What Generali jeniot does

Generali Jeniot S.p.A. is an Italy-based Internet of Things and connected insurance company, wholly owned by Generali Italia and headquartered in Milan. Founded in 2018, the company develops IoT hardware and software services spanning three core areas: connected mobility (satellite vehicle devices LIVE, BOX, and TOP with AI-powered Real Time Coaching; the NEXT co-developed platform with Telepass combining insurance, telematics, and toll collection), smart home security (Wi-Fi smoke, gas, water-leak, and camera sensors under the Casa In Touch / Casa Smart umbrella), and adjacent safety products (Tata Pad child seat cushion, Pet GPS tracker, AirSafe multi-sensor air quality monitor, and Nebbiogeno business security fog system). The company also operates the bAIby AI baby-cry translator (co-developed with HITS) and JOI, an AI-powered customer care solution.

The technical foundation combines GPS/satellite tracking, telematics sensor fusion, AI/ML analytics for driving behavior and anomaly detection, and integration with Generali's 24/7 Europ Assistance Vai monitoring center. Jeniot serves individual vehicle owners, homeowners and families, small and medium businesses, pet owners, and parents of young children, with the majority of distribution flowing through Generali Italia and Alleanza Assicurazioni agency networks as bundled offerings with insurance products such as Immagina Adesso and Casa Semplice. A secondary direct channel operates via shop.jeniot.it for stand-alone devices, including Tata Pad which is eligible for the Italian seggiolino government subsidy.

The business model combines one-time hardware sales, recurring subscription digital services (Style, Fence, Find, My Trips, smart home monitoring), and managed services embedded in insurance premiums, supported by a multi-channel marketing approach spanning insurance distribution, content, social, and PR. Jeniot reports serving more than 2 million connected customers, analyzing over 100 billion kilometers of driving data annually, and has won multiple industry awards including Efma-Accenture 2021, SMAU 2022, Qorus 2023, and Italian Insurtech Awards 2025.

Name

Generali jeniot

Legal name

Generali Jeniot S.p.A.

Website

https://jeniot.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Generali Jeniot is the Italy-based IoT subsidiary of Generali Italia that develops connected insurance products, including satellite vehicle trackers, smart home sensors, AI-driven safety devices, and the NEXT mobility platform, distributed mainly through Generali's insurance agency network to over 2 million customers.

Ownership category

akta.pro rank

Product category

Connected Insurance IoT Devices

NAICS

Security Systems Services (56162), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Auto Controls For Regulating Residential & Comml Environments (3822), Household Audio & Video Equipment (3651)

akta.pro primary industry

Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)

akta.pro secondary industry

IoT/Connected Risk Prevention & Parametric Triggers Platforms (FSAGAGAG)

Keywords

• Connected insurance IoT
• Telematics devices
• Smart home sensors
• Vehicle tracking solutions
• IoT security systems

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales: Sale of IoT devices including satellite trackers (LIVE, BOX, TOP), smart home sensors (smoke, gas, water leak, camera), pet GPS trackers, and child safety cushions. Devices sold through eCommerce and insurance partners.
2. Subscription Digital Services: Recurring subscription services bundled with insurance policies including connected car services (Style, Fence, Find, My Trips), smart home monitoring, and emergency response services. Services include real-time coaching, GPS tracking, and 24/7 assistance center connectivity.
3. Insurance-Linked IoT Services: IoT services bundled with Generali Italia Immagina Adesso and Alleanza Assicurazioni Casa Semplice insurance products. The telematics component is paid together with insurance premiums as a combined offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Generali Jeniot designs, manufactures, and distributes proprietary IoT hardware devices and subscription-based digital services for connected cars, smart homes, pet safety, child safety, and business security. Offerings include satellite trackers (LIVE, BOX, TOP), smart home sensors (smoke, gas, water leak, camera), Pet GPS, Tata Pad child seat cushion, AirSafe air quality monitor, and Nebbiogeno fog security system, primarily distributed as bundled offerings with Generali Italia and Alleanza Assicurazioni insurance policies.

Product overview

Generali Jeniot is a 100% Generali Italia company dedicated to developing innovative services in Connected Insurance and Internet of Things (IoT) across urban mobility, smart home, and business security. The product portfolio includes three tiers of satellite devices for connected cars (LIVE, BOX, TOP), smart home sensors (smoke, gas, water leak, Wi-Fi camera), pet GPS trackers, air quality monitors (AirSafe), child seat abandonment prevention (Tata Pad), and business security solutions (fog generator). The ecosystem is managed through dedicated mobile apps (Immagina Casa, Immagina Cucciolo, Tata App, AirSafe) and includes digital services like Style driving analytics, Geo Fence, and vehicle location. AI-powered solutions include bAIby baby cry translator, JOI operational intelligence for customer care, and Live Coaching for driving improvement. The NEXT product (with Telepass partnership) combines insurance, telematics, and telepass in one solution.

Differentiator

Problem solved

Functional benefit

Brands

• NEXT: Joint mobility solution with Telepass combining insurance, telematics, and toll collection.
• bAIby
• Move-In
• JOI
• Chilometri di Scelte

Products and services

• LIVE Satellite Device Satellite device for connected cars that enables direct assistance calls from the device and improves driving style through Real Time Coaching with AI-based feedback.
• BOX Satellite Device Satellite device for vehicles that automatically activates the Assistance Center in case of theft and helps locate the vehicle through a dedicated recovery service.
• TOP Satellite Device Most complete satellite device combining all BOX and LIVE functionalities into a single product for comprehensive connected car services.
• Tata Pad Child Safety Cushion Universal smart child seat cushion that detects child presence via capacitive sensor and communicates via Bluetooth with a three-level alarm system (notification, emergency call, and SOS to contacts).
• Pet GPS Tracker GPS and LBS-based locator for dogs and cats with real-time localization, activity monitoring, waterproof design (38g), virtual fencing, and SOS button for emergencies.
• AirSafe Air Quality Sensor Multi-functional device with 8 sensors monitoring indoor air quality parameters including CO, CO2, methane, VOC, PM1/2.5/10, temperature, humidity, and atmospheric pressure, with smart lighting and alarm features.
• Nebbiogeno Fog Generator Security System Security fog system for businesses that releases dense, non-toxic fog within 25-50 seconds upon detecting intruders, rendering theft impossible within the protected space. Compatible with Google Home, Amazon Echo, and IFTTT.
• NEXT Connected Mobility Solution Connected and sustainable mobility solution combining insurance, telematics, and Telepass toll collection into a single device, developed in partnership with Telepass.
• bAIby Baby Cry Translator AI-based baby cry translator developed with HITS that translates baby cries (0-6 months) to identify five fundamental needs for new parents.
• JOI (Jeniot Operational Intelligence) AI-powered customer care solution that automates and improves customer service operations through generative AI.
• Smart Home Wi-Fi Camera Wi-Fi surveillance camera with Full HD 110-degree viewing angle, night vision, motion detection, and live streaming capabilities; functions as a motion sensor when Wi-Fi is unavailable.
• Wi-Fi Gas Sensor Wi-Fi natural gas and LPG leak detection sensor with immediate alarm activation, SMS notifications, and integration with Casa In Touch system.
• Drop Wi-Fi Water Leak Sensor Wi-Fi water leak detection sensor that triggers immediate alerts when anomalous water leaks are detected, helping prevent water damage.
• Smoke Wi-Fi Smoke Detector Wi-Fi smoke detector with photoelectric sensor that detects fires at early stages and communicates wirelessly with the central hub for real-time alerts.
• Move-In Sustainable Mobility Solution Sustainable mobility solution developed with Genertel to address urban traffic challenges and promote sustainability in cities.
• Telo Copriauto Hybrid UV Protect Hail and UV protection car cover manufactured by Walser to protect vehicles from weather events and sun damage, sold through shop.jeniot.it.

Quantifiable outcome

• Over 2 million connected customers served
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature9 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• Automotive Safety Center GuidaSicura QuattroruoteminorStrategic or Co-development Partner · 1 November 2023Collaboration for research on smartphone distraction while driving, producing the 'Chilometri di Scelte' report. Joint development of driving simulator and road safety awareness initiatives.
• TelepassflagshipStrategic or Co-development Partner · 16 June 2022Strategic partnership to develop NEXT, the world's first connected and sustainable mobility solution combining insurance, telematics, and toll collection in one device. Joint development and co-marketing of the NEXT platform. Won multiple innovation awards including SMAU 2022 and Insurance Connected Awards 2022.
• HITS (House of InsurTech Switzerland)coreStrategic or Co-development Partner · 1 January 2021Joint development of bAIby, an AI-based Baby Cry Translator that uses artificial intelligence to translate baby cries (0-6 months) to identify five fundamental needs for new parents. Won Efma-Accenture Innovation in Insurance Awards 2021.
• NuvapcoreTechnology or IntegrationPartnership with Italian air quality monitoring specialist Nuvap to develop AirSafe, a multi-functional air quality sensor device with 8 sensors for indoor monitoring of CO, CO2, methane, VOC, and particulate matter. Nuvap contributes air quality monitoring expertise.
• Università di PadovaminorStrategic or Co-development PartnerAcademic research partnership involving the Department of Civil, Building and Environmental Engineering and Department of General Psychology. Joint research on driving safety, human-device interaction, and effectiveness of real-time coaching feedback systems. Includes driving simulator studies.
• Europ Assistance VaicoreImplementation/ SI/ Consulting PartnerOperational partnership for 24/7 monitoring center services. When AirSafe device detects dangerous gas levels and user doesn't respond to notifications, the call is automatically routed to Europ Assistance Vai's operational center for emergency response.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Octo Telematics: Octo is the leading Italian telematics and usage-based insurance platform, providing black-box hardware, data analytics, and fleet/consumer telematics services. It is the most directly comparable peer to Jeniot's connected-car line of business, with overlapping hardware, AI-driven driver scoring, and Italian insurance-distribution channels.
• Viasat Group: Viasat is an Italian connected-mobility and security provider offering satellite anti-theft, fleet management, and IoT services. Comparable to Jeniot's LIVE/BOX/TOP satellite products and its business security (Nebbiogeno) line, with overlapping customer segments in Italy.
• Targa Telematics: Targa Telematics provides IoT and telematics solutions for connected vehicles, fleets, and insurance, including black boxes and asset-tracking platforms across Europe. Directly comparable to Jeniot's connected-mobility stack, particularly in the Italian and European insurance-IoT segment.
• Tractive: Tractive is a specialist GPS pet-tracker maker offering real-time location, activity monitoring, and virtual fences for dogs and cats. Directly comparable to Jeniot's Pet GPS product, with overlapping features (LBS/GPS, virtual fencing, SOS) and category positioning.
• Airthings: Airthings is a consumer indoor air-quality monitor specialist measuring radon, CO2, VOCs, and particulates. Closely comparable to Jeniot's AirSafe 8-sensor air quality device and the broader smart-home health-sensing category.
• Arlo Technologies: Arlo is a global smart home Wi-Fi camera and security device vendor offering night-vision, motion-detection, and subscription monitoring products. Comparable to Jeniot's Wi-Fi videocamera and its monitored smart-home security proposition.

Broad incumbents

• Geotab: Geotab is a global fleet telematics and connected-vehicle platform with extensive data analytics and AI-driven driver-coaching offerings. It overlaps with Jeniot's commercial connected-mobility ambitions but operates at far greater scale across international markets.
• Verizon Connect: Verizon Connect offers fleet management, GPS tracking, and video telematics globally. Comparable to Jeniot's connected-car and AI coaching products as a broad incumbent in telematics, though focused more on enterprise fleets than consumer insurance.
• Ring (Amazon): Ring is a global smart home doorbell, camera, and alarm provider bundled with the Amazon ecosystem. Comparable to Jeniot's smart-home camera and alarm offering in terms of consumer proposition but at significantly larger scale and distribution.
• Vodafone Automotive: Vodafone Automotive provides connected-car telematics, stolen-vehicle recovery, and fleet services with a strong European presence. Comparable to Jeniot's satellite and telematics products as an established incumbent with broad geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Generalijeniot
• LinkedInlinkedin.com/company/jeniot
• Instagraminstagram.com/generalijeniot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generali jeniot