Senus
Senus is an Ireland-based geospatial AI and MRV software provider that quantifies soil health, carbon, biodiversity and water across agricultural supply chains for financial institutions, agri-corporates, food companies and farmers.
- Company typePublic
- Founded2017
- HeadquartersGalway, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Senus does
Senus is an Ireland-based technology company, founded in 2017 (formerly FARMEYE), that operates a geospatial AI and Measurement, Reporting and Verification (MRV) platform for natural capital across the land-use sector. The platform combines satellite and aerial imagery, LiDAR, ground-based GNSS sampling data and machine-learning models to quantify soil health, soil carbon, biodiversity and water systems, and serves three primary customer segments: financial institutions with exposure to agricultural loan books (for CSRD, TNFD and SBTi reporting); agri-corporates and global food and beverage companies (for supply-chain risk monitoring and regenerative agriculture programmes); and farmers and agronomists (for precision soil sampling, nutrient management and carbon baselines). The product portfolio consists of three core platforms: Senus Soil (sampling campaign and laboratory integration software for agronomists), Senus ERA (environmental risk analytics for lenders and corporates, currently rolled out in Ireland and Great Britain with European expansion underway), and Senus Terrain (GIS and habitat mapping software for ecologists), supported by the Purlieu hedgerow biodiversity tool developed with the European Space Agency.
The company monetises primarily through tiered annual SaaS subscriptions (Starter, Original, Innovator, Pioneer and Enterprise packages) augmented by professional services for large-scale soil sampling and programme management, with an emerging mid-market channel through agricultural co-operatives (Lakeland Dairies, Aurivo, Tirlan), banks (Bank of Ireland Enviroflex pilot), and government programmes (Farming Connect in Wales). Underlying technical differentiators include ISO-standardised sampling methodology, 95% prediction-interval ML models that can reduce required sample size by up to 50%, and integration of climate, water, biodiversity and pollution datasets into structured scoring aligned with major sustainability frameworks. The Senus Soil mobile application is distributed via Google Play and Apple App Store for self-serve adoption among agronomists and farmers.
In November 2025 Senus acquired Loamin, a geospatial AI company, expanding its in-house AI capability. In December 2025 Senus PLC completed a direct listing on Euronext Access+ Dublin, Ireland's new growth market, marking its transition to a public company. The company also participates in the Triquestra consortium with the UK Centre for Ecology & Hydrology and Farm Carbon Toolkit, and collaborates with the European Space Agency on the Purlieu biodiversity project. Headcount is reported as 11–50 employees, with offices in Athlone, Ireland (headquarters) and Edgmond, United Kingdom.
Senus firmographics
Firmographics- Name
- Senus
- Legal name
- Senus PLC
- Website
- https://senus.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senus is an Ireland-based geospatial AI and MRV software provider that quantifies soil health, carbon, biodiversity and water across agricultural supply chains for financial institutions, agri-corporates, food companies and farmers.
- Ownership category
- akta.pro rank
Where Senus is headquartered
LocationHeadquarters
- HQ city
- Galway
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Senus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Senus operates primarily as a SaaS/software platform provider, offering tiered subscription packages (Starter, Original, Innovator, Pioneer, Enterprise) with varying feature sets. The platform is sold to financial institutions, agri-corporates, and farmers with subscription-based access to software tools and MRV capabilities.
- Professional Services: Field services including GPS-based soil sampling, laboratory analysis coordination, and programme management for large-scale soil carbon and environmental monitoring programmes.
- Technology Integration (Acquisition): Senus acquired Loamin, a geospatial AI company, in November 2025 to integrate high-accuracy AI capabilities into its environmental platforms, expanding land and soil intelligence offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter Package - Core field mapping and soil sampling features |
| Subscription | Annual | Original Package - Enhanced features beyond Starter |
| Subscription | Annual | Innovator Package - Advanced analytics and quality control |
| Subscription | Annual | Pioneer Package - Enterprise-level programme management |
| Subscription | Multi-year contract | Enterprise Package - Full platform access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
Senus product offering
Product offeringCore offering
Senus delivers Measurement, Reporting and Verification (MRV) software platforms that quantify, monitor and report climate and nature-related risks linked to soil health, soil carbon, biodiversity and water systems across agricultural and land-based supply chains. Its three core products (Senus Soil, Senus ERA, and Senus Terrain) serve financial institutions, agri-corporates, farmers, and conservation organisations with geospatial AI-powered analytics aligned to CSRD, TNFD, and SBTi regulatory frameworks.
Product overview
Senus is a climate risk and soil health intelligence technology provider offering a suite of environmental monitoring solutions for natural capital across the land-use sector. The product portfolio consists of three integrated core products: Senus Soil (software for agronomists enabling precision soil sampling and carbon programme management), Senus ERA (Environmental Reporting Assistant - an analytics platform for environmental risk assessment and sustainability reporting), and Senus Terrain (GIS software for habitat mapping and field surveys). The platform provides Measurement, Reporting and Verification (MRV) solutions enabling organizations to quantify, monitor, and report on climate and nature-related risks linked to soil health, soil carbon, biodiversity, and water systems.
Differentiator
Problem solved
Functional benefit
Brands
- Senus Soil: Software platform for agronomists and soil carbon programmes enabling precision soil sampling and management.
- Senus ERA
Products and services
- Senus Soil A comprehensive soil management software platform for agronomists and soil carbon programmes, enabling large-scale soil sampling campaigns with real-time progress tracking, automated reporting, and full traceability from field collection to laboratory analysis. Features include barcode labelling, GPS-tracked sampling, mobile field app, SOC modelling, and compatibility with various soil carbon protocols.
- Senus ERA (Environmental Reporting Assistant) A purpose-built environmental risk and sustainability analytics platform for companies with exposure to land and farming value chains. Converts complex environmental data into clear, standardised risk metrics aligned with CSRD, TNFD, and SBTi regulatory requirements. Provides regional screening, site-level assessment, and site verification capabilities for loan books, supply chains, and farm portfolios.
- Senus Terrain A cloud-based GIS software platform for ecologists and environmental scientists, providing tools for field surveys, habitat mapping, and terrain management. Features include 2D map generation using Fossitt level 2 or UKHab level 3 classifications, in-field app for geotagged photos, GPS tracks, and digital scorecards.
Quantifiable outcome
- Lakeland Dairies farmers verified 20% ahead of national average for soil health management through Senus MRV software
- +3 more outcomes
Companies that use Senus
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Senus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Senus partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- LoamincoreSenus completed the acquisition of Loamin, a geospatial AI company, in November 2025. The deal integrates Loamin's high-accuracy AI with Senus's environmental platforms, expanding capabilities in land and soil intelligence globally.
- Bank of IrelandcoreSenus partnered with Bank of Ireland to launch Farm Environmental Health Reviews, a pilot programme assessing farms' environmental status for the bank's Agri customer base. The partnership supports the bank's Enviroflex sustainability-linked loan programme available to over 95% of Irish dairy farmers.
- Farming ConnectcoreFarming Connect, a Welsh Government Knowledge Transfer programme, partnered with Senus to support soil and terrain management services for farms across Wales. Senus Soil and Senus Terrain technologies are delivered to farmers in the Our Farms Network.
- European Space Agency (ESA)flagshipSenus (formerly FARMEYE) collaborates with the European Space Agency on the Purlieu project, exploring hedgerow biodiversity and volume using LiDAR technology, aerial imagery, and satellite data. ESA's continued commitment adds to Senus's recognition as a European leader in natural capital measurement.
- UK Centre for Ecology & HydrologycoreTriquestra unites Senus plc, UK Centre for Ecology & Hydrology, and Farm Carbon Toolkit to deliver scalable environmental risk intelligence for agriculture from farm to portfolio level.
- Farm Carbon ToolkitcoreTriquestra initiative brings together Senus plc, UK Centre for Ecology & Hydrology, and Farm Carbon Toolkit to deliver scalable environmental risk intelligence combining soil carbon expertise with environmental monitoring capabilities.
- Lakeland DairiescoreLakeland Dairies, a farmer-owned dairy co-operative serving 80+ countries, has partnered with Senus since 2019 for soil health analysis across its supply chain. The programme has verified Lakeland Dairies farmers as 20% ahead of national average for soil health.
- AurivocoreAurivo co-operative partnered with Senus to establish a soil carbon programme to verify and measure soil carbon stocks on farms across the northwest region of Ireland, implementing sustainable soil management practices.
- Carbon AMScoreCarbon AMS partnered with Senus to streamline soil nutrient management and soil carbon programmes on anaerobic digestion sites and connecting farms, including bespoke fertiliser planning and ISO-standardised soil carbon measurement.
- TerrafarmercoreTerrafarmer, a UK-based regenerative agriculture consultancy, uses Senus software for soil carbon projects, including a 1,700-hectare baseline measurement for South East Rivers Trust in the Eden Valley Farm Cluster.
- South East Rivers Trust (SERT)minorSERT partnered with Terrafarmer using Senus software to establish a soil carbon baseline across 1,700 hectares of farmland in the Eden Valley Farm Cluster for river catchment health improvement.
- TirlanminorAgricultural co-operative whose logo appears on the Senus website, indicating a partnership or customer relationship in the agricultural sector.
- CarberyminorAgricultural co-operative whose logo appears on the Senus website, indicating a partnership or customer relationship.
- ABP Food GroupminorAgri-food company whose logo appears on the Senus website, indicating a partnership or customer relationship.
- Scottish Land EstatesminorRural business organisation whose logo appears on the Senus website, indicating a partnership or customer relationship.
- ISO (International Organization for Standardization)coreSenus operates under ISO standard methodology for soil carbon sampling. The company's soil sampling programmes comply with ISO standard methodology for verifiable environmental performance.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Senus competitors and assessment
Company assessmentDirect peers
- Regrow Ag: Regrow provides a Measurement, Reporting, and Verification (MRV) platform for agricultural sustainability, including soil carbon, regenerative agriculture, and Scope 3 emissions. It directly competes with Senus's MRV and soil carbon programme capabilities for agri-corporate and food & beverage customers.
- Indigo Ag: Indigo Ag operates one of the largest agricultural carbon credit programmes and digital agronomy platforms in the US. It is a direct competitor to Senus Soil and Senus ERA for soil carbon MRV and supply-chain sustainability analytics serving farmers and global food/feed buyers.
- CIBO Technologies: CIBO Technologies offers a sustainability intelligence platform for agriculture combining crop modelling, remote sensing, and carbon MRV. It directly overlaps Senus's geospatial AI approach for land-based emissions estimation and sustainability programme management.
- Yard Stick PBC: Yard Stick PBC provides soil carbon measurement technology and MRV services for the agricultural carbon market. It competes with Senus's soil carbon programme business, particularly for US-based carbon credit projects and regenerative agriculture initiatives.
- Agworld: Agworld is a globally-used farm management information system for agronomists and growers covering planning, record-keeping, and sampling workflows. It competes with Senus Soil in the agronomy/farm-management software category and could integrate sustainability modules that overlap with Senus's broader platform.
Broad incumbents
- Bayer (Climate FieldView): Climate FieldView is Bayer's flagship precision agriculture platform serving millions of acres globally with data collection, analytics, and increasingly sustainability/carbon features. As a broad incumbent with deep farmer reach, it competes with Senus Soil on agronomy workflows and is expanding into the carbon MRV space Senus ERA addresses.
- Trimble Agriculture: Trimble Agriculture provides a broad portfolio of precision agriculture hardware and software including farm management, GNSS, and variable rate applications. It competes with Senus across precision agriculture and could expand into environmental reporting as CSRD/TNFD demand grows.
- Granular (Bayer): Granular is Bayer's farm management software business serving large-acreage growers with operations, agronomy, and now sustainability tools. It competes with Senus Soil as a Farm Management Information System and overlaps in sustainability programme delivery.
Regional players
- Soil Capital: Soil Capital is a Belgium-based European soil carbon farming platform that certifies and pays farmers for regenerative practices. It is a direct regional competitor to Senus's Irish/UK soil carbon programme business, with comparable farmer-facing MRV and carbon credit offerings.
Emerging players
- Klim: Klim is a German regenerative agriculture platform helping farmers adopt and finance soil-health practices, with carbon credits and supply-chain MRV. It overlaps with Senus Soil's regenerative agriculture and carbon farming functionality in the European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Senus social profiles
Digital presenceSenus compliance and trust
Trust signalCompliance1 record
Senus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senus leadership team
Management profileNumber of profiles
Profiles2 records
Senus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Senus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senus
What does Senus do?
Senus delivers Measurement, Reporting and Verification (MRV) software platforms that quantify, monitor and report climate and nature-related risks linked to soil health, soil carbon, biodiversity and water systems across agricultural and land-based supply chains. Its three core products (Senus Soil, Senus ERA, and Senus Terrain) serve financial institutions, agri-corporates, farmers, and conservation organisations with geospatial AI-powered analytics aligned to CSRD, TNFD, and SBTi regulatory frameworks.
Is Senus a public or private company?
Senus is a public company. It is classified as public and is currently operating.
When was Senus founded?
Senus was founded in 2017. It employs 11 to 50 people.
Where is Senus based?
Senus is headquartered in Galway, Ireland, in the Europe region.
How does Senus make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and technology Integration (Acquisition).
Who are Senus's main competitors?
Direct peers on record are Regrow Ag, Indigo Ag, CIBO Technologies, Yard Stick PBC and Agworld. Broad incumbents are Bayer (Climate FieldView), Trimble Agriculture and Granular (Bayer). Soil Capital is listed as a regional player. Klim is listed as an emerging player.
Does Senus have an API?
No public API is recorded for Senus.