Arbroath Football Club

What Arbroath Football Club does

Arbroath Football Club is a Scottish professional football club founded in 1878, based in Arbroath, Angus, and competing in the William Hill Scottish Championship, where it finished third in 2025-26 and qualified for the Premiership Play-Offs. The club operates a dual-team structure, with a men's first team playing home matches at Gayfield Park and a women's team competing in SWFL North, the Scottish Women's Football League Cup, and the Scottish Women's Cup. Arbroath runs on a self-declared part-time operating model, which the club notes was unique within the Championship during its 2022 'most successful season in history' campaign.

The club's product portfolio centres on live football entertainment — matchday tickets, season subscriptions (18 home Championship matches plus friendlies), and corporate hospitality — supplemented by a paid video streaming service (AFC TV at £20/month for non-UK residents) and audio streaming (£8/month for UK residents), a club shop, TASC supporters club memberships, and venue hire at Gayfield Park for private events. Ticketing is delivered through Future Ticketing's hosted platform with QR-code mobile entry, and season ticket purchases are financed through a Capital Credit Union partnership offering 7- or 9-month instalment plans at 11.6% APR.

Revenue is not publicly disclosed. The club is privately held with no parent company or external venture or private equity backing indicated; governance is led by Chairman Brian Cargill and CEO Paul Reid with a board spanning Finance (Robert Sim), Legal Affairs (Scott Milne), Buildings & Estates (Neil Smyth), Corporate Business (Barclay Scott), and Administration (Gary Callon). Commercial sponsorship is anchored by MegaTech Projects as main club partner, alongside local sponsors (Wallace Vets, Angus Soft Fruits, Fearless, DH Robertson) and league-level partners including William Hill and Macron. The Arbroath FC Trust operates a parallel community engagement arm staffed by coordinators across education, community, football, and development.

Name

Arbroath Football Club

Legal name

Arbroath FC

Website

https://arbroathfc.co.uk

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

51–100 employees

Short description

Arbroath Football Club is a part-time Scottish Championship football club founded in 1878, operating men's and women's teams at Gayfield Park and generating revenue from ticketing, hospitality, AFC TV streaming, venue hire, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Club Sports Programs (EDALAIAB)

Keywords

• Professional football club
• Matchday ticketing
• Season tickets
• Matchday hospitality
• Football streaming

Headquarters

HQ city

Arbroath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Matchday Ticket Sales: Revenue from individual match tickets for men's and women's team home games at Gayfield Park. Ticket categories include terraced and seated options with various pricing tiers.
2. Season Tickets: Annual season ticket sales providing access to all William Hill Championship home matches and friendlies. Includes 18 Championship home matches. CCU payment plans available.
3. Hospitality & Corporate Services: Matchday hospitality packages, advertising, sponsorship, and corporate brochure offerings for businesses and individuals.
4. AFC TV Streaming: Video streaming service for non-UK residents at £20/month, audio streaming for UK residents at £8/month, and one-off match purchases.
5. Meetings & Events Venue Hire: Venue rental services at Gayfield Park for private events including christenings, birthdays, corporate events, and gala dinners.
6. TASC Membership: Official supporters club membership with annual fees ranging from free to £20, offering travel subsidies and exclusive benefits.

Pricing tiers

Distribution channels6 records

Marketing channels8 records

Core offering

Arbroath Football Club is a Scottish professional football club competing in the William Hill Championship, selling live men's and women's football matchday experiences at Gayfield Park. The club monetises attendance through individual match tickets, season ticket subscriptions, matchday hospitality packages, and corporate sponsorship, while also generating revenue from streaming services (AFC TV video and audio), TASC supporter club memberships, and venue hire for private events and functions.

Product overview

Arbroath Football Club operates as a professional Scottish football organization with a dual-team structure (Men's and Women's squads) competing in national leagues. The club's product portfolio centers on live football entertainment, encompassing matchday ticketing (individual tickets and season subscriptions), media streaming services (video and audio subscriptions for remote viewing), hospitality and events venue hire, retail merchandise, and supporter membership programs. The Men's team competes in the Scottish Championship while the Women's team participates in SWFL competitions. Key revenue streams include ticket sales via Future Ticketing, AFC TV streaming subscriptions, corporate hospitality packages, and merchandise. The club's Gayfield Park stadium also serves as a multi-purpose events venue for private functions.

Differentiator

Problem solved

Functional benefit

Brands

• Arbroath FC Trust: Community trust arm of the football club focused on community engagement and development.
• AFC TV
• T.A.S.C

Products and services

• Season Tickets Annual subscription ticket product for the William Hill Scottish Championship 2026/27 season. Includes 18 Championship home matches and friendlies. Available in terraced and Coelbrew Main Stand options with age-tiered (Adult, Concession, Young Adult, Juvenile, Child, Family) and disabled categories. CCU payment plans available over 7 or 9 months at 11.6% APR.
• Match Tickets
• AFC TV Video Streaming
• AFC TV Audio Streaming
• Matchday Hospitality
• Meetings and Events Venue Hire
• Club Merchandise
• TASC Membership

Quantifiable outcome

• Third place finish in Scottish Championship 2025-26, qualifying for Premiership Play-Offs
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• MegaTech ProjectsflagshipOthersMain club partner of Arbroath FC. Logo appears prominently on club website and materials.
• Wallace VetsminorOthersClub partner with logo placement on official website.
• Angus Soft FruitsminorOthersSponsor with logo on club website.
• FearlessminorOthersSponsor with logo on club website.
• Future TicketingcoreTechnology or IntegrationOfficial ticketing technology provider for online ticket sales, season tickets, and matchday entry via QR code mobile app.
• DH Robertson ButcherminorOthersLocal award-winning butcher supplying matchday pies. Pies served at both ends of the main stand.
• William HillminorOthersTitle sponsor of Scottish Championship league.
• MacronminorOthersTechnical kit supplier for club apparel and merchandise.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Ayr United FC: Fellow Scottish Championship club competing in the William Hill Championship with a similar small-town profile and comparable matchday/ticket revenue model.
• Dunfermline Athletic FC: Direct Championship rival operating on a similar tier of Scottish football with comparable ticketing, hospitality and community engagement programs.
• Partick Thistle FC: Scottish Championship peer with similar matchday ticketing structure and comparable operating scale, competing in the same division.
• Greenock Morton FC: Direct Championship competitor based in a similarly-sized Scottish town, offering a closely comparable operating model and revenue mix.
• Queen's Park FC: Fellow William Hill Championship club with a comparable supporter-led, community-rooted profile and similar revenue diversification patterns.
• Raith Rovers FC: Direct Championship peer operating a similar small-market football club model with comparable ticketing, hospitality and community offerings.
• Stenhousemuir FC: Championship competitor with a comparable small-town Scottish football profile and similar reliance on local sponsorship and matchday revenue.
• Inverness Caledonian Thistle FC: Direct Championship rival with a comparable regional operating model and similar reliance on matchday, hospitality and local sponsorship revenue streams.

Regional players

• Dundee United FC: Larger neighbouring Scottish football club competing in the same national pyramid; comparable in product offering (men's/women's teams, ticketing, hospitality) but operating at a higher tier and a larger urban market.

Emerging players

• Cove Rangers FC: Scottish lower-league club of similar small-town scale; useful comparable for community-led operations and emerging-tier revenue dynamics, though operating below Arbroath's current tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/ArbroathFC
• YouTubeyoutube.com/c/ArbroathFCTV
• Facebookfacebook.com/ArbroathFootballClub
• LinkedInlinkedin.com/company/arbroath-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbroath Football Club