The Wellness Plan Medical Centers

What The Wellness Plan Medical Centers does

The Wellness Plan Medical Centers is a 501(c)(3) nonprofit Federally Qualified Health Center (FQHC) founded in 1973 in Detroit, Michigan, operating five to six medical centers across metro Detroit (Detroit, Oak Park, and Pontiac), including a school-based site at KEYS Grace Academy. It delivers a comprehensive primary-care platform — family medicine, pediatrics, OB/GYN, dental, behavioral health, pharmacy, and WIC nutrition services — to a predominantly low-income, uninsured, and Medicaid-insured urban population. Three sites hold NCQA Patient-Centered Medical Home (PCMH) recognition, the organization is an FTCA-deemed facility, and it is led by CEO Anthony King, FACHE, MHSA, who has held the role since February 2007 and led the company's restructuring from a health-insurance provider to an FQHC in the 2007-2009 period.

The core technology stack is conventional community-health-center IT: an electronic Patient Portal for patient engagement, doxy.me for telehealth visits, a pharmacy automation robot supporting dispensing throughput, and Barracuda VPN for network security. There is no disclosed proprietary AI/ML, custom model, or data platform. The business model is direct-to-consumer with a multi-payer revenue mix: Medicaid/Medicare PPS reimbursement, federal Section 330 grant funding, 340B drug-pricing margin on the in-house pharmacy, commercial insurance billing, and a sliding-fee schedule for uninsured patients. The December 2023 launch of free pharmacy delivery, supported by the pharmacy automation robot, is the most recent service-line extension. The go-to-market is community-based, anchored by long-tenured physical sites and partnerships such as the Urban League of Detroit for WIC delivery. The organization reports 73,000+ annual patient encounters (up from roughly 33,000 a decade ago) and management states revenue has more than doubled over the past ten years.

Name

The Wellness Plan Medical Centers

Legal name

The Wellness Plan Medical Centers (TWP)

Website

https://wellplan.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wellness Plan Medical Centers is a 501(c)(3) Federally Qualified Health Center founded in 1973 that operates five to six medical centers across metro Detroit, delivering primary care, pediatrics, OB/GYN, dental, behavioral health, pharmacy, and WIC services to uninsured, Medicaid, and Medicare patients.

Ownership category

akta.pro rank

Product category

Community Health Centers / Primary Care Services

NAICS

Other Outpatient Care Centers (62149)

SIC

Services-Health Services (8000)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industry

Mobile & Street Medicine Primary Care Programs (HLAFAGAH)

Keywords

• Community health center
• Primary care services
• Federally qualified health
• Patient-centered medical home
• Sliding fee scale healthcare

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Federal FQHC Reimbursement and Grants: As a Federally Qualified Health Center (FQHC) and Federal Tort Claims Act (FTCA) deemed facility, TWP receives enhanced federal Medicare/Medicaid reimbursement under Section 330 of the Public Health Service Act, plus HRSA grants. Revenue has more than doubled over the past decade.
2. Insurance Reimbursement (Commercial, Medicare, Medicaid): Accepts most major medical and dental insurances (e.g., Molina, Michigan Medicaid, Meridian, United Healthcare/PPO, HAP CareSource, Aetna, Blue Cross Blue Shield, Cigna, Humana, Priority Health, Medicare). Medicare covers 80% with patient responsible for 20% co-insurance.
3. Sliding-Fee Scale Patient Payments: Discounted services for uninsured patients based on family size and household income: Slide A = $10 medical / $20 dental flat fee; Slide B = 25% of cost; Slide C = 50%; Slide D = 75%; beyond D = full patient pay.
4. On-site Pharmacy Services: Pharmacy operations at Gateway, Northwest, and East Medical Centers including Medication Therapy Management, Sliding-Fee Drug Discount Program, and free delivery service generating dispensing revenue.
5. Foundation Donations and Fundraising: The Wellness Plan Medical Centers Foundation (501(c)(3)) raises funds via charitable events (e.g., Chop for Charity) and direct donations through the Payer Express payment portal to support operations of the health centers.
6. Direct Relief In-Kind Supplies: Direct Relief provides free health and beauty aids, durable medical equipment, and over-the-counter medicine to TWP pharmacy for distribution to eligible patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The Wellness Plan Medical Centers operates a network of six Federally Qualified Health Center (FQHC) medical centers in metro Detroit (Detroit, Oak Park, and Pontiac, Michigan) delivering affordable primary and preventative healthcare on a sliding-fee scale to uninsured, underinsured, and Medicaid populations. Its integrated care model combines family medicine, internal medicine, pediatrics, OB/GYN, dental, behavioral health, on-site pharmacy, lab, and the federal WIC nutrition program within a Patient-Centered Medical Home (PCMH) framework.

Product overview

The Wellness Plan Medical Centers (TWP) operates as a single integrated Federally Qualified Health Center (FQHC) network of medical centers rather than a software platform, with its core offering organized around a Patient-Centered Medical Home (PCMH) model that coordinates primary care across a portfolio of clinical service modules: Pediatrics, Family Medicine, Internal Medicine, OB/GYN, Dental, Pharmacy, and Integrated Behavioral Health Services, supplemented by community programs such as Women, Infants and Children (WIC). Digital patient engagement layers — the Patient Portal, Tele-Health Waiting Rooms (powered by Doxy.me), and the Coronavirus Self-Checker Tool — sit on top of these clinical services to enable appointment requests, prescription refill requests, secure messaging, and virtual visits. The Patient Portal acts as the unifying digital front door for the clinical modules, while Tele-Health Waiting Rooms and the COVID-19 testing/self-checker resources extend access beyond in-person visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatrics Care for infants, children, and adolescents up to age 18, including well-child check-ups, immunizations, diagnosis, treatment, and specialist referrals, delivered by pediatricians, nurses, and medical assistants trained in child/infant care.
• Family Medicine Comprehensive primary care for patients of all ages across the lifetime, delivered by family physicians who coordinate care, facilitate referrals to specialists, and serve as the patient's primary care physician.
• Internal Medicine Prevention, diagnosis, and treatment of adult diseases, with internists skilled in disease identification and ongoing management, offered at three TWP clinics.
• OB/GYN Obstetrics and gynecology services covering pregnancy, childbirth, postpartum care, and women's reproductive health, including preventative exams, offered at three TWP clinics by appointment.
• Dental Dental diagnosis, prevention, treatment, and oral care for children, families, adults, and seniors, delivered from updated dental suites with modern equipment at Gateway, East, and Pontiac Medical Centers.
• Pharmacy Onsite pharmacy services at East, Gateway, and Northwest Medical Centers featuring a pharmacy automation robot, Medication Therapy Management, Sliding-Fee Drug Discount Program, Direct Relief support, and free delivery service.
• Integrated Behavioral Health Services Mental and behavioral health services including screenings, evaluations, group sessions, opioid and substance abuse treatment, and referrals, delivered by psychiatrists and social workers integrated with primary care.
• Women, Infants and Children (WIC) Federal supplemental nutrition program for qualifying women, infants, and children up to age five, providing food benefits, breastfeeding promotion, and health-based referrals in partnership with the Urban League of Detroit and Southeast Michigan.
• Patient Portal Online portal allowing patients to access health information, update personal and insurance information, schedule appointments, request prescription refills, and securely communicate with their Wellness Plan provider.
• Tele-Health Waiting Rooms Virtual visit waiting rooms hosted on Doxy.me that let patients start a tele-health or tele-dental call with specific TWP providers such as Karisa Harris-Turner, LMSW and Dr. Bruce Turpin, DDS.
• After Hours and Walk-ins Immediate care option for injuries (sprains, cuts, abrasions, contusions), cold and flu symptoms, allergy injections, flu shots, and limited vaccinations at medical centers with extended hours, no appointment required.
• Coronavirus Self-Checker Tool Website tool paired with walk-up and drive-thru COVID-19 testing at the East Medical Center, including patient information sheets and a CDC fact sheet resource for symptomatic patients.

Quantifiable outcome

• Annual patient encounters grew from 33,000 to more than 73,000 over a decade
• +3 more outcomes

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Urban League of Detroit and Southeast MichiganflagshipStrategic or Co-development PartnerPartnership to deliver the federal WIC (Women, Infants and Children) supplemental nutrition program to TWP patients. The Urban League operates the WIC eligibility/enrollment and benefit fulfillment (Detroit Urban League contact: 313-832-4600, [email protected]), while TWP provides the medical home and referrals for qualifying women and children up to age five.
• National Health Service Corps (NHSC)coreImplementation/ SI/ Consulting PartnerFederal loan repayment program that TWP helps its medical, dental, and mental health providers apply for. NHSC participants commit to full-time primary healthcare service at eligible nonprofit practice sites in Health Professional Shortage Areas (HPSA) for two to four years.
• Michigan State Loan Repayment Program (MSLRP)coreImplementation/ SI/ Consulting PartnerState loan repayment program that TWP assists providers in applying for, supporting recruitment and retention of medical, dental, and mental health clinicians in exchange for MSLRP service duties at HPSA-located nonprofit sites.
• Direct ReliefcoreOthersProvides free health and beauty aids, durable medical equipment, and over-the-counter medicine to TWP pharmacy for distribution to eligible patients. Works to equip health professionals in resource-poor communities to meet diagnostic and care challenges.
• doxy.mecoreTechnology or IntegrationTele-health platform powering TWP's branded virtual waiting rooms used by Karisa Harris-Turner, LMSW (behavioral health) and Dr. Bruce Turpin, DDS (tele-dental). Patients enter the waiting room through wellplan.doxy.me URLs.
• National Committee for Quality Assurance (NCQA)coreOthersIndependent accreditor that has certified TWP's Northwest, Gateway, and East locations as Patient-Centered Medical Homes under its PCMH recognition program.
• EventbriteminorGTM or Marketing PartnerTicketing platform used to host and promote the Wellness Plan Foundation's "Chop for Charity" fundraising event.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cherry Health: Michigan-based Federally Qualified Health Center network operating more than 20 service sites across western Michigan, offering integrated primary care, dental, behavioral health, and pharmacy services. Directly comparable to TWP as a multi-site FQHC serving underserved Michigan populations.
• Family Health Center (Kalamazoo): Federally Qualified Health Center serving Kalamazoo and surrounding Michigan counties with primary care, dental, behavioral health, and pharmacy on a sliding-fee scale. Comparable mission, FQHC reimbursement model, and integrated service mix to TWP.
• Grace Health: Michigan-based Federally Qualified Health Center providing primary medical, dental, vision, and behavioral health services on a sliding-fee scale. Operates with similar FQHC economics and an integrated care model in a single Midwestern region.
• Community Health Center Inc. One of the largest Federally Qualified Health Center networks in the United States, operating more than 200 service sites across Connecticut with primary care, dental, behavioral health, and pharmacy. Closely comparable multi-site FQHC operating model with sliding-fee reimbursement.
• Advantage Health Centers: Detroit-based Federally Qualified Health Center providing primary care, dental, behavioral health, and substance use disorder services to underserved populations in metro Detroit. Direct FQHC competitor operating in the same geography as TWP.

Regional players

• Center for Family Health: Federally Qualified Health Center serving Jackson County and surrounding Michigan areas with primary care, dental, behavioral health, and pharmacy services. Comparable FQHC model but operates in a different Michigan geography than TWP.

Broad incumbents

• Detroit Medical Center: Large multi-hospital health system headquartered in Detroit providing primary, specialty, and acute care across metro Detroit. Operates broadly in the same metro Detroit market as TWP but as a full-service health system rather than an FQHC.
• Henry Ford Health System: Major integrated health system serving metro Detroit and southeast Michigan with primary care, specialty care, and hospital services. Competes for primary care patients in the same geography as TWP but on a fundamentally different scale and reimbursement model.
• CVS Health (MinuteClinic / Oak Street Health): National retail health and pharmacy operator with MinuteClinic walk-in care and the recently acquired Oak Street Health value-based primary care platform. Adjacent primary care delivery with growing presence in Detroit's retail and pharmacy channels, creating indirect competition for low-acuity visits.

Emerging players

• Oak Street Health: Value-based primary care provider focused on Medicare-eligible seniors, with a growing presence in Detroit and other Midwest cities. Targets an overlapping underserved, chronically ill population using a capitated model, representing an emerging competitive dynamic for FQHCs like TWP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LiveTheWellPlan
• Facebookfacebook.com/TheWellnessPlan
• LinkedInlinkedin.com/company/the-wellness-plan-medical-centers

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellness Plan Medical Centers