Adssets
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Adssets firmographics
Firmographics- Name
- Adssets
- Legal name
- Adssets AB
- Website
- https://adssets.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Adssets industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Other Services Related to Advertising (541890), Media Buying Agencies (541830), Advertising Agencies (541810)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Adssets is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Adssets business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription/Usage: Unified platform combining market intelligence, inventory access, creative production, deal management and campaign activation. Revenue generated from platform usage for media planning, creative production and campaign activation across programmatic deals and self-serve advertising.
- Programmatic Deals: Centralized deal repository for programmatic buying. Push deals to DSPs with full transparency on inventory, sites and pricing. Revenue tied to programmatic deal volume and management.
- Self-Serve Advertising: Self-serve platform for campaign activation without DSP requirement. Access premium inventory, define targeting, upload creatives and launch campaigns. Revenue from campaign spend and inventory access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Platform-wide solution with intelligence, inventory, studio and activation capabilities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Adssets product offering
Product offeringCore offering
Adssets operates a unified programmatic advertising platform that combines market intelligence, premium publisher inventory access, creative production tools, and campaign activation (via programmatic deals or self-serve launch). The platform enables advertisers and media teams to plan, build, and launch digital advertising campaigns across 787+ certified publishers and 14 markets without switching between disconnected tools or DSPs.
Product overview
Adssets is a unified advertising platform built as a platform-plus-modules architecture. The core Adssets Platform connects four integrated modules — Intelligence (pricing insights and AI campaign planning), Inventory (787+ certified publisher environments), Studio (creative production), and Activation (Deals and Self-serve Advertising) — into one connected workflow. Studio itself contains four sub-products: Display Advertising (30+ IAB format templates), Video Advertising (in-stream, outstream, CTV, social), DCO (feed-driven dynamic creative optimization generating 1,000+ variants), and High-Impact Advertising (takeovers, wallpapers, rich media). Deals enables programmatic PMP management and DSP push; Self-serve Advertising enables direct campaign activation without a DSP. The platform serves 975+ advertisers across 14 markets with 1.2B monthly impressions and is operated by Adssets AB, founded in Stockholm in 2009.
Differentiator
Problem solved
Functional benefit
Products and services
- Adssets Platform Unified programmatic advertising platform that connects intelligence, inventory, creative studio, deal management and campaign activation into one workflow. Built for advertisers, agencies and media teams running digital campaigns across 14 markets and 787+ certified publisher environments.
- Studio Centralized creative production platform for building and scaling display, video, dynamic creative optimization (DCO), and high-impact ad formats. Supports 20+ creative templates, generates 1,000+ personalized variants from a single template, and connects creatives directly to live campaigns.
- Self-serve Advertising Self-serve campaign activation module allowing advertisers to select premium inventory, define targeting, upload creatives and launch campaigns directly without requiring a DSP or technical setup.
- Deals Programmatic deal management layer for creating, fetching, updating and pushing PMP/deal IDs directly to DSPs with full transparency on inventory, sites, CPM trends, viewability, and historical performance.
Quantifiable outcome
- Up to 95% faster workflow compared to traditional fragmented advertising
- +6 more outcomes
Companies that use Adssets
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Adssets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature7 records
Adssets partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Aeterna LabscoreContextual targeting partnership for cookieless audience targeting. Aeterna Labs AI powers contextual deals directly in Adssets, enabling content-category-based targeting rather than user tracking. Provides strong brand safety with targeting that scales as third-party data disappears.
- Execute Media Sweden ABcoreParent company of Adssets AB. Adssets operates as part of Execute Media Sweden AB group.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Adssets competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: The Trade Desk is the leading independent DSP for programmatic advertising across display, video, CTV, and audio. It is comparable to Adssets as the dominant platform against which Adssets' unified planning, deal-management and activation modules compete for advertiser spend.
- Google Display & Video 360: Google DV360 is the market-leading DSP with deep integrations into Google's ad exchange and SSP. It overlaps heavily with Adssets' Deals and Self-serve Advertising modules for large advertisers running programmatic campaigns.
- MediaMath: MediaMath operates a programmatic DSP and supply-side platform serving enterprise advertisers globally. Comparable to Adssets' Deals and Self-serve Advertising modules, it competes for the same programmatic buying budgets across display, video, and native.
Direct peers
- Smartly.io: Smartly.io is a performance marketing and creative automation platform that combines ad buying, DCO, and creative production for large advertisers. Like Adssets, it sells a workflow that unifies campaign planning, AI-driven creative, and cross-channel activation.
- Adform: Adform is a European-headquartered full-stack adtech platform offering DSP, DCO, programmatic deal management, and creative tools. It is a direct competitor to Adssets across the same modular, unified workflow targeting European advertisers.
- Celtra: Celtra is a creative management platform specializing in dynamic creative optimization, display, video, and rich media production for advertisers. It is comparable to Adssets' Studio and DCO sub-products, serving the same brand and agency creative production use cases.
- Flashtalking by Mediaocean: Flashtalking (now part of Mediaocean) provides ad serving, DCO, and creative personalization for premium advertisers and agencies. It directly competes with Adssets' DCO and high-impact creative offerings for enterprise brand campaigns.
- Clinch: Clinch is a creative ad tech and DCO platform that powers personalized, feed-driven ad production and campaign activation for omnichannel media. It is comparable to Adssets' Studio and DCO modules and the broader plan-to-live workflow.
- Basis Technologies (formerly Centro): Basis Technologies provides an enterprise programmatic workflow platform spanning planning, buying, DCO, and reporting. Like Adssets, it positions itself as a consolidated alternative to multiple disconnected adtech tools.
Regional players
- Widespace: Widespace is a Nordic programmatic advertising platform focused on premium brand advertising across European markets. It is comparable to Adssets as a Stockholm-based adtech targeting premium European publisher inventory with brand-focused campaign tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Adssets social profiles
Digital presenceAdssets compliance and trust
Trust signalCompliance1 record
Adssets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adssets leadership team
Management profileNumber of profiles
Adssets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adssets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adssets
What does Adssets do?
Adssets operates a unified programmatic advertising platform that combines market intelligence, premium publisher inventory access, creative production tools, and campaign activation (via programmatic deals or self-serve launch). The platform enables advertisers and media teams to plan, build, and launch digital advertising campaigns across 787+ certified publishers and 14 markets without switching between disconnected tools or DSPs.
Is Adssets a public or private company?
Adssets is a private company. It is classified as corporate owned and is currently operating.
When was Adssets founded?
Adssets was founded in 2009. It employs 11 to 50 people.
Where is Adssets based?
Adssets is headquartered in Stockholm, Sweden, in the Europe region.
How does Adssets make money?
Three revenue lines are on record. Platform Subscription/Usage is the primary driver. The others are programmatic Deals and self-Serve Advertising.
Who are Adssets's main competitors?
Broad incumbents on record are The Trade Desk, Google Display & Video 360 and MediaMath. Direct peers are Smartly.io, Adform, Celtra, Flashtalking by Mediaocean, Clinch and Basis Technologies (formerly Centro). Widespace is listed as a regional player.
Does Adssets have an API?
No public API is recorded for Adssets.
What industry is Adssets in?
Adssets's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541890 and its SIC code is 7370.