Magic Horizons
Magic Horizons GmbH is a German B2B VR software company selling CE-certified 360° immersive relaxation environments with binaural audio to hospitals, senior care facilities, corporate wellness programs, and hospitality customers across the EU.
- Company typePrivate
- Founded2018
- HeadquartersNeufahrn Bei Freising, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Magic Horizons does
Magic Horizons GmbH is a privately held German B2B software company headquartered in Neufahrn, Germany, founded and led by co-CEOs Georg and Martin Koppehele. The company develops a virtual reality relaxation platform that combines 360°/3D immersive environments with binaural audio, guided meditations, and interactive brain training content to support stress reduction, anxiety management, and pain sensation reduction. Its software is CE-certified as a Class 1 medical device under the EU MDR for clinical use in patient calming, and efficacy is supported by a published study at Humboldt-Universität zu Berlin and ongoing research collaborations with King's College London, the University of Southern California, and NHS Cambridgeshire.
The product surface spans turnkey hardware-software bundles (Easy Mobile and Premium Mobile), software-only licenses for third-party Pico and Meta Quest headsets, individual 360° VR video licensing, and in-app content purchases. Customers are predominantly enterprise buyers across ten application areas: hospitals and clinics, senior care facilities, corporate employee wellness programs, veterans' facilities, childbirth centers, dental practices, sports and athletic training, hospitality, beauty, and education. Pricing is quote-based and not publicly disclosed, though replacement VR hardware is priced at $700 (Easy Plus) and $1,000 (Premium Plus) excluding VAT.
Revenue is generated through recurring annual software subscriptions and bundled hardware rentals sold via direct B2B sales, with Kristin Pilz serving as the named contact for corporate customers and partnerships. Distribution combines direct enterprise sales with a partner ecosystem of VR integrators such as Skylights, Inflight VR, XR Space, Connected Reality, Sensiks, InMotion VR, and CorpusVR, plus a dedicated 2025 U.S. Veteran At-Home Order Form that marks the company's first visible motion outside its core DACH and EU footprint. The company is bootstrapped, with no disclosed external funding, and recently integrated AI-generated 360° environments and video content into its content production pipeline.
Magic Horizons firmographics
Firmographics- Name
- Magic Horizons
- Legal name
- Magic Horizons GmbH
- Website
- https://magic-horizons.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magic Horizons GmbH is a German B2B VR software company selling CE-certified 360° immersive relaxation environments with binaural audio to hospitals, senior care facilities, corporate wellness programs, and hospitality customers across the EU.
- Ownership category
- akta.pro rank
Magic Horizons industry classification
Industry- Product category
- VR Relaxation and Mental Health Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Magic Horizons is headquartered
LocationHeadquarters
- HQ city
- Neufahrn Bei Freising
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Magic Horizons business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- VR Software Subscriptions: Subscription-based revenue model for VR software and complete packages including VR headsets (Easy Mobile and Premium Mobile bundles). Customers rent or subscribe to VR hardware bundled with software access.
- Software Licenses: One-time or recurring licensing of VR software for customers with their own VR headsets (Pico G2 4K, Pico Neo 3, Pico 4 Enterprise). License activation via license key with periodic renewal.
- 360° VR Video Licensing: Licensing of individual 360° VR videos for custom applications.
- In-App Content Purchases: Additional content purchases within the B2B software platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Easy Mobile Bundle |
| Subscription | Annual | Premium Mobile Bundle |
| Subscription | Annual | Software License for Existing Headsets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Magic Horizons product offering
Product offeringCore offering
Magic Horizons develops and sells a VR software platform that delivers 360-degree immersive relaxation environments with binaural audio, guided meditations, and interactive brain training for stress, anxiety, and pain reduction. The company offers complete hardware/software bundles (Easy Mobile, Premium Mobile) as well as software-only licenses for existing Pico and Meta Quest VR headsets, sold primarily to healthcare facilities, senior care providers, corporate wellness programs, and other institutional buyers.
Product overview
Magic Horizons offers a holistic VR relaxation platform providing software and complete hardware packages. The core products include Easy Mobile and Premium Mobile bundles (software + VR headset), standalone VR software licenses for Pico headsets (G2 4K, Neo 3, 4 Enterprise), and licensing of 360° VR video content. Content offerings encompass VR nature videos in 360°/3D, binaural beats audio for deep relaxation, interactive brain training applications, and guided meditations/fantasy trips. The platform targets stress reduction, patient calming, and mental health promotion across various sectors including healthcare, seniors, employees, and hospitality.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Mobile Bundle Complete package combining Magic Horizons VR software with a VR headset, delivered as an annual subscription rental for stress reduction and relaxation in healthcare, senior care, corporate, and other B2B settings.
- Premium Mobile Bundle Premium subscription bundle pairing Magic Horizons VR software with a premium VR headset, enabling the full experience including interactive brain training applications for customers seeking turnkey VR relaxation deployments.
- VR Software Licenses Software-only annual licenses for existing VR headsets (Pico G2 4K, Pico Neo 3, Pico 4 Enterprise), activated via license key with periodic renewal, for B2B customers that already own compatible headsets.
- VR Nature Videos Real natural worlds rendered in 360° and 3D for VR-based relaxation, stress reduction, and mental regeneration, accessed via Magic Horizons' B2B software platform.
- Binaural Beats Audio Content Audio content featuring binaural beats designed for deep relaxation experiences within Magic Horizons' VR platform.
- Meditations and Fantasy Trips Guided meditations, sleep enhancing exercises, fairy tales, and fantasy trips delivered through the Magic Horizons VR platform for relaxation and sleep support.
- Interactive VR Applications (Brain Training) Interactive brain training applications ranging from number training to kinesiology, available within the Magic Horizons VR platform and requiring the Premium Mobile VR headset.
- U.S. Veterans At-Home Order Program Direct at-home ordering program for U.S. veterans to obtain Magic Horizons VR hardware and software for stress, anxiety, and PTSD-related calming, operated outside the EU CE medical certification scope.
Quantifiable outcome
- Scientific study at Humboldt-Universität zu Berlin confirmed effectiveness of VR for relaxation
Companies that use Magic Horizons
Customer profileNamed customers20 records
Segments10 records
Ideal customer profiles4 records
Magic Horizons technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Magic Horizons partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Humboldt-Universität zu BerlincoreAcademic research partnership where gamelab.berlin at the Cluster of Excellence Image Knowledge Design conducted a scientific study for Magic Horizons confirming the effectiveness of VR for relaxation. Results published and referenced on company website.
- King's College LondoncoreAcademic research partnership for scientific validation of VR relaxation applications.
- University of Southern California (USC)coreAcademic research partnership for scientific validation of VR relaxation applications.
- NHS CambridgeshirecoreHealthcare system partnership for research and implementation of VR relaxation applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Magic Horizons competitors and assessment
Company assessmentDirect peers
- XRHealth: XRHealth is a direct competitor offering FDA-registered VR therapy for pain, anxiety, and rehabilitation in clinical and at-home settings. Both companies sell VR-based mental health and relaxation software to healthcare providers and enterprise buyers.
- AppliedVR: AppliedVR develops VR therapeutic applications for chronic pain and anxiety, including an FDA-authorized device for chronic lower back pain. Direct overlap with Magic Horizons on VR-based pain and anxiety reduction sold to hospitals and clinics.
- BehaVR: BehaVR creates VR experiences for behavioral health, chronic pain, and stress reduction, with a focus on healthcare and enterprise wellness. Comparable product, customer segments, and digital therapeutics positioning.
- Tripp: Tripp is a VR-first meditation and mindfulness platform that delivers immersive guided experiences for stress and anxiety reduction. Directly comparable to Magic Horizons' meditation/relaxation VR content offering.
- Mieron: Mieron offers VR training and wellness experiences including focus, relaxation, and physical recovery protocols for athletes and wellness consumers. Overlap with Magic Horizons on sport, mental focus, and recovery use cases.
- Healium: Healium builds VR/AR experiences for stress relief and mental wellness using biofeedback. Comparable relaxation/wellness positioning and similar target buyers in healthcare and enterprise.
- Psious: Psious provides VR environments for mental health professionals treating anxiety, phobias, and stress disorders. Overlaps with Magic Horizons on clinical VR for anxiety and stress reduction.
Emerging players
- SyncThink: SyncThink uses VR-based eye-tracking for clinical assessment of brain health, including concussion and PTSD—adjacent to Magic Horizons' veterans and stress applications, but focused on diagnostics rather than relaxation content.
Broad incumbents
- Calm Health: Calm offers meditation and mental wellness content via mobile app with a growing focus on healthcare and enterprise (Calm Health). Larger incumbent with similar wellness/relaxation value proposition though not VR-based.
- Headspace Health: Headspace Health provides meditation, mindfulness, and mental health support to consumers, employers, and health plans. Adjacent incumbent competing for the same corporate wellness and clinical mental health buyers as Magic Horizons, but delivered via mobile rather than VR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Magic Horizons social profiles
Digital presenceMagic Horizons compliance and trust
Trust signalCompliance1 record
Magic Horizons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Horizons leadership team
Management profileNumber of profiles
Profiles3 records
Magic Horizons funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Horizons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Horizons
What does Magic Horizons do?
Magic Horizons develops and sells a VR software platform that delivers 360-degree immersive relaxation environments with binaural audio, guided meditations, and interactive brain training for stress, anxiety, and pain reduction. The company offers complete hardware/software bundles (Easy Mobile, Premium Mobile) as well as software-only licenses for existing Pico and Meta Quest VR headsets, sold primarily to healthcare facilities, senior care providers, corporate wellness programs, and other institutional buyers.
Is Magic Horizons a public or private company?
Magic Horizons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magic Horizons founded?
Magic Horizons was founded in 2018. It employs 1 to 10 people.
Where is Magic Horizons based?
Magic Horizons is headquartered in Neufahrn Bei Freising, Germany, in the Europe region.
How does Magic Horizons make money?
Four revenue lines are on record. VR Software Subscriptions are the primary driver. The others are software Licenses, 360° VR Video Licensing and in-App Content Purchases.
Who are Magic Horizons's main competitors?
Direct peers on record are XRHealth, AppliedVR, BehaVR, Tripp, Mieron, Healium and Psious. SyncThink is listed as an emerging player. Broad incumbents are Calm Health and Headspace Health.
Does Magic Horizons have an API?
No public API is recorded for Magic Horizons.
What industry is Magic Horizons in?
Magic Horizons's product category is VR Relaxation and Mental Health Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 5132 and its SIC code is 7372.