BodyHit

What BodyHit does

BodyHit is a Paris-based franchisor (operating company: SAS SANOTECH) that has built a network of more than 100 electrostimulation fitness studios across metropolitan France, French overseas territories (Réunion, Martinique, Guadeloupe), and Monaco, serving over 20,000 active members. The company markets itself as the French market leader in EMS (electro-muscle stimulation) personal training, offering 20-minute coached sessions built around the proprietary SYMBIONT wireless suit, a German-engineered certified medical device that simultaneously activates up to 98% of muscle fibers and is positioned as equivalent to roughly four hours of conventional exercise.

The underlying technology stack centers on the exclusive French license to SYMBIONT hardware, supported by a member-facing mobile application (iOS/Android) developed on the AZEOO platform for session booking, nutritional tracking, and video content, and a backend on Deciplus for member management. Service delivery follows a standardized coaching protocol enforced across franchisees: state-certified coaches (BPJEPS AGFF) deliver maximum-two-person sessions in premium studio environments, supported by initial anamnesis questionnaires, professional impedancemeter body-composition assessments, and rotating monthly thematic programs ("HIT du Mois"). Adjacent service lines include cryolipolysis, LDF infrared laser therapy, and three solo activity formats introduced in 2024 (Session Solo VOD, Session Solo Running, Session 100% Relax).

Revenue is generated through a hybrid model combining consumer subscriptions and franchise economics. End-member pricing ranges from €99 to €219 per month across 4-, 6-, and 8-session plans with 3-, 6-, or 12-month commitments, prepaid session packs from €350 to €1,400, and add-on coaching at €19–€25 per session. At the franchisor level, BodyHit collects a €25,000 entry fee per new club, a 5% ongoing royalty on franchisee revenue, and a 3% national communication fee, against a total per-club investment of roughly €130,000 (including €35,000 personal contribution). Targeted customer segments include time-poor professionals, fitness enthusiasts seeking performance gains, post-partum women, and adults aged 50+, all addressed through time-efficient, low-impact EMS protocols.

Name

BodyHit

Legal name

SAS SANOTECH

Website

https://bodyhit.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BodyHit is a Paris-based EMS fitness franchisor operating 100+ electrostimulation studios across France and overseas territories, using exclusive German SYMBIONT technology to deliver 20-minute coached workouts to over 20,000 active members via a subscription and franchise royalty model.

Ownership category

akta.pro rank

Product category

EMS Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Services-Membership Sports & Recreation Clubs (7997), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• EMS fitness training
• Electrostimulation coaching
• Fitness franchise network
• Body contouring services
• Personal fitness training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices40 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EMS Session Subscriptions: Monthly subscription plans (4, 6, or 8 sessions per month) with commitment periods of 3, 6, or 12 months. Monthly fees range from €99 to €219 depending on plan and commitment length.
2. Session Packs: Prepaid packs of 10, 20, 30, or 50 sessions valid for 6-24 months. Prices range from €350 (10 sessions) to €1,400 (50 sessions).
3. SYMBIONT Suit Rental: Mandatory rental of SYMBIONT electrical stimulation suit from Symbiont supplier for €19.99/month (minimum 3-month rental). Required to access EMS training services.
4. Individual Add-on Sessions: Additional coaching sessions (€25/coaching), group sessions (€25/coaching), and solo video sessions (€19/session) available for purchase.
5. Franchise Fees: 5% royalty on revenue plus 3% national communication fee from franchisees. Initial investment €130,000 including €25,000 entry fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BodyHit operates a franchise network of 100+ EMS (electrostimulation) fitness studios across France, French overseas territories, and Monaco. Its core service is 20-minute personal training sessions using the proprietary SYMBIONT wireless EMS suit, which activates 98% of muscle fibers and is reported to deliver results equivalent to approximately 4 hours of traditional exercise. Offerings are complemented by personalized nutrition coaching, supplementary body treatments (cryolipolysis, LDF infrared laser therapy), and a dedicated mobile application for booking, tracking, and content delivery.

Product overview

BodyHit is a French fitness franchise network offering electro-muscle stimulation (EMS) training services. The core offering consists of 20-minute EMS workouts using proprietary SYMBIONT wireless technology in over 100 clubs across France and overseas territories. The product portfolio includes: the SYMBIONT EMS training system (the core proprietary technology), the BODYHIT Mobile Application (iOS/Android) for session booking, nutritional tracking, and workout programs, coaching services (Coaching Classique, Coaching Groupé), specialized solo sessions (Session Solo VOD, Session Solo Running, Session 100% Relax), nutrition coaching, body treatments (Cryolipolyse, LDF Thérapie), and monthly targeted programs (HIT du Mois). The company also operates a franchise model for entrepreneurs to open new BODYHIT studios.

Differentiator

Problem solved

Functional benefit

Brands

• SYMBIONT: Exclusive medically certified electrostimulation technology used in BodyHit clubs. An innovative German technology awarded the FIBO Innovation & Trends Award 2020 in the Health and Prevention category.

Products and services

• BODYHIT EMS Training (Electrostimulation) Electro-muscle stimulation (EMS) training sessions delivered through 100+ franchise clubs across France and overseas territories. Each 20-minute session uses the SYMBIONT wireless EMS suit to activate up to 98% of muscle fibers, offered with state-certified (BPJEPS AGFF) personal coaching.
• BODYHIT Mobile Application Free iOS and Android app for BodyHit members providing session booking, product purchases, nutritional tracking with food scanning, video workout programs, progress journaling, and real-time club news.
• Nutrition Coaching

Quantifiable outcome

• 98% of muscle fibers activated during each 20-minute session
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AZEOOcoreTechnology or IntegrationAZEOO provides the technology platform for the BodyHit mobile application. The white-label solution enables session booking, progress tracking, nutrition planning, and video content delivery. Azeoo is responsible for data processing and platform hosting under GDPR compliance.
• SYMBIONTcoreOEM/ Whitelabel/ Licensing PartnerSYMBIONT is the German technology provider for the wireless EMS suit system. BodyHit holds exclusive rights to this technology in France. SYMBIONT provides the certified medical device hardware and ongoing technology updates. Franchisees must rent suits from SYMBIONT for member use.
• Rituals CosmeticsminorStrategic or Co-development PartnerPartnership with premium lifestyle brand Rituals for potential future product collaborations and member amenities at clubs.
• BFM TVminorGTM or Marketing PartnerFeatured on BFM TV economy program 'La France qui résiste' showcasing the BodyHit EMS fitness concept and business model.
• M6 (E=M6)minorGTM or Marketing PartnerFeatured on M6's E=M6 science show exploring EMS technology and its benefits for BodyHit members.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• miha bodytec: German-based EMS technology provider and the originator of the EMS training category. While a supplier to BodyHit in many markets, miha bodytec also operates its own studio network and licenses EMS technology to competing studios, making it the most directly comparable peer in EMS hardware and training.
• xBody: EMS equipment manufacturer and franchise/licensing operator offering wireless EMS suits and turnkey studio concepts. Directly comparable to BodyHit as both an EMS technology provider and competing studio brand.
• Body20: Global EMS franchise originating in South Africa with studios across multiple continents. Operates on a similar franchise model to BodyHit, offering 20-minute EMS training sessions with proprietary technology and recurring subscription pricing.
• EMS Fitness (EMS-Lounge / Bodystreet): EMS boutique fitness franchise network operating across Europe with similar 20-minute session formats and franchise-driven expansion. Closely aligned with BodyHit in service model, session duration, and target customer.

Broad incumbents

• L'Orange Bleue: Established French fitness franchise network with 400+ clubs. Provides comparable franchise-driven fitness services to BodyHit but focuses on traditional coaching rather than EMS technology.
• Keep Cool: French fitness chain with 280+ clubs offering low-cost, 24/7 access. Competes with BodyHit for the same urban French fitness consumer with a different price point and access model.
• Fitness Park: Major French fitness chain offering affordable memberships. Competes with BodyHit for French fitness consumers but offers a traditional low-cost gym model rather than EMS-focused premium positioning.
• Basic-Fit: Largest low-cost fitness chain in Europe with ~1,300 clubs across multiple countries including France. While not EMS-specific, Basic-Fit competes for the same time-constrained fitness consumer with low-cost 24/7 gym access.

Others

• AZEOO: Technology platform provider powering the BodyHit mobile app. Adjacent ecosystem participant rather than competitor — BodyHit is a customer of AZEOO's white-label member engagement and coaching platform.

Emerging players

• TONE Fitness Studio: Boutique EMS-focused studio operator in France with a similar premium, time-efficient fitness positioning. Smaller scale than BodyHit's franchise but competes in the same EMS category with comparable coaching-led offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR4HmPaks2pNqp2t1r6YCBw
• Facebookfacebook.com/bodyhitgroup
• LinkedInlinkedin.com/company/bodyhit
• Instagraminstagram.com/bodyhitgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BodyHit