Hospitalar

What Hospitalar does

Hospitalar is a Brazilian B2B healthcare trade fair and congress brand, founded in 1993 in São Paulo and operated as a trading division of Informa Markets within Informa PLC (LSE: INF.L). Its core product is an annual four-day physical exhibition held at São Paulo Expo, which in the 2026 (31st) edition attracted 85,000+ professional visitors, 1,270+ exhibiting brands from 35+ countries, and 320+ hours of specialized content delivered through eight official congresses and five content arenas. The event generated approximately R$3.2 billion in attributable business in 2026 and serves healthcare manufacturers, distributors, professional associations, and clinical/administrative decision-makers across Latin America.

The business operates a hybrid physical-digital model. Beyond the annual fair, Hospitalar runs Hospitalar Hub, an always-on digital platform that extends brand visibility, lead generation, networking, and on-demand content year-round, complemented by the Saúde Business news portal, the Matchmaking Platform (partnered with ABRAIDI) for exhibitor-distributor connections, and a Digital Products Suite of subscription media and lead-generation services. Revenue is generated through exhibition booth sales, multi-year sponsorship packages, paid congress tickets, annual digital product subscriptions, and premium Concierge service tiers for exhibitors; pricing is quote-based and not publicly disclosed.

Hospitalar is positioned within Informa Markets' broader healthcare portfolio of 20 exhibitions and 110 conferences reaching 700,000+ professionals globally, and leverages that parent network for international cross-promotion. Strategic priorities evidenced in 2026 include the OneInforma visual rebrand, AI-assisted visitor navigation via HubIA, ecosystem partnerships with associations such as ABSS, ABCIS, ABECLIN, and ENCONSAD to curate content streams, and recurring-revenue expansion through subscription digital products and Concierge service tiers. The 32nd edition is scheduled for May 18–21, 2027 at São Paulo Expo.

Name

Hospitalar

Legal name

Hospitalar (operated by Informa Markets, a trading division of Informa PLC)

Website

https://hospitalar.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Hospitalar operates Latin America's largest healthcare trade fair and congress, run by Informa Markets, connecting 1,270+ exhibiting brands with 85,000+ healthcare professionals annually in São Paulo and year-round via Hospitalar Hub.

Ownership category

akta.pro rank

Product category

Healthcare Trade Shows and B2B Events

akta.pro primary industry

Healthcare & Medical Congresses (MPAGAGAF)

Keywords

• Healthcare trade fair
• Medical exhibitions
• B2B events platform
• Healthcare congresses
• Digital health networking

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Exhibition Booth Sales: Revenue from selling exhibition space and booths to healthcare companies, manufacturers, and service providers at the physical event.
2. Sponsorship Packages: Digital sponsorship quotas, congress and arena sponsorships, pavilion products, and merchandising opportunities for year-round and event-time brand visibility.
3. Congress Tickets: Revenue from paid congress participation including One Day passes, Full Pass, and Passaporte (4-day access to all congresses).
4. Digital Products: Lead generation services, brand awareness solutions, sponsored content, webinars, and advertising through first-party data collected from event registrations.
5. Concierge Services: Premium exhibitor support services including operational execution, marketing actions, and strategic consulting for event participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hospitalar operates Latin America's largest healthcare trade fair, held annually at São Paulo Expo, bringing together 1,270+ exhibiting brands and 85,000+ professional visitors across 4 days of exhibitions, 8 official congresses, and 5 content arenas. The core offering is an event-driven B2B platform for healthcare companies, complemented by the year-round Hospitalar Hub digital platform for brand visibility, lead generation, networking, and content delivery.

Product overview

Hospitalar operates as a hybrid physical-digital healthcare business ecosystem, combining the annual Hospitalar Fair (the largest healthcare trade fair in Latin America) with the year-round Hospitalar Hub digital platform. The core offering centers on the physical 4-day event at São Paulo Expo featuring over 1,270 exhibiting brands and 320+ hours of content across 8 official congresses and 5 content arenas. The digital layer extends through the Hospitalar Hub platform (365-day always-on), Portal Saúde Business news portal, Digital Products Suite for marketing services, and Concierge service for exhibitors. Additional offerings include Matchmaking Platform for business connections, HubIA virtual assistant, and comprehensive exhibitor tools including Customer Portal and VIP management systems. The portfolio is managed under Informa Markets' global events division.

Differentiator

Problem solved

Functional benefit

Brands

• Hospitalar Hub: Digital platform and extension of the Hospitalar fair, providing year-round networking, content, and business generation for healthcare professionals.
• Saúde Business Portal
• HIS - Healthcare Innovation Show

Products and services

• Hospitalar Fair Latin America's largest healthcare trade fair, held annually at São Paulo Expo, serving as the primary platform for business, innovation, and networking for healthcare professionals and companies.
• Hospitalar Hub Year-round digital platform and the official digital extension of the Hospitalar fair, providing brand visibility, business generation, event programming, product discovery, networking, and an on-demand content library with over 250 videos.
• Official Congresses (8 Congresses) Eight official congresses held during Hospitalar covering specialized healthcare topics: CISS (International Health Services), H&F (Hospitality & Facilities), CAD (Home Care & Transitional Care), CSC (Supply Chain), CDI (Infrastructure), CTISD (Technology & Innovation for Digital Health), CBECLIN (Clinical Engineering), and CGC (Clinic Management).
• Content Arenas Five content arenas within Plaza Hospitalar by ABSS featuring debates, insights, and case studies across market trends, education, management, innovation, and career topics, with partner-led sessions from organizations including SOBRACAM, ABIMO, ABRADIS, SBEB, and ANSM.
• Matchmaking Platform Platform facilitating connections between exhibitors and distributors, enabling targeted search for aligned companies and common interests, enhanced by partnership with ABRAIDI for access to qualified distributors.
• Digital Products Suite Digital marketing solutions including First-Party Data services, lead generation, brand awareness, sponsored content, banners, sponsored Wi-Fi, podcast sponsorship, and AI chatbot banners for qualified B2B audience targeting.
• HubIA Virtual Assistant AI-powered virtual assistant providing event information, exhibitor discovery, product search, and navigation assistance for Hospitalar attendees.
• Portal Saúde Business Official health news portal of Informa Markets' health division, covering Hospitalar, Healthcare Innovation Show (HIS), and Saúde Business Forum (SBF) events with daily updates, trends, expert articles, e-books, and interviews.
• Concierge by Informa Markets Exhibitor service offering operational execution support including booth management, strategic supplier network, marketing actions (pre-event and post-event), and customized service tracks (Prime, CS, Select) to maximize business generation and brand visibility.
• Hospitalar Fair Sponsorship Packages Digital sponsorship quotas, congress and arena sponsorships, pavilion products, and merchandising opportunities for year-round and event-time brand visibility at the Hospitalar fair.

Quantifiable outcome

• 85,000+ professional visits to the 2026 edition
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AD TurismocoreChannel Partner/ Reseller/ DistributorOfficial travel agency for Hospitalar, providing exclusive hotel rates, airline discounts, transfers, and travel services for exhibitors and visitors. Contact: [email protected]
• São Paulo ExpocoreOthersOfficial venue for the Hospitalar event, located at Rodovia dos Imigrantes, km 1.5, São Paulo. One of Latin America's largest convention centers.
• Instituto Jô Clemente (IJC)minorOthersNon-profit organization supporting social inclusion of people with Intellectual Disability, Autism Spectrum Disorder (ASD), and Rare Diseases. Partner in the Ingressos que Transformam Vidas (Tickets that Transform Lives) social project.
• Expedicionários da Saúde (EDS)minorOthersBrazilian non-profit founded in 2003 that provides specialized medical and surgical care to indigenous populations in remote Amazon regions. Partner in the Ingressos que Transformam Vidas social project.
• ABRAIDI (Associação Brasileira de Importadores e Distribuidores de Produtos para Saúde)minorGTM or Marketing PartnerPartnership for the Matchmaking platform, expanding access to qualified distributors and increasing business generation opportunities during the event.
• Saúde Business PortalcoreGTM or Marketing PartnerOfficial health news portal by Informa Markets covering Hospitalar, HIS, and SBF events. Provides daily updates, trends, expert articles, e-books, and advertising opportunities.
• ABSS (Associação Brasileira de Startups de Saúde e Healthtechs)coreGTM or Marketing PartnerPartner hosting Plaza Hospitalar by ABSS with 5 content arenas, exhibitor space, and discussions on healthcare innovation, management, and digital transformation.
• ABCIS (Associação Brasileira de Informatics em Saúde)coreGTM or Marketing PartnerOfficial curator for CTISD (Congresso de Tecnologia e Inovação para Saúde Digital), bringing healthcare IT leadership and digital health expertise.
• ABECLIN (Associação Brasileira de Engenharia Clínica)coreGTM or Marketing PartnerOfficial curator for CBECLIN (Congresso Brasileiro de Engenharia Clínica), providing expertise in clinical engineering and medical technology management.
• ENCONSAD (Escola Nacional de Consultoria em Atenção Domiciliar e Saúde)coreGTM or Marketing PartnerOfficial curator for CAD (Congresso de Atenção Domiciliar e Cuidados de Transição), bringing expertise in home care and transitional care.
• Prof. Marcelo Boeger - Hospitallidade ConsultoriacoreGTM or Marketing PartnerOfficial curator for H&F (Congresso de Hotelaria & Facilities), providing expertise in healthcare hospitality and facilities management.
• Institutional and Latin America Support PartnersminorOthersOver 50 healthcare associations and institutions providing institutional support, including ANS, ANVISA, CMB, ABRAMED, ABIMO, FENAESS, CNSAÚDE, and various regional healthcare organizations.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• CMEF - China International Medical Equipment Fair: CMEF is Asia's largest medical equipment exhibition, held biannually across China. It serves a similar medical device manufacturer and buyer base as Hospitalar but is geographically focused on the China and broader APAC market, not directly competing in LATAM.
• Medical Fair India (Messe Düsseldorf): Medical Fair India is the leading medical trade fair in India, operated by Messe Düsseldorf (the same organizer of MEDICA). It follows a comparable hospital and medical equipment exhibition model as Hospitalar but serves the South Asian market rather than LATAM.
• Expomed (Eurasia): Expomed is the leading medical fair in Turkey serving the Eurasian region, attracting exhibitors and visitors from surrounding markets. It is comparable to Hospitalar in scale and format but operates regionally in a different geography, not directly competing for LATAM share.

Direct peers

• MEDICA (Messe Düsseldorf): MEDICA is the world's largest medical trade fair held annually in Düsseldorf, Germany, attracting over 80,000 visitors and 5,000+ exhibitors from 70+ countries. It is the most direct global comparable to Hospitalar as a healthcare B2B trade fair and congress, serving the same buyer-seller matchmaking function at a larger global scale.
• HIMSS Global Health Conference: HIMSS Global is the leading health information and technology conference in the U.S., focused on digital health, EHRs, and healthcare IT. It is comparable to Hospitalar's CTISD congress and digital health exhibitor base, competing for the same health-tech exhibitor budgets at a higher price point.
• Arab Health (Informa Markets): Arab Health is the largest healthcare trade fair in the Middle East, held in Dubai and operated by Informa Markets (Hospitalar's parent division). It directly competes for global healthcare exhibitor share and serves a similar mix of medical device manufacturers, distributors, and healthcare professionals as Hospitalar.
• Expo Med (Mexico): Expo Med is one of the leading healthcare trade fairs in Mexico and a direct competitor for LATAM healthcare exhibitor mindshare. While smaller in scale, it targets a similar buyer base of Mexican and Central American medical device distributors and hospital procurement teams.
• RSNA Annual Meeting: RSNA is the premier radiology and medical imaging conference globally, drawing 50,000+ attendees and major imaging equipment vendors. It competes with Hospitalar for diagnostic imaging exhibitors and represents a comparable specialty healthcare congress and exhibition model.
• FIME - Florida International Medical Expo: FIME is one of the largest medical trade fairs in the Americas, held annually in Miami and catering to Latin American, Caribbean, and U.S. healthcare buyers. It directly competes with Hospitalar for LATAM medical device and equipment exhibitors targeting the same regional buyer pool.

Broad incumbents

• RX Global (Reed Exhibitions): RX Global is one of the world's largest B2B exhibition organizers, running multiple healthcare events globally and competing with Informa Markets for healthcare exhibitor share. It is a broad incumbent comparable as a competitor organizer rather than as a direct single-event peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHEoOtA0G_o2TjrI8yD28EA
• Facebookfacebook.com/hospitalar
• LinkedInlinkedin.com/company/hospitalar
• Instagraminstagram.com/hospitalaroficial
• TikToktiktok.com/@hospitalaroficial
• Xx.com/hospitalarfeira

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitalar