Drexl + Ziegler

What Drexl + Ziegler does

Drexl + Ziegler GmbH & Co. KG is a family-owned, multi-brand automotive dealership and certified service group headquartered in Augsburg, Bavaria. Founded around 1950 and now in its third generation of Ziegler family ownership, the company operates three locations across Augsburg, Neusäß, and Günzburg with approximately 160 employees. It serves individual consumers, corporate fleet customers, and government authorities through authorized dealership relationships with BMW and MINI (core franchise since inception), and more recently added Chinese-affiliated new-energy brands — MAXUS, GWM ORA, GWM WEY, and as of April 2026, MG — to capture EV and hybrid demand.

The company's core offering is an integrated sales-and-service stack: new vehicle brokerage for BMW and MINI, sales of new EVs and PHEVs from the Chinese brands, annual and used BMW/MINI vehicles, a certified BMW & MINI contract workshop that has achieved 38 consecutive perfect scores in BMW's workshop audit (a record the company states is nationwide unique), original parts retail to both consumers and partner workshops, a wheels and tires competence center, accident and damage management, and a vehicle subscription (Auto-Abo) product. Technology consists of OEM-certified diagnostic systems, a WordPress-based website with online appointment booking and a vehicle inventory finder; there is no disclosed proprietary software or AI capability.

Drexl + Ziegler's revenue model combines transactional streams (new and used vehicle sales, vehicle acquisition, parts) with recurring streams (financing, insurance, leasing, auto subscription, fleet management, and workshop service). Pricing is per-vehicle for retail sales, monthly for subscription/financing products, and per-job for workshop services. The customer base spans private individuals (primary), large corporate fleet operators, and public-sector authorities, with go-to-market executed through physical showrooms, online booking, social media, community events (e.g., Neusäßer Oldtimerschau), and direct enterprise fleet sales. The legal entity is a GmbH & Co. KG limited partnership with three managing directors from the Ziegler family, no external institutional shareholders, and no public disclosure of financial results.

Name

Drexl + Ziegler

Legal name

Drexl + Ziegler GmbH & Co. KG

Website

https://drexl-ziegler.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Drexl + Ziegler is a family-owned, multi-brand automotive dealership in Bavaria, Germany, operating three locations in Augsburg, Neusäß, and Günzburg with ~160 employees. It serves consumers, fleet operators, and government authorities as an authorized BMW/MINI dealer and certified workshop, now also selling MAXUS, GWM, and MG EVs.

Ownership category

akta.pro rank

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new BMW, MINI vehicles and new energy vehicles from MAXUS, GWM (ORA, WEY), and MG brands. Includes vehicle brokerage (Neuwagenvermittlung) for BMW and MINI.
2. Used Vehicle Sales: Annual vehicles (Jahreswagen) and used cars (Gebrauchtwagen) of BMW and MINI brands
3. Workshop and Service: Certified maintenance and repair services, accident and damage management, original parts and accessories sales, wheels and tires services
4. Financial Services: Leasing, financing, and insurance products offered to customers
5. Auto Subscription: Vehicle subscription service (Auto-Abo) providing flexible mobility without ownership
6. Fleet Services: Fleet equipment and management solutions for large corporate customers, authorities, and special customers
7. Vehicle Acquisition: Purchase of customer vehicles at fair prices

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Drexl + Ziegler is a multi-brand automotive dealership and certified BMW & MINI contract workshop operating three physical locations in Bavaria, Germany (Augsburg, Neusäß, Günzburg). The company sells new and used vehicles from BMW, MINI, MAXUS, GWM (ORA, WEY), and MG, provides certified maintenance and repair services, sells original parts and accessories, and offers financing, leasing, insurance, an auto-subscription product, and fleet solutions for corporate and government customers.

Product overview

Drexl + Ziegler is a traditional multi-brand automobile dealership operating as an authorized BMW and MINI contract partner, with over 75 years of experience across three locations in Augsburg, Neusäß, and Günzburg, Germany. The company offers a comprehensive automotive portfolio comprising new vehicle brokerage and sales (BMW, MINI, MAXUS, GWM ORA, GWM WEY, and since April 2026, MG), certified workshop and maintenance services, original parts and accessories, vehicle financing and insurance products, auto subscription services, and fleet management solutions. Their service offering includes a specialized wheels and tires competence center, accident and damage management, and 24/7 online appointment booking. The dealership has achieved exceptional service quality, passing the BMW & MINI workshop test 38 times consecutively with perfect scores. The company recently expanded into the MG brand as of April 2026, strengthening their electric and hybrid vehicle offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Sales & Service Authorized BMW dealer offering new vehicle brokerage (Neuwagenvermittlung), certified BMW workshop services, and original BMW parts and accessories for private and fleet buyers.
• MINI Sales & Service Authorized MINI dealer providing new vehicle brokerage and certified workshop services for MINI vehicles under the BMW Group franchise.
• MAXUS Passenger Vehicles Sales of fully electric and hybrid MAXUS passenger vehicles including the eDeliver series for retail and commercial buyers.
• MAXUS Commercial Vehicles Sales and service of MAXUS commercial vehicles including electric and combustion-engine vans and trucks for business fleets.
• GWM ORA Electric Vehicles Sales of fully electric vehicles from GWM ORA brand, including the ORA 07 model, targeted at consumers transitioning to electromobility.
• GWM WEY Plug-in Hybrid SUVs Sales of plug-in hybrid and electric SUV models from GWM WEY brand, including the WEY 05 and WEY 03, for buyers seeking premium electrified SUVs.
• MG Electric Vehicles Sales of MG brand vehicles including MG4 EV, MG4 EV Urban, MGS6 EV, MGS9 PHEV, MG Cyberster, and MG ZS Hybrid+, backed by a 7-year/150,000 km manufacturer warranty.
• Certified Workshop & Maintenance Certified BMW and MINI contract workshop providing maintenance, repair, and diagnostic services; has passed the BMW & MINI workshop test 38 consecutive times with perfect scores.
• Original Parts & Accessories Sales of BMW and MINI original parts and accessories to retail customers and partner workshops.
• Wheels & Tires Center Specialized competence center offering wheel sets, tire replacement, and rim repair services for vehicles of all supported brands.
• Accident & Damage Management Comprehensive accident and damage management services including repair coordination, bodywork, and insurance claims handling for private and corporate customers.
• Vehicle Leasing, Financing & Insurance Leasing, financing, and insurance products offered alongside vehicle purchases to support consumer and business financing needs.
• Drexl + Ziegler Auto Subscription Subscription-based Auto-Abo service providing flexible access to vehicles without traditional ownership commitment, on recurring monthly terms.
• Mobility Solutions & Fleet Services Comprehensive mobility solutions including fleet equipment, procurement, and management for large corporate customers, government authorities, and special customers.
• Vehicle Purchase (Trade-In Buyout) Vehicle acquisition service purchasing customer vehicles at fair prices as part of trade-in or direct buyout transactions.
• Used & Year-End Vehicles Sales of certified used and demonstration (Jahreswagen) vehicles from BMW and MINI brands with quality assurance.

Quantifiable outcome

• 38 consecutive perfect scores in BMW & MINI workshop test - unique nationwide achievement

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered major and core.

• MG (SAIC Motor)majorChannel Partner/ Reseller/ Distributor · 18 April 2026New partnership announced April 18, 2026 for MG brand at Günzburg location. MG represents modern design, innovative technologies, and attractive electromobility offerings including MG4 EV, MG S6 EV, and MG S9 PHEV models. Launch event 'MG-Blütezeit' celebrated the brand introduction.
• BMW AGcoreChannel Partner/ Reseller/ DistributorAuthorized BMW dealer and certified contract workshop. Licensed to sell BMW vehicles, original parts and accessories, and provide brand-related maintenance and repair services. As a franchise partner, Drexl + Ziegler represents the BMW brand with certified workshop equipment and trained technicians meeting BMW quality standards.
• MINI (BMW Group)coreChannel Partner/ Reseller/ DistributorAuthorized MINI dealer and certified contract workshop operating under the BMW Group franchise. Licensed to sell MINI vehicles, original parts and accessories, and provide brand-related maintenance and repair services.
• MAXUS (SAIC Motor)majorChannel Partner/ Reseller/ DistributorDealer for MAXUS passenger cars and commercial vehicles (Nutzfahrzeuge). Offers fully electric and fuel-efficient combustion engine vehicles including vans, pickups, and electric delivery vehicles.
• GWM (Great Wall Motor) - ORA and WEYmajorChannel Partner/ Reseller/ DistributorDealer for GWM's ORA (fully electric) and WEY (plug-in hybrid) brands. Offers innovative electric vehicles and plug-in hybrid SUVs representing China's growing electric vehicle technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hahn Automobile: German multi-brand dealer group with extensive authorized franchises (including premium brands), workshop operations, fleet and leasing — comparable operating model anchored in authorized retail and aftersales.
• Emil Frey Gruppe: Major European (Swiss-origin) automotive retail and distribution group with full dealership, workshop and parts operations across multiple brands — comparable in business model and breadth of franchise relationships.
• AVAG (Aigner-Vogt-Group): One of Germany's largest multi-brand dealer groups with authorized OEM showrooms, certified workshops, parts and fleet offerings — same franchise/workshop/parts model as Drexl + Ziegler but across many more brands and locations.
• Feser, Graf & Schätzlein (Feser-Graf Gruppe): Long-established Bavarian multi-brand dealer group with authorized BMW and MINI showrooms, certified workshops, and aftersales — directly comparable regional peer for Drexl + Ziegler in southern Germany.
• Stiglmayr Gruppe: Authorized BMW and MINI dealer group operating multiple showroom and workshop sites across Bavaria with new and used car sales, parts and certified service — near-clone of Drexl + Ziegler's franchise-and-workshop model in the same region.
• Senger Gruppe: Large German multi-brand automotive dealer group operating authorized franchises (including BMW/MINI at scale) with workshop services, fleet and financing — directly comparable in business model and product set to Drexl + Ziegler, only at materially larger scale.

Emerging players

• Auto1 Group: Berlin-headquartered online used-car platform that buys and sells vehicles across Europe — competes with Drexl + Ziegler for the same used-car (Gebrauchtwagen/Jahreswagen) customer through a digital-only model that pressures dealer trade-in and retail margins.

Broad incumbents

• AutoNation: Largest US publicly traded automotive retailer with new/used vehicle sales, service, parts and fleet solutions across multiple brands — same franchise-dealer+workshop model but at significantly broader scale and as a public incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drexlziegler
• Xx.com/drexl_ziegler
• Facebookfacebook.com/drexlziegler
• LinkedInlinkedin.com/company/drexl-ziegler-gmbh-co-kg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drexl + Ziegler