SQUADATA

What SQUADATA does

SQUADATA (legal entity Digital Squad SAS) is a French data-marketing technology company founded in 2009 and headquartered in Lyon, France. The company operates a behavioral retargeting platform that identifies anonymous website visitors in real time by matching them against a database of 64 million opt-in profiles, achieving reported recognition rates of 20–30% across 200 million monthly analyzed visits. Once matched, visitors are re-engaged through automated, behaviorally personalized email campaigns (delivered within one hour of visit) and SMS retargeting (delivered within minutes, with 95%+ open rates), with additional modules covering customer reactivation, CRM onboarding, a Data Management Platform (DMP), and data monetization.

The platform is engineered for low-friction deployment: a single tag is installed via Google Tag Manager or another Tag Management System in under five minutes, with the system operational in under 48 hours. SQUADATA is GDPR-compliant, with data hosted in Europe, and operates commercially across four Western European markets: France, Spain, Italy, and Belgium.

SQUADATA employs a sales-led, quote-based go-to-market model with subscription and usage-based revenue mechanics, complemented by a freemium entry point in the form of a free 10-day Audience Rating audit. Each client is supported by a dedicated Traffic Manager. Customer concentration is diversified across both large enterprise accounts (Orange, Sosh, La Redoute, Electro Dépôt, ArmorLux, Besson Chaussures, Homair, Sandaya) and SMEs (Croq'kilos, Ski Planet, Toner Service, Camif), spanning e-commerce, tourism, fashion/apparel, food & beverage, telecom, and office supplies. The company is privately held with no disclosed external funding, no parent company, and no M&A activity on record; reported leadership includes Ludovic Mugnier as Founder and Philippe Pelissier as CEO (with one source also identifying Mugnier as CEO/Director of Publication, indicating a recent or ongoing leadership transition).

Name

SQUADATA

Legal name

DIGITAL SQUAD SAS

Website

https://squadata.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SQUADATA is a French data-marketing platform that helps European SMEs and enterprises recover lost revenue by identifying anonymous website visitors in real time and re-engaging them through behavioral email and SMS retargeting campaigns, leveraging a 64 million opt-in profile database.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Email Retargeting: Charges for email retargeting campaigns that identify anonymous visitors and deliver personalized emails based on their browsing behavior. Campaigns are automated and personalized based on navigation data.
2. SMS Retargeting: Revenue from SMS retargeting campaigns with high open rates targeting mobile users with personalized short messages.
3. Email Remarketing: Re-engagement campaigns for known customers based on their behavioral triggers on the website, activating dormant opt-in contacts.
4. Audience Rating Audit: Free initial audit service that provides prospects with their visitor reach rate, KPIs, and recommended scenarios, driving conversion to paid services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SQUADATA operates a retargeting and remarketing SaaS platform that identifies anonymous website visitors by matching them in real time against a database of 64 million opt-in profiles, then re-engages them via personalized email or SMS campaigns triggered by their browsing behavior. The platform serves e-commerce, tourism, fashion, and services businesses across France, Spain, Italy, and Belgium, and is operational in under 48 hours through simple Tag Management System integration. The company delivers dedicated Traffic Manager support, GDPR-compliant European data hosting, and a free 10-day Audience Rating audit as the entry point to paid services.

Product overview

Squadata is a retargeting and remarketing platform that helps e-commerce businesses recover lost revenue from anonymous website visitors. The core offering consists of three main products: Email Retargeting (identifies anonymous visitors and sends personalized emails within 1 hour), SMS Retargeting (delivers high-open-rate SMS messages within minutes), and Email Remarketing (re-engages known customers based on behavioral triggers). Additional modules include Réactivation, CRM OnBoarding, DMP, and Monétisation for extended data marketing capabilities. The platform operates across 64M opt-in profiles, achieving 20-30% visitor recognition rates and 95%+ SMS open rates, with operational setup in under 48 hours and GDPR compliance across France, Spain, Italy, and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Retargeting

Quantifiable outcome

• +57% revenue increase for Ski Planet (ski tourism e-commerce)
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Criteo: French-headquartered global leader in retargeting and performance display advertising. Directly comparable as both companies build identity-driven retargeting products on first-party data for e-commerce advertisers across Europe.
• Splio: French CRM and marketing-automation vendor with email, SMS, and loyalty modules targeting retail and e-commerce. Highly comparable customer segment, geography (France-led), and omnichannel campaign execution model.
• Brevo (formerly Sendinblue): French marketing platform offering email, SMS, and marketing automation to SMBs and mid-market. Comparable in French roots, SMB focus, channel mix (email + SMS), and subscription-based marketing tooling — though broader in scope than Squadata's retargeting specialty.
• Actito: European (Belgian-headquartered) multichannel marketing-activation platform with email, SMS, and customer-journey orchestration. Comparable mid-market B2B focus, Western European footprint, and data-driven activation use cases for retail/tourism.
• OptiMonk: European on-site personalization and retargeting platform serving e-commerce SMBs. Comparable in deploying behavioral triggers (cart abandonment, exit intent) to convert anonymous visitors via personalized overlays and email capture.
• Webmecanik: French marketing-automation platform offering email, SMS, and CRM capabilities to SMBs and mid-market. Comparable French origin, SMB/mid-market targeting, and direct marketing services across email and SMS channels.
• Ysance: French Data Management Platform (DMP) and customer-data activation vendor. Directly comparable in offering DMP capabilities and audience-data monetization, an adjacent module to Squadata's DMP/Monétisation products.
• SmartPixel: European on-site personalization and retargeting vendor focused on personalized product recommendations and email/SMS re-engagement for e-commerce. Closely comparable use case (convert anonymous visitors via behavioral personalization) and customer profile.
• RTB House: European retargeting specialist offering AI-powered personalized retargeting campaigns for e-commerce. Closely matches Squadata's product scope (deep-learning retargeting across display, email, and onsite) and target customer (mid-market online retailers).

Broad incumbents

• Klaviyo: US-based email/SMS marketing platform purpose-built for e-commerce, with deep Shopify and behavioral-trigger integrations. Larger and broader than Squadata but competes for the same marketing budget on email/SMS personalization tied to browsing behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/squadata
• Facebookfacebook.com/squadata
• LinkedInlinkedin.com/company/squadata-net

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SQUADATA