Therapy Pet
- Company typePrivate
- Founded2016
- HeadquartersLa Jolla, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Therapy Pet firmographics
Firmographics- Name
- Therapy Pet
- Legal name
- TherapyPet.org
- Website
- https://therapypet.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Therapy Pet industry classification
Industry- Product category
- Emotional Support Animal Documentation Services
- NAICS
- Other Individual and Family Services (624190), Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Service & Emotional Support Animal (ESA) Accommodations Management (EDALAGAK)
Keywords
Where Therapy Pet is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Therapy Pet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- ESA Letter Sales: Primary revenue from selling emotional support animal letters. Letters are available for housing and travel purposes at various price points with express options. The company employs licensed therapists who provide assessments and issue letters.
- Monthly Membership: Monthly support and unlimited therapist form submission membership at $9.99/month
- ESA Products: Sale of physical products including Safety Kits, Travel Kits, and ID Kits for ESA owners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ESA Housing Letter |
| One time/ perpetual license | Pay-as-you-go | Express ESA Letter |
| One time/ perpetual license | Pay-as-you-go | Express ESA Housing + PSD Training |
| One time/ perpetual license | Pay-as-you-go | ESA Letter (Terms & Conditions) |
| Subscription | Monthly | Monthly Membership |
| Unit Pricing | Pay-as-you-go | Safety Kit |
| Unit Pricing | Pay-as-you-go | Travel Kit |
| Unit Pricing | Pay-as-you-go | ID Kit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Therapy Pet product offering
Product offeringCore offering
Therapy Pet operates an online platform that connects individuals with licensed mental health professionals who evaluate them and issue emotional support animal (ESA) letters for housing and air travel. The company sells ESA letters in three tiers ($149 standard, $199 express with 24-hour delivery, and $249 bundle with a 15-video PSD training program), and also offers a $9.99/month membership for unlimited therapist form submissions and ancillary physical products (Safety Kit, Travel Kit, ID Kit). Therapy Pet positions itself as an administrative platform that facilitates the documentation process rather than as a healthcare provider.
Product overview
Therapy Pet is a consumer-facing service platform that connects individuals seeking emotional support animal (ESA) documentation with licensed mental health professionals. The core offering consists of ESA letters available in three tiers: a standard ESA Housing Letter ($149), an Express ESA Housing option ($199) with 24-hour delivery, and an Express ESA Housing + PSD Training bundle ($249) that includes a 15-video training program. The platform also offers supplementary physical products including a Safety Kit ($39.99), Travel Kit ($89.99), and ID Kit ($69.99), as well as a $9.99/month subscription for ongoing support and unlimited therapist form submissions. The service is not a healthcare provider and does not provide medical advice, instead functioning as an administrative platform that facilitates connections between users and independent licensed therapists.
Differentiator
Problem solved
Functional benefit
Products and services
- ESA Housing Letter Standard ESA letter for housing purposes covering arrangements under the Fair Housing Act, generated by a licensed therapist within 24 hours, including a phone consultation and full refund if not approved. Sold for $149 (reduced from $186) and targeted at U.S. individual pet owners who need documentation to live with their pet in no-pet housing.
- Express ESA Housing Expedited ESA housing letter delivered within 24 hours for customers who need quick turnaround when moving to a new residence. Priced at $199 (reduced from $249) and targeted at U.S. individual pet owners facing imminent housing deadlines.
- Express ESA Housing + PSD Training Comprehensive package combining the Express ESA Housing letter with a 15-video PSD training program covering basic obedience and travel training, plus a training certificate on completion, and including air travel rights for pets. Priced at $249 (reduced from $399) and targeted at pet owners who want both housing documentation and a trained travel companion.
- ESA Letter (Standard) Emotional support animal letter service connecting users with licensed mental health professionals in their state for evaluation and ESA documentation usable for housing and/or air travel. Pricing ranges from $99.99 to $199.99 depending on the letter's purpose, and is targeted at U.S. individual consumers with qualifying mental/emotional health conditions.
- Monthly Support Membership Monthly subscription at $9.99/month providing unlimited therapist form submission and ongoing support, cancellable anytime. Targeted at U.S. ESA owners who anticipate repeated interactions (renewals, additional forms, or travel needs).
- Safety Kit Airline-approved ESA safety kit containing a pet muzzle, pet first aid kit, ESA leash, and pet waste cleanup bags, priced at $39.99 (reduced from $69.99). Sold to U.S. ESA owners preparing to fly with their pet.
- Travel Kit Air travel kit containing an airline carrier-approved travel bag, official ESA leash, and travel pet food bowl, suitable for pets up to 25 lbs. Priced at $89.99 (reduced from $130.99) and sold to U.S. ESA owners flying with their pet.
- ID Kit (ESA Identity Pack) ESA identity pack featuring an adjustable vest available in multiple sizes (XS through XL), priced at $69.99 (reduced from $97.99). Sold to U.S. ESA owners who want a visible identifier for their emotional support animal in housing or travel settings.
Quantifiable outcome
- ESA letters delivered within 24-48 hours
- +1 more outcomes
Companies that use Therapy Pet
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Therapy Pet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Therapy Pet partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Therapy Pet competitors and assessment
Company assessmentDirect peers
- Emotional Pet Support: Emotional Pet Support sells ESA and PSD letters online through licensed clinicians, mirroring Therapy Pet's service flow, pricing tiering, and target customer profile.
- Pettable: Pettable operates the same DTC telehealth-plus-letter model as Therapy Pet, targeting pet owners seeking legitimate ESA documentation for housing accommodations and serving a comparable customer segment.
- CertaPet: CertaPet is one of the most established direct competitors in the ESA letter market, offering nearly identical services — online screening, licensed therapist evaluation, and ESA letters for housing and travel — at comparable price points.
- ESA Doctors: ESA Doctors connects users with licensed mental health professionals for ESA evaluations and letter issuance, directly overlapping with Therapy Pet's core product offering and value proposition.
- US Service Animals: US Service Animals provides ESA documentation and registration products to individual consumers, directly competing with Therapy Pet for the same pet-owner-accommodation use cases.
- Support Pets: Support Pets offers ESA letter evaluations with licensed mental health professionals, sharing Therapy Pet's telehealth-platform business model and housing/travel accommodation focus.
Emerging players
- Mooshme: Mooshme focuses on pet wellness and ESA documentation support, sharing the pet-owner customer base but with a narrower product scope than Therapy Pet.
Broad incumbents
- Rover: Rover is a broad pet services marketplace serving pet owners for sitting, walking, and boarding — sharing Therapy Pet's pet-owner demographic though operating in adjacent rather than overlapping categories.
- Wag: Wag provides pet care services including walking, sitting, and boarding across the U.S., addressing the same pet-owner end customer as Therapy Pet with a much broader service portfolio.
- BarkBox: BarkBox is a subscription-based pet product retailer targeting the same pet-owner demographic as Therapy Pet, sharing subscription-commerce DNA though with consumer goods rather than documentation services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Therapy Pet social profiles
Digital presenceTherapy Pet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therapy Pet leadership team
Management profileNumber of profiles
Therapy Pet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therapy Pet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therapy Pet
What does Therapy Pet do?
Therapy Pet operates an online platform that connects individuals with licensed mental health professionals who evaluate them and issue emotional support animal (ESA) letters for housing and air travel. The company sells ESA letters in three tiers ($149 standard, $199 express with 24-hour delivery, and $249 bundle with a 15-video PSD training program), and also offers a $9.99/month membership for unlimited therapist form submissions and ancillary physical products (Safety Kit, Travel Kit, ID Kit). Therapy Pet positions itself as an administrative platform that facilitates the documentation process rather than as a healthcare provider.
Is Therapy Pet a public or private company?
Therapy Pet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Therapy Pet founded?
Therapy Pet was founded in 2016. It employs 11 to 50 people.
Where is Therapy Pet based?
Therapy Pet is headquartered in La Jolla, United States, in the North America region.
How does Therapy Pet make money?
Three revenue lines are on record. ESA Letter Sales are the primary driver. The others are monthly Membership and ESA Products.
Who are Therapy Pet's main competitors?
Direct peers on record are Emotional Pet Support, Pettable, CertaPet, ESA Doctors, US Service Animals and Support Pets. Mooshme is listed as an emerging player. Broad incumbents are Rover, Wag and BarkBox.
Does Therapy Pet have an API?
No public API is recorded for Therapy Pet.
What industry is Therapy Pet in?
Therapy Pet's product category is Emotional Support Animal Documentation Services. Its primary akta.pro industry code is EDALAGAK, Service & Emotional Support Animal (ESA) Accommodations Management. Its NAICS code is 624190 and its SIC code is 8090.