Irving Convention Center at Las Colinas
The Irving Convention Center at Las Colinas is a quasi-governmental convention venue and destination marketing organization in Irving, Texas, operating 100,000+ sq ft of exhibit space and promoting Irving as a meetings and tourism destination within the DFW Metroplex.
- Company typePrivate
- Founded2011
- HeadquartersIrving, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Irving Convention Center at Las Colinas does
The Irving Convention Center at Las Colinas is a destination marketing organization and convention venue operating as a quasi-governmental entity on behalf of the City of Irving, Texas, under the brand names Visit Irving and Irving Convention and Visitors Bureau (CVB). The organization's core operations span two intertwined functions: operating the Irving Convention Center at Las Colinas (a 100,000+ sq ft column-free exhibit hall plus ballrooms, breakout rooms, and pre-function spaces) and promoting Irving as a meetings, conventions, and leisure tourism destination. Revenue is generated through three streams: venue rentals to event organizers and corporations, destination tourism promotion funded by hotel occupancy taxes and assessments, and ancillary event services including catering (led by Executive Chef Eduardo Alvarez) and AV support. Venue operations are managed by ASM Global under contract, while the Simpleview CRM platform powers the destination marketing website (irvingtexas.com) and mobile app.
The customer base is diversified across five primary segments: corporate groups and meeting planners (the dominant segment), associations and organizations hosting trade shows, social event planners (weddings/galas), entertainment and sports events (via The Pavilion at Toyota Music Factory), and leisure travelers. Notable enterprise customers include Hilti (which generated 4,000+ room nights from two annual meetings in 2016), Texas Musicians Museum, The Expo Group, and Conference USA/College Football Playoff. Pricing for venue rentals is quote-based and not publicly disclosed, while individual event tickets (e.g., DFW Italian Festival adult admission at $12.51) operate on a pay-as-you-go basis.
The organization operates within the Las Colinas Urban Center, integrated into a walkable visitors district that includes the Westin Irving Convention Center Hotel, Toyota Music Factory (a $200M, 500,000+ sq ft entertainment complex operated by Live Nation at The Pavilion), Mandalay Canal and Gondola Adventures, Lake Carolyn waterfront, Water Street, Levy Event Plaza, and the Mustangs of Las Colinas sculpture (the world's largest equestrian sculpture, installed 1984). The CVB also coordinates with 90+ hotels city-wide and over 200,000 sq ft of total meeting space to support large-scale events. Leadership includes General Manager Tom Meehan, Executive Director Maura Gast, and Executive Chef Eduardo Alvarez. The organization has no disclosed external ownership, private equity, or venture capital involvement.
Irving Convention Center at Las Colinas firmographics
Firmographics- Name
- Irving Convention Center at Las Colinas
- Legal name
- Irving Convention and Visitors Bureau
- Website
- https://irvingtexas.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Irving Convention Center at Las Colinas is a quasi-governmental convention venue and destination marketing organization in Irving, Texas, operating 100,000+ sq ft of exhibit space and promoting Irving as a meetings and tourism destination within the DFW Metroplex.
- Ownership category
- akta.pro rank
Irving Convention Center at Las Colinas industry classification
Industry- Product category
- Convention and Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL), Convention Center–Adjacent/Connected Hotels (THAGALAD), Large-Scale Headquarters Convention Hotels (THAGALAH)
Keywords
Where Irving Convention Center at Las Colinas is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Irving Convention Center at Las Colinas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Convention and Meeting Space Rentals: Revenue generated from renting column-free exhibit halls, elegant ballrooms, break-out rooms, and pre-function areas to event organizers, corporations, and associations for conferences, conventions, and special events.
- Destination Tourism Promotion: The CVB promotes Irving hotels, venues, attractions, and dining to drive visitor spending. Revenue streams include membership services, advertising, and tourism-related programs funded by hotel occupancy taxes and assessments.
- Event Services and Catering: Food and beverage services, AV equipment, setup/breakdown, and technical support provided during events at the convention center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DFW Italian Festival general admission |
| Other | Multi-year contract | Convention center venue rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Irving Convention Center at Las Colinas product offering
Product offeringCore offering
The Irving Convention Center at Las Colinas, operated by the Irving Convention and Visitors Bureau (Visit Irving), provides a 100,000+ square-foot column-free convention venue with ballrooms, breakout rooms, and pre-function areas for conferences, conventions, trade shows, and special events. It also delivers on-site catering, AV, and event coordination services, while the parent CVB promotes Irving as a leisure and meetings destination to drive hotel occupancy and visitor spending.
Product overview
The Irving Convention Center at Las Colinas is a destination marketing and convention center organization offering a portfolio of venues and experiences. The core offerings include the Irving Convention Center at Las Colinas (the main convention venue with 100,000+ sq ft of exhibit space), Toyota Music Factory (entertainment complex with The Pavilion amphitheater), Mandalay Canal with Gondola Adventures, Mustangs of Las Colinas sculpture, Water Street waterfront area, and the Irving Arts Center. These products are complemented by partner hotels (Westin, Ritz-Carlton Dallas Las Colinas, Texican Court), event venues (Levy Event Plaza), restaurants, and meeting spaces throughout the city, creating an integrated destination experience for leisure travelers, meeting planners, and event organizers.
Differentiator
Problem solved
Functional benefit
Products and services
- Irving Convention Center at Las Colinas Column-free exhibit halls, elegant ballrooms, break-out rooms, and pre-function areas totaling over 100,000 square feet of exhibit space, available for rental to event organizers, corporations, and associations for conferences, conventions, and special events.
- Meeting and Event Venues (City-wide Platform) Aggregated offering of over 200,000 square feet of meeting space across Irving, including outdoor venues, unique venues, hotels with meeting space, and restaurants with meeting space for corporate events, conventions, and social gatherings.
- Toyota Music Factory A mixed-use entertainment and lifestyle complex featuring The Pavilion amphitheater, multiple restaurants, bars, and live entertainment venues serving as the city's largest entertainment district adjacent to the convention center.
- The Pavilion at Toyota Music Factory A 3,000-seat indoor-outdoor amphitheater hosting world-class concerts and events year-round, operated by Live Nation, available for ticketed entertainment bookings.
- Mandalay Canal Gondola Adventures Italian-style gondola cruises through Mandalay Canal and Lake Carolyn offering romantic rides and waterfront experiences available for individual ticket purchase.
- Irving Arts Center A multi-venue arts complex featuring Carpenter Hall, Main Gallery, and Community Theatre, hosting ticketed exhibitions, performances, and cultural events for visitors and groups.
- Event Services and Catering Food and beverage catering led by an on-site Executive Chef, AV equipment rental, event setup and breakdown, and technical support provided to clients booking convention center events.
Quantifiable outcome
- Hilti accounted for 4,000-plus room nights through meetings and events at ICC in 2016
- +1 more outcomes
Companies that use Irving Convention Center at Las Colinas
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Irving Convention Center at Las Colinas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Irving Convention Center at Las Colinas partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- DFW ItaliansminorDFW Italians is a 501(c)(3) non-profit organization dedicated to connecting Italians and their associations throughout the Dallas-Fort Worth Metroplex. Presents the DFW Italian Festival in Las Colinas, transforming Irving into a celebration of Italian food, music, and culture.
- Staffmeal.orgminorDuring the COVID-19 pandemic, ICC partnered with staffmeal.org non-profit to prepare and distribute 300 free meal kits weekly to displaced hospitality workers. ICC provided kitchen facilities, culinary staff, and meal preparation.
- ASM GlobalcoreASM Global is the global venue management company that operates the Irving Convention Center, providing professional event services, operations management, and event coordination for conferences, conventions, and special events at the facility.
- SimpleviewcoreSimpleview provides the website platform (irvingtexas.com) and CRM technology powering the Visit Irving digital presence, including the website, mobile app, and destination marketing tools.
- Brookfield Asset ManagementcoreBrookfield Asset Management serves as property management firm overseeing Toyota Music Factory entertainment district, the city's largest entertainment complex adjacent to the convention center. Approved $6.3 million in plaza improvements and up to $25 million in tenant lease space improvements.
- City of IrvingcoreCity of Irving is a key partner in destination development, providing municipal support, infrastructure, and collaborative initiatives for tourism and convention growth in Irving.
- Greater Irving-Las Colinas Chamber of CommercecoreThe Chamber collaborates with CVB on business development, tourism promotion, and economic initiatives to support Irving's hospitality industry and convention business.
- Dallas Creative Industries OfficeminorDallas Creative Industries Office serves as the city's official film commission, music office and creative industries resource. Supports film and photography productions in the Dallas area including Irving.
- Dallas County Utility and Reclamation District (DCURD)minorDCURD oversees the Mandalay Canal and Lake Carolyn water features used for gondola cruises, water activities, and photo/video productions. Issues permits for filming and events on these properties.
- Toyota Music Factory (ARK Group)coreToyota Music Factory is a $200 million, 500,000+ square foot mixed-use entertainment and lifestyle complex developed by ARK Group. Adjacent to convention center, it includes Live Nation Pavilion amphitheater, restaurants, and entertainment venues.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Irving Convention Center at Las Colinas competitors and assessment
Company assessmentDirect peers
- Kay Bailey Hutchison Convention Center: The largest convention venue in downtown Dallas, located roughly 10 miles from Irving. Directly competes for the same DFW corporate, association, and trade show bookings, and is also managed by a third-party operator (OVG Hospitality).
- Fort Worth Convention Center: The other major convention facility in the DFW Metroplex, competing head-to-head with Irving for regional conventions, corporate meetings, and association events across the same client base.
- Henry B. González Convention Center (San Antonio): Texas-based public convention center operated as a city facility with comparable scale and customer mix (corporate, association, social events). Comparable destination-marketing model pairing the venue with hotels, the Riverwalk, and entertainment district.
- George R. Brown Convention Center: Major Texas convention center in Houston operated by Houston First Corporation. Competes with Irving for state-level association conventions and corporate meetings, with a similar public-entity / DMO governance structure.
- San Diego Convention Center: Large-scale public convention center paired with a destination marketing organization (San Diego Tourism Authority). Comparable in operating model (city-affiliated DMO driving meetings demand into the venue) and in targeting corporate and association clients.
Broad incumbents
- Orange County Convention Center: One of the largest convention facilities in the US, located in Orlando. Competes for national trade shows and large association conventions at a much greater scale, representing the upper bound of the category Irving competes within.
- Mandalay Bay Convention Center: Las Vegas-based convention center operated as part of a resort complex. Comparable in targeting large association and corporate events but benefits from a destination with significantly denser hotel and entertainment supply than Irving.
Others
- ASM Global: The third-party venue management partner that operates Irving Convention Center. Relevant as an ecosystem partner and comparable as an operator of competing convention centers worldwide (e.g., Los Angeles Convention Center, Anaheim Convention Center).
Regional players
- Visit Dallas: The DMO marketing downtown Dallas as a meetings destination. Operates as a quasi-governmental CVB similar to Visit Irving, but directs demand toward Kay Bailey Hutchison Convention Center and downtown hotels rather than Las Colinas.
- Visit Fort Worth: Destination marketing organization for Fort Worth, the other half of the DFW split. Drives meetings and leisure demand toward the Fort Worth Convention Center, Sundance Square, and the Stockyards, competing with Irving for regional tourism share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Irving Convention Center at Las Colinas social profiles
Digital presenceIrving Convention Center at Las Colinas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irving Convention Center at Las Colinas leadership team
Management profileNumber of profiles
Profiles3 records
Irving Convention Center at Las Colinas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irving Convention Center at Las Colinas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irving Convention Center at Las Colinas
What does Irving Convention Center at Las Colinas do?
The Irving Convention Center at Las Colinas, operated by the Irving Convention and Visitors Bureau (Visit Irving), provides a 100,000+ square-foot column-free convention venue with ballrooms, breakout rooms, and pre-function areas for conferences, conventions, trade shows, and special events. It also delivers on-site catering, AV, and event coordination services, while the parent CVB promotes Irving as a leisure and meetings destination to drive hotel occupancy and visitor spending.
Is Irving Convention Center at Las Colinas a public or private company?
Irving Convention Center at Las Colinas is a private company. It is classified as state government owned and is currently operating.
When was Irving Convention Center at Las Colinas founded?
Irving Convention Center at Las Colinas was founded in 2011. It employs 11 to 50 people.
Where is Irving Convention Center at Las Colinas based?
Irving Convention Center at Las Colinas is headquartered in Irving, United States, in the North America region.
How does Irving Convention Center at Las Colinas make money?
Three revenue lines are on record. Convention and Meeting Space Rentals are the primary driver. The others are destination Tourism Promotion and event Services and Catering.
Who are Irving Convention Center at Las Colinas's main competitors?
Direct peers on record are Kay Bailey Hutchison Convention Center, Fort Worth Convention Center, Henry B. González Convention Center (San Antonio), George R. Brown Convention Center and San Diego Convention Center. Broad incumbents are Orange County Convention Center and Mandalay Bay Convention Center. ASM Global is listed as an others. Regional players are Visit Dallas and Visit Fort Worth.
Does Irving Convention Center at Las Colinas have an API?
No public API is recorded for Irving Convention Center at Las Colinas.
What industry is Irving Convention Center at Las Colinas in?
Irving Convention Center at Las Colinas's product category is Convention and Event Venue Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of THAHAAAL, Convention Campus & District Operators (Integrated Venue Districts). Its NAICS code is 71131 and its SIC code is 7900.