What V and B does

V and B, legally operated through V AND B CONNECT (a French SARL unipersonnelle), is a hybrid retail concept that combines a traditional wine cave (caviste) with an on-site bar experience. Founded in 1999 and headquartered in Château-Gontier-sur-Mayenne, the company runs a network of nearly 300 Cave & Bar locations across metropolitan France — a mix of corporate and franchised stores — that retail wines, beers, spirits and non-alcoholic beverages while also functioning as social venues (including for sports-match viewing). Its product portfolio spans French and international wines, craft and imported beers (e.g., Delirium, La Chouffe, Beck's, Bitburger), spirits, a growing non-alcoholic range, plus ancillary service lines such as beer tap rental for events, personalized/custom-labeled wine bottles (sourced via Vignobles Invindia), gift sets, and a €0.15 glass bottle consignment/reuse program operated with Belgian and German breweries. Co-branded merchandise lines with fashion partners NOLT and Bombers extend the brand into apparel.

The business model is a direct-to-consumer, transaction-fee retailer running both offline and online channels. In-store sales form the bulk of activity; the e-commerce site (vandb.fr) layers on home delivery (24–72h standard, 24h express), point-relay delivery and a free click-and-collect service that leverages the physical store network as fulfillment points (free shipping above €120). Payment rails are standard (Visa, Mastercard, American Express, Carte Bancaire, 3D Secure), and authentication supports Google and Facebook social login. Pricing is per-unit, with personalized bottles fixed at €9.90/0.75L, mini-fûts at €22.95–€39.95, Perfect Draft machines at €219, and apparel around €49.50–€74.90. The customer segment is horizontal — individual French consumers purchasing for personal consumption, social gatherings, gifting, and event hosting — with no enterprise or B2B accounts disclosed. Technology investments are limited to standard e-commerce stack and compliance infrastructure (GDPR/CCPA, DPO at [email protected]); no proprietary AI, data, or platform technology is highlighted. The legal entity reports share capital of only €10,000 with no recorded external funding or M&A activity, consistent with a founder/owner-operated model that uses franchising as its primary expansion lever.

Name

V and B

Legal name

V AND B CONNECT

Website

https://vandb.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

V and B is a French retail chain combining a wine cave with an on-site bar experience across nearly 300 stores in metropolitan France, selling wines, beers, spirits and non-alcoholic beverages through physical retail, e-commerce, and click-and-collect to individual consumers.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail (Wine, Beer, and Spirits)

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Wine retail
• Beer sales
• Spirits distribution
• Alcoholic beverages
• Beverage e-commerce

Headquarters

HQ city

Château-gontier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Sales - Bricks and Mortar: Revenue generated from sales of wines, beers, spirits, and non-alcoholic beverages directly to consumers across nearly 300 physical retail stores in France. Customers shop in-store and pay at checkout, including consignment bottle deposits.
2. E-commerce / Online Sales: Online sales through www.vandb.fr with delivery to home or point relay (24-72h), express delivery (24h), or in-store click-and-collect (free, ready in 3 hours). Prices displayed in euros, TTC (all taxes included).
3. Beer Tap Rental: Rental service for beer taps/tireuses for events (weddings, parties, sports match viewing). Customers rent the tap equipment for their events.
4. Personalized Bottle Sales: Custom-labeled wine bottles sold for gifting occasions such as birthdays, retirement, pregnancy announcements, and other special events. Sold at 9.90 EUR per 0.75L bottle.
5. Bottle Consignment: Consignment deposit of 0.15 EUR per bottle charged on consigned beer bottles. Deposit refunded when customer returns empty bottles to store, supporting environmental reuse (up to 7 times per glass bottle).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

V and B operates a "Cave & Bar" specialty retail concept selling wines, beers, spirits, and non-alcoholic beverages through nearly 300 physical stores across France and the vandb.fr e-commerce site. In addition to beverages, it offers beer tap rental for events, personalized/labeled wine bottles for gifting, gift sets, and co-branded merchandise. Customers can shop in-store, order online for home delivery (24–72h), or use free in-store click-and-collect ready in 3 hours.

Product overview

V and B is a French 'Cave & Bar' retail concept combining a wine cellar (cave) with a bar experience across nearly 300 stores. The company offers a unified platform combining online e-commerce (www.vandb.fr) with physical retail locations. The core product portfolio centers on alcoholic beverages: wines (red, white, rosé from French and international regions), beers (craft, Belgian, German in bottles and mini-fûts/kegs), spirits, and non-alcoholic alternatives. These are complemented by services including beer tap rental for events, personalized wine bottle engraving for special occasions, and an environmental bottle deposit/return system. Additional offerings include gift sets/bundles, merchandise (football shirts, bomber jackets), and Click and Collect in-store pickup. The business model integrates e-commerce with a franchise store network, offering both delivery and local collection options.

Differentiator

Problem solved

Functional benefit

Products and services

• Wines (Vins) Extensive selection of French and international wines (red, white, rosé) from appellations including Bordeaux, Burgundy, Rhône, and Loire, available in bottle and bag-in-box formats for individual consumers.
• Beers (Bières) Wide range of beers including craft, Belgian specialties (Delirium, La Chouffe, Cuvée des Trolls), German brands (Bitburger, Beck's), and mini-fûts (5L kegs) for home use.
• Spirits (Spiritueux) Selection of spirits including white rums, whiskies, and other distilled beverages for individual consumers.
• Non-alcoholic beverages (Sans alcool) Alcohol-free wines and beers for designated drivers and health-conscious consumers.
• Beer tap rental (Location de tireuse) Rental service of beer taps/towers for private events such as weddings, parties, and gatherings, enabling customers to serve draft beer at home events.
• Personalized wine bottles (Bouteilles de vin personnalisées) Customized wine bottles with personalized labels for special occasions such as birthdays, retirements, pregnancy announcements, and gifts, including themed cuvées like 'Super Papa', 'Super Maman', and 'Joyeux Anniversaire', priced at 9.90 EUR per 0.75L bottle.
• Click and Collect In-store pickup service allowing customers to order online and collect purchases from a nearby V and B store within 3 hours at no extra cost.
• Bottle deposit / return system (Consignes) Environmental initiative letting customers return empty glass beer bottles for a 0.15 EUR deposit refund per bottle, with bottles reused up to 7 times by partner breweries.
• Gift sets and bundles (Coffrets/Cadeaux) Pre-packaged gift sets including beer packs (e.g., Pack Beck's 20 bières), supporter packs, and Perfect Draft machine bundles sold to individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Belgian and German Breweries (Partner Brasseries)coreOthersV and B partners with Belgian and German breweries for its bottle consignment program. Consigned bottles are collected, washed, and reused by these partner breweries. The consignment program supports the environmental sustainability goal of reusing glass bottles up to 7 times.
• Vignobles InvindiacoreStrategic or Co-development PartnerVignobles Invindia is the supplier of wines for V and B's personalized bottle range. Multiple personalized bottle products (Cuvée des 18/20/30/50/60 ans, Joyeux Anniversaire, Super Papa, Super Maman, etc.) are sourced from Vignobles Invindia, specifically Château Haut Meyreau. These exclusive V and B wines are sold at 9.90 EUR per 0.75L.
• Hugues Laborde (Vigneron)minorStrategic or Co-development PartnerV and B features the 'Vignobles Hugues Laborde' - modern wines from Bordeaux winemaker Hugues Laborde, marketed as 'les meilleurs du Bordelais'. Featured on the website as a highlighted partnership.
• Brasserie Mont HardiminorStrategic or Co-development PartnerV and B features the artisanal brewery 'Mont Hardi' from Mayenne, which produces various beer styles to please all tastes. Highlighted on the website as a featured partner brewery.
• Bombers (Fashion Brand)minorGTM or Marketing PartnerV and B collaboration with fashion brand Bombers for a limited-edition line of bomber jackets sold in the V and B online store. The 'Bombers x V and B' collection features men's and women's bomber jackets at 74.90 EUR each, in limited quantities.
• NOLT (Fashion Brand)minorGTM or Marketing PartnerV and B collaboration with NOLT for branded football/soccer shirts sold in the online store. The 'Nolt V and B' collection includes green and orange shirts in sizes XS to XXXL at 49.50 EUR each. A supporter pack and a NOLT x V and B competition (June 2026) are also part of this partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lavinia: Lavinia is a leading French wine and spirits retailer with a distinctive Cave & Bar concept in Paris, offering both retail purchase and on-site tasting. Its hybrid retail/bar format and curated premium assortment are directly comparable to V and B's Cave & Bar model.
• Inter Caves: Inter Caves is France's largest franchise network of independent wine cellars with hundreds of locations nationwide. Its franchise-driven expansion, multi-region alcohol retail positioning, and multi-store French footprint closely parallel V and B's growth model and product breadth.
• Nicolas: Nicolas is the largest French wine retail chain with over 500 stores, owned by Castel Group. While more wine-focused, its multi-store French alcohol retail model, neighborhood presence, and consumer-experience orientation are highly comparable to V and B's store-network strategy.
• La Vignery: La Vignery is a multi-store French wine retail chain offering curated wine selections across French regions. Its mid-market positioning and physical-store-led expansion strategy are comparable to V and B's footprint and customer proposition.
• Cave Augé: Cave Augé is one of Paris's historic wine retailers, specializing in expert-led selection and rare bottles. Its caviste-led, expertise-driven retail experience is comparable to V and B's emphasis on passionate wine and beer specialists advising customers.
• Comptoir Irlandais: Comptoir Irlandais is a French specialty retailer of craft beer and whisky with a bar/retail hybrid concept. Its broad beer-and-spirits offering paired with on-site consumption mirrors V and B's product breadth and Cave & Bar retail format.

Emerging players

• Brewdog: Brewdog is a craft beer producer/retailer with hybrid bar and retail locations globally, including an expanding presence in France. Its combination of branded craft beer production with on-site consumption venues parallels V and B's cave-and-bar experience.
• LesGrappes: LesGrappes is a French online wine marketplace connecting consumers with independent winemakers. As an emerging digital-first channel, it represents a different go-to-market but competes with V and B's e-commerce arm for online wine purchases.

Broad incumbents

• Carrefour: Carrefour is France's largest grocery retailer with extensive alcohol offerings across hundreds of stores. As a broad-based incumbent, its multi-category retail footprint competes with V and B for share-of-wallet but lacks the specialist cave-and-bar focus.
• Auchan: Auchan is a major French hypermarket and supermarket operator with significant alcohol ranges across its national store base. While much broader in assortment, Auchan's large-scale French retail presence competes directly with V and B for wine, beer, and spirits occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VandBOfficiel
• YouTubeyoutube.com/@VandB
• Facebookfacebook.com/vandb
• LinkedInlinkedin.com/company/v-and-b
• Instagraminstagram.com/vandb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V and B