CADAS Software

What CADAS Software does

CADAS Software Sp. z o.o. is a privately held Polish software company founded in 1990 (rebranded to its current name around 2004) that develops the CADAS Platform, a unified MES-class (Manufacturing Execution System) survey data acquisition platform integrating six core data-collection modules: MOBI (Android mobile face-to-face), NetCATI (telephone interviewing with built-in VoIP), CAWI (web surveys), CAPI (laptop-based face-to-face), MySh (Mystery Shopper analytics), and FoBo (online qualitative focus groups), plus supporting applications (CallServer, CATI@Home, Xplore, QET, SCU). The platform is built on Apache Tomcat and PostgreSQL with a proprietary SIP2/Asterisk-based CallServer that enables Home CATI without external PBX or VPN, and includes regulatory compliance modules for GDPR/RODO (v4.99), WCAG 2.1 (CAWI, 2022), and ESOMAR/PKJPA standards. MixMode functionality allows seamless switching between survey modes within a single project.

The company monetizes through a mix of one-time on-premise multi-module licenses, usage-based cloud hosting (Pay4M, charged per sample size converted to minutes), SaaS subscriptions (MySh, eStat data browser), IaaS infrastructure hosting, and recurring maintenance/support contracts (PUUS), plus implementation and IT consulting services. Its 48 active licensees span market research agencies (30 entities, 63%), media organizations, universities, banks/insurance, commercial enterprises, municipal administrations, and an industry association, deployed across 84 server units (71 in Poland across 10 cities, 13 abroad in 9+ countries including EU, USA, and Indochina). Notable named customers include TNS Polska, Kantar TNS, IQVIA, Grupa RMF, PBS, MANDS, Fieldwork Quality, and IFIS PAN.

CADAS operates with a stable core team (11-50 employees, unchanged since 2004) led by IT architect Paweł Pawłowski (since 2003) and Dr Henryk Dziewulski (active in survey research since 1983), and is 100% Polish-citizen owned with no institutional investors. GTM combines enterprise field sales for on-premise deployments, product-led growth via the free CADAS Mobi demo on Google Play, Pay4M cloud self-service, and presence at industry events such as INSUMMIT 2022. Platform throughput reached approximately 2.14 million surveys in the trailing 365 days (~11,261 per day) with 560 daily active terminals across modes.

Name

CADAS Software

Legal name

CADAS Software Sp. z o.o.

Website

https://cadas.pl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CADAS Software is a privately held Polish firm that builds and licenses the CADAS Platform, a unified multi-mode survey data-collection system integrating CATI, CAWI, CAPI, MOBI, and FoBo with proprietary VoIP, serving market research agencies, media, universities, and public-sector clients primarily across Poland and selected EU markets.

Ownership category

akta.pro rank

Product category

Market Research Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Survey data collection
• Market research software
• CATI platform
• Multi-mode surveying
• VoIP telephony systems

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licensing (On-Premise): CADAS Platform is sold as a multi-module license (CATI, CAWI, CAPI, MOBI, FoBo, Xplore, CallServer) to research agencies and corporate clients for installation on their own infrastructure. Customers configure a custom package of modules based on their operational needs. Implementation support and training services are bundled with initial license deployment.
2. PaaS / Cloud Hosting (Pay4M): CADAS provides its platform as a cloud-hosted service (Platform as a Service) where clients run survey projects using CADAS software on CADAS infrastructure. Pricing is usage-based — charged per sample size N converted to minutes (Pay4M). Additional managed IT services (scripting, questionnaire setup, operational support) are available for an extra fee.
3. SaaS — Mystery Shopper Reporting & Survey Data Browsing: CADAS MySh (Mystery Shopper results browser) and CADAS eStat survey data browser are offered as Software-as-a-Service, providing hosted platforms for audit research reporting and self-service data analysis.
4. IaaS — Hardware Infrastructure: Hardware platform hosting for clients' web services, databases, respondent panels, or clients' own servers colocated at CADAS facilities.
5. Professional Services & Support: Implementation services (system deployment, training, go-live assistance), maintenance and technical support contracts, IT consulting for research methodology, and operational support for project execution (scripting, data processing, field support). Certified training with formal certification available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

CADAS Software develops and sells the CADAS Platform, a unified MES-class survey data acquisition system integrating CATI (telephone), CAWI (web), CAPI (laptop face-to-face), MOBI (Android mobile), FoBo (online qualitative bulletin board), and MySh (mystery shopper) modules under a shared questionnaire editor and respondent database. The company also offers cloud-hosted Pay4M PaaS services, IaaS infrastructure hosting, professional implementation and support services, and a certification program. Customers are primarily market research agencies, corporate research departments, universities, media organizations, and government bodies.

Product overview

CADAS Software is a Polish market research software company offering the CADAS Platform, a unified MES-class (Manufacturing Execution System) survey data acquisition system. The platform integrates six core survey modules: MOBI (Android mobile surveys), CAWI (web surveys), CAPI (laptop-based face-to-face), NetCATI (telephone interviewing), MySh (Mystery Shopper analytics), and FoBo (virtual bulletin board focus groups). Supporting applications include CallServer (VoIP telephony), CATI@Home (distributed home-based CATI), Xplore (data analysis browser), QET (questionnaire editor), and SCU (research operations management). The platform operates as a multi-module, scalable system that coordinates distributed research resources across different data collection technologies with a common questionnaire editor, shared respondent database, quota management, and unified result repository. Pay4M offers cloud-hosted deployment with pay-per-sample pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• CADAS Platform Unified MES-class survey data acquisition platform integrating CATI, CAWI, CAPI, MOBI, FoBo, and MySh modules with shared questionnaire editor, respondent database, quotas, and result repository. Designed for market research agencies and corporate research departments conducting multi-mode surveys.
• CADAS MOBI Mobile data collection platform for offline form surveys, monitoring, observations, and short face-to-face interviews on Android tablets, smartphones, and PDA devices. For field researchers conducting CAPI-equivalent work on mobile devices.
• CADAS NetCATI Computer-assisted telephone interviewing platform for traditional call centers with integrated VoIP telephony, real-time monitoring, call recording, and project management. For CATI studios conducting telephone surveys in LAN environments.
• CADAS CAWI

Quantifiable outcome

• 2,141,210 surveys completed in the last 365 days across all modes
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature8 records

Partnerships

One partnership is on record.

• University of Lodz (Uniwersytet Łódzki)coreStrategic or Co-development Partner · 1 May 2011Long-standing educational partnership since 2010 with the Department of Methods and Techniques of Sociological Research at the Institute of Sociology of the University of Lodz. The 'Laboratorium CADAS' program teaches students survey research methods using CADAS software as the model solution. The agreement was renewed in February 2023 for another term.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Confirmit (Forsta): Enterprise feedback and research platform combining Voice of Customer, employee engagement, and market research survey capabilities. Forsta merged Confirmit with MaritzCX; competes with CADAS in MR and CX research software.
• Alchemer: Enterprise survey and feedback platform with strong CX, employee, and market research use cases, offering CATI/CAWI/mobile data collection. Comparable in targeting corporate research departments and agencies for multi-channel research programs.
• Askia: France-headquartered survey software vendor offering CATI/CAWI/CAPI/Mobile platform for market research agencies. Direct competitor in the same niche — specialized multi-mode MR data collection — particularly across European markets.
• QuestionPro: Online survey platform with research, CX, and employee engagement offerings including CATI/CAWI/mobile modules. Comparable mid-market direct peer in multi-mode research data collection.
• Voxco: Montreal-based omnichannel survey platform serving market research and CX teams with CATI, CAWI, CAPI, and mobile modules. Directly comparable in multi-mode research-grade data collection targeting agencies and enterprise research departments.
• Sawtooth Software: Specialized survey analytics and questionnaire design platform with strong presence in choice-based conjoint (CBC), MaxDiff, and adaptive research methodologies. Already named as an integration partner of CADAS; directly comparable in advanced questionnaire design for research.

Broad incumbents

• Qualtrics: SAP-owned enterprise experience management platform with broad CX, EX, and market research survey capabilities. Larger, general-purpose incumbent that competes for enterprise research and customer feedback budgets.
• SurveyMonkey: Public-market general-purpose online survey platform (with CX/EX suites) used by enterprises, SMBs, and research teams. Broad incumbent competitor — covers CAWI/web use cases that overlap with CADAS's CAWI module.
• IBM SPSS Data Collection (now part of various successors): Legacy enterprise data collection platform historically competing in CATI/CAWI/CAPI for market research; comparable export functionality to SPSS is explicitly mentioned as an integration point for CADAS, reflecting incumbency in MR analytical workflows.

Others

• Norstat: European data collection company running its own panel and CATI/CAPI operations across multiple countries. Comparable as a buyer/user of MR software platforms like CADAS, with similar multi-country research delivery needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CADAS Software