Brasserie MONT HARDI

What Brasserie MONT HARDI does

Brasserie MONT HARDI is a French craft brewery founded in 2019 and headquartered in Château-Gontier, in the Mayenne department of France. It operates as a subsidiary of V and B, a French wine and beer retail-bar network with more than 280 stores across France. The brewery produces over 60 craft beer SKUs organized into three product lines: Classique (core range), Craft (premium limited editions), and Éphémère (seasonal/limited releases). It has begun extending into spirits, notably gin, via a distillery vertical. The core functional proposition is the production and sale of branded craft beer (and emerging spirits) to retail and on-premise consumers in France.

The production model is small-batch and traditional: a core team of 6–8 employees, including a Master Brewer (Louis Grossard-Blanquet, appointed August 2022) and senior leadership under Edouard Deuil (in role since 2020). The legal entity is a SARL unipersonnelle with a €10,000 share capital, indicating a small, self-financed operation with no disclosed institutional capital. The company is built on conventional brewing technology; no AI/ML tooling, proprietary data models, or digital platforms are indicated in the available information.

The business model is dual: revenue is generated through wholesale distribution to V and B's captive retail network and through specialty retailers and on-premise bar/restaurant accounts, combined with a premiumization strategy driven by the limited-edition Éphémère series and the new distillery line. The brewery has accumulated recognition through France Bière Challenge medals spanning 2023–2025, which serves as the primary external signal of brand strength. The strategic posture is product-led expansion within a single geography (France), with no disclosed geographic or M&A ambitions.

Name

Brasserie MONT HARDI

Legal name

MONT HARDI – LA MONNAIRIE

Website

https://monthardi.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie MONT HARDI is a French craft brewery founded in 2019 in Château-Gontier, Mayenne, operating as a subsidiary of the V and B retail network. It produces 60+ beer SKUs across Classique, Craft, and Éphémère lines, with an emerging gin distillery, distributed primarily through V and B's 280+ French stores.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft beer production
• Artisan brewing
• Barrel-aged ales
• Mixed fermentation beer
• Craft distillery spirits

Headquarters

HQ city

Château-Gontier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Craft Beer Sales: Mont Hardi generates revenue through the production and sale of bottled and canned craft beers across three product lines: Classics (year-round staples like Blonde, Blanche, IPA, Triple, Ambrée), Craft (signature hop-forward beers like Nova, Hypernova, Nyx), and Ephemere (limited seasonal and one-off releases). Beers are sold through V and B cave/bar stores, specialty retailers, and bars.
2. Spirits / Distillery: Mont Hardi has added a working distillery (alambic) on-site producing spirits, starting with a gin. The distillery operation is described as 'coming soon' with a Mont Hardi Distilled Gin already listed at VandB.fr.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mont Hardi is a French craft brewery that produces and sells artisanal bottled and canned beers across three product lines (Classiques, Craft, Éphémères) plus an emerging portfolio of spirits from an on-site distillery. Beers are sold through the parent company V and B's national network of 280+ cave and bar stores in France, specialty retailers, independent bars, and the V and B e-commerce site.

Differentiator

Problem solved

Functional benefit

Brands

• Le Prodcast: Mont Hardi's own podcast series (hosted on Podcastics), featuring episodes about beers, collaborations, and the brewery team.

Products and services

• Mont Hardi Classiques Beer Line

Quantifiable outcome

• Multiple France Bière Challenge medals (Gold 2023 & 2025 for Aurora, Silver 2024, Bronze 2025 for Hypernova, Silver 2025 for Supernova)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• WeihenstephanerflagshipStrategic or Co-development Partner · 1 January 2024A dream collaboration between Mont Hardi and Weihenstephaner, the world's oldest active brewery, resulted in Ursa Major, a Bayerisch IPA blending modern hazy texture with traditional German brewing. French hops (Elixir, Mistral) were combined with German Quercus yeast, bridging traditional and craft brewing worlds.
• La SuperbecoreStrategic or Co-development Partner · 1 January 2024Reciprocal collaboration with Basque craft brewery La Superbe: Bidaia was brewed at La Superbe (DDH IPA) and Amalur was brewed at Mont Hardi (a sour with blackcurrant and Espelette pepper). The two breweries enjoy a close working relationship.
• Hoppy RoadcoreStrategic or Co-development PartnerChimata is a Sour beer inspired by the Basil Smash cocktail, created in collaboration with Hoppy Road brewery. It features juniper berries, basil, and lemon.
• Sainte CrucoreStrategic or Co-development PartnerReciprocal collaboration with Sainte Cru brewery. Hinepukohurangi NEIPA was brewed at Mont Hardi featuring Galaxy, Motueka, and Waimea hops. A previous collaboration, Deni Cosmique, was brewed at Sainte Cru.
• La DébauchecoreStrategic or Co-development PartnerHésat Milkshake Pale Ale was brewed in collaboration with La Débauche, leveraging their expertise with lactose additions. Brewed with El Dorado hops, lactose, blackberry and currant purée.
• Iron BreweryminorStrategic or Co-development PartnerHéphaïstos Wheat Ale was a collaborative brew with Iron Brewery (Montauban). Iron brewer David brought a culinary approach to beer, using blueberry, sage, and savory herbs.
• Whiplash (Ireland)coreStrategic or Co-development PartnerDagda No Barley IPA was co-created with Irish brewery Whiplash. Mont Hardi was inspired by Whiplash's No Barley beers and created a No Barley IPA using El Dorado, Mistral, and Idaho 8 hops with oat and wheat base.
• 90 BPMminorStrategic or Co-development PartnerNanuq Imperial Sour was a collaboration with 90 BPM brewery, featuring 25% fruit (raspberry, blueberry, cherry) for a rich, fruity, sour beer.
• Brasserie du Grand ParisminorStrategic or Co-development PartnerLa Buse Pastry Stout Baba au Rhum was a collaboration with Brasserie du Grand Paris, recreating the experience of a rum baba in beer form.
• Hop FrancecoreTechnology or IntegrationArcturus Cold IPA was brewed in collaboration with Hop France, Mont Hardi's French hops supplier, featuring three new aromatic hop varieties (Triskel, Elixir, Mistral) from Hop France's catalog.
• Invindia VineyardscoreStrategic or Co-development PartnerPerséphone, Mont Hardi's first mixed fermentation beer, was aged for one full year in three different wine barrels sourced from Invindia vineyards, imparting woody and vinous notes to the saison base.
• Francis Mc DouglasminorGTM or Marketing PartnerKaraté La Bière Helles was brewed for Francis Mc Douglas (musical project of Gael Mectoob) as a collaboration that celebrates music and beer culture.
• V and B MVF Beer Contest WinnersminorGTM or Marketing PartnerIn 2026, the three V and B MVF (Meilleur Vendeur de France) beer winners were invited to brew collaborative single-hop NEIPAs with Mont Hardi: Bastet (Cashmere, with Rémi from Pau), Sekhmet (El Dorado, with Pierre from Vitré), and Anubis (a third variant).

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Ninkasi: One of France's largest independent craft brewers, based in Lyon, with broad national distribution and a wider portfolio. Comparable as a French craft incumbent, but at meaningfully larger scale than Mont Hardi.
• Brooklyn Brewery: Established international craft brewery with broad European distribution. Comparable as a craft brand seeking scale through diversified portfolio and on-trade presence, though at materially larger scale than Mont Hardi.
• BrewDog: Global craft beer incumbent with significant French retail and bar presence. Comparable as a broad craft portfolio operator, but at a substantially larger scale and more diverse category mix.

Direct peers

• Hoppy Road: French craft brewery specializing in hop-forward and experimental styles; collaborator on Chimata sour, with overlapping product portfolio and channel mix.
• Whiplash Beer: Irish craft brewery known for hop-forward and 'No Barley' experimental IPAs; collaborator on Dagda No Barley IPA, with comparable innovation-driven product development.
• Brasserie Sainte Cru: Alsacian craft brewery with a comparable range of bold, modern craft styles (NEIPA, sour) and a reciprocal collaboration relationship (Hinepukohurangi, Deni Cosmique).
• Iron Brewery: French regional craft brewery (Montauban) with a culinary, adjunct-driven approach; collaborator on Héphaïstos Wheat Ale and a stylistic peer.
• La Superbe: Basque craft brewery with a similar bold, experimental style ethos; reciprocal collaborator (Bidaia, Amalur) operating in adjacent French craft territory.
• Brasserie du Grand Paris: Paris-region craft brewery producing pastry stouts, IPAs, and creative adjunct-driven beers; collaborator on La Buse Pastry Stout and overlapping style profile.
• La Débauche: French craft brewery based in the Loire region, producing hop-forward, pastry stout, and sour beers. A direct collaborator (Hésat Milkshake Pale Ale) and the closest stylistic peer to Mont Hardi in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgP1d3GarGFF-y9kM0LWgNw
• Facebookfacebook.com/MontHardi
• Instagraminstagram.com/monthardi/?hl=fr
• LinkedInlinkedin.com/company/brasserie-mont-hardi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie MONT HARDI