Execute Media Sweden Ab
Execute Media Sweden Ab is a Stockholm-based programmatic advertising advisory firm serving publishers, agencies, and brands across European markets, combining strategic consulting with operational delivery through its proprietary Adssets infrastructure platform and exclusive publisher monetization partnerships.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Execute Media Sweden Ab does
Execute Media Sweden Ab is a Stockholm-based programmatic advertising advisory and infrastructure firm founded in 2009. The company serves publishers, agencies, and brands across European markets, combining strategic consulting with operational delivery through its proprietary Adssets platform. Its service model is structured around the Execute Programmatic Architecture™, a four-layer operating model encompassing Market Design (monetisation architecture, pricing strategy, demand mix design), Activation (supply path optimization, DSP architecture, deal structuring), Data Infrastructure (product feeds, audience taxonomies, first-party data strategy), and Creative Performance (dynamic creative optimization, programmatic creative formats).
The core proprietary asset is Adssets, an in-house built infrastructure platform that integrates campaign planning, creative production, inventory intelligence, and activation into a single operational workflow. Execute Media holds exclusive programmatic monetization partnerships with a curated portfolio of Swedish publishers spanning sports media (Laget.se, Better Collective brands including SvenskaFans and Fotbolldirekt, HockeySverige, EliteProspects), regional news (Stampen Media, VK Media, Erna Media, NTM Media), and major Nordic media groups (Schibsted, Sanoma, Bonnier News). The firm cites 200+ clients advised, €50M+ in media spend managed, and 15+ years of programmatic experience.
Revenue is generated through three streams: programmatic advisory and consulting (professional services), publisher monetization partnerships (managed services with operational responsibility for advertising infrastructure), and Adssets platform operations (managed services supporting campaign execution). Pricing is not publicly disclosed; engagements appear bespoke. The firm operates independently with no disclosed funding, no parent company, and no institutional investment. Geographic focus is Sweden and broader European markets.
Execute Media Sweden Ab firmographics
Firmographics- Name
- Execute Media Sweden Ab
- Legal name
- Execute Media Sweden Ab
- Website
- https://executemedia.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Execute Media Sweden Ab is a Stockholm-based programmatic advertising advisory firm serving publishers, agencies, and brands across European markets, combining strategic consulting with operational delivery through its proprietary Adssets infrastructure platform and exclusive publisher monetization partnerships.
- Ownership category
- akta.pro rank
Execute Media Sweden Ab industry classification
Industry- Product category
- Programmatic Advertising Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181), Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industries
- Full-Service Media Planning & Buying (MPAAABAA), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG), Content Strategy & Planning (BPAFAIAG)
Keywords
Where Execute Media Sweden Ab is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Execute Media Sweden Ab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advisory & Consulting: Strategic programmatic consulting services helping organisations design systems behind programmatic media — from market architecture and activation strategy to data infrastructure and creative operations. Combines strategic advisory with operational infrastructure.
- Publisher Monetization Partnerships: Execute Media serves as exclusive programmatic monetization partner for a curated portfolio of Swedish publishers. Revenue derived from operational responsibility for advertising business, supply-side infrastructure management, and expanded demand access from agency trading desks.
- Adssets Platform Operations: Proprietary infrastructure platform powering integrated campaign planning, creative production, inventory intelligence, and activation. Supports dynamic creative optimization and real-time personalisation at scale.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Execute Media Sweden Ab product offering
Product offeringCore offering
Execute Media is a programmatic advertising agency that provides strategic advisory and operational monetization services for publishers, agencies, and brands across Europe. The firm combines bespoke consulting — structured around the Execute Programmatic Architecture covering Market Design, Activation, Data Infrastructure, and Creative Performance — with operational delivery through its proprietary Adssets platform, which connects campaign planning, creative production, inventory intelligence, and activation into a single workflow. Revenue is generated through consulting engagements and exclusive publisher monetization partnerships managed via the Adssets platform.
Product overview
Execute Media operates as a programmatic advertising agency offering strategic advisory services structured around the Execute Programmatic Architecture™, a four-layer operating model. The core proprietary product is Adssets, an infrastructure platform that connects integrated campaign planning, creative production, inventory intelligence, and activation into a single operational workflow. The four service layers within the architecture are: Layer 1 (Ad Monetization & Market Strategy) covering inventory design, header bidding, and deal frameworks; Layer 2 (Programmatic Consulting & Activation) covering DSP strategy, supply path optimization, and investment governance; Layer 3 (Data & Feed Infrastructure) covering product feed architecture, audience taxonomies, and first-party data strategy; and Layer 4 (DCO Strategy & Creative Operations) covering dynamic creative optimization and programmatic creative formats. Adssets serves as the operational infrastructure layer that powers execution across all four layers.
Differentiator
Problem solved
Functional benefit
Brands
- Adssets: Proprietary infrastructure platform for creative production, programmatic deal activation and automated media operations. Connects planning, creative production, inventory intelligence and activation into a single operational workflow.
Products and services
- Adssets Adssets is Execute Media's proprietary infrastructure platform for programmatic advertising, connecting campaign planning, creative production, inventory intelligence, and activation into a single operational workflow. It enables real-time personalisation at scale via dynamic creative optimization and serves as the operational backbone for both Execute Media's consulting engagements and its exclusive publisher monetization partnerships.
- Programmatic Advisory & Consulting Strategic programmatic consulting service that helps organisations design the systems behind programmatic media — covering market architecture, activation strategy, data infrastructure, and creative operations. Delivered via high-touch consulting sessions and bespoke advisory engagements with publishers, agencies, and brands across European markets.
- Publisher Monetization Partnerships Execute Media serves as the exclusive programmatic monetization partner for a curated portfolio of Swedish publishers, assuming operational responsibility for the publishers' advertising business and managing supply-side infrastructure, programmatic deal activation, and expanded agency demand access through PMP, programmatic guaranteed, and managed service activations.
- Market Design & Monetization Architecture Layer 01 service within the Execute Programmatic Architecture covering monetization architecture, inventory design, header bidding, pricing strategy, demand mix design, and dynamic floor pricing for scalable programmatic revenue growth.
- Programmatic Activation Consulting Layer 02 service within the Execute Programmatic Architecture covering DSP architecture, supply path design, deal structuring (PMP and programmatic guaranteed), and execution strategy for efficient and scalable programmatic delivery.
- Data & Feed Infrastructure Services Layer 03 service covering product feed architecture, audience taxonomy design, real-time data pipelines, and first-party data strategy — engineering the data layer that powers targeting, optimization, automation, and cookieless readiness.
- DCO Strategy & Creative Operations Layer 04 service covering dynamic creative optimization strategy, dynamic format production, programmatic creative operations, and unified systems that adapt every impression to context, audience, and intent via data signals and creative templates.
Quantifiable outcome
- Header bidding optimization can increase publisher revenue by 20–40% compared to traditional waterfall setups
- +5 more outcomes
Companies that use Execute Media Sweden Ab
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Execute Media Sweden Ab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Execute Media Sweden Ab partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Laget.secoreExclusive programmatic monetization partner. Execute Media redesigned the monetisation architecture and assumed operational responsibility for Laget's advertising business — enabling transition from traditional ad sales to scalable programmatic revenue model.
- NTM MediacoreExclusive programmatic monetization partner. Comprehensive audit of advertising infrastructure and redesign of programmatic monetisation architecture — expanding agency demand access and creating stronger competition for inventory.
- Better CollectivecoreSupports monetisation of Better Collective's Swedish sports media portfolio including SvenskaFans, Fotbolldirekt and Hockeysverige — combining programmatic infrastructure with dynamic advertising integrations tailored to sports audiences.
- CommToActminorExecute Media supports local and global initiatives working to improve sustainability, transparency and efficiency across the digital advertising ecosystem. CommToAct is a sustainability initiative in digital advertising.
- Ad Net ZerominorExecute Media supports Ad Net Zero — the advertising industry's plan to reduce the environmental impact of advertising. Supports broader industry efforts promoting responsible media practices.
- Race to ZerominorExecute Media supports Race to Zero — a global campaign rallying non-state actors to commit to halving emissions by 2030. Part of broader sustainability commitment.
- Triple GreenminorExecute Media supports Triple Green — sustainable media initiative focused on improving sustainability across the digital advertising supply chain.
- FotbolldirektcoreExclusive monetization partner — Sweden's largest independent football news site. Inventory available via PMP, Programmatic Guaranteed and managed service activations.
- SvenskaFanscoreExclusive monetization partner — community-driven sports coverage across all major Swedish leagues. Inventory available through private marketplace deals.
- HockeySverigecoreExclusive monetization partner — leading destination for Swedish hockey news and analysis. Inventory available through Adssets platform.
- EliteProspectscoreExclusive monetization partner — world's most comprehensive hockey database and scouting platform. Part of curated sports inventory portfolio.
- Stampen MediacoreExclusive monetization partner — regional news and media across western Sweden. Inventory available via curated, brand-safe Swedish supply.
- VK MediacoreExclusive monetization partner — Northern Sweden's leading media house. Part of regional news portfolio with transparent supply paths.
- Erna MediacoreExclusive monetization partner — news and media serving central Sweden. Available through PMP and managed service activations.
- SportBibelncoreExclusive monetization partner — viral sports content reaching young, mobile-first audiences. Available via Adssets platform.
- ForzaFootballcoreExclusive monetization partner — global football app with live scores, lineups and fan engagement. Available via private marketplace deals.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Execute Media Sweden Ab competitors and assessment
Company assessmentOthers
- Pubmatic: Pubmatic is a programmatic adtech platform serving both supply and demand sides with header bidding and SSP capabilities. Adjacent technology enabler to Execute Media's Adssets platform; both compete for publisher technology decision-makers.
- Magnite: Magnite is one of the largest independent sell-side platforms (SSPs), enabling publisher inventory monetization across programmatic channels. Adjacent infrastructure provider to Execute Media's publisher monetization partnerships rather than a direct competitor — competes with Adssets for supply-side technology adoption.
Direct peers
- Wavemaker: Wavemaker is WPP's growth-focused media agency with strong programmatic and activation capabilities, including publisher partnerships. Directly comparable to Execute Media as a programmatic-led media agency serving advertisers and publishers.
- GroupM: GroupM is WPP's media investment arm and the world's largest programmatic media buyer, managing billions in ad spend across publishers. Like Execute Media it provides media planning/buying and supply-path optimization, though at vastly greater scale and as part of a holding-company portfolio.
- Xaxis: Xaxis is GroupM's programmatic media and audience platform, providing outcome-based buying and supply-path optimization. Directly comparable in function to Execute Media's Activation layer and Adssets platform, though globally scaled within WPP.
- MightyHive / MediaMonks: MightyHive (acquired by S4 Capital / MediaMonks) is a programmatic advisory and media buying firm with proprietary technology — directly comparable to Execute Media's combined advisory + Adssets platform model. Both serve enterprise advertisers and publishers with strategy-to-activation services.
Broad incumbents
- IPG Mediabrands: IPG Mediabrands is the media investment arm of Interpublic Group, offering programmatic buying across MAGNA, UM, Initiative, and Mediabrands Audience Platform. Competes with Execute Media for agency trading-desk mandates but at holding-company scale across global markets.
- Publicis Media: Publicis Media is the media investment arm of Publicis Groupe, offering programmatic, data, and content capabilities at global scale. Competes with Execute Media for agency-level programmatic mandates but as part of a broader full-service holding-company offering.
- Omnicom / Annalect: Annalect is Omnicom's data and analytics arm providing programmatic activation, audience intelligence, and media infrastructure — comparable to the Activation and Data Infrastructure layers of Execute Media's offering. Operates as part of a much larger agency holding company.
- Dentsu / Merkle: Merkle (Dentsu) provides data-driven programmatic, identity resolution, and media activation capabilities. Comparable in function to Execute Media's data infrastructure and activation layers, and competes for enterprise advertiser programmatic mandates globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Execute Media Sweden Ab social profiles
Digital presenceExecute Media Sweden Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Execute Media Sweden Ab leadership team
Management profileNumber of profiles
Execute Media Sweden Ab subsidiaries and ownership
Company hierarchySubsidiaries1 record
Execute Media Sweden Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Execute Media Sweden Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Execute Media Sweden Ab
What does Execute Media Sweden Ab do?
Execute Media is a programmatic advertising agency that provides strategic advisory and operational monetization services for publishers, agencies, and brands across Europe. The firm combines bespoke consulting — structured around the Execute Programmatic Architecture covering Market Design, Activation, Data Infrastructure, and Creative Performance — with operational delivery through its proprietary Adssets platform, which connects campaign planning, creative production, inventory intelligence, and activation into a single workflow. Revenue is generated through consulting engagements and exclusive publisher monetization partnerships managed via the Adssets platform.
Is Execute Media Sweden Ab a public or private company?
Execute Media Sweden Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Execute Media Sweden Ab founded?
Execute Media Sweden Ab was founded in 2009. It employs 11 to 50 people.
Where is Execute Media Sweden Ab based?
Execute Media Sweden Ab is headquartered in Stockholm, Sweden, in the Europe region.
How does Execute Media Sweden Ab make money?
Three revenue lines are on record. Programmatic Advisory & Consulting is the primary driver. The others are publisher Monetization Partnerships and adssets Platform Operations.
Who are Execute Media Sweden Ab's main competitors?
Others on record are Pubmatic and Magnite. Direct peers are Wavemaker, GroupM, Xaxis and MightyHive / MediaMonks. Broad incumbents are IPG Mediabrands, Publicis Media, Omnicom / Annalect and Dentsu / Merkle.
Does Execute Media Sweden Ab have an API?
No public API is recorded for Execute Media Sweden Ab.
What industry is Execute Media Sweden Ab in?
Execute Media Sweden Ab's product category is Programmatic Advertising Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.