Paywizard
- Company typePrivate
- Founded1999
- HeadquartersKirkcaldy, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Paywizard firmographics
Firmographics- Name
- Paywizard
- Legal name
- Singula Decisions Limited
- Website
- https://paywizard.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Paywizard industry classification
Industry- Product category
- Subscriber Management & Intelligence Software
- NAICS
- Telephone Call Centers (56142)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
- akta.pro secondary industries
- Bill Management & Subscription Management (FSAGADAG), Billing, Payments & Subscription Support (BPAAABAC)
Keywords
Where Paywizard is headquartered
LocationHeadquarters
- HQ city
- Kirkcaldy
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Paywizard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform/SaaS Subscription: Subscription-based access to the Singula Decisions subscriber management platform including subscription management, billing, and CRM capabilities.
- Managed Contact Centre Services: UK-based 24/7/365 managed subscriber contact centre providing omni-channel support (voice, email, webchat, WhatsApp, social, SMS) with specialist retention, win-back, and sales teams. Measured on saves rather than call handling time.
- Professional Services & Advisory: Domain expertise and advisory services from 25 years of subscriber operations, including formal practice and board-level advice. Includes strategic consulting, campaign execution, and operational support.
- Partner/White-label Licensing: Co-branded or white-label deployment of the subscriber layer for technology partners, embedded partners, and channel resellers. Flexible commercial models including referral fees and resale margins.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Paywizard product offering
Product offeringCore offering
Paywizard (now operating as Singula Decisions) sells a subscriber intelligence and management platform for pay-TV broadcasters and subscription businesses, combining subscription/billing/CRM with the Singula Decisions IQ AI layer (signal, scoring and decision engines) and a 24/7 UK managed contact centre. The platform helps tier-1 clients win subscribers, grow ARPU, and retain subscribers through automated decisioning on 25 years of subscriber operations data.
Product overview
Singula Decisions is a subscriber intelligence company offering a unified platform architecture combining subscription management, billing, and CRM capabilities with an AI-powered intelligence layer (Singula Decisions IQ). The core Subscriber Management Platform handles subscriptions, payments (300+ methods, 100+ currencies), and entitlements, while Singula Decisions IQ — built on 25 years of live subscriber data — provides signal detection, predictive scoring, and automated decision-making through a suite of AI tools (IQ.Copilot, IQ.Deflect, IQ.Save, IQ.Suggest, IQ.Simulator, IQ.Chat, IQ.Onboard, IQ.Treasury). The Managed Contact Centre provides 24/7 UK-based subscriber operations, and a Partner Programme enables co-branded or white-label integration. The platform is complemented by proprietary research into subscriber psychology.
Differentiator
Problem solved
Functional benefit
Brands
- Singula Decisions IQ: The intelligence layer providing insight, control, and automation for subscriber management - includes tools like IQ.Copilot, IQ.Deflect, IQ.Save, IQ.Suggest, IQ.Onboard, and IQ.Treasury.
Products and services
- Subscriber Management Platform
Quantifiable outcome
- 95% accuracy identifying high-risk churners
- +16 more outcomes
Companies that use Paywizard
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Paywizard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature12 records
Paywizard partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core, supporting and infrastructure.
- Go-to-Market Partners (Flagship)flagshipPartners who own the client relationship and lead the bid; Singula rides in as the subscriber-management and billing layer of their integrated stack. This is the primary partnership model the company focuses on, enabling partners to complete their stack without competing for the client.
- Collaboration PartnerscorePartners with whom Singula combines strengths on shared client engagements, working alongside their team rather than behind it. Each party brings their core competencies to deliver comprehensive solutions.
- Embedded/OEM PartnerscorePartners who embed Singula inside their own product, or Singula embeds partner technology inside its platform. Whichever direction completes the proposition for the end client. Can operate entirely white-label.
- Technology PartnerssupportingBack-end providers including payments, orchestration, and data providers that integrate with Singula to strengthen the subscriber management stack. Pre-integrated with 300+ payment methods.
- Amazon Web Services (AWS)infrastructureWebsite hosting, content delivery, and email delivery of enquiries using AWS Europe (Ireland) region (eu-west-1). Data processed within UK/EEA.
- GooglesupportingWebsite analytics (Google Analytics) and tag management (Google Tag Manager) used where visitors have consented to analytics cookies.
- LinkedIn (Microsoft)supportingAdvertising measurement and audience matching for LinkedIn marketing campaigns. Microsoft-owned LinkedIn platform used for B2B targeting with marketing cookies.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Paywizard competitors and assessment
Company assessmentDirect peers
- Zuora: Zuora is a subscription management and billing platform serving subscription-based businesses across media, SaaS, and other verticals. It directly competes with Singula Decisions' Subscriber Management Platform on subscription billing, revenue recognition, and subscriber lifecycle management for subscription businesses.
- Chargebee: Chargebee is a subscription billing and revenue management platform serving SaaS, digital media, and subscription businesses globally. It competes with Singula Decisions on recurring billing, dunning, and subscription management capabilities, though without the broadcast-specific intelligence layer.
- Recurly: Recurly provides subscription management and billing software for digital media, streaming, and SaaS companies. It overlaps with Singula Decisions on subscription lifecycle management and churn-optimization features for subscription-based businesses.
- Synamedia: Synamedia (formerly Cisco's Service Provider Video Technology Group) provides video software and subscriber solutions to pay-TV operators and broadcasters. It competes directly with Singula Decisions in serving tier-1 broadcasters with subscriber management, video platforms, and content security.
- Bango: Bango provides payment and subscription platform technology for digital content providers, including streaming and content merchants. It competes with Singula Decisions in the digital content subscription space, particularly on payment routing, bundling, and subscription lifecycle management.
Broad incumbents
- Amdocs: Amdocs is a large incumbent providing billing, CRM, and operational systems to telecommunications, media, and financial services providers. It overlaps with Singula Decisions on the billing and subscriber management side for pay-TV and telecom operators, though as part of a much broader portfolio.
- Netcracker Technology: Netcracker provides BSS/OSS and digital experience solutions to telecom, cable, and media operators. It competes in the same pay-TV/cable operator space as Singula Decisions, particularly on billing, subscriber management, and customer experience, though as a broader telecom-focused platform.
- Stripe Billing: Stripe Billing is a recurring billing and subscription management product from Stripe, serving businesses of all sizes with payment infrastructure and subscription tools. It overlaps with Singula Decisions on subscription/billing management for digital businesses, though without the broadcast-specific intelligence or managed services.
- Salesforce: Salesforce provides CRM and customer experience platforms with subscription/contract management capabilities via Industries Cloud (Vlocity) for media and communications verticals. It competes broadly with Singula Decisions' CRM and subscriber management functionality, though as a much broader enterprise platform.
Emerging players
- Muvi: Muvi is an OTT/streaming platform provider offering end-to-end video, subscription, and monetization infrastructure for content businesses. It competes with Singula Decisions on subscription and monetization capabilities for streaming broadcasters, though typically targeting smaller and mid-market operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Paywizard social profiles
Digital presencePaywizard compliance and trust
Trust signalCompliance1 record
Paywizard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paywizard leadership team
Management profileNumber of profiles
Profiles1 record
Paywizard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paywizard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paywizard
What does Paywizard do?
Paywizard (now operating as Singula Decisions) sells a subscriber intelligence and management platform for pay-TV broadcasters and subscription businesses, combining subscription/billing/CRM with the Singula Decisions IQ AI layer (signal, scoring and decision engines) and a 24/7 UK managed contact centre. The platform helps tier-1 clients win subscribers, grow ARPU, and retain subscribers through automated decisioning on 25 years of subscriber operations data.
Is Paywizard a public or private company?
Paywizard is a private company. It is classified as unknown and is currently operating.
When was Paywizard founded?
Paywizard was founded in 1999. It employs 1,001 to 5,000 people.
Where is Paywizard based?
Paywizard is headquartered in Kirkcaldy, United Kingdom, in the Europe region.
How does Paywizard make money?
Four revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are managed Contact Centre Services, professional Services & Advisory and partner/White-label Licensing.
Who are Paywizard's main competitors?
Direct peers on record are Zuora, Chargebee, Recurly, Synamedia and Bango. Broad incumbents are Amdocs, Netcracker Technology, Stripe Billing and Salesforce. Muvi is listed as an emerging player.
Does Paywizard have an API?
Yes. Singula Decisions offers a comprehensive REST API suite for integrations. The API-first platform exposes endpoints for subscriptions, billing, payments, entitlements, and subscriber records. Pre-integrated with 300+ payment methods and 100+ currencies. Connected to Singula Decisions IQ for insight and decisions through the same APIs. Example endpoints include POST /v2/subscribers and POST /v2/subscriptions. Partners can integrate quickly without re-architecting existing systems.
What industry is Paywizard in?
Paywizard's product category is Subscriber Management & Intelligence Software. Its primary akta.pro industry code is MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps), with a secondary code of FSAGADAG, Bill Management & Subscription Management. Its NAICS code is 56142 and its SIC code is 8742.