphones (Apple, Samsung, Xiaomi, Motorola and ten other brands), laptops and desktops (HP, Lenovo, Acer, Asus, MSI, Apple MacBook), smart TVs (LED, OLED, QLED-QNED, Mini LED from Samsung, LG, TCL and others), audio equipment, large and small home appliances (refrigerators, washers, dryers, cooking appliances, air conditioners), gaming consoles and accessories, cameras and drones, smartwatches, smart home devices, electronics accessories, digital subscription pins, sports and fitness equipment, and motorcycles under the AKT brand. Dedicated curated sub-brand storefronts — Mundo Apple and Zona Gaming — target high-intent category buyers with comparison tools and custom gaming PC configurations. The company also offers installation services for large appliances and gym equipment, extended warranties, and attached insurance products including free phone insurance and personal accident coverage.
The underlying technology is a standard e-commerce retail platform integrated with physical store operations, supporting online ordering, in-store pickup, telesales, and WhatsApp-based customer engagement. Distribution reaches over 900 Colombian municipalities via free shipping, with a stated geographic restriction in Nariño. Pricing is published in Colombian Pesos across all major product lines.
Ktronix's business model is primarily transactional hardware resale, supplemented by recurring service-layer revenue streams including professional installation, extended warranties, and insurance. Customer acquisition and conversion are reinforced by a broad payment-method stack: credit and debit cards (Mastercard, Visa, Diners, Amex), PSE bank transfers, domestic digital wallets (Nequi, Daviplata), buy-now-pay-later via Addi, and 0% interest promotional financing through Davivienda (Plan 0es3) and the in-house Tarjeta Alkosto store card. The customer base is predominantly individual Colombian consumers with a secondary business/enterprise segment (Portafolio Empresarial) addressing B2B procurement of computers, printers, and projection equipment.
Ktronix firmographics
Firmographics- Name
- Ktronix
- Legal name
- Colombiana de Comercio S.A.
- Website
- https://www.ktronix.com/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ktronix is a Colombian omnichannel technology and appliance retailer operated by Colombiana de Comercio S.A., selling smartphones, computers, TVs, home appliances, gaming, smart home devices, and motorcycles via its e-commerce platform, physical stores, telesales, and WhatsApp to consumers nationwide.
- Ownership category
- akta.pro rank
Ktronix industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
Keywords
Where Ktronix is headquartered
LocationHeadquarters
- HQ city
- Villavicencio
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Ktronix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hardware Sales: One-time sales of technology products including smartphones, computers, appliances, gaming, audio, and accessories through both online and physical retail channels.
- Installation Services: Professional installation services offered for TVs, washing machines, air conditioners, heaters, ovens, and gym equipment, generating service revenue.
- Extended Warranties and Insurance: Sale of extended warranties and insurance products including free cell phone insurance, personal accident insurance, and extended warranty programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with various payment options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Ktronix product offering
Product offeringCore offering
Ktronix is an omnichannel Colombian retailer selling consumer electronics and home appliances — including smartphones, computers, televisions, audio equipment, gaming consoles, cameras, smartwatches, smart-home devices, accessories, printers, and motorcycles — through its ktronix.com e-commerce site, physical retail stores, telesales, and WhatsApp ordering, with delivery to more than 900 municipalities. The retailer also offers in-house installation services and extended warranty/insurance products, and runs a dedicated business customer program ("Portafolio Empresarial").
Product overview
Ktronix is a Colombian technology retail company and online store operated by Colombiana de Comercio S.A. (NIT: 890.900.943-1), positioned as an expert technology retailer offering an extensive multi-category product portfolio. The company operates both physical stores and the ktronix.com e-commerce platform, providing technology products across major categories including Celulares (smartphones from Apple, Samsung, Xiaomi, Motorola and 10+ other brands), Computadores e Impresoras (computers, laptops, gaming devices from HP, Lenovo, Acer, Asus, MSI), TV/Televisores (smart TVs with display types LED, OLED, QLED, Mini LED from Samsung, LG, TCL), Audio (speakers, headphones, sound bars from Bose, Sony, JBL, Sonos), Electrodomésticos (refrigeration, washers, dryers, cooking appliances from Samsung, LG, Mabe, Whirlpool), Videojuegos (gaming consoles PlayStation, Nintendo, Xbox, games, accessories), Cámaras (photography, action cameras, drones from Canon, GoPro, DJI), Smartwatch (wearables with health monitoring from Apple, Samsung, Garmin, Xiaomi), Casa Inteligente (smart home devices, security cameras, voice assistants), and Deportes y Fitness (exercise equipment, electric scooters). The company complements its product sales with installation services for large appliances, insurance products (phone insurance, accident coverage), financing options through partner banks (Davivienda, Bancolombia, Codensa), and digital content pins (Netflix, DirecTV, gaming memberships). The portfolio also includes Motos (motorcycles under AKT brand) and specialized sub-brands like Mundo Apple and Zona Gaming. Ktronix differentiates through free shipping to 900+ municipalities, official warranties, and the 'Gana 50' promotion.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguros (Extended Warranty and Insurance Products)
- Instalaciones (Installation Services)
- Portafolio Empresarial (B2B Procurement Program)
Companies that use Ktronix
Customer profileSegments2 records
Ideal customer profiles2 records
Ktronix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ktronix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AddiminorBuy-now-pay-later partner enabling installment payment options for Ktronix customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ktronix competitors and assessment
Company assessmentBroad incumbents
- Best Buy: Best Buy is the leading US consumer electronics specialty retailer with deep category expertise, installation services, and Geek Squad support - a benchmark for Ktronix's specialty electronics retail operating model.
- Homecenter (Sodimac Colombia): Homecenter is a Colombian home improvement retailer that sells major appliances and electronics alongside its core home and DIY categories. It is comparable as a complementary channel for appliance and home technology purchases.
- Éxito (Grupo Éxito): Grupo Éxito is the largest Colombian department store operator, offering electronics and appliances as part of a broad general merchandise assortment. It competes with Ktronix in mass-market consumer electronics through an established national footprint.
- Amazon: Amazon increasingly ships consumer electronics and appliances into Colombia. As a global e-commerce incumbent, it competes on assortment depth and pricing, pressuring Ktronix's online positioning in the Colombian market.
- Cencosud Colombia (Jumbo / Easy): Cencosud operates Jumbo hypermarkets and Easy home improvement stores in Colombia, carrying electronics and appliances as part of broader retail formats. It is a relevant incumbent competing for category share and household appliance purchases.
Regional players
- Liverpool (El Puerto de Liverpool): Liverpool is a major Mexican department store chain with a substantial electronics and home appliance category and omnichannel capabilities. It is comparable as a regional LatAm peer in multi-category electronics and appliance retail.
- Magazine Luiza: Magazine Luiza is a leading Brazilian multi-category retailer with a strong electronics and appliance presence and an integrated omnichannel model. It is comparable as a regional LatAm specialty retailer with similar category breadth and execution playbook.
Direct peers
- Mercado Libre Colombia: Mercado Libre is the dominant e-commerce marketplace in Colombia, offering third-party and inventory-led listings across electronics, appliances, and consumer technology. It is the primary online competitive threat to Ktronix's e-commerce business.
- Alkosto: Alkosto is the sister brand of Ktronix, both operated by Colombiana de Comercio S.A. It offers a comparable multi-category technology, appliance, and home retail assortment with overlapping omnichannel capabilities, making it the closest direct comparable in market positioning and category breadth.
- Falabella Colombia: Falabella is a major Colombian department store with a substantial electronics and home appliance category, competing directly with Ktronix in TVs, computers, and major appliances through both online and physical retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ktronix social profiles
Digital presenceKtronix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ktronix leadership team
Management profileNumber of profiles
Ktronix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ktronix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ktronix
What does Ktronix do?
Ktronix is an omnichannel Colombian retailer selling consumer electronics and home appliances — including smartphones, computers, televisions, audio equipment, gaming consoles, cameras, smartwatches, smart-home devices, accessories, printers, and motorcycles — through its ktronix.com e-commerce site, physical retail stores, telesales, and WhatsApp ordering, with delivery to more than 900 municipalities. The retailer also offers in-house installation services and extended warranty/insurance products, and runs a dedicated business customer program ("Portafolio Empresarial").
Is Ktronix a public or private company?
Ktronix is a private company. It is classified as corporate owned and is currently operating.
When was Ktronix founded?
Ktronix was founded in -1. It employs 1 to 10 people.
Where is Ktronix based?
Ktronix is headquartered in Villavicencio, Colombia, in the Latin America region.
How does Ktronix make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are installation Services and extended Warranties and Insurance.
Who are Ktronix's main competitors?
Broad incumbents on record are Best Buy, Homecenter (Sodimac Colombia), Éxito (Grupo Éxito), Amazon and Cencosud Colombia (Jumbo / Easy). Regional players are Liverpool (El Puerto de Liverpool) and Magazine Luiza. Direct peers are Mercado Libre Colombia, Alkosto and Falabella Colombia.
Does Ktronix have an API?
No public API is recorded for Ktronix.
What industry is Ktronix in?
Ktronix's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 44921 and its SIC code is 5731.