FRM Solutions

What FRM Solutions does

FRM Solutions, LLC is a privately held Atlanta-based software company that sells an enterprise franchise relationship management platform built as an extension of Microsoft Dynamics CRM and Microsoft SharePoint. The platform serves enterprise franchisors — particularly multi-brand franchise organizations with complex operational, compliance, and international requirements — through eight integrated modules covering franchise sales and candidate engagement, legal/compliance (Franchise Information Manager with automated Item 20 reporting), project planning, mobile site audits, franchisee portal, support case management, royalty processing with multi-currency support, and franchisee product ordering. The platform integrates with Microsoft Outlook, Azure DevOps, POS systems, ERP platforms, and Twilio for SMS, and is offered via an open API.

The company operates a quote-based subscription licensing model with annual billing, supplemented by professional services for implementation and a tiered Value Assurance Program (Basic and Premier Support) that provides Client Success Manager access and consulting hours. Go-to-market is enterprise field sales combined with active participation in franchise industry events (IFA Annual Convention, International Franchise Expo, Multi Unit Franchising Conference) and the Franchise Today podcast hosted by President Stan Friedman. Customers are sourced primarily through IFA relationships and direct enterprise engagement, with no public customer logos named beyond an anonymized "Franchise Brands" reference.

FRM Solutions is a strategic subsidiary of Arke Systems, an enterprise digital experience consultancy with Fortune 500 partnerships (AFLAC, Georgia Pacific, Bloomin' Brands, SPANX, Dollywood, Stanley Black & Decker). The company has received the Microsoft President's Club Award and a Gartner CRM Excellence Award nomination, validating its Microsoft Dynamics implementation credibility. The company is privately held with no disclosed venture capital or private equity funding.

Name

FRM Solutions

Legal name

FRM Solutions, LLC

Website

https://frmsolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

FRM Solutions sells an enterprise franchise relationship management platform built on Microsoft Dynamics CRM and SharePoint, serving multi-brand franchisors with modules for sales pipeline, FDD compliance, royalty management, site audits, and franchisee support.

Ownership category

akta.pro rank

Product category

Franchise Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Franchise management software
• Franchise relationship management
• Royalty management software
• Franchise sales pipeline
• Franchise compliance platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing (Subscription): Enterprise software licensing model for franchise relationship management platform. Pricing is quote-based and customized to client needs based on brand count, user seats, and module requirements. The platform is provided as a hosted solution with ongoing support and updates.
2. Professional Services: Implementation services including business requirements documentation, CRM configuration, custom development, data migration, and training. Projects are managed by FRM Project Managers working directly with enterprise clients.
3. Value Assurance Program (VAP): Tiered support program providing customized reports, Client Success Manager access, and consulting time. Clients can upgrade their VAP level to access additional consulting or report customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

FRM Solutions provides an enterprise franchise relationship management (FRM) software platform built as an extension of Microsoft Dynamics CRM. The platform consolidates franchise sales, compliance, project management, field audits, franchisee support, royalty processing, and product ordering into a single instance for multi-brand franchisors. Implementation services, tiered support, and a Value Assurance Program are offered alongside the subscription software.

Product overview

FRM Solutions offers a unified franchise relationship management platform built as an extension of Microsoft Dynamics CRM. The platform consists of a core system with multiple integrated modules: Franchise Sales & Candidate Gateway for sales pipeline and candidate engagement, Franchise Information Manager (FIM) for legal/compliance management, Project Planner for tracking franchisee projects from legal through construction to opening, Site Visit for mobile brand standard audits, Franchisee Gateway as the central franchisee portal, Case Management for support ticketing, Royalty Management for royalty processing and ERP integration, and Franchisee Product Ordering for supply chain management. The platform also features an open API for custom integrations, Power BI reporting, and Microsoft Outlook synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Sales & Candidate Gateway Sales pipeline management module enabling franchisors to manage leads, automate drip campaigns, track candidate engagement through a personalized WordPress Candidate Gateway, and handle compliant FDD e-signatures. Targets franchise sales and development teams.
• Franchise Information Manager (FIM) Legal and compliance management module for tracking franchise agreement details, automating contractual dates and workflows, managing multiple brands, and generating Item 20 reports. Targets franchisor legal and compliance teams.
• Project Planner Project management module for tracking complex franchise projects including construction, real estate, renewals, and transfers, with dependencies and task assignments across multiple teams. Targets franchise operations teams.
• Site Visit Mobile/tablet-optimized audit solution for conducting franchisee site visits with custom questionnaires, weighted scoring systems, and real-time feedback delivery. Targets field operations and brand standards teams.
• Franchisee Gateway Centralized franchisee portal for accessing documents, managing projects, submitting support cases, and accessing Royalty Management and Product Ordering functionality. Targets franchisees and franchisor support staff.
• Case Management Ticketing system integrated within Franchisee Gateway for tracking franchisee support requests from intake through resolution, with real-time case routing to appropriate team members. Targets franchisee support teams.
• Royalty Management Royalty processing and invoicing module with support for complex rate structures, international currency sales reporting, multi-brand franchisors, and ERP integration for accounts receivable. Targets franchisor finance and operations teams.
• Franchisee Product Ordering Supply and product ordering module allowing franchisees to build carts, purchase products, and track payment status, inventory, and shipments through an integrated order management center. Targets franchisees and franchisor supply chain teams.

Quantifiable outcome

• Automated Item 20 reporting reduces manual effort to minutes instead of hours
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Arke SystemscoreStrategic or Co-development PartnerFRM Solutions is powered by Arke Systems, an award-winning enterprise digital experience provider. Arke provides the infrastructure, resources, and additional team members including marketers, creatives, strategists, and technologists. Arke's past partnerships include Fortune 500 corporations like AFLAC, Georgia Pacific, Vacation.com, Bloomin' Brands, SPANX, Dollywood, and Stanley Black & Decker.
• MicrosoftcoreTechnology or IntegrationFRM is built as an extension of Microsoft Dynamics CRM and leverages Microsoft SharePoint, Azure DevOps, and Outlook integration. The platform delivers enterprise-level reliability using Fortune 500-preferred Microsoft infrastructure.
• International Franchise Association (IFA)coreStrategic or Co-development PartnerFRM Solutions is a proud member of IFA with deep involvement in leadership including Supplier Board membership, Diversity Institute Board founding membership, and Foundation Board of Trustees. President Stan Friedman co-founded the Professional Athlete Franchise Initiative (PAFI) within IFA.
• Microsoft Dynamics CRMcoreTechnology or IntegrationCore platform technology. FRM is built as an extension of Microsoft Dynamics CRM, providing the foundation for franchise relationship management capabilities.
• Microsoft SharePointcoreTechnology or IntegrationDocument management foundation for Franchisee Gateway and organizational file storage. Provides enterprise-grade document library capabilities.
• Palm Beach Atlantic University - Titus CenterminorStrategic or Co-development PartnerStan Friedman, President of FRM Solutions, appointed to Titus Center Advisory Board to guide franchising program at Palm Beach Atlantic University.
• Pro Athlete Franchise Initiative (PAFI)minorStrategic or Co-development PartnerStan Friedman co-founded this IFA initiative alongside retired NFL player Michael Stone to educate twilight-year professional athletes about franchising opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranConnect: FranConnect is the leading franchise CRM and operations platform serving franchisors with sales pipeline, marketing automation, and franchisee operations tools. It is the most directly comparable franchise-vertical SaaS platform to FRM Solutions, addressing similar buyer personas (enterprise franchisors) with similar modules.
• FranchiseBlast: FranchiseBlast is a franchise operations and field audit platform providing mobile site visit tools, franchisee onboarding, and operations workflows for franchisors. It overlaps directly with FRM's Site Visit, Project Planner, and Franchisee Gateway modules, targeting the same franchise operations buyer.

Broad incumbents

• Salesforce: Salesforce is the dominant horizontal CRM with industry clouds (Consumer Goods, Financial Services) and a large AppExchange ecosystem that increasingly encroaches on vertical franchise use cases. It competes with FRM for the same enterprise franchisor CRM budget with much greater scale, R&D, and partner network reach.
• Microsoft Dynamics 365: Dynamics 365 Customer Service and Sales are Microsoft's cloud CRM offerings that supersede the legacy Dynamics CRM platform FRM extends. As Microsoft steers customers to Dynamics 365, FRM's value proposition increasingly depends on continuing to differentiate on top of this evolving foundation, while Dynamics 365 itself competes for the same franchise CRM wallet.
• HubSpot: HubSpot is a leading CRM and marketing automation platform increasingly used by mid-market and growth-stage franchise systems for franchise sales pipeline, marketing, and customer communications. It competes with FRM's Franchise Sales & Candidate Gateway and broader marketing capabilities, particularly at the lower end of FRM's enterprise target.
• Zoho CRM: Zoho CRM is a cost-competitive horizontal CRM platform with broad customization and integrations that smaller franchisors sometimes adopt as a lighter alternative to vertical platforms. It competes on price-sensitive franchise accounts and represents a substitute rather than a direct replacement for FRM's full franchise lifecycle offering.
• Oracle NetSuite: Oracle NetSuite is a leading cloud ERP system used by many franchisors for financial management and royalty accounting. It competes with FRM's Royalty Management module on the financial/ERP side and is sometimes chosen as an alternative to franchise-specific platforms for the back-office components of franchise operations.

Emerging players

• SparkPlug: SparkPlug is an emerging franchise operations platform providing franchisee performance management, incentive programs, and field operations tools. It is comparable to FRM in the franchise operations layer and is gaining traction with emerging franchisor brands that may not yet require FRM's full enterprise suite.
• Pipedrive: Pipedrive is a sales-focused CRM used by franchise development teams for pipeline management of franchise candidate leads. While it overlaps with FRM's Franchise Sales & Candidate Gateway module on the sales pipeline, it lacks FRM's franchise-specific compliance (FDD), royalty, and franchisee lifecycle functionality.

Others

• International Franchise Association (IFA): The IFA is the principal U.S. franchise industry trade association of which FRM is a Supplier Board member and where FRM President Stan Friedman holds multiple leadership positions. It is not a competitor but is the key industry ecosystem participant that shapes FRM's go-to-market motion, lead generation channels, and buyer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/frmsolutions
• Facebookfacebook.com/FRMsolutions
• LinkedInlinkedin.com/company/frm-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRM Solutions