What Future Ticketing does

Future Ticketing Ltd is an Irish-owned software company founded in 2015 and headquartered in Tullamore, Ireland, with a UK office in Didsbury, Manchester. The company provides an API-first, cloud-native ticketing platform targeting sports organizations, venues, and event operators across the UK, Ireland, continental Europe, and the United States. The platform's core technical differentiator is an open RESTful API architecture designed from inception rather than retrofitted, enabling integration with CRM systems, payment processors, access control hardware, analytics platforms, and marketing automation tools. Current integration ecosystem spans 72 partners, including 10 access control vendors such as Axess AG and SKIDATA, with live deployments at venues including Windsor Park (18,500 seats) and Dexcom Stadium.

The product portfolio centers on a modular ticketing suite comprising ticket office, access control and scanning (with offline-capable barcode, NFC, RFID, and digital wallet validation), analytics, 60+ reporting templates, branded marketing tools, and 24/7 support, plus a digital ticketing app with Apple and Google Wallet integration. Vertical-specific solutions address football, horse racing, rugby, GAA, ice hockey, visitor attractions, shows/festivals, music, and multi-sport venues, with white-label and centralized ticketing options for multi-venue operators. Documented customer outcomes include a 30% basket conversion increase and 33-second transaction time reduction at The Jockey Club, a 193% attendance increase at Coventry Rugby since 2017, and digital sales rising from 34% to 83% at Dundee United.

The business model combines enterprise SaaS subscriptions with transaction-based ticket fees, priced via quote-based commercial rates rather than published tiers. Go-to-market is enterprise-direct with a "Book a Demo" sales motion, three-step onboarding (Discovery, System Setup, Go Live), and migration support from legacy systems. Distribution leverages an integration partner channel, industry event presence, and partner-driven referrals. The company has served over 350 clients, processes approximately 14 million annual ticket transactions, and maintains only one disclosed funding event of approximately $295,000 from Enterprise Ireland in October 2017, indicating a bootstrapped or near-profitable operating posture.

Name

Future Ticketing

Legal name

Future Ticketing Ltd

Website

https://futureticketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Future Ticketing is an Irish-owned, API-first ticketing platform serving 350+ sports organizations, venues, and event operators across the UK, Ireland, Europe, and the US, with 72 integration partners and approximately 14 million annual ticket transactions processed.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Sports Ticketing (HSACALAB), Sports Event Promotion & Ticketing (MPAGAMAH), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

Keywords

• Event ticketing software
• Ticketing API platform
• Sports ticketing solutions
• Venue access control
• Digital ticket management

Headquarters

HQ city

Tullamore

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Ticketing Platform Subscription: Subscription-based access to ticketing platform including ticket office, access control, analytics, reporting, marketing tools, and API integrations. Pricing not publicly disclosed; quote-based commercial rates.
2. Transaction/Ticket Fees: Transaction-based fees from ticket sales processed through the platform. Online ticket purchases, season tickets, and special event entry generate per-ticket revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Future Ticketing provides an API-first, cloud-native ticketing platform that enables sports organizations, venues, and event operators to sell tickets, manage access control, run analytics, and integrate with CRM, payments, and access-control systems via an open RESTful API. The platform supports sector-specific configurations for football, horse racing, rugby, GAA, ice hockey, visitor attractions, and live performance venues, and is sold on a multi-year subscription basis with associated transaction fees.

Product overview

Future Ticketing provides an API-first ticketing platform designed as a unified solution with modular capabilities. The core Future Ticketing Platform serves as the foundation, with integrated modules including Ticket Office for sales, Access Control & Scanning for entry management, Analytics for customer insights, Reporting & Finance with 60+ templates, Marketing Tools for engagement, 24/7 Support services, and OPEN API for integration. The Digital Ticketing App provides mobile ticket storage with Apple and Google Wallet integration. Sector-specific solutions include Football, Horse Racing, Rugby, GAA, and Ice Hockey Ticketing, plus White Label and Centralised Ticketing for organizations needing multi-venue or branded solutions. The platform serves over 350 clients across sports, venues, and events globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Future Ticketing Platform Cloud-native, API-first ticketing platform offering unified ticket sales, access control, analytics, financial reporting, and marketing tools for sports clubs, racecourses, venues, and event organizers. Sold on a subscription basis with accompanying transaction fees.
• White Label Ticketing Standalone white-label configuration of the Future Ticketing platform that lets organizations present ticketing fully under their own brand, on their own domain, with no redirects.
• Centralised Ticketing Multi-venue ticketing configuration enabling organizations such as The Jockey Club and York Stadium Management Company to centrally manage ticketing across multiple racecourses, stadiums, or tenant organizations from a single platform.
• Digital Ticketing App Branded mobile application that lets fans store tickets in Apple Wallet and Google Wallet, share tickets with friends and family, and gives organizers exclusive access to ticket holder data.
• Switching Services Migration and onboarding service for organizations transitioning from legacy ticketing systems to the Future Ticketing platform, delivered through a three-step Discovery, System Setup, and Go Live process with dedicated migration support.

Quantifiable outcome

• Basket conversion rates increased by 30%
• +9 more outcomes

Named customers24 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DotdigitalcoreTechnology or Integration · 7 May 2026Customer engagement platform partnership connecting rich ticketing insights with Dotdigital's automation and personalisation capabilities. Enables smarter, more timely customer journeys that drive loyalty, repeat attendance and long-term growth.
• Axess AGcoreTechnology or Integration · 4 March 2026Global leader in smart access systems. Partnership with Axess AG marked Future Ticketing's 72nd integration partner and 10th access control partner. Live deployment at Dexcom Stadium (Connacht Rugby) connecting ticketing with AX500 Smart Gate NG infrastructure. Supports barcode, NFC, RFID, digital wallets, and offline validation.
• GoCardlesscoreTechnology or Integration · 13 August 2024Payment partnership enabling fans to break down larger purchases into smaller, manageable repayments. VP of Partnerships called it 'a game-changer' for Future Ticketing customers.
• SKIDATAcoreTechnology or IntegrationAccess control integration for Linfield FC enabling contactless entry into 18,500-seat Windsor Park stadium. Manages home and away fan entry into respective stands and blocks.
• Sports Direct (Fan Engagement Ranking)minorOthers2023 fan engagement study ranked Cardiff Devils as 6th most loved sports team in UK with 96% engagement rating, alongside major Premier League clubs.
• Talent PartnersminorOthersExclusive recruitment partner for current vacancies including Vue JS Developer, Java Developer, and Web Developer roles. Contact: Stephen Kennedy ([email protected])

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster: Global dominant ticketing platform and Future Ticketing's primary competitive incumbent in sports and live entertainment. Ticketmaster operates at vastly greater scale with established enterprise relationships across all major sports leagues, providing a benchmark for what Future Ticketing must displace to win marquee accounts.
• Eventbrite: Publicly traded self-serve ticketing platform with broader consumer and event organizer focus. While less specialized in sports than Future Ticketing, it competes for visitor attraction, festival, and small-venue ticketing deals and represents a pricing/SMB benchmark.
• Attendium (formerly Tickets.com): Established ticketing provider serving professional sports teams and venues primarily in North America. Competes with Future Ticketing for enterprise sports organization deals and offers comparable access control and CRM integration capabilities.

Direct peers

• AXS (AEG): Global digital ticketing platform focused on sports and live entertainment, with strong access control and venue technology integrations. Directly comparable to Future Ticketing in serving sports organizations and venues with API-driven ticketing infrastructure.
• See Tickets: European-focused ticketing platform with significant presence in UK and Ireland, competing head-to-head with Future Ticketing for sports, music, and live event clients. Similar white-label and integrated ticketing solutions make it one of the closest comparables in the UK/Ireland market.
• TicketSolve: Ireland-based ticketing platform serving arts, festivals, and live entertainment venues. Overlaps with Future Ticketing in Irish market and in offering integrated ticketing, access control, and CRM functionality to similar mid-market event organizations.
• SecuTix: European SaaS ticketing and audience engagement platform serving sports clubs, venues, and cultural organizations. Comparable API-first positioning and multi-tenant architecture make it a relevant peer for mid-market European sports ticketing deals.
• VBO Tickets: SaaS ticketing platform serving performing arts centers, theaters, and sports venues with integrated CRM, access control, and white-label capabilities. Comparable mid-market positioning and feature set make it a relevant peer for venue-based deals.

Emerging players

• Tito: Modern self-serve ticketing platform with developer-friendly API targeting events and venues. While more SMB-oriented than Future Ticketing, it represents a comparable API-first ticketing philosophy and competes for smaller venue and event clients in overlapping markets.
• Skiddle: UK-focused event discovery and ticketing platform with strong presence in concerts, festivals, and live events. Overlaps with Future Ticketing's music and live performance segment and competes for UK-based mid-market event organizers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FutureTkting
• LinkedInlinkedin.com/company/future-ticketing-ie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Ticketing