London General Insurance Agency

What London General Insurance Agency does

London General Insurance Agency is a privately held independent insurance agency founded in 1997 and headquartered at 6301 Beach Blvd., Suite #224, Buena Park, California. The firm operates as a multi-line distribution intermediary, representing carriers including Blue Shield of California, Kemper, Ohio National, and The Hartford, alongside affiliate referral relationships with Hartville Pet Insurance and Mexpro. It is licensed to serve customers across 12 U.S. states — California, New York, New Jersey, Texas, Georgia, Michigan, Ohio, Tennessee, Louisiana, Arizona, Nevada, and Utah — without disclosed branch offices outside its Buena Park headquarters.

The agency offers a broad product portfolio spanning vehicle insurance (auto, motorcycle, classic car, boat/watercraft, motorsport/ATV, RV/motorhome), property insurance (homeowners, renters, condo, landlord, flood, earthquake, umbrella), commercial lines (BOP, commercial property, commercial umbrella, general liability, commercial auto, workers' compensation, surety bonds), health (major medical EPO/HMO/POS/PPO, dental, vision, Medicare, long-term care, international travel), life (term, whole, universal), and annuities (fixed, indexed). It also targets specialty verticals including artisan contractors, auto dealers, restaurants, hotels, pharmacies, salons, technology businesses, and towing operations. Go-to-market is phone-driven (800-646-8100) with website-based quote requests and a content blog, and there is no proprietary technology platform, no API, and no disclosed AI capabilities.

The business model is commission-based: London General earns referral and placement commissions from carrier partners for policies written, with revenue determined by premium volume, product mix, and carrier commission schedules. The customer base is split between individual/family personal lines consumers and small-to-mid-size business owners requiring commercial and specialty coverage. With 1-10 employees, no disclosed external ownership or private equity backing, and no recent strategic transactions, the firm operates as a stable, owner-managed local agency rather than a scaled brokerage platform.

Name

London General Insurance Agency

Legal name

London General Insurance Agency

Website

https://londongeneralins.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

London General Insurance Agency is a privately held, independent multi-line insurance agency founded in 1997 in Buena Park, California, placing personal, commercial, specialty, health, life, and surety bond coverage for individual consumers and small-to-mid-size businesses across 12 U.S. states via carrier commissions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), General Liability Insurance (FSAJAMAE), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal insurance coverage
• Business insurance solutions
• Surety bond services

Headquarters

HQ city

Buena Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, London General Insurance Agency earns commissions from insurance carriers for policies placed. They represent multiple insurance carriers including Blue Shield of CA, Kemper, Ohio National, and The Hartford, earning referral/commission income for matching customers with appropriate coverage.

Distribution channels2 records

Marketing channels4 records

Core offering

London General Insurance Agency is an independent insurance agency that compares and places policies from multiple insurance carriers on behalf of customers. It distributes vehicle, property, business, health, life, and specialty insurance lines—including surety bonds and annuities—to individual consumers and small-to-mid-size businesses across 12 U.S. states, earning placement commissions from carrier partners such as Blue Shield of California, Kemper, Ohio National, and The Hartford.

Product overview

London General Insurance Agency is a full-service independent insurance agency offering a comprehensive portfolio of insurance products and specialty coverage lines. The agency operates as a product distribution platform connecting consumers with multiple insurance carriers across vehicle (auto, motorcycle, classic car, boat, motorsport/ATV, RV), property (homeowners, renters, condo, landlord, flood, earthquake, umbrella), business (BOP, commercial property, commercial umbrella, general liability, commercial auto, workers comp, surety bonds), health (major medical EPO/HMO/POS/PPO, dental, vision, Medicare, long-term care), life (term, whole, universal), and annuity products. The agency also provides specialty niche coverage for industries such as technology businesses, restaurants, hotels, fitness centers, and various contractor categories. As an independent agency established in 1997 and based in Buena Park, CA, they represent multiple insurance carriers including Blue Shield of CA, Kemper, Ohio National, and The Hartford to provide comparison shopping across California and multiple other states.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Insurance Comprehensive vehicle coverage for personal and recreational use, including auto, motorcycle, classic car, boat & watercraft, motorsport/ATV, and RV/motorhome insurance.
• Property Insurance Residential property coverage including homeowners, renters, condo, landlord, flood, earthquake, and umbrella policies for individuals and property owners.
• Business Insurance Commercial insurance products including Business Owners Policy (BOP), commercial property, commercial umbrella, general liability, commercial auto, and workers' compensation for businesses.
• Surety Bonds Bond products including contract bonds (bid, performance, payment), commercial bonds (license/permit, probate, court, public official), and fidelity bonds (ERISA, business services) for contractors and businesses.
• Health Insurance Health coverage including major medical (EPO, HMO, POS, PPO plans), dental, vision, Medicare supplements, Medicare Advantage, long-term care, and international travel medical insurance.
• Life Insurance Life protection products including term, whole, and universal life insurance policies with living benefits and cash value accumulation options.
• Specialty Business Insurance Targeted coverage for specific industries including artisan contractors, auto dealers, apartment owners, car washes, convenience stores, dry cleaners, garages, grocery stores, gas stations, fitness businesses, hotels/motels, janitorial services, laundromats, pharmacies, restaurants, salons, and towing operations.
• Technology Business Insurance Specialized insurance coverage for technology businesses including Directors & Officers (D&O), Employment Practices Liability (EPLI), and cyber liability protection.
• Annuities Retirement products including fixed annuities and index annuities for income and wealth preservation.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Blue Shield of CaliforniacoreChannel Partner/ Reseller/ DistributorBlue Shield of California is represented as one of California's most trusted insurance carriers. London General Insurance Agency offers Blue Shield health and insurance products to customers as part of their carrier portfolio.
• KempercoreChannel Partner/ Reseller/ DistributorKemper is one of the insurance carriers represented by London General Insurance Agency, offering various insurance products to customers through the agency's portfolio of carriers.
• Ohio NationalcoreChannel Partner/ Reseller/ DistributorOhio National is represented as one of the insurance carriers available through London General Insurance Agency, providing life insurance and related products to customers.
• The HartfordcoreChannel Partner/ Reseller/ DistributorThe Hartford is listed as one of the insurance partners of London General Insurance Agency, offering commercial and personal insurance products through the agency.
• Hartville Pet InsuranceminorChannel Partner/ Reseller/ DistributorAffiliation with Hartville Pet Insurance providing pet insurance products, with London General Insurance Agency serving as referral source (aff_id=SC9590).
• MexprominorChannel Partner/ Reseller/ DistributorMexpro banner affiliation providing international insurance products, with London General Insurance Agency as referring agent (aff_id=1531).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Leavitt Group: Multi-state network of independent insurance agencies offering personal, commercial, life, and health lines through multiple carrier appointments, mirroring London General's independent-agent distribution and multi-line model at materially larger scale.
• Higginbotham: Texas-headquartered independent insurance and risk-services firm that represents multiple carriers across commercial and personal lines for SMB clients, broadly comparable to London General's multi-carrier, multi-line independent agency model.
• The Mahoney Group: Arizona-based independent insurance agency offering commercial, personal, life, health, and surety products through multiple carrier partners; structurally similar to London General in size, channel, and full-service independent-agent positioning.
• Woodruff Sawyer: California-based independent insurance brokerage providing commercial and personal lines through carrier partnerships; comparable to London General in geography (West Coast) and independent-agent commercial lines focus.
• Heffernan Insurance Brokers: California-based independent commercial and personal insurance brokerage with multi-carrier representation and specialty industry verticals, structurally analogous to London General's CA-centric multi-line independent agency operation.

Broad incumbents

• Brown & Brown Insurance: Large, publicly traded national insurance brokerage distributing commercial, personal, and specialty lines across multiple carrier appointments; operates the same independent-broker playbook as London General but at vastly greater scale.
• Hub International: Major North American insurance brokerage offering commercial, personal, and specialty lines through carrier partners; competes for the same SMB and specialty-vertical clients as London General but as a much larger incumbent.
• Arthur J. Gallagher & Co. Top global insurance brokerage and risk-management firm serving commercial clients across P&C, benefits, and specialty lines; overlaps with London General's independent commercial brokerage role at significantly larger scale.
• Burns & Wilcox: National specialty insurance wholesale brokerage and underwriting manager distributing complex commercial and personal lines through retail agents; comparable to London General on specialty-line distribution, though operating at the wholesale rather than retail layer.

Emerging players

• Next Insurance: Digital-first SMB-focused commercial insurance carrier offering online quote-bind for contractors, restaurants, and other small businesses—directly competing for the same specialty-vertical SMB clients London General serves, but via a fully digital model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LondonGeneralInsuranceAgency
• LinkedInlinkedin.com/company/london-general-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London General Insurance Agency