Name

Darioush Winery

Legal name

Darioush Khaledi Winery, LLC

Website

https://darioush.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Napa Valley Wines

NAICS

Wineries (312130), Beverage Manufacturing (3121), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)

Keywords

• Premium napa wines
• Estate winemaking
• Wine hospitality
• Regenerative viticulture
• Wine distribution

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): Direct-to-consumer wine sales through the winery's website and at the estate. Includes current releases, library wines, large format bottles, and member-exclusive wines. Revenue generated through bottle purchases across multiple varietals and price points.
2. First Offering Membership: Annual membership program providing priority access to exclusive wine releases. Members receive benefits including flat-rate shipping, concierge services, complimentary tastings, and first access to library and large format bottles. Revenue from annual membership fees and ongoing wine purchases through the membership.
3. Wine Experiences and Hospitality: Paid tasting experiences at the winery including Signature Tasting ($80), Mezze Experience ($100), Fine Wines & Artisan Cheeses ($150), By Invitation Only ($250), Culture of Wine Experience ($375), and estate events. Revenue from experience bookings and associated wine purchases.
4. Merchandise and Art Objects: Sale of branded merchandise including pistachios, the book 'From Persia to Napa' ($60), Alexandra Llewellyn x Darioush Travel Backgammon Sets ($1,800), and Crown Jewel & Crystal gift sets.
5. Wholesale Distribution: Sales through authorized distribution partners across US states and international markets including Canada, UK, Germany, Japan, and others. Revenue through bulk wine sales to distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Darioush Winery is a boutique Napa Valley winery that produces and sells premium estate-grown wines (Cabernet Sauvignon, Shiraz, Merlot, Chardonnay, Viognier, Sauvignon Blanc, Pinot Noir, Cabernet Franc, and specialty blends such as Darius II, Duel, Pedar Shiraz, and Sage Vineyard wines). In addition to wine production and sales, the winery operates a hospitality business offering curated tasting experiences at its Napa estate and a First Offering membership program providing priority access to exclusive releases.

Product overview

Darioush Winery is a boutique Napa Valley winery offering a portfolio of premium wines and hospitality experiences. The core product lines include Darius II (the estate's crown jewel Cabernet Sauvignon), the Signature Series (Cabernet Sauvignon, Shiraz, Merlot, Chardonnay, Viognier, Sauvignon Blanc, Pinot Noir, and Cabernet Franc), and Winery Exclusives (Sage Vineyard wines, Duel, Pedar, and Late Harvest Shahpar). Non-wine offerings include the From Persia to Napa cookbook, Persian pistachios, limited edition travel backgammon sets, and Crown Jewel & Crystal gift sets. The winery operates a First Offering Membership program providing priority access to exclusive releases, and offers various guest tasting experiences ranging from $80 to $375 per person.

Differentiator

Problem solved

Functional benefit

Products and services

• Darius II Cabernet Sauvignon The crown jewel of the Darioush estate, a refined age-worthy collectible Cabernet Sauvignon that captures the singular qualities of each vintage from Napa Valley vineyards; features unique label art drawn from ancient Persian traditions. Reserved exclusively for First Offering members.
• Signature Cabernet Sauvignon The hallmark flagship wine of Darioush, characterized by seamlessness from decades of vineyard management, sourced from cooler climate Southern Napa Valley sites in Mount Veeder and Napa Valley AVAs.
• Signature Shiraz Shiraz crafted to coax inherent complexity, structure, and age-worthiness, sourced from Southern Napa Valley's cooler microclimates.
• Signature Merlot Aromatic Merlot with varietal typicity, sourced from vineyards spanning Mount Veeder to the Napa Valley floor.
• Signature Chardonnay Progressive style Chardonnay integrating precision, richness, and complexity, grown from estate and Los Carneros vineyards.
• Signature Viognier Fragrant and exotic Viognier capturing cool-climate origins in Oak Knoll (Napa Valley) and Los Carneros (Sonoma).
• Signature Sauvignon Blanc Vibrant, expressive Sauvignon Blanc reflecting the diversity of Napa Valley through a harmonious blend of vineyard sites.
• Signature Pinot Noir, Russian River Valley Vineyard-driven Pinot Noir from one of the most cherished micro-regions in Russian River Valley, grown in Goldridge soil.
• Signature Cabernet Franc Cabernet Franc from rocky, higher-elevation Mount Veeder estate, combining cool marine-influenced climate with sun exposure.
• Duel Cabernet Sauvignon/Shiraz A unique blend harmonizing Cabernet Sauvignon's fruit and earthy minerality with Shiraz's vibrancy and exotic spice.
• Pedar Shiraz A heartfelt tribute 100% estate-grown Shiraz naturally fermented and aged 18 months in classic terracotta amphora.
• Sage Vineyard Red Wine From the 22-acre Sage Vineyard estate atop Mount Veeder, a Bordeaux blend of Cabernet Franc, Merlot, and Cabernet Sauvignon.
• Sage Vineyard Sauvignon Blanc Sauvignon Blanc sourced from three small blocks at 1,800 feet elevation on Mount Veeder estate.
• Late Harvest Shahpar A rare, extremely limited wine made from botrytis cinerea-affected grapes, a blend of 65% Sauvignon Blanc and 35% Semillon.
• From Persia to Napa (Cookbook) A cookbook and history tracing Iranian viniculture from ancient times to Darioush winery, with recipes and wine pairings.
• Persian Pistachios Persian style pistachios roasted with sea salt and citrus zest, packaged in a silver tin with the Darioush seal (8 ounces).
• Alexandra Llewellyn x Darioush Travel Backgammon Set Limited edition travel backgammon sets handcrafted from laurel burl wood with brass findings and semi-precious stone playing pieces, inspired by Darius II label art.
• Crown Jewel & Crystal Gift Set Hand-crafted gift featuring Darius II Cabernet Sauvignon alongside hand-painted crystal tumblers by Vienna-based Lobmeyr.
• First Offering Membership Annual wine membership guaranteeing priority access to the most exclusive wine releases before public release, plus flat-rate shipping, concierge services, and complimentary tastings for members.
• Guest Wine Experiences Winery tasting experiences at the Napa estate including Signature Tasting, Mezze Experience, Fine Wines & Artisan Cheeses, By Invitation Only, Culture of Wine Experience, and Caviar Experience, priced from $80 to $375 per person.
• Large Format Bottles Etched and hand-painted Signature Cabernet Sauvignon available in 3L, 6L, and 9L formats for special occasions and cellaring.

Quantifiable outcome

• Wines consistently rated 92-96 points by major critics including James Suckling, Decanter Magazine, Wine Spectator, and Lisa Perotti-Brown
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Alexandra LlewellynminorStrategic or Co-development PartnerPartnership with London-based games designer Alexandra Llewellyn to produce two bespoke, limited edition travel backgammon sets inspired by Darius II label art from 2011 and 2012. The sets are made of natural laurel burl wood with brass findings, handcrafted and handpainted with semi-precious stone playing pieces.
• Regiis OvacoreStrategic or Co-development PartnerLocal caviar purveyor and experts providing three distinct caviars for the A Caviar Experience at Darioush. Founded by Chef Thomas Keller and Shaoching Bishop. Caviar pairings are designed to complement limited-release wines including Darius II.
• J. & L. LobmeyrminorStrategic or Co-development PartnerVienna-based crystal glass producer creating hand-painted crystal tumblers for the Crown Jewel & Crystal exclusive gift set featuring 2022 Darius II. Six-generation family-owned business known for impeccable craftsmanship of lighting and tableware.
• Victoria and Albert Museum (V&A Museum)coreOthersThe 2022 Darius II label features a mid-19th century tile from Tehran acquired by the V&A Museum in 1876 as part of their collection of 'modern tiles' showcasing interior architecture. Previous Darius II labels have featured other Persian artworks from the museum's collection.
• Southern Glazers Wine & SpiritscoreChannel Partner/ Reseller/ DistributorNational wholesale distribution partner for Darioush wines across multiple US states including Arkansas, California, and other regions.
• WinebowcoreChannel Partner/ Reseller/ DistributorWine distribution partner handling wholesale distribution in Delaware, Illinois, and other states.
• Frederick Wildman and SonscoreChannel Partner/ Reseller/ DistributorWine distribution partner serving New Jersey and regional markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Joseph Phelps Vineyards: Multi-generational Napa estate known for Insignia, a flagship Bordeaux blend; directly comparable to Darioush in terms of premium blend philosophy, estate sourcing, and global fine-wine distribution.
• Silver Oak Cellars: Napa and Alexander Valley Cabernet-focused producer with strong direct-to-consumer and hospitality flywheel; a like-for-like peer given similar price points, DTC emphasis, and brand-led distribution.
• Opus One Winery: Iconic Napa Valley Bordeaux-style estate producing a single flagship Cabernet-dominant wine at ultra-premium pricing; comparable to Darioush in positioning, distribution model, and collector-driven demand.
• Caymus Vineyards: Family-owned Napa Valley Cabernet specialist with a flagship Special Selection at the ultra-premium tier; directly comparable to Darioush in varietal focus, premium price points, and multi-generational family ownership.
• Stags' Leap Winery: Historic Napa Valley estate producing premium Cabernet Sauvignon and small-portion estate wines with a strong hospitality and membership offering; closely aligned with Darioush in DTC-led luxury strategy.
• Heitz Cellar: Long-established Napa Valley winery renowned for its Martha's Vineyard Cabernet and library-aged releases; comparable to Darioush in collectible single-vineyard Cabernets and allocation-driven DTC.
• Groth Vineyards & Winery: Oakville-based Napa producer specializing in premium estate Cabernet Sauvignon with a strong hospitality and DTC focus; a like-for-like peer for Darioush's varietal mix and pricing tier.
• Shafer Vineyards: Family-owned Napa Valley winery famous for Hillside Select Cabernet; parallels Darioush in boutique scale, single-family ownership, allocated flagship wine, and loyal collector base.

Broad incumbents

• Cakebread Cellars: Established second-generation Napa family winery with a broader varietal portfolio and robust hospitality program; comparable to Darioush in family ownership, multi-channel distribution, and premium positioning.

Emerging players

• Screaming Eagle: Cult Napa Cabernet with extreme allocation and ultra-premium pricing; overlaps with Darioush in collector-driven demand and DTC model, though at a much smaller production scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/darioushwinery
• Facebookfacebook.com/darioushwinery
• Instagraminstagram.com/darioushwinery
• Pinterestpinterest.com/darioushwinery
• LinkedInlinkedin.com/company/darioush-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Darioush Winery