SAL'S Heating & Cooling

What SAL'S Heating & Cooling does

Sal's Heating & Cooling, Inc. is a privately held, family-owned HVAC and plumbing service company founded in 1975 and headquartered in North Royalton, Ohio, with regional offices in Louisville and Owensboro, Kentucky. The company delivers residential and commercial heating, cooling, plumbing, drain and sewer, indoor air quality, and water heating services across Northeast Ohio, Kentucky, and parts of Indiana through dispatched technicians operating from local offices. Its service portfolio spans furnaces, boilers, heat pumps, central and ductless air conditioning, water heaters (including tankless), sump pumps, gas lines, and whole-home air quality products (Aprilaire and iWave), supplemented by a proprietary Sal's private-label HVAC equipment line that earned #1 Private Dealer in the Country recognition in its first year. The business is differentiated by NATE-certified licensed technicians, true 24/7 emergency service, financing partnerships, and a Seasonal Clean & Check maintenance subscription that provides recurring revenue. The company relies on direct-to-consumer go-to-market, capturing customers via local SEO, online reviews (10,000+ positive reviews), coupons, community partnerships (including with the Cleveland Guardians), and multi-brand equipment dealer relationships (Rheem, Amana, Lennox, Goodman, Aprilaire, Generac, Rinnai). Revenue is generated through professional service fees, equipment sales (including the private-label line), and recurring maintenance agreements, with quote-based and unit pricing for individual jobs.

Name

SAL'S Heating & Cooling

Legal name

Sal's Heating & Cooling, Inc.

Website

https://salsheatandcool.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Sal's Heating & Cooling is a privately held, family-owned HVAC and plumbing service company founded in 1975, serving residential and commercial customers across Ohio, Kentucky, and Indiana with heating, cooling, plumbing, drain and sewer, indoor air quality, and maintenance plan services delivered by NATE-certified technicians.

Ownership category

akta.pro rank

Product category

HVAC & Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

HVAC System Replacement & Change-Outs (HSAOAGAB), Chillers, Boilers & Central Plant Operations (BPABACAG), HVAC Air Filtration & Air Purifier Installation (HSAOAIAC), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), Kitchen Ventilation, Range Hood & HVAC Adjustments (HSAPAAAJ), Plumbing (Residential & Commercial) (EDAOACAA)

Keywords

• HVAC services
• Plumbing services
• Heating repair
• Cooling installation
• Indoor air quality

Headquarters

HQ city

North Royalton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. HVAC Services: Revenue from heating and cooling services including repair, maintenance, installation, and replacement of furnaces, boilers, heat pumps, and air conditioning systems for residential and commercial customers.
2. Plumbing Services: Revenue from comprehensive plumbing services including pipe repair, water heaters, gas lines, sump pumps, toilets, drain cleaning, and sewer line services.
3. Equipment Sales: Sale of HVAC equipment including furnaces, air conditioners, heat pumps, water heaters, and the company's private label brand products.
4. Maintenance Plans: Annual and seasonal maintenance service agreements (Seasonal Clean & Check plans) providing recurring revenue through scheduled tune-ups for HVAC and plumbing systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sal's Heating & Cooling delivers residential and commercial HVAC, plumbing, drain and sewer, and indoor air quality services across Northeast Ohio, Kentucky, and Indiana. The company installs, repairs, and maintains furnaces, boilers, heat pumps, air conditioners, water heaters (including tankless), sump pumps, and gas lines, and offers a private-label HVAC equipment line, a 24/7 emergency response, and recurring Seasonal Clean & Check maintenance plans.

Product overview

Sal's Heating & Cooling is a service company offering a comprehensive portfolio of HVAC and plumbing services rather than a single unified software product. The core offerings include heating systems (furnaces, boilers, heat pumps), cooling systems (central AC, ductless mini-splits), plumbing services (water heaters including tankless and traditional tanks, sump pumps, gas lines, drain/sewer), and indoor air quality solutions (Aprilaire purifiers, humidifiers, dehumidifiers, ventilation). The company also offers a private label HVAC brand and provides 24/7 emergency services, commercial HVAC/plumbing, and a Seasonal Clean & Check maintenance plan. All services are delivered through licensed technicians who service all makes and models of equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnaces Gas and electric furnace repair, replacement, and installation services for residential and commercial properties, including maintenance tune-ups and emergency repair.
• Boilers Boiler installation, repair, and maintenance services providing radiant heat systems suitable for residential and commercial properties.
• Heat Pumps Heat pump installation, repair, and maintenance providing both heating and cooling in a single unit, including ductless heat pump options for homes without existing ductwork.
• Air Conditioning Central air conditioning installation, repair, and maintenance services, including ductless mini-split systems for homes without existing ductwork.
• Plumbing Services Comprehensive plumbing services including pipe repair, leak repair, toilet and faucet services, fixture replacement, garbage disposal services, and gas line installation.
• Water Heaters Water heater repair, installation, and replacement services including traditional tank, hybrid, and heat pump water heaters across brands such as Rheem, Bradford White, and A.O. Smith.
• Tankless Water Heaters High-efficiency, space-saving tankless water heating systems providing on-demand hot water in gas and electric models with continuous supply and lower utility bills.
• Drain & Sewer Services Drain cleaning, sewer line repair, water line repair, and hydro jetting services addressing clogs, backups, and sewer issues for residential and commercial properties.
• Sump Pumps Sump pump installation, repair, and replacement services to prevent basement flooding and water damage, including battery backup options.
• Gas Lines Natural gas line installation, repair, and gas shut-off services for appliances, outdoor grills, heating systems, and pools.
• Indoor Air Quality Whole-home air quality solutions including air purifiers, humidifiers, dehumidifiers, ventilation systems, and zoning controls, offered through Aprilaire and iWave brands.
• Commercial HVAC Commercial air conditioning, heating, boiler, and furnace services for office buildings, retail spaces, warehouses, and other commercial establishments.
• Commercial Plumbing Commercial plumbing services including sewer and drain cleaning, plumbing repair, and new plumbing installation for businesses.
• 24/7 Emergency Service Round-the-clock emergency HVAC and plumbing repair available 24 hours a day, 7 days a week, including holidays, for heating failures, AC breakdowns, and plumbing emergencies.
• Seasonal Clean & Check Maintenance Plan Annual and seasonal maintenance service agreement providing recurring tune-ups for furnaces, boilers, AC, heat pumps, water heaters, and sump pumps to extend equipment life and prevent breakdowns.
• Sal's Private Label HVAC Equipment Budget-friendly private-label HVAC products including furnaces, air conditioners, and boilers offered exclusively through Sal's, providing cost-efficient alternatives to major brand equipment.

Quantifiable outcome

• 10,000+ satisfied customers with positive online reviews
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• RheemcoreTechnology or IntegrationRheem is a major HVAC equipment manufacturer. Sal's Heating & Cooling is a Rheem dealer, offering installation, repair, and maintenance services for Rheem products. The company has been recognized as a Best Rheem Dealer in Ohio.
• AmanacoreTechnology or IntegrationAmana brand HVAC products are offered and installed by Sal's Heating & Cooling as an authorized Amana dealer in Ohio.
• LennoxcoreTechnology or IntegrationLennox is offered as a major HVAC brand option for customers seeking air conditioning and heating equipment installation and service.
• GoodmancoreTechnology or IntegrationGoodman HVAC products are available through Sal's as part of their product offerings for residential and commercial applications.
• AprilairecoreTechnology or IntegrationSal's is an Aprilaire Mega Dealer, one of Ohio's largest Aprilaire dealers. They offer the full range of Aprilaire products including air purifiers, humidifiers, dehumidifiers, ventilators, and thermostats.
• Cleveland GuardiansminorStrategic or Co-development PartnerSal's Heating & Cooling is a partner of the Cleveland Guardians baseball team, demonstrating community involvement and local brand recognition.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mr. Rooter Plumbing: National residential and commercial plumbing service franchise offering drain cleaning, sewer line repair, water heater service, and general plumbing. Directly mirrors Sal's plumbing service line and direct-to-consumer field service model.
• Aire Serv: National HVAC service franchise focused on residential heating and cooling repair, installation, and maintenance. Operates with the same dispatched-technician field service model that Sal's uses across Ohio, Kentucky, and Indiana.
• Roto-Rooter: Largest North American plumbing and drain cleaning service company with both residential and commercial customers, offering emergency 24/7 service. Closest national-scale direct competitor to Sal's plumbing, drain, sewer, and water heater services.
• One Hour Heating & Air Conditioning: National residential HVAC service franchise providing installation, repair, and maintenance of heating and cooling systems. Directly comparable to Sal's core residential HVAC service business model and customer segment.
• Benjamin Franklin Plumbing: National residential plumbing service franchise offering installation, repair, and maintenance with on-time guarantees and emergency service. Directly comparable to Sal's residential plumbing offering.

Broad incumbents

• Lennox International: Global HVAC manufacturer and home comfort brand (Lennox, Dave Lennox Signature Collection). Sal's is an authorized Lennox dealer offering installation and service, making Lennox a key supply-side peer and adjacent incumbent.
• Carrier Global: Global HVAC and refrigeration manufacturer (Carrier, Bryant, Payne brands). Sal's services 'all major HVAC brands' including Carrier-family products; Carrier's national dealer network overlaps with Sal's residential service footprint.
• Trane Technologies: Global manufacturer of HVAC systems and building automation with a broad residential/commercial portfolio. Sal's installs and services Trane equipment as part of its multi-brand lineup; Trane represents an incumbent supplier/partner and an indirect competitive presence through its dealer network.

Emerging players

• HomeServe USA: Home repair and emergency services provider offering membership-based coverage for plumbing, HVAC, and electrical systems. Competes with Sal's directly for residential service wallet share via subscription/home-warranty partnerships with utilities and municipalities.

Others

• ServiceTitan: Software platform purpose-built for residential and commercial HVAC, plumbing, and electrical contractors. Relevant as an enabling technology peer that Sal's could adopt — or that competitors may already be using — to drive dispatch, marketing, and customer-experience efficiency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/salsheating

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAL'S Heating & Cooling